Level Agency

Chief Executive Officer

Managing Partner & President

President

Senior Vice President of Operations

Developed product and market strategies that positioned the company to achieve long term growth, while meeting annual revenue and profitability goals. Continually identified and assessed new markets, product and technology opportunities and ensured resources were in place to drive marketing strategy and capitalize on opportunities. 

• Served as a key and active member of the senior management operating team
• Provided leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
• Drove efforts with product and business development to define an overall product and technology portfolio strategy to drive the long term growth of the organization
• Ensured the development of all strategic product roadmaps and corresponding marketing plans
• Continuously evaluated trends and adjusted strategy to capitalize on shifts in the marketplace. 
• Analyzed existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
• Monitored business metrics in regard to revenues, profitability, market share and product portfolio mix. 
• Established metrics for the measurement of marketing program effectiveness
• Developed and manage the marketing budget
• Responsible (in collaboration with sales) for the development of the company’s revenue forecast
• Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

Vice President of Technology and Product

Member

Vistage Worldwide, Inc.

CallerReady LLC

Responsible for developing and implementing a product roadmap for the company that ensures development and testing of high quality, high value products/services that can be successfully marketed to consumers. Also responsible for leading the development of strategies to migrate customer service and sales onto a completely self service platform. 

• Drive the implementation of a Product roadmap within the company.
• Manage the existing stable of products and lead the ongoing development of enhancements to support increased value to customers.
• Gather and analyze feedback from sales, marketing, operations and partners/prospects to set the strategic vision for existing products and development of new products.
• Manage the execution of consumer research to further support rationale for product development and positioning within the marketplace.
• Direct our internal process to define the product strategy, roadmap and priorities.
• Research, develop & implement a best processes strategy for new product development, launch and analysis.
• Develop requirements documents and use cases for new product features.
• Monitor the status of development projects supporting new features
• Become an expert on other products in the marketplace
• Product life cycle & profitability management.
• Provide guidance and direction to the team on developing new products and managing the lifecycle of existing products
• Build a team to support rapid growth expectations.
• Develop & implement strategy to drive product and customer service onto the web.

Director of Interactive and Product Development

EDMC

As a member of EDMC Online Higher Education marketing department, the Search Manager is responsible for leading and executing search engine strategy for all OHE brands. This position entails development & management of search marketing plans, keyword campaigns, SEO, search inclusion and interactive advertising programs; negotiating contracts, monitoring results and making necessary adjustments in order to generate high-quality, cost-effective student inquiries. 

•	Direct and coordinate multiple “cross-platform” projects while working within established deadlines. 
•	Develop and implement strategy for Internet advertising campaigns designed to increase web site visitors, generate quality student inquiries, and strengthen all EDMC online brands. 
•	Manage and administer EDMC brands’ online budgets.
•	Ensure accuracy (BPC compliance) and quality of all electronic advertising and marketing creative.
•	Develops a collaborative relationship with EDMC to assure online marketing initiatives are in sync with EDMC philosophies and procedures.
•	 Adhere to budget constraints and adjustments while continuing to increase inquiries and web site traffic through the respective EDMC brands’ online marketing campaigns. 
•	Remain current with and possess a thorough understanding of available online advertising, SEO and marketing vehicles as well as measurement tools. 
•	Analyzes current procedures and processes to assure optimal utilization of web-based and email marketing initiatives. 
•	Monitor/track results of online marketing vehicles purchased.

HIGHLIGHTS
•	Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010)
•	Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010)

Search Marketing & Display Advertising Manager

• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business
• Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
• Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience 
• Work  with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements  Improve and document processes for gathering metrics and data analysis

HIGHLIGHTS
•	Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009)

Web Strategies Analyst

• Ownership for operational results of recruitment websites.  Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning
• Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience.   Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. 
• Provide leadership on web solutions development for the OHE organization.  Develop and manage scope, resources and project plans to deliver appropriate web solutions.
• Partner with OHE Marketing organization to implement marketing strategies.

HIGHLIGHTS
•	Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010)
•	Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010)

Web Producer, Student Recruitment

Recruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Serve as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.

Director Of Admissions

The Dinner Pantry, Inc

Developing and executing the go-to-market strategy for a food service startup. Creating and fully developing company network infrastructure and e-commerce website. Responsible for the content and publication of said website by coordinating, designing, and monitoring electronic publications for distribution. Developing and implementing strategies to improve group marketing.

Head of Marketing & Product

In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency’s revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries.

Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement.

His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level’s operations and strategic direction - eventually purchasing the company in 2021 with his partner, Patrick Van Gorder.

Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows he’s set the agency up for success.

Patrick Patterson

Dream Weavers Foundation

Founder & President

Lush Decor Home

Founder & Co-Chair of the Board

Founder & CEO

Entrepreneur #LushDecor | Finding Strength and Purpose in Life’s Twists and Turns | Living an Inspired Life | YPO, WPO #DreamWeaverbook & shortfilm #LifeInspired #Author #DefyOdds #OvercomeChallenges #PersonalGrowth

Would you believe that a girl from a remote village in Shandong, China, without electricity or basic amenities, could one day stand as a Chairwoman of the Board on the global stage? This is my story—my journey from humble beginnings to the forefront of entrepreneurship and empowerment.

My early years were filled with determination to change my family's fate. From working as a hotel maid, an esthetician, to running a dry cleaning business and even starting a matchmaking service for successful women, each step was a leap towards a bigger dream. The adventure took a daring turn when I moved to the United States in my mid-20s, with little English, starting as a nanny before diving into design studies.

The real test came in 2008, during the financial crisis. With a one-year-old baby by my side and on the brink of single motherhood, I founded Lush Décor Home. My path was not easy, strewn with business betrayals, two amicable divorces, and a leap into the unknown world of private equity for my first business exit. Despite initially not knowing what "PE" stood for, I navigated my way to financial freedom and handed over the torch to a talented leadership team, led by a woman CEO Paola Pretti, as I embraced the role of Chairwoman of the Board and Chief Purpose Officer.

This journey has been about more than just overcoming challenges; it's been a process of continuous learning and standing up after countless failures. Today, I am a dedicated champion for girls and women everywhere. Through sharing my story, I aim to instill hope and strength in those who find themselves in the shoes of my younger self or facing similar battles.

So, if you asked me years ago if I believed that girl from the village could achieve all this, my answer would have been fueled by hope, but shrouded in doubt. Yet, here I am. This narrative is a living proof that with unwavering determination, the support of professional communities, and the courage to take risks, breaking barriers and achieving dreams isn't just possible—it's inevitable.

To everyone facing their own set of challenges, remember: Your beginning does not define your destiny. With each step forward, you too can transform your dreams from mere fantasies into your reality. Let's embark on this journey of empowerment together, breaking barriers and redefining what's possible. 

Join me for shared experience and find me on Instagram too @jennyjingzhu

Jenny (Jing) Zhu

The Power Suit & The Power of Sisterhood.

Some clothes make you feel unstoppable. When I put on a piece from my dear friend Deirdre Quinn’s brand, Lafayette 148 New York, I feel like I can tackle any turnaround, any challenge.

This look isn't just fabric; it’s a tangible thread of confidence and resilience. I stand taller knowing it was created by a fellow woman entrepreneur who understands that strength and style go hand-in-hand.

To every woman building, leading, and juggling—remember that sisterhood is the strongest thread in our tapestry. When we support each other’s vision, we all rise higher.

Cheers to the women weaving success together! 

What's the best piece of business advice you've received from a female friend? Share it below! 👇

#Lafayette148 #DeirdreQuinn #FemaleFounders #WomenWhoRise #Sisterhood #DreamWeaver #PowerSuit #ConfidenceIsKey #StilettoStrapping Women Presidents Organization C200 Women Elevating Women™

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Some of the most meaningful moments after a speech or panel happen during the book signing. 

It is in that space where the conversation becomes human and personal. Every handshake, every story, and every reflection reminds me why I wrote Dream Weaver and why sharing our stories matters.

When I hear about your journeys, your obstacles, the chapters you are proud of, and even the ones that broke you open, I feel the thread that connects us all. These moments remind me that leadership, entrepreneurship, and reinvention are never solitary experiences. 

We learn from one another. 

We rise through one another. 

We grow because of one another.

Thank you to everyone who has shared a piece of your life with me and allowed my story to touch yours. I carry these exchanges with me. They inspire how I show up, write, and lead. 

#DreamWeaverBook #LeadershipJourney #WomenWhoInspire #DreamWeaverCommunity #AuthorLife

There is a special kind of energy that rises when people come together with a shared belief in amplifying women’s voices and stories.

That spirit filled the room at the Dream Weaver NYC Premiere. It was powerful to stand on that stage knowing that every person in the audience was there because they believe in the importance of storytelling, representation, and lifting voices that are too often overlooked.

I want to extend my heartfelt gratitude to the partners who helped make this event possible. Thank you to The Wires, Lush Decor, Q Qingqing Lan ‘s Mandarin, Crimson Strategy Group, Bill Kwon , and Indigo River Publishing. 

Your support reflects a meaningful commitment to creating space for women to be heard, seen, and celebrated. Your belief in this mission helped bring this premiere to life.

Looking out into that room reminded me why I started this journey. It showed me how much impact is possible when communities come together with intention and purpose. Thank you to everyone who joined us and helped create a night filled with connection, encouragement, and hope.

You lifted this dream with me.

#DreamWeaverNYC #DreamWeaverFilm #DreamWeavers #WomenWhoLead #PartnerInPurpose #AmplifyingVoices

The Hard Truth: My Lessons on Betrayal, Burnout, and Climbing Back Up
 
I had the privilege of joining a conversation that got raw and real—the way I prefer all my business talks. Thank you to PNC  for inviting me to an event that truly was more than a panel; it was group therapy for entrepreneurs.

When authentic leaders dare to talk about the business betrayal, the crippling burnout, and the financial rock bottoms that nearly break us, that’s when we truly give permission to others to begin healing and growing. We stop pretending the road is linear.

I was honored to share the stage and strengthen my own tapestry alongside:
-Kiya Tomlin  and Vanessa Deleon: Two incredible founders whose creativity and fierce determination should be required reading for every aspiring entrepreneur.

-Louis Cestello, Anusha Gibson , Hyejin Oh, and Aimee Sheenan: Leaders who consistently demonstrate that power is best wielded with heart and empowerment. Your support makes this work possible.

-Shana Peterson Sheptak: For asking the tough questions and navigating the messy twists and turns that define a founder's life.

4 Threads I Shared From My Journey:

1️⃣ The "Jinglish" Years: How I navigated the 2008 crisis and built Lush Decor as a young immigrant and new mother, relying on raw grit and broken English. I proved that passion overcomes the language barrier.

2️⃣ The Cost of Naiveté: The non-negotiable lessons learned after a business partner's betrayal forced me to fight for my company, ultimately teaching me how to survive as a leader, mother, and ex-wife—all at once.

3️⃣ Capital is Confidence: Why finding access to capital is a deep reflection of self-trust, and why chasing money without mission is a recipe for emptiness.

4️⃣ Embrace the Flaws: Your struggles aren't setbacks; they are the unique colors and textures in your tapestry. Don't hide them—they are your strength.

Events like this remind me why I keep going. When we choose vulnerability and growth over perfection, we strengthen the entire community. Thank you to everyone who showed up ready to be seen.

Let’s keep weaving! What is the hardest thread you’ve had to weave into your business? Share it below. 👇

#PNC #WomenInLeadership #DreamWeaver #AuthenticLeadership #ImmigrantFounder #BusinessBetrayal #StilettoStrapping #LeadershipWithPurpose

There are moments in every journey when the thread feels like it is about to break.

One lesson I carry with me from childhood to entrepreneurship to authorship is this: when the thread breaks, you can tie a knot and keep going. That simple truth has guided me through seasons of uncertainty, reinvention, and rebuilding.

Resilience is not about avoiding challenges. It is about learning how to meet them with courage, creativity, and heart. It is the ability to pause, gather yourself, and decide that the story is not finished yet.

Our threads may stretch. They may fray. They may snap under pressure. But we always have the ability to reconnect, repair, and strengthen what comes next. Every knot becomes part of the story and part of our strength.

Your journey, your setbacks, your pivots, and your breakthroughs all hold power. They shape the leader you are becoming.

Keep going. Tie the knot. Continue the weave.

#DreamWeavers
#DreamWeaverBook #LeadershipJourney #ThreadsOfStrength #ResilientLeadership #DreamWeaverWisdom

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The Battle

Patrick Patterson

Jenny (Jing) Zhu

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The Battle

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Jenny (Jing) Zhu

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jenny (Jing) Zhu's LinkedIn Performance

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