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You don’t need more posts. You need a system. Most B2B founders aren’t ignored for lack of effort-they’re ignored because their signal isn’t engineered. 

Result: activity without compounding trust… and an empty pipeline.

If that’s you, it’s usually three frictions:

Clarity Friction (positioning): 
buyers can’t tell-at a glance-why you’re the obvious choice.

Execution Friction (consistency/time): 
fits-and-starts, no cadence, nothing compounds.

Confidence Friction (proof/feedback): 
claims without receipts, no loop that sharpens the message.

LinkedIn isn’t a content calendar. It’s a trust engine.

I install a human-first LinkedIn strategy for inbound B2B that turns proof → pipeline without cold outreach or creator tactics.

Attention → Relevance → Value → Loyalty.

Who it’s for
Founders/CEOs and senior operators who are visible but under-recognised-and want repeatable demand they can keep up with.

What we install

Signal Clarity: 
category handle, ICP language, profile & messaging.

Strategic Visibility: 
content pillars, post formats you can sustain (2–3/week), and an intentional comment practice.

Proof Library: 
mini case studies, before/after, social proof snippets

Cadence & Review: 
simple weekly rhythm, qualitative feedback on posts/DMs, and iteration based on what earns replies.

Permission-Based DMs: 
turning relevant public context into respectful, high-intent conversations (no cold pitching).

Why me
I’m Paul, founder of The Luminary Hub. I help high-trust B2B leaders turn scattered LinkedIn activity into a recognition-to-revenue system. I’m allergic to fluff. Proof > promises. Systems win.

If your feed is full of prompt-shaped noise, bring me one “we do it differently” decision. I’ll map it into a micro-framework you can ship this week.

DM “CLARITY” for the first step-or just connect and say howzit. 

I’ll know what to do.

Paul Roberts

I didn’t run for 36 years because of one sentence said to me when I was 9. One “expert” opinion… that became my identity.

The lane I was told to stay in:
“Stay off the road.”
“Don’t run.”
“You’ll probably need plastic knees one day.”

So I listened.

And without realising it, I carried that advice like a life sentence.

Fast forward to 2025.
I challenged the diagnosis I’d been living under.

Turns out… it was a misdiagnosis.

So for 36 years, I was walking under a cloud for no reason.
That was yesterday.

And you can’t control yesterday.

You can’t control tomorrow.
You can only control now.
So I’m taking it back.

About four months ago, Stephan Weyers suggested I do an Ironman in August 2026 with him and the Wingman crew in Vichy, France.

I genuinely thought he was mad.
(If you know him… he is. In the best way.)

My biggest blocker wasn’t time.
Or fitness.
Or even the distance.

It was the fear of failing at something I’d 
already decided “wasn’t me.”

Yesterday’s run: just shy of 10km.
Not clean.
Not pretty.

Sets.

After lap 1, I wanted to stop.
Then the voices showed up…

Lap 2: Flip - “I was at the top, I let myself go, but I came back… so can you.” So I kept moving.

Lap 3: my daughter Tayla - “Dad, challenge yourself like you challenge me. You can do it.” So I kept moving.

Lap 4: Stephan - “You’ve come this far. Why quit now? It’ll hurt for a short time… but you’ll be stronger for a long time.” So I kept moving.

Lap 5: it was just me vs me:
“It’s your time to claim it all back.”
“The end of this lap is just the start of the next.”

Did it hurt? Absolutely. But I finished.
And I’ll get stronger.

Here’s the business lesson I can’t ignore 
(because it’s part of my journey now):

We don’t just rise to our goals.
We fall to our beliefs.

And the beliefs you run with are often made of… words.

So this year is different for me.
No more borrowed limits.
No more old labels.
No more “that’s not for me.”

Ironman August 2026.
Somehow I found myself in the same Wingman crew as Guy Ellis, Bob Skinstad, Flip van der Merwe , PG Engelbrecht, Justinus Adriaanse 🇿🇦 🇨🇦… and 17 other legends.

The standard around me just went up.

Business is stepping up too.

And something special is coming soon to help YOU get ahead - more from me and Francois van der Merwe once it’s locked in. (It’s properly exciting.)

LinkedIn… 2026, let’s get at it.

Let’s put it out there: what’s one belief you’re ready to challenge this year?

Paul K Roberts

Human-first LinkedIn strategy for inbound B2B | Different ​> better | Compounding trust system | Speaker | Founder @ Luminary Hub

We’re back. And we’re back with a bang. For the last six weeks, every time I saw Lion’s Head in the distance, I felt it.

That pull. That yearning to get back on the mountain… and back on the mountain with incredible humans.

Today we freakin did it.

Perfect weather.
Ridiculous views.

And the kind of conversations that remind you: you’re not crazy for wanting more from this year.

I’ll say this, there’s an alignment in the air.

Not the loud “new year, new me” stuff.

The quieter, more dangerous kind… where people are moving with intent.

Almost everyone I spoke to carried the same energy:

“This year is going to be one we talk about for a long time.”

And honestly… it validated what I’ve been feeling too.

My cup is overflowing - but not from hype.
From being around people who are building, adapting, innovating… and doing it with their feet on the ground.

Even better?

That low-grade stress and anxiety I’ve been carrying into this year… started to dissolve.

Not because the year is suddenly easy. But because the energy you borrow from the right rooms is real.

Also: Dexter is officially back.

First time in 6-7 weeks 😏
Summit #27 for the little legend.

And I’m not joking… we’re walking and a random group goes:

“Is that Dexter?!” I think we also have a new fan in Renier Lombard too haha 

At this point, I think he’s more famous than the rest of us combined. Un/official mascot energy. 

Keeps the whole thing moving.

I had some properly rich conversations today:

- Parenting insights that I’m genuinely going to carry with me (thank you, Karina Andersen)


- Big “this is how I’m going to adapt and win this year” thinking from a few sharp minds. Keet van Zyl your wisdom is inspiring.  

And a proper check-in on the Robben Island → Blouberg crossing in May (Marco Cabrera Duarte … you’re elite, I’ve got catching up to do… but I’m glad you’re my wingman in the water)

And to Will Green, friend, mentor, and someone I deeply appreciate:

Let’s lean into this year with the best intentions and the best energy. We learned a lot last year. Now we get to do something with it.

My invitation to you:

Step out.

Go back to the places that recalibrate you.

Find the humans that refill your cup. Put yourself in rooms that make you feel braver.

Because momentum doesn’t start on your laptop.

It starts when you remember who you are around the right people.

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LinkedIn: the question isn’t “why now?”
It’s “why change?. Let me explain why 👇

Posting more than once a day can increase your weekly reach. Sure... that part is true.

But it’s also the fastest way to quietly kill your authority in 2026. Because LinkedIn isn’t rewarding volume anymore.

It’s rewarding one clear signal over time.
And you (most humans) are doing the opposite.

You’re posting:
a sales tip at 9 am
an AI hot take at 1 pm
a founder story at 6 pm

Different topics.
Different audiences.
Different freakin clusters.

Because of that, the algorithm will do what it’s built to do: reset your relevance signal every time you switch lanes.

When you rapid-fire different topics, you end up:
↳ training your audience to ignore half your posts
↳ losing the carry from one post to the next
↳ resetting momentum before it compounds

The result?
Higher total impressions.
Lower perceived expertise.
Lower compounding reach.

Lekker translation: 
you get “seen” more… but you get trusted less.

And in 2026, LinkedIn is a Trust Economy.

Trust = distribution.
Trust = replies.
Trust = pipeline.

If you don’t change this now, opportunities don’t “slowly fade.” They get re-routed to the person who looks like the clearest answer to one problem.

It's that simple.

So do me a favour this week:
Stop chasing daily frequency
Aim for 3-5 posts/week in the same problem space.
Consistency beats chaos.
Spend 2-3× more time engaging than creating

Let me repeat that: 
Spend 2-3× more time engaging than creating

For every 30 minutes writing, spend 60 minutes in real conversations. Comments + DMs are the trust engine now.

Optimise for saves, not likes. Please.
Likes are applause. Meh.
Saves are intent. Yes.

Write like you’re building a reference library for buyers.

Because here’s the real shift: LinkedIn is being rebuilt to filter noise and route attention to problem-solving humans.

Yes, I'm talking to you.

And increasingly, that routing won’t even be decided by people scrolling… it’ll be decided by systems matching.

So pick your lane:
One problem. One audience. One signal.

Repeat it until the market can describe you in one sentence.

Because in 2026, the generalists get scrolled.

The specialists get routed.
What ONE problem are you going to own in 2026?

Drop it in the comments in this format:

I help [WHO] solve [PROBLEM] so they can [OUTCOME].

Are you in, go?

How I’m posting on LinkedIn in 2026 (without becoming annoying).

Because for years we’ve all been out here… taking posting advice from people we don’t know… based on vibes and screenshots.

And then wondering why LinkedIn feels like a loud shopping mall. 

But the good news, my lovely humans: no more.

I’m choosing a cadence that gives me the 
one thing most people ignore: bandwidth.

Bandwidth to build relationships.
Relationships that turn into business.
(Imagine that. LinkedIn… doing LinkedIn things.)

So here’s how I post, and how you should too:

1) I follow the “12-week rule”

I don’t chase daily motivation.
I pick a cadence I can sustain for 12 weeks.

Minimum effective dose: 2 posts/week
Strong cadence: 3 posts/week

High-output: 4-5/week only if I have real signal 
(not recycled noise)

2) I rotate formats so I don’t bore people (or myself)

My weekly mix:
One POV post (what I believe + why)
One practical post (framework / steps / template)

If I do a 3rd:
One story (lesson + takeaway)

3) I don’t post back-to-back on the same topic

No clustering. No “Part 7 of 19.”

I give ideas breathing room so 
people can actually remember me.

4) My real “growth hack” is comments

Posting is the receipt.
Relationships are made in the comment section + DMs.

So my actual system is:
 2-3 posts/week + 15-30 mins/day of intentional comments.

That’s it. That’s the play.

I mean it's not that hard right...

So the question, why are you not doing it? 

And I'm just glad Nick Dreyer ain't getting no rash ,that would be a terrible way to start the year, don't you think Gyanda Sachdeva 🤣

Stop waiting for the algorithm to pick you.
I’m talking to myself here too:

Shut up. Suit up. Show up.

Not as cheesy slogans. As the actual requirements for building a business that lasts in 2026.

1) Shut up (stop the tactics loop)
“Shut up” doesn’t mean be quiet forever.

It means stop stalling.

Stop waiting for perfect clarity before you move.
You know that loop… where every two weeks you:
tweak your niche
rewrite your bio
download a new DM script
convince yourself this one is the missing piece

But the real reason you’re doing it?
Because it’s safer than being seen.

And it’s safer than being ignored.

Meanwhile, there are people out there right now drowning in trash leads and broken systems… and they need someone who actually knows what they’re doing.

So yeah - less whining about reach. Less performing for permission.

If you’re not being seen, it’s usually not because LinkedIn hates you.
It’s because your signal is too broad to be recognised.

2) Suit up (build the Trust OS)
“Suit up” is the unsexy part.

It’s the homework.
It’s building the system that makes trust inevitable - not accidental.

It means:
learning the language your market already uses, so you sound like one of them (not like a consultant doing a drive-by)

turning your profile into a 24/7 trust asset… not a CV with a few buzzwords

tightening your offer so the path from “who’s this?” to “let’s chat” isn’t weird or confusing

Because don’t expect the market to give you a “yes”…
if you haven’t built something structured enough to hold it.

3) Show up (identity match)
And “show up” doesn’t mean showing off.

In an AI-flooded feed, showing off is just noise.

Showing up in 2026 is something else:
It’s being the version of you that doesn’t need to perform confidence while quietly panicking inside.

It’s stepping into the feed with a proof-first mindset.
Not hype. Not hot takes for attention.

Just the truth:
what you did
why you did it
what happened
what it means

Because when you can describe your client’s world better than they can…
you don’t need to persuade.
You create resonance.

And resonance is what wins now.

Are you ready to get at it in 2026...

ARE YOU IN?

I’m not guessing on LinkedIn in 2026. And neither should you. I’ll share the LinkedIn source I’m referencing in the comments - so you know this isn’t just marketing woo-woo.

What I'm doing...

I’m updating the system I use with clients using what LinkedIn says it rewards - and you should probably update yours too.

Not “post more.”
Post smarter.

Post like a practitioner, not a publisher.

Because LinkedIn has been consistent about a few things:

- Relevance beats volume
- Consistency builds memory
- Lived experience beats generic advice
- Conversation is the compounding mechanism

Train the feed… and the feed trains you back.

Want LinkedIn to work for you this year? 
Here’s the system...

Think in 3 content assets:

1) What’s changing
News, trends, shifts… plus your perspective.
“Here’s what’s happening - and what it means.”

2) What’s true
Principles, frameworks, how-tos, explanations.
“Here’s the playbook.”

3) What it cost you to learn
Mistakes, moments, decisions, lessons.
“Here’s what I paid to learn so you don’t have to.”

Most humans here only follow through with No. 2

And then wonder why they blend in.
Why they get polite likes but no recognition.
Why their content lives in a world of… beige.

The leaders who win here combine all 3 because it signals:
Relevance. Credibility. Humanity.

Run a weekly loop (simple, sustainable, recognisable)

Pick one lane you want to be known for, then do this:
Monday post: what’s changing
Wednesday post: what’s true
Friyay post: what it cost you to learn

That’s how you build memory.
And memory is what turns views into inbound.

AI is here. We’re not avoiding it.
But don’t use AI to be you.
That's just unnecessary.

Use AI to brainstorm angles, stress-test your take, and tighten your wording.
Your lived experience is still the unfair advantage.

So stop posting to “get views.”
Start posting to build recognition.

Simples right. 

Now, let's get a little honest with ourselves here... which one do you post the least: what’s changing / what’s true / what it cost you to learn?

(And yes. Show up as yourself. Be weird.)

Let's get at it.

Are you in?

Director @ Finnemore Consulting │ Strategic Planning │ Product │ EdTech Thought Leadership │ Future Proofing│ Business Development

I help growing organisations within the EdTech market to design, develop, deliver and market education solutions at the forefront of industry innovation.

With over 20 years of experience in the sector, I confidently support businesses seeking thought leadership and expertise in proposition development, market strategy and client acquisition, to future-proof their portfolios and break down the barriers to growth.

I've helped a number of ambitious and disruptive businesses to change and deliver in a highly competitive landscape, acting as the catalyst for strategic partnerships and joint ventures between Local Authorities, multinational organisations, private equity houses and ambitious start-ups.

Working with me, I'll challenge your current thinking, help you focus on your most critical issues and opportunities and, most importantly, provide a fresh pair of eyes!   Areas of expertise include:

- Understanding your value chain
- Unlocking the full potential of AI to grow your business
- Creating the best Value Proposition
- Marketing, networking & branding
- Identifying new target markets and ideal clients
- Enhancing your solutions to meet customer needs now and as they change
- Establishing a strong channel and partner strategy
- Beating the competition
- Leveraging relationships
- Guaranteeing recurring income

We've worked with companies including Arbor, RM, Fusion Education, Sycol, Welfare Call Group, Scomis, IRIS, Capita, iAM Compliant, Tarigo, Bromcom, Skolaris, The Safeguarding Company and Compass Education.


CURIOUS?
To find out more please DM me or get in touch at sarah@finnemoreconsulting.com


Specialities
- Business Development: I have a proven track record in sales and client management, with over 22 years of experience managing the sales of Edtech software solutions and services to the local schools, academies, MATs and local government, both in the UK and internationally.

- Strategic Partnerships: I’m experienced in leading companies to close major opportunities, BPO/JV, acquisitions, channel partners and creating local and national government partnerships. I’ve also undertaken extensive Private Equity due diligence and portfolio company work for large and small PE funds in the education sector.

- School Management Information Systems: Having spent 22+ years working across this sector with all major UK MIS providers, I have deep knowledge of this market. I can advise on trends, buying behaviour, technology, support and partner relations, segmentation, product fit and, most importantly, growth strategy.

Sarah Finnemore

BETT has a habit of filling your head with ideas: new products, new partners, new conversations . . . and honestly, that’s one of the best things about it 😊 

For Nick Finnemore and I, Bett Global in London is about reconnecting with the edtech community and hearing what’s really going on.

What people are excited about.
What’s proving harder than expected.
What’s changed since we last caught up.

I love visiting all the stands, but some of the most useful conversations happen over coffee, in passing, or in the quiet moments between meetings. Just proper conversations with people building, selling and supporting edtech in the real world.

If you’re exhibiting or visiting and fancy a coffee (or beer!), we’d love to say hello - drop us a line.

#bettuk #bett2026 #networking #edtech #inspiration #education

Sarah  Finnemore

Co-Founder & Director │ Edtech, Business Development and AI │ Strategic Planning │ Product │Thought Leadership │ Marketing│ Future Proofing

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