Level Agency

Chief Executive Officer

Managing Partner & President

President

Senior Vice President of Operations

Developed product and market strategies that positioned the company to achieve long term growth, while meeting annual revenue and profitability goals. Continually identified and assessed new markets, product and technology opportunities and ensured resources were in place to drive marketing strategy and capitalize on opportunities. 

• Served as a key and active member of the senior management operating team
• Provided leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
• Drove efforts with product and business development to define an overall product and technology portfolio strategy to drive the long term growth of the organization
• Ensured the development of all strategic product roadmaps and corresponding marketing plans
• Continuously evaluated trends and adjusted strategy to capitalize on shifts in the marketplace. 
• Analyzed existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
• Monitored business metrics in regard to revenues, profitability, market share and product portfolio mix. 
• Established metrics for the measurement of marketing program effectiveness
• Developed and manage the marketing budget
• Responsible (in collaboration with sales) for the development of the company’s revenue forecast
• Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

Vice President of Technology and Product

Member

Vistage Worldwide, Inc.

CallerReady LLC

Responsible for developing and implementing a product roadmap for the company that ensures development and testing of high quality, high value products/services that can be successfully marketed to consumers. Also responsible for leading the development of strategies to migrate customer service and sales onto a completely self service platform. 

• Drive the implementation of a Product roadmap within the company.
• Manage the existing stable of products and lead the ongoing development of enhancements to support increased value to customers.
• Gather and analyze feedback from sales, marketing, operations and partners/prospects to set the strategic vision for existing products and development of new products.
• Manage the execution of consumer research to further support rationale for product development and positioning within the marketplace.
• Direct our internal process to define the product strategy, roadmap and priorities.
• Research, develop & implement a best processes strategy for new product development, launch and analysis.
• Develop requirements documents and use cases for new product features.
• Monitor the status of development projects supporting new features
• Become an expert on other products in the marketplace
• Product life cycle & profitability management.
• Provide guidance and direction to the team on developing new products and managing the lifecycle of existing products
• Build a team to support rapid growth expectations.
• Develop & implement strategy to drive product and customer service onto the web.

Director of Interactive and Product Development

EDMC

As a member of EDMC Online Higher Education marketing department, the Search Manager is responsible for leading and executing search engine strategy for all OHE brands. This position entails development & management of search marketing plans, keyword campaigns, SEO, search inclusion and interactive advertising programs; negotiating contracts, monitoring results and making necessary adjustments in order to generate high-quality, cost-effective student inquiries. 

•	Direct and coordinate multiple “cross-platform” projects while working within established deadlines. 
•	Develop and implement strategy for Internet advertising campaigns designed to increase web site visitors, generate quality student inquiries, and strengthen all EDMC online brands. 
•	Manage and administer EDMC brands’ online budgets.
•	Ensure accuracy (BPC compliance) and quality of all electronic advertising and marketing creative.
•	Develops a collaborative relationship with EDMC to assure online marketing initiatives are in sync with EDMC philosophies and procedures.
•	 Adhere to budget constraints and adjustments while continuing to increase inquiries and web site traffic through the respective EDMC brands’ online marketing campaigns. 
•	Remain current with and possess a thorough understanding of available online advertising, SEO and marketing vehicles as well as measurement tools. 
•	Analyzes current procedures and processes to assure optimal utilization of web-based and email marketing initiatives. 
•	Monitor/track results of online marketing vehicles purchased.

HIGHLIGHTS
•	Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010)
•	Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010)

Search Marketing & Display Advertising Manager

• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business
• Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
• Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience 
• Work  with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements  Improve and document processes for gathering metrics and data analysis

HIGHLIGHTS
•	Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009)

Web Strategies Analyst

• Ownership for operational results of recruitment websites.  Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning
• Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience.   Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. 
• Provide leadership on web solutions development for the OHE organization.  Develop and manage scope, resources and project plans to deliver appropriate web solutions.
• Partner with OHE Marketing organization to implement marketing strategies.

HIGHLIGHTS
•	Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010)
•	Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010)

Web Producer, Student Recruitment

Recruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Serve as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.

Director Of Admissions

The Dinner Pantry, Inc

Developing and executing the go-to-market strategy for a food service startup. Creating and fully developing company network infrastructure and e-commerce website. Responsible for the content and publication of said website by coordinating, designing, and monitoring electronic publications for distribution. Developing and implementing strategies to improve group marketing.

Head of Marketing & Product

In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency’s revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries.

Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement.

His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level’s operations and strategic direction - eventually purchasing the company in 2021 with his partner, Patrick Van Gorder.

Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows he’s set the agency up for success.

Patrick Patterson

SaaS Lead Flow

I'll book your B2B startup 5-10 qualified demos every single month using multi-channel outbound.

Click the link below to learn how to setup the multi-channel outbound system to keep your pipeline full.

Founder

Cannabiz Credit Association

Responsible for credit association growth initiatives including lead generation and member sales

Executive Director

PubAdHub

We help Tier 1 brands monetize traffic and increase sales with our media buying network.
Generated 7 figures in sales for brands in 2024 with commission-driven performance. 
Providing US brands with high-converting traffic to diversify their traffic sources.

Partnerships Manager / Partner

Pearl Business Coaching

SaaS Launch partner for founders looking launch and grow their business.

I've helped dozens of clients:
-Solve problems
-Create marketing strategies
-Generate leads and sales growth

Pearl - /pərl/ A person, idea, or thing of great rarity and worth. 


Pearl Business Coaching is named in honor of my late Mother, Elizabeth.

She believed in the worth of every person she met and was genuinely curious about their lives. Her legacy is carried on through my coaching programs.

Growth Marketer

GridPoint

Responsible for creating and implementing product marketing activities from scratch including:
-Competitor landscape, market strategy, and assessing product-market fit
-Key user and buyer personas for sales prospecting
-Go-to-market strategy and sales collateral
-Defining product strategy and features

Head of Product Marketing

Ford Motor Company

Enterprise Connectivity Strategy & Growth team:
-Helped create the SaaS strategy while creating industry-leading competitor and market intel.
-Created and forecasted new business models for services including FordPass app subscriptions.
-Actively collaborated with design thinking and advanced engineering teams to evaluate, assess gaps, and develop new products.

SaaS Go-To-Market Strategist: In-vehicle software & services

Oopgo, Inc.

Throughout the last 5 years I have worn many hats for the company including but not limited to -

Head of Product and Operations for www.dentalinsider.com

Lead Project Manager for the Rize Education initial tech build-out. We took the tech stack from an idea to implementation before the company went on to raise their Series A funding.

Lead Project Manager for FAK logistics building an end-to-end CRM and freight management software.

Digital Marketing Specialist leading research, Search Engine Optimization, and development of measurable, successful marketing and advertising campaigns for several clients.

Partner | Head of Product & Growth

Bosch USA

Continuously developed weekly, monthly, and quarterly reports for top management to predict market trends, evaluate product-market fit and monitor competitor activity.
Globally responsible for market and competitor intelligence for in-vehicle infotainment and sensing solutions.
Regionally responsible for software and service business models for new products.
Quantitatively evaluated go-to-market strategies for new products and services.
Worked cross-functionally with engineering and finance to incubate new products through the innovation process to series production.

Global Lead - Marketing Intelligence for In-vehicle technology

The two-year rotational program provides real-life skills across industries and functions. The biggest value out of the management training program is one's fundamental requirement to be resourceful. One must assert themselves every six months into ambiguous situations and achieve targets with a fixed timeline.
Trainees must be resourceful to manage job responsibilities during short-term rotations while balancing corporate job responsibilities and networking inside and outside of Bosch. The key success factor is accountability to achieve SMART goals and finding creative ways to make an impact for the team.

Management Trainee Program

A dynamic role that encompasses event project management with external marketing. The Internet of Things (IoT) combines hardware to software solutions through cloud connectivity. Largely responsible for business development, external communication strategy and corporate partnerships.

IoT Business Development

A heavily strategy focused position with respect to trend scouting, competitor analysis and event management. Directly assist the senior marketing analyst for North America in strategy, marketing and communication of all regional events.

Work directly with sales teams to find market opportunities while demonstrating Bosch competencies to customers.

Marketing Strategy Coordinator

Rize Education

As the lead project manager for the technical build-out of the platform, I implemented the overall vision and design of the https://www.rize.education/ platform including managing the development and design team. The initial product launched was a course database for shared student enrollment.

-Managed the creation of the first working prototype from idea to launch in 90 days.
-Created the user experience flow for course discovery, sign-ups, and billing integration.
-Scoped and executed four product improvements throughout the first few semesters in-market.

Lead Project Manager

Dental Insider, LLC

Achieved recurring revenues with $0 spent in outbound marketing or advertising by visioning and implementing the initial click-to-buy funnel.
Managed the creation of the two-sided marketplace portals for patients to make appointments and for dentists to update information to receive appointment requests.
Created the traditional customer service platform from end-to-end including call tree, ticket software, and automation.
Led a team of 6+ associates with various skillsets including digital marketing, software development, and business development.

Head of Product and Operations

Founder @ SaaSLeadFlow.io • I partner with Founders/CEOs of B2B SaaS startups making $1-2M in ARR increase monthly revenue with outbound lead gen.

Want to scale your B2B startup with a multi-channel outbound system that builds predictable pipeline and revenue?

Here's how I can help:

→ Save you 10-15 hours every week from prospecting
→ Keep you focused on fulfillment and only handling sales calls
→ Consult as a strategic marketing partner tailoring my services to help you increase business growth
→ Book you 5-10 demos every month using LinkedIn, calling and email as your main outbound channels

Here's other clients I've helped do this for:

→ Helped Affistash AI generated 25+ demos per month after 60 days
→ Helped Rize Education turn an idea to a $8.5M valuation within 24 months
→ Helped Ideal Traits book 64 demos and add $45,000 in MRR within 7 weeks
→ Helped DentalInsider scale from a database to 6-figures in ARR within 12 months
→ Helped Dimeadozen AI make a $150,000 exit within 4 months of working together

This isn't my first rodeo:

→ I've worked within the SaaS space for the past 7 years working in business strategy, product and marketing within Fortune 100 companies & startups
→ I'm the Founder of Pearl Business Coaching, a coaching business that helps SaaS Founders scale their business with growth marketing strategies
→ I'm the Founder of SaaS Lead Flow, a growth marketing agency, for established B2B SaaS companies

Now if you're a B2B SaaS Founder and looking to achieve similar results as my clients...

Click the link to check out my website and learn more: https://bit.ly/3NatWI0

Or if you want to get a detailed roadmap on how you can scale your SaaS business, then schedule a call with me:

https://tidycal.com/michaelscottblumenthal/discovery-call

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Patrick Patterson

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