Level Agency

Chief Executive Officer

Managing Partner & President

President

Senior Vice President of Operations

Developed product and market strategies that positioned the company to achieve long term growth, while meeting annual revenue and profitability goals. Continually identified and assessed new markets, product and technology opportunities and ensured resources were in place to drive marketing strategy and capitalize on opportunities. 

• Served as a key and active member of the senior management operating team
• Provided leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
• Drove efforts with product and business development to define an overall product and technology portfolio strategy to drive the long term growth of the organization
• Ensured the development of all strategic product roadmaps and corresponding marketing plans
• Continuously evaluated trends and adjusted strategy to capitalize on shifts in the marketplace. 
• Analyzed existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
• Monitored business metrics in regard to revenues, profitability, market share and product portfolio mix. 
• Established metrics for the measurement of marketing program effectiveness
• Developed and manage the marketing budget
• Responsible (in collaboration with sales) for the development of the company’s revenue forecast
• Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

Vice President of Technology and Product

Member

Vistage Worldwide, Inc.

CallerReady LLC

Responsible for developing and implementing a product roadmap for the company that ensures development and testing of high quality, high value products/services that can be successfully marketed to consumers. Also responsible for leading the development of strategies to migrate customer service and sales onto a completely self service platform. 

• Drive the implementation of a Product roadmap within the company.
• Manage the existing stable of products and lead the ongoing development of enhancements to support increased value to customers.
• Gather and analyze feedback from sales, marketing, operations and partners/prospects to set the strategic vision for existing products and development of new products.
• Manage the execution of consumer research to further support rationale for product development and positioning within the marketplace.
• Direct our internal process to define the product strategy, roadmap and priorities.
• Research, develop & implement a best processes strategy for new product development, launch and analysis.
• Develop requirements documents and use cases for new product features.
• Monitor the status of development projects supporting new features
• Become an expert on other products in the marketplace
• Product life cycle & profitability management.
• Provide guidance and direction to the team on developing new products and managing the lifecycle of existing products
• Build a team to support rapid growth expectations.
• Develop & implement strategy to drive product and customer service onto the web.

Director of Interactive and Product Development

EDMC

As a member of EDMC Online Higher Education marketing department, the Search Manager is responsible for leading and executing search engine strategy for all OHE brands. This position entails development & management of search marketing plans, keyword campaigns, SEO, search inclusion and interactive advertising programs; negotiating contracts, monitoring results and making necessary adjustments in order to generate high-quality, cost-effective student inquiries. 

•	Direct and coordinate multiple “cross-platform” projects while working within established deadlines. 
•	Develop and implement strategy for Internet advertising campaigns designed to increase web site visitors, generate quality student inquiries, and strengthen all EDMC online brands. 
•	Manage and administer EDMC brands’ online budgets.
•	Ensure accuracy (BPC compliance) and quality of all electronic advertising and marketing creative.
•	Develops a collaborative relationship with EDMC to assure online marketing initiatives are in sync with EDMC philosophies and procedures.
•	 Adhere to budget constraints and adjustments while continuing to increase inquiries and web site traffic through the respective EDMC brands’ online marketing campaigns. 
•	Remain current with and possess a thorough understanding of available online advertising, SEO and marketing vehicles as well as measurement tools. 
•	Analyzes current procedures and processes to assure optimal utilization of web-based and email marketing initiatives. 
•	Monitor/track results of online marketing vehicles purchased.

HIGHLIGHTS
•	Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010)
•	Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010)

Search Marketing & Display Advertising Manager

• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business
• Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
• Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience 
• Work  with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements  Improve and document processes for gathering metrics and data analysis

HIGHLIGHTS
•	Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009)

Web Strategies Analyst

• Ownership for operational results of recruitment websites.  Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning
• Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience.   Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. 
• Provide leadership on web solutions development for the OHE organization.  Develop and manage scope, resources and project plans to deliver appropriate web solutions.
• Partner with OHE Marketing organization to implement marketing strategies.

HIGHLIGHTS
•	Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010)
•	Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010)

Web Producer, Student Recruitment

Recruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Serve as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.

Director Of Admissions

The Dinner Pantry, Inc

Developing and executing the go-to-market strategy for a food service startup. Creating and fully developing company network infrastructure and e-commerce website. Responsible for the content and publication of said website by coordinating, designing, and monitoring electronic publications for distribution. Developing and implementing strategies to improve group marketing.

Head of Marketing & Product

In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency’s revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries.

Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement.

His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level’s operations and strategic direction - eventually purchasing the company in 2021 with his partner, Patrick Van Gorder.

Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows he’s set the agency up for success.

Patrick Patterson

Webtopia - eCommerce Scaling Experts

My Agency, Webtopia specialises in providing eCommerce businesses with highly optimised digital advertising on Facebook, Instagram, TikTok & Google, as well as Email Marketing with Klaviyo. Our team of 35 eCommerce experts focus on real results driving betweeen 3X and 15X return on investment for our clients.
We make magic happen like: 

🌟15X ROAS for TWO YEARS (and counting) for an interior brand consistently
🌟Scaling a new brand to £150k a month spend and driving £600k in monthly revenue
🌟5 of our clients turning their side hustle into a million-pound-a-year business.
🌟Scaling a new brand to £5m a Year spend and driving £25m in revenue

Tinderpoint

Head of Growth

Dyer Digital

Scaling E-commerce Brands through Ads 👩🏼‍💻 | I am currently working as a Paid Media Consultant, working with brands across the world to help to scale their business.

Managing Director

Bubble Digital

Social Media Director

Shoelace

Director of Account Management

Fitzwilliam Institute

Lecturer

3Q Digital

Senior Account Manager

iProspect

● Planning and implementing multinational Paid Social Media strategies.
● Building and managing a team of 20 Paid Social Specialists.
● Consistently proving the worth of Social Media to increase spends in local markets.
● Researching and introducing adtech to clients with a focus on increasing efficiency for the client's ad spend. 
● Responsible for clients such as IKEA, Aer Lingus, Diageo, Microsoft, Eir and Energia among many others.

Paid Social Director

Leading Social

Leading Social is a dedicated social media agency that expertly market clients in an area where 95% of internet users are spending over five and a half hours daily. They support clients with social media management, content, and advertising.

In this role, I managed over the quality of all work completed for clients and develop the strategy ensuring KPI’s are not only reached but surpassed. I also took the lead in supporting, developing and upskilling the team in the areas of social media management and strategy skills. 

I was responsible for all marketing communications for Leading Social while driving the standards of the work we're doing for clients. I was the watching eye over the work that was being done on behalf of clients by account managers and the standard to which they were operating. It was my job to push us to over deliver and performing for clients, while up skilling the team where necessary.

Head of Social Strategy

Matrix Internet Ireland

This role had many different aspects for small, medium and large enterprises with the main aim of growing their website visitors and convert more traffic.
 
This included:
- Developing & delivering Digital Marketing strategies
 - Developing client relationships
 - Advising and executing on SEO, PPC and social media campaigns
 - Researching and auditing the Online presence of clients in a variety of business sectors

In addition, for Matrix Internet I blogged on various aspects of Digital Marketing and Digital Strategy.

Digital Marketing Account Manager

Growing eCommerce Businesses by making their ads more profitable | CEO @ Webtopia

Hi, I’m Tris.

I help eCommerce business owners who’s ads have fallen victim of

1. Stagnant sales
2. Decreasing profit margin.

We do it by focusing on 3 key elements.

1. Understanding what’s working. We analyse your current strategy for the successful parts.
2. Testing. We find how people are using your product to enhance conversion.
3. Growth. We double down on what’s working to maximise return.

The outcome?

We generate millions in profit each year for our clients.

More specifically, we’ve helped:

📌 Build brands like Guinness, Ikea, and Kellogs’ on social media.
📌 Scaled Capri’-sun’s brand across 9 countries in Europe
📌 Grew companies like Margaux, Weezie towels, and Brightland olive oil to multimillion-dollar months.
📌 Helped brands like CVG, Bark and Baujken increase their customer base by at least 2x in a year.
📌 Launched and grew several social media agencies like Kulin, Shoelace, iProspect, Matrix, from a handful of people to full marketing teams

Ready to scale your business? 

Send me a DM or use the book an appointment link at the top of any post 📥

Tristram Dyer

Proud moment for the team this week.

Webtopia has been named a finalist for Best New AI & ML Project at the 2026 Digital Business Ireland National Digital Awards.
What I find most encouraging about this category is not the technology itself, but the intent behind it.

The strongest AI projects right now are not about novelty. They are about solving real problems, reducing friction, and helping teams make better decisions at speed. Less hype, more usefulness.

Being shortlisted alongside teams like Galvia AI, Irish Life & Kreoh, Order It, and Workday is a reminder that meaningful innovation often looks quiet from the outside. It tends to live inside workflows, systems, and decisions that compound over time.

This recognition is a credit to our Data & Innovation team, who’ve been building and shipping work that focuses on practicality, clarity, and real impact rather than buzzwords.

Thanks to Digital Business Ireland for the recognition. Looking forward to awards night in February.

Powering eCommerce growth through profitable ad strategies | CEO @ Webtopia

🎺 First up, we’re excited to reveal the finalists for Best New AI & ML Project category in the Digital Business Ireland, National Digital Awards! 
With thanks to our amazing sponsors, Hibernia Venture Labs. 

These groundbreaking projects are using AI and machine learning to push boundaries, solve real-world problems, and shape the future of digital innovation 👇 

And the finalists are: 

Galvia AI 
Irish Life & Kreoh  
Order-It  
Webtopia - eCommerce Scaling Experts  
Workday   

#NationalDigitalAwards

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Patrick Patterson

Tristram Dyer

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tristram Dyer's LinkedIn Performance

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