Paul Calver. Founder Wellbeing Strategist

Helping founders 🚀 their performance by optimising their wellbeing and automating their workflows | Sleep Advocate | Workflow Optimisations & Automations using AI Tools | Sleep, Stress & Nutrition Coach | iOS Engineer

Most professionals over 40/50 are more tired, wired and distracted than they expected to be.

I help them change that.

As a 57‑year‑old trainer, certified health coach and iOS developer, I work on one problem from two angles:

• Coaching: 
Helping 40/50+ professionals improve energy, sleep and strength with simple, evidence‑based habits.

• Product: 
Building humane apps like Sunlock (sunlight before screenlight) and PRSNT (presence on demand) that protect focus instead of stealing it.

Across both, the goal is the same: protect the health, attention and performance of people in the second half of life, using the philosophy of “fundamentals over fads”.

Founder, Coach and Developer

Upgrading the Wellness Operating Systems of individuals and companies 😉
Sleep, Stress Management and Nutrition coaching.

1:1 Wellness Coaching, Group Coaching, Sleep Coaching, Wellness Webinars, Lunch & Learns, Employee Wellness Programme Consulting

Paul Calver

PressWhizz

CMO & Partner

ParasiteSEO.com

CMO & Co-Founder

SEO.Careers

Matching Top SEO Talent With The Biggest Brands & Best Agencies

Co-Founder

Charles Floate Training

My all-in-one platform for search engine optimization education - With courses, ebooks, audits, consultancy, keyword research services, topical mapping, link building packages and more on offer!

Founder & CMO

Whether you own affiliate websites, run an agency, ECommerce store or are just looking to get the highest level of SEO expertise in the world.

Charles Floate's consulting sessions will guarantee you improve your knowledge, get results and walk away with a stronger and more confident understanding of SEO than ever before.

Charles has over a decade of experience in digital marketing, has helped thousands of websites gain organic traffic, built a multi-million dollar affiliate portfolio and has published close to 500 different articles & case studies across the SEO industry.

Charles is one of the most respected black hat internet marketers on the planet, has spoken at 40+ conferences across three continents and has won multiple awards in SEO, blogging and business.

If you book a session with him, you'll get quick, actionable information in a no time wasted call that gets straight to the answers you've been looking for.

Search Engine Optimization Consultant

Internet Marketing Consultant and Award Winning Blogger.

Blogger

Topical Map AI

Godlike Marketing

Owner

SEO A.I.

DFY Links

Founder / CEO

God of SEO

SUSO Digital

Head of Marketing & Strategy

I Help My Clients Develop SEO Campaigns That Generate 400%+ Organic Revenue Growth

I started off marketing when I was just 12 years old, running large gaming communities and working with some of the largest YouTube ventures in the world.

I quickly developed my marketing and SEO talents into becoming one of the world's leading consultants in the space today at just 27 years old.

I currently:
- Operate 30+ Websites in multiple languages and differing markets
- I've sold TWO agencies
- I've sold 5 sites I privately owned and 8 in joint venture with other people or organizations
- Top 1% Gumroad Seller
- Published 500+ blog posts, case studies and 20+ eBooks on various SEO topics
- Consultant for Fortune 500 and Inc. 500 companies
- I've ran over 1,000 link building and/or digital PR campaigns, worth well over $25m in combined spend
- I'm a contracted ambassador for Odys Global, WhitePress and Legiit Marketplace
- I manage the EComm sites and IT for my family business (Valued at $70m)

Charles Floate

Had a few people show up for my mini presentation 😅

I've been building backlinks for 17 years, we'll sell over $4.5M of links this year, and I have NEVER seen Google reward authority and quality link signals like they are right now. 🔗

Yet most SEOs STILL buy links that do nothing… because Google neutralizes them.

Here’s my exact SOP for picking links that actually increase rank, ROI and AI visibility:

1 - Ignore Metrics, Do Your Due Diligence
Metrics are EASILY manipulated, even the “organic traffic” inside Ahrefs/SEMRush.

Check link profiles manually. If the site doesn’t rank anything in your niche → the link is a pillow, not power.

2 - Page-Level ROI Test
Before buying ANY link, ask: “How much can this link make me?”

In high-ARPU niches, you can budget links by targeting specific money/supporting pages based on price vs potential return.

3 - Anchor Safety = SERP Reality
Most SEOs choose anchors based on what they want.

Google rewards what the SERP shows is safe.

If the top 10 use:
 • Brand/URL → use brand/URL
 • Soft partials → use soft partials
 • UGC/parasites → stay conservative

Match the consensus. Don’t fight it.

And if competitors have ZERO direct links? Don’t force them unless the individual link has exceptional relevancy/trust.

4 - Outbound Link Neighbourhood Check
If a site leaks outlinks to casinos, CBD, crypto, Viagra — and you’re NOT in those industries, your link is likely devalued.

Google does track link neighbourhoods.

Sit next to trash, you ending up smelling like trash...

5 - Indexation & Editorial Health
Avoid sites that are:
 • Bleeding indexation
 • Losing keywords
 • Publishing AI slop
 • Pushing hundreds of posts with zero rankings

Power sites GROW. Zombie sites DRAIN.

6 - Traffic Stability (6-18 Months)
You don’t want a site that had traffic, you want one that KEEPS it.

Look for: smooth growth, logical seasonality, no update cliffs, no sudden programmatic spikes.

Stability = trust. Trust compounds.

7 - Internal Link Inclusion
A link on a page with no internal links = weak.

A link with supporting internals, topical hubs, and strong navigation delivers 3–10× more power.

Context = equity.

8 - Avoid Orphan Links
If the page has:
 • No internal links in or out
 • No social signals
 • No backlinks
…it’s basically a paid nofollow.

Orphan pages = orphan signals.

9 - The AI Visibility Test
If you want to appear in AI Overviews/model citations, your links must sit inside authoritative, entity-rich context:
- Editorial pages ✔
 - Topical clusters ✔
 - Structured data ✔
 - Strong authorship signals ✔
 - UGC authority domains ✔

In AI SEO, context around the link matters more than the link itself...

In traditional SEO though, most SEOs don’t have a link building problem, they have a link selection problem.

Google isn’t rewarding more links… Google is rewarding better signals.

Fix what you buy → fix what you rank!

That's it for this SOP! BUT, I'll be running a $250 PressWhizz LINK GIVEAWAY to anyone who LIKES+COMMENTS on this post 👇

An absolutely packed room for James Oliver going thru Parasite SEO 👀

AI isn't going to kill SEO...

It's going to make us more powerful, able and rich than ever before! 🙌

The EU just launched an antitrust investigation into Google's site reputation abuse policy - Probably the most misguided search policy ever released...

Not allowing ANY third party content is stupid, as if outsourcing has never existed... And the enforcement was inconsistent at best.

This was PR and propaganda to bully publishers into compliance, not to "protect users" - If they really wanted to protect users, they wouldn't have rolled out AI Overviews with no fact checking or verification.

This is going to be very interesting though! Google will likely have to reveal even more of it's search secrets in court if they want to defend this, or they'll have to cancel the policy entirely in the EU.

One way or another, this is at least a small win for the publishers and SEOs that tried to make money the exact same way Google does, with monetization on top of third party content.

Just added PressWhizz to TrustMRR by Marc Lou 👀 
 
Only the verified Stripe revenue, doesn't include PayPal (our main source), wires, crypto etc...

BUT, it does put us at #11 in the past 30 days 😅

At Chiang Mai earlier this year, we had TWO lucky SEOs win $1,000 of link credit from our scratch cards! They were so popular, we had to print more...

We'll be sponsoring a bunch more events next year, including iGB Barcelona, BrightonSEO, SEO Estonia, SBC Lisbon and Chiang Mai again!

We'll be giving away more of these at every event, so make sure you stop by our booth, pick up a card, scratch and see if you'll win $25 - $1,000 in FREE backlinks 🔗

Make sure to follow PressWhizz for more regular updates 🙌

Got some PressWhizz flasks custom made 👀

Our merch game is getting too good 🔥

I'm a regular at this little local Thai restaurant 

So the owner gifted me a papaya today

"100% organic, straight from the jungle" 🔥

Now that is quality customer service...

Thai hospitality is unmatched 🇹🇭

Some people have been complaining that we didn't update ParasiteSEO.com 😢 

Are you high?! We've dropped an ENTIRE AI AGENT, Reddit Planning, Parasite Rank Tracking, Parasite Alerts, Parasite Tracking AND we're working on a whole new series of videos...

This Black Friday, you can pick up a LIFETIME account at ParasiteSEO for 70% OFF! This is a one time only, INSANE deal that if you work in affiliate, lead generation, local, ECommerce or just about anything in SEO... 

Will lead to a HUGE ROI 💰 

For more information, and to access this deal before it closes on Sunday, click the link in the comments down below 👇

Currently working on my slide deck for next months private mastermind presentation... I think it's going to be a masterpiece 🧐

GPT-5.1 is even sourcing URLs from search when I ask if it's 5.1... SEO is so alive! 🙌

We just added over 2,000 NEW publishers to the PressWhizz Marketplace! And we'll be adding ANOTHER 2,000 later on this week 👀

Just in time to get 10% deposit BONUSES for Black Friday and access a ton of new, niche, high authority sites to build guest posts, niche edits, digital PR, parasite pages, AI Visibility, tiered boosting and more...

We'll also be launching our BRAND NEW, FREE AI SEO Tool Suite next month! So every one of our customers can cancel their many, many subscriptions and get a wide variety of industry-leading tools for nothing but showing some brand loyalty ❤️

Make sure to follow the main page for more updates, free SEO guides, webinars, new launches and news 🙌

New PressWhizz towels, just in time for #ChiangMaiSEO to sit by the pool with 🙌

🚨 I’ve resurrected one of my most popular mini-sites… SEO Black Friday is BACK 🛒

I’ve hand picked the BEST Black Friday deals in SEO! Hosting, links, software, courses, plugins… All the stuff you should ONLY ever buy this week.

Oh, and I dropped my own course + eBook deals too. Stupidly cheap, and only available for this one special time per year...

🔗 Full list is live, link in the comments below! And being updated daily.

Go stock up before your competitors do...

If you do B2B marketing, networking will often get you way further than most actual marketing campaigns will...

Officially seeded in 5.1 now too! 👀

In fact, it's actually been easier to get visibility in this new model than 4o was... 

Grounding is becoming much more common, and we know the weighted sources to build upon and some special magic sauce I've invented to make sure OpenAI picks up our pages EVERY TIME.

This isn't new SEO, this is the new algorithm...

AI outputs ARE the new SERPs!

The Black Friday Effect! 👀

We did $60k across the whole platform just on Monday...

Just sent the letter of intent for our potential FIRST EVER acquisition at PressWhizz - Only 13 months into the brand existing, and we're already buying six-figure companies 😅

Should be able to make the big announcement next month, so our customers (hopefully YOU) are about to get a whole new tool suite for FREE 👀

And the site comes with one of the largest organic traffic profiles in SEO, and more specifically link building... Which just so happens to be our exact target market!

This isn’t "buying a website", this is injecting a jet engine into PressWhizz...

We’re talking:
- 50k+ monthly SEOs now seeing (and soon being completely integrated into) our ecosystem by default
- Over half a decade of authority + backlinks instantly merging with our growth curve
- A distribution channel that would’ve taken 3-4 years to build

You can grind for reach… Or you can just buy the reach and then build the products on top.

This acquisition basically pulls forward our roadmap by 18-24 months overnight.

In our first full year, we managed to quite easily break $500k/mo! This deal puts us frighteningly close to $1M/mo in 2026...

I’ll share every detail the moment the ink dries! But just know this: We’re not just building a link marketplace anymore. 

We’re building the home for the entire industry to build, buy, monitor, exchange and grow their link building...

And this acquisition is the first domino. 🚀

taplio

The Battle

Paul Calver

Charles Floate

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taplio

The Battle

Paul Calver

Charles Floate

Followers

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charles Floate's LinkedIn Performance

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