Level Agency

Chief Executive Officer

Managing Partner & President

President

Senior Vice President of Operations

Developed product and market strategies that positioned the company to achieve long term growth, while meeting annual revenue and profitability goals. Continually identified and assessed new markets, product and technology opportunities and ensured resources were in place to drive marketing strategy and capitalize on opportunities. 

• Served as a key and active member of the senior management operating team
• Provided leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
• Drove efforts with product and business development to define an overall product and technology portfolio strategy to drive the long term growth of the organization
• Ensured the development of all strategic product roadmaps and corresponding marketing plans
• Continuously evaluated trends and adjusted strategy to capitalize on shifts in the marketplace. 
• Analyzed existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
• Monitored business metrics in regard to revenues, profitability, market share and product portfolio mix. 
• Established metrics for the measurement of marketing program effectiveness
• Developed and manage the marketing budget
• Responsible (in collaboration with sales) for the development of the company’s revenue forecast
• Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

Vice President of Technology and Product

Member

Vistage Worldwide, Inc.

CallerReady LLC

Responsible for developing and implementing a product roadmap for the company that ensures development and testing of high quality, high value products/services that can be successfully marketed to consumers. Also responsible for leading the development of strategies to migrate customer service and sales onto a completely self service platform. 

• Drive the implementation of a Product roadmap within the company.
• Manage the existing stable of products and lead the ongoing development of enhancements to support increased value to customers.
• Gather and analyze feedback from sales, marketing, operations and partners/prospects to set the strategic vision for existing products and development of new products.
• Manage the execution of consumer research to further support rationale for product development and positioning within the marketplace.
• Direct our internal process to define the product strategy, roadmap and priorities.
• Research, develop & implement a best processes strategy for new product development, launch and analysis.
• Develop requirements documents and use cases for new product features.
• Monitor the status of development projects supporting new features
• Become an expert on other products in the marketplace
• Product life cycle & profitability management.
• Provide guidance and direction to the team on developing new products and managing the lifecycle of existing products
• Build a team to support rapid growth expectations.
• Develop & implement strategy to drive product and customer service onto the web.

Director of Interactive and Product Development

EDMC

As a member of EDMC Online Higher Education marketing department, the Search Manager is responsible for leading and executing search engine strategy for all OHE brands. This position entails development & management of search marketing plans, keyword campaigns, SEO, search inclusion and interactive advertising programs; negotiating contracts, monitoring results and making necessary adjustments in order to generate high-quality, cost-effective student inquiries. 

•	Direct and coordinate multiple “cross-platform” projects while working within established deadlines. 
•	Develop and implement strategy for Internet advertising campaigns designed to increase web site visitors, generate quality student inquiries, and strengthen all EDMC online brands. 
•	Manage and administer EDMC brands’ online budgets.
•	Ensure accuracy (BPC compliance) and quality of all electronic advertising and marketing creative.
•	Develops a collaborative relationship with EDMC to assure online marketing initiatives are in sync with EDMC philosophies and procedures.
•	 Adhere to budget constraints and adjustments while continuing to increase inquiries and web site traffic through the respective EDMC brands’ online marketing campaigns. 
•	Remain current with and possess a thorough understanding of available online advertising, SEO and marketing vehicles as well as measurement tools. 
•	Analyzes current procedures and processes to assure optimal utilization of web-based and email marketing initiatives. 
•	Monitor/track results of online marketing vehicles purchased.

HIGHLIGHTS
•	Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010)
•	Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010)

Search Marketing & Display Advertising Manager

• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business
• Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
• Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience 
• Work  with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements  Improve and document processes for gathering metrics and data analysis

HIGHLIGHTS
•	Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009)

Web Strategies Analyst

• Ownership for operational results of recruitment websites.  Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning
• Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience.   Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. 
• Provide leadership on web solutions development for the OHE organization.  Develop and manage scope, resources and project plans to deliver appropriate web solutions.
• Partner with OHE Marketing organization to implement marketing strategies.

HIGHLIGHTS
•	Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010)
•	Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010)

Web Producer, Student Recruitment

Recruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Serve as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.

Director Of Admissions

The Dinner Pantry, Inc

Developing and executing the go-to-market strategy for a food service startup. Creating and fully developing company network infrastructure and e-commerce website. Responsible for the content and publication of said website by coordinating, designing, and monitoring electronic publications for distribution. Developing and implementing strategies to improve group marketing.

Head of Marketing & Product

In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency’s revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries.

Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement.

His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level’s operations and strategic direction - eventually purchasing the company in 2021 with his partner, Patrick Van Gorder.

Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows he’s set the agency up for success.

Patrick Patterson

cellhelmet

I manage our creative team @cellhelmet, and lead the concept, development, implementation and management of creative advertising, marketing and brand campaigns, making sure they resonate with our target audience and align with the company's objectives. Additionally, we build and manage our direct to consumer website, handle all package design and production, and manage our social media accounts. We also design and implement all sales decks, go-to-market collateral and visual assets to support our wholesale partners.

Key Responsibilities:
- Lead and manage the creative team to develop high-quality work across various mediums (print, digital, social, and video).
- Develop and implement creative strategies and visual assets that align with the company's marketing goals and increase customer engagement.
- Collaborate with our sales and executive teams to create compelling advertising and marketing campaigns that drive customer engagement and sales.
- Drive innovation and creativity within the team by staying up-to-date with the latest trends in design, advertising, and marketing.
- Manage and mentor team members, providing guidance, feedback, and support to help them grow professionally.
- Manage project timelines, and creative resources to ensure successful execution of all projects.

Creative Director

WRK Creative

In the 9 years since striking out on my own, I’ve done just about everything one could imagine for
my clients. I’ve refreshed massive corporate real estate entities, and I’ve modernized HVAC businesses.
I’ve given amazing gyms strong brands with soft edges. I’ve built award-winning logos for retailers
and energetic identities for successful restaurants. I’ve designed visual systems for distilleries that would supply the spirits to the aforementioned eateries. It’s like the circle of life, or something, right? I’ve delivered impactful vehicles and bus stops, billboards and websites. I’ve produced and directed striking photography and video. I’ve built and managed freelance teams both locally and remotely. I’ve collaborated with creative minds on the other side of the world, and managed teams in my backyard. I’ve written and edited copy, and I’ve even designed physical spaces in which the businesses operate. I once found myself hand-painting signage & designing furniture, parts of the job I never saw coming. But hey, that’s what makes our work exciting, isn’t it? The unexpected stuff. The quirky stuff. The things that make a client smile from ear to ear and say, “That’s not what I was expecting, but it’s exactly what I wanted.” 

All of this, along with my 22 years of professional creative experience, has led me here. It’s prepared me for whatever the job can throw at me.

Owning a successful design boutique for the better part of a decade has made me into the confident, creative individual that I am, and I have no doubt that these experiences will allow me to inject an enthusiastic love of inventive creativity and drive into any team with whom I work.

Owner / Creative Director

Pittsburgh FIT

I joined the team at Pittsburgh FIT about 6 months after they opened their doors, aiding in their mission to help all who walk through the door find a healthier way of living. We offered functional fitness classes, personal training and custom program design, as well as nutritional consulting, suport and programs. We started in a small, 1200 sq ft space on the third floor of a warehouse in Homewood, spending the first 2.5 years there. It was our home, but we were reaching a critical mass of members that pushed us to expand our floorspace. Through a bit of a happy accident, we happened upon an empty warehouse space. It was raw, and it was dirty, and it was perfect. We grabbed that 9000 sq ft fitness paradise, and turned it into a beacon of health, acceptence and fitness. I can say that my job there was easily the most fun. I spent long day sand nights designing floor plans with architects, figuring our what paint went where, and rebranding Pittsburgh FIT as a company. Balancing my duties as a coach and lead creative at Pittsburgh FIT while also running a thriving design studio was challenging. but it sure was fun. It allowed me to hone my leadership skills, and I implemented a time-blocking system to properly dedicate time to both businesses I was involved in, a time management strategy I use to this day.

Though I left Pittsburgh FIT in November of 2022 as an owner and employee, I still workout there everyday, and still appreciate what Pittsburgh FIT stands for in our community.

Co-Owner, Head Coach and Creative Director

Quad/Graphics

The creative team from Dick’s Sporting Goods (DSG) with whom I’d worked from 07-08 recruited
me to join one of their on-site agency partners, QUAD Graphics. My initial responsibilites were seasonal magalog concept development and design, establishment and implementation of style guides for each book, plus planning and direction of in-studio and location photography. I worked with the Creative Directors from DSG and ensured our team delivered the exact product that all partners expected. Though my team encountered fluctuating timelines, personnel turnover and extremely aggressive workloads, we never missed a deadline and consistently delivered double-digit promotional redemption rates. 

My work as a leader on the magalog team soon saw me promoted to a Team Lead position in the Campaign Generation group for DSG, developing and directing 2-3 national campaign initiatives each year. This was pretty much the most fun I've ever had on the job, and I got to work with partners from all spectrums of the DSG family – ecommerce, interactive, the brand team and in-store signage. I delegated roles and responsibilities for each campaign, which varied in scope, budget and importance. I worked predominantly on team sports, running and special event campaigns, all of which had very high nation-wide visibility and were critically important to the company’s profits. This position also sent me all over the continent to direct and deliver the impactful, emotional, authentic sport and lifestyle imagery and videos that were the driving force behind each and every campaign. See, super-fun, right? I learned to build and manage multi-disciplinary teams, both large and small, local and remote. The combination of incredibly experienced creative managers supervising my work and pushing me to think bigger, and the access to world-class photographers, production crews and talent agencies from around the globe gave me unique perspectives on how to build and lead a team.

Senior Designer

Publication Design / Photo+Video Direction / Campaigns+Branding / Writing+Editing
Throughout my tenure I was personally responsible for building an external advertising and communication system that worked within their new branding direction. My team and I developed a new photography style that was implemented across all of their marketing channels, and I helped the in-store & ecommerce design teams adapt to the new visual language. We expanded their direct mail advertising from simple postcards and fliers to demographic-specific, pocket-sized catalogs and shifted gears from their usual sale-based signage pitches to aspirational, emotionally striking environmental advertising. I also directed, edited
and composed creative, strategic headlines and advertising copy for all of our direct mail vehicles.
In an industry with a very formulaic advertising and design style, I feel that my time spent at GNC
improved their overall design style and language, and helped them find new, effective ways
to connect with their customer base.

Dick's Sporting Goods

Publication Design / Photo+Video Direction / Campaigns+Branding / Production / Press Checks
My job at Dick’s had a very focused purpose - design a long-format “magalog,” a hybrid catalog-magazine to sell anything and everything that was carried in-store or on their new ecommerce website. 
It was a new idea for the DSG marketing department, and I was given a blank slate with direction to create a 12-36 page print vehicle. It grew from a small, experimental project into one of the companies biggest marketing tools, with a promotional redemption rate that far exceeded numbers seen as successful in the industry. I was given my first experience working with on-location photo shoots and assembling freelance teams and told to make it all happen. My creative directors encouraged me to think big, and then when they saw my ideas, to think even bigger. They showed me that there is always another idea, another option, another angle, another shot. They taught me how to direct, how to manage teams and how to confidently execute a big creative idea.

Graphic Designer

Armstrong

Brand Design+Management / Campaign Design+Direction / Publication Design
Our team at Armstrong was small – only 5 people in the entire creative department – but incredibly effective. This was my first opportunity to build campaigns, give direction to teammates and work
with senior marketing leadership in a large corporation. I developed and delivered every single piece
of printed marketing materials to leave our department, and i managed all pre-press and print production. I learned the complexities of the commercial printing process, and how to use it efficiently and effectively. I also gained confidence writing and directing photography and video content for print, interactive and broadcast TV.

PRODUCTION MASTERS, INC. OF PA

Graphic Design / Logo Design / Publication Design / Direct Mail Design / UX Design

Junior Graphic Designer

The Abreon Group

Giant Eagle

Catalog Production / Photo Assistant / Package Design / Logo Design

Freelance Designer

Award Winning Identity Designer & Creative Director / Problem Solver / Conceptual Artist & Painter

By day, I'm Creative Director @cellhelmet, a mobile accessory company based here in Pittsburgh. If it can be used to power, protect or personalize your cellphone or tablet, we've got it. I manage a growing team of designers and media pros, and we handle 100% of the company's creative. We are tasked with growing the new-ish direct to consumer business through web, social and digital marketing efforts. We design all packaging and signage, we shoot and edit all of our visual assets, and we also support our sales team with presentations, product decks and go-to-market collateral. Oh, and we supply our wholesale partners with products, videos, signage and anything else to push our fantastic products out into the market. 

By night, I'm owner, creative director, designer, head project manager and lead dog walker at @AlwaysWRKing Creative. I've 22 years of experience in the creative industry with extensive experience in print design and typography, branding and identity development, long-format publication design, campaign design, photography direction, video direction, art direction, creative direction and team management. I've created award-winning campaigns and logos, and I've also been known to dabble in creative writing, UX design and information architecture. 

I'm a big nerd about art and design. Like, BIG. I have strong opinions about what letters are pretty (Q's and B's really get me going), and what ones are not (the letters P and L are hideous). I love grid systems and structured, elegant design. I even have a favorite grid system. Hopefully someday, after we wrap an amazing project, you'll ask me about it. :)

taplio

The Battle

Patrick Patterson

Jami Reighard

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