Think & Grow

Director Growth & Partnerships APJ

At Think & Grow, we are your global growth partners 🚀 We empower founders, leaders and executives across the globe to develop their businesses.

How we help founders of fast-growth tech companies: 

Workshops: Identify and close the gaps in your business to gain clarity on your leadership, team and strategy.

Growth: Have the support and expertise to scale sustainably and successfully locally and overseas.

Hire: Attract the change-leaders and advisors you need to accelerate your business.

Advisory: Create a scalable culture to empower your people to push boundaries and propel growth.

Head of Sales APAC

River City Labs

Startup Mentor

Startupbootcamp

SCALERR

As the Global Head of Consulting, I hold a dual role in driving the development and execution of global growth strategies for startups and scaleups, while also leading the consulting practice and strategic partnerships on a global scale. With a comprehensive understanding of sales, partnerships, business development, and strategic planning, I provide expert guidance and innovative solutions to startups worldwide, empowering them to navigate the complexities of scaling and achieve sustainable growth.


Key focusses of my role:

•	Drive Revenue Growth and Market Expansion: Identify new business opportunities and strategic partnerships globally, enhancing client revenue and market reach.
•	Expand Strategic Partnerships: Build and leverage a network of C-suite executives, venture capital funds, ecosystem builders, and government entities to drive growth.
•	Execute Go-to-Market Strategies: Orchestrate global go-to-market strategies for clients, to achieve significant revenue growth, market share expansion, and customer acquisition.
•	Develop and Lead Sale Functions: Built end-to-end sales functions for clients, providing strategic sales advice.
•	Implement Scalable Sales Playbooks: Create tailored sales playbooks, optimize resource allocation, increasing efficiency, and accelerating time-to-market.
•	Advise on Capital Raising: Guide clients on capital raising strategies, offering pitch coaching, deal guidance, and investor outreach strategies

Global Head of Consulting

Scale Facilitation® 

Access New York™ facilitates global revenue stage, small to medium size companies to access the US market. Our core mission is to commercialize and scale the latest technology and innovations into the market.

This means we provide a comprehensive ecosystem to our portfolio companies, far beyond just sourcing capital in exchange for equity. Our experienced team, located in Australia and the United States, provide targeted guidance and management across all aspects of commercialization and scaling.

Role Overview:
Conceptualized and Launched 'Access New York': Established a leading investment program for
tech businesses expanding to the US, with investment sizes of $1M-$10M USD.
• Pioneered Tailored Investment Strategies: Developed customized approaches that maximized
global entrepreneurial opportunities, resulting in a diverse, high-performing portfolio.
• Identified High-Potential Tech Companies: Conducted market assessments, competitor analysis,
financial analysis, and due diligence to evaluate companies for US market success.
• Led High-Performing Investment Team: Directed a team in strategic investment decisions and
provided guidance to the investment committee.
• Expanded Strategic Relationships: Cultivated new and existing relationships, driving revenue
growth and business expansion with government partners, enterprises, venture capital firms, and
community organizations.
• Developed Partner Strategy: Implemented strategies to identify new partners, generate revenue,
and align with business goals.
• Mentored Portfolio Companies: Advised on global go-to-market strategies with a focus on US
expansion, enhancing market entry and growth.
• Streamlined Investment Lifecycle Management: Built scalable workflows supporting internal
teams, founders, and stakeholders throughout the investment lifecycle.

Investment Fund Lead Australia & New Zealand - Access New York

RunwayHQ

Runway is a regional not-for-profit startup ecosystem aimed at supporting entrepreneurs in their entire startup journey. From coming up with a business idea through to launching and scaling their business.

OVERVIEW
•	Cultivated Key Relationships: Built strong working relationships with stakeholders, mentors, coaches, and partners within the Runway and Australian startup ecosystems.
•	Identified Partnership Opportunities: Strategically targeted prospective organizations and government departments to establish valuable partnerships.
•	Led Corporate Opportunity Discovery: Unearthed corporate opportunities and managed the tender process for relevant government-focused applications. Successfully winning a $300k government tender.
•	Drove Business Development: Identified and pursued new business development opportunities, leading initiatives that expanded market reach and increased revenue.
•	Managed Sales Pipeline: Oversaw the sales pipeline process, converting opportunities to ensure a robust and continuous revenue stream.
•	Acted as Brand Ambassador: Represented Runway at local and national levels, enhancing brand presence and engagement within the ecosystem.
•	Directed Marketing Strategy: Managed and executed marketing strategies in alignment with overall business goals, driving brand visibility and growth.
•	Senior Leadership: Managed team performance and behaviours to optimize their contributions towards achieving business objectives.
•	Advised and Mentored Startups: Acted as a strategic advisor and mentor, focusing on sales, business development, and go-to-market strategies for startups and businesses within the Runway ecosystem.

Head Of Sales & Partnerships

Trigger Group

Trigger Group are a go-to-market sales acquisition start up specialising in B2B SaaS. We're a start up representing scaleups in the technology SMB space! We represent some of the biggest global hospitality and logistics businesses: DoorDash, Wish.com, Lightspeed, and Hubster/Otter.

OVERVIEW
•	Managed International Sales Operations: Led and executed inbound and outbound sales strategies for SMB and enterprise SaaS clients in hospitality and logistics, including DoorDash, Wish.com, and Lightspeed Commerce.
•	Built Organizational Structure: Played a key role in scaling the business from 20 to 150+ employees, developing internal structures and processes for effective growth.
•	Scaled and Deployed Sales Teams: Aligned sales teams with business priorities and objectives, ensuring optimal deployment and performance.
•	Advised on Go-to-Market Strategies: Collaborated closely with clients to develop and implement successful go-to-market strategies for new markets.
•	Implemented Sales Planning and Performance Management: Directed planning, target setting, performance management, and execution of key sales activities.
•	Provided Senior Leadership: Led and coached a global workforce of 150+ staff, directly managing 4 Regional Sales Managers, a Learning & Development Manager, and 3 Sales Operations Executives.
•	Fostered High-Performance Culture: Cultivated a positive and high-performing workplace environment.
•	Managed Financials and KPIs: Oversaw P&L, KPIs, sales budgets, and forecasting, collaborating with internal stakeholders to drive profitable growth.
•	Nurtured Executive Relationships: Built and maintained executive-level relationships with clients, navigating pre-sales processes and conducting needs analysis.
•	Led Market Development and Negotiations: Identified new market opportunities and spearheaded commercial negotiations with prospective clients.

Imperium Tourism Holdings

Imperium Group are a private equity group that own a number of youth focused tourism brands. The umbrella company is Travel Freedom Group, which has over 50 retail locations in ANZ operating under the brands PeterPans, Backpackers World Travel, StudentUni Travel, Travel Freedom, and The Travel Project

The role included:

•	Design and implement effective customer-centric Sales, Product, and Business Development Strategies across five separate retail (55 retail locations), Contact Centre, and online businesses 
•	Plan, implement, and control the marketing strategy for key AU & NZ markets, in-line with sales, marketing, business plan objectives and targets for increased revenue and market-share position
•	Actively provide leadership, mentorship, and guidance to Regional Sales Managers, eCommerce Manager, Contact Centre Manager, and Training & Development Manager on direct sales strategy, people management, marketing activity, and performance management
•	Create and maintain strong relationships with key stakeholders
•	Recruit, coach, and develop high performing sales and customer service teams across the organization
•	Enhance team performance through incentives, rewards, and recognition
•	Use data to forecast sales and manage budgeting process and expenditure 
•	Report weekly on business performance to the Group General Manager, Managing Director, and Board, in line with company guidelines and expectations 
•	Lead and develop people and people strategy working in partnership with HR to ensure continuous improvement, talent development, and staff engagement initiatives are in place and actioned 
•	Monitor competitors’ products and sales strategy
•	Business Development - Manage key partner relationships, contract negotiations, sales, and logistics with current and prospective partners to collaborate on healthy growth initiatives to deliver strong commercials

Head Of Sales Australia & New Zealand

STA Travel

•	Oversee the operations and sales of every retail site within the Region
•	Provide leadership, guidance, and coaching to sales management team
•	Develop Regional and retail site business strategies to protect revenue and hold sales teams accountable to deliver expected results. 
•	Lead and influence sales team to conceptualize, plan, drive, and manage all Regional sales initiatives to achieve the targeted sales growth
•	Recruit, coach, and develop high performing sales and customer service teams across the Region
•	Build a strong sales and staff culture that creates winning mentality along with staff loyalty
•	Collaborate with, and influence the Product and Marketing teams to help support regional initiatives especially surrounding local market activities
•	Building and maintaining strong relationships with key stakeholders 
•	Deliver weekly reports on Region results to Senior Leadership as well as deliver presentations at key product events

Regional Sales Manager - Victoria & South Australia

•	Provide leadership, guidance, and coaching to 6 sales consultants 
•	Managing all aspects of retail stores business environment and operations
•	Maintaining customer service quality and standards of the team 
•	Implementing and adhering to daily, weekly, and monthly activities
•	Develop and implement local marketing strategies 
•	Driving financial results and KPI’s and holding team accountable

Retail Store Manager

•	Mastered service and sales processes to maximise productivity and profitability 
•	Developed loyal clientele base due to in-depth knowledge and ability to match customers’ needs
•	Be an integral part of the team to help achieve store objectives
•	Customer service and sales to consistently achieve expected company KPI’s
•	Recognised top 10% performing sales consultant in United Kingdom

Senior Sales Consultant

Travel Consultant

Experienced Senior Sales Leader, Growth Strategist, Mentor, and Advisor

Extensive background in tech startups/Scaleups, B2B SaaS, travel, ecomm, and retail, spanning UK, APAC, and US markets.

I help some of the world's most innovative tech companies scale, both locally, and globally.

With a extensive career in sales, business development, and consulting, I have a proven track record of delivering remarkable go-to-market success and capital raising outcomes for startups and scaleups across various domains and regions. I leverage my deep expertise in global markets, sales, partnerships, and people-focused strategies to empower and inspire my clients and teams to achieve their full potential.

Paul Mitchinson

After seeing too many B2B events produce hours of video no one watches, I realized the real challenge wasn’t content creation.

It was the fragmented experience of B2B content.

And in such a case, an event is actually a piece of experiential content.

The real problem?

It was content choreography.

What’s content choreography?

Content Choreography is the thoughtful orchestration of content pieces across channels and across time to achieve maximum impact Conversion is choreographed.

Here’s how:
Attendees don’t walk in ready to buy.

They arrive curious, distracted, and skeptical. To move them from interest to action, you need more than flashy booths. 

You need a narrative that guides them step by step through a journey of trust, clarity, and conviction. 

Every asset you have must play its role and work in harmony towards that goal.

We call this Content Choreography.
With Content Choreography, your audience isn’t just watching.
They’re in your story. 
You’re the pilot guiding them through peaks of excitement and moments of reflection. 
They stay engaged, emotionally invested, and open, not just to what you sell, but to what you stand for. 
They walk away feeling helped, not pitched to.

Content Choreography is our structured approach to planning, creating, and sequencing content around your key events and milestones. 

We work closely with your team to align messaging, simplify complex ideas, and ensure every asset from keynote slides to social videos fits into a bigger picture. 

The goal: consistent storytelling, clearer communication, and content that actually supports your business objectives, not just fills a slot.

We've worked with regional teams across Singapore, Australia, and China (often in tech and engineering MNCs) where industry depth matters more than trendy visuals.

Whether you're stuck with a vendor who doesn’t get your space…

Or you’re under pressure to show ROI from that last event…

We help you build a video engine that keeps working after the livestream ends.

DM me “impact” if you’re planning an event in the next 3 months and want post-event content that drives real marketing ROI.

Mingsong Ang

Leadership confession: I used to micro-manage. 

This is how I finally broke the habit.

I didn't call it micro-managing. 

I called it "staying involved" or "keeping quality high." 

But the reality? 

I was creating bottlenecks and killing team morale. 

Every decision ran through me, and it was exhausting for everyone.

The feedback moment that changed everything came from someone I deeply respect on my team. 

They said, "You hired us to think, but you're not letting us." 

That hit hard.

So I built a new system: outcomes over oversight. 

Weekly checkpoints, not daily pings.

I defined what success looked like, then stepped back and trusted the process.
 
It felt uncomfortable at first like I was abandoning my responsibilities.

But here's what happened: quality improved because people took ownership.

Speed increased because decisions didn't wait for my approval. 

Retention went up because the team felt trusted and empowered.

Letting go isn't about caring less.

It's about building systems that allow people to grow. 

What habit did you have to unlearn to become a better leader? 

I'd love to hear your story.

Helping B2B event marketers in tech/engineering turn 1 day events into lead-gen assets | MD @ Mediashock | Engineer turned content strategist

People think event videos “just happen.”

They don’t.

Before a single frame is captured, we’ve already:
• Torn through a full venue tech recce
 • Checked power, lighting, internet
 • Built contingency routes for every failure point

Because surprises don’t make good content.

 They make delays.

We map every risk.

 Assign every owner.

 Nothing is left floating.

Then we build the shot list moment by moment:
• Walk-ins
 • Keynotes
 • Panels
 • Q&A

If it's mission-critical, it gets captured.
 Period.

But here’s where most teams fall apart:
 The handoff.

We ingest + catalogue on-site as soon as each session ends.

 Editors tag highlights in real time.

 We never spend days hunting for “that one perfect moment.”

 We already know where it lives.

Escalation paths?

Set before the event even starts.

Post-event handoff?

 Includes full metric-tracking alignment so the video is tied to ROI not vibes.

We don’t deliver “a video.”

 We deliver an operational system that turns footage into outcomes.

The events that look effortless?

 They’re backed by the most disciplined teams.

If you want to see how we run this playbook end-to-end drop me a message.

Blanket emails aren’t follow-ups, they’re digital noise.

Segmentation is the real unfair advantage.

Sending the same message to everyone is the fastest way to get ignored.

Engineers need depth to show them how it works. 

Executives need outcomes to show them the ROI snapshot. 

Same event, completely different messaging.

We segment by role and match depth accordingly. 

Then we route channels by persona: engineers respond on dev-friendly platforms, executives engage on LinkedIn and email.

Working smarter creates results that working harder alone never will.

Most teams skip the discipline of breaking responses down by segment and that is exactly where clarity starts to form.

Kill the underperformers, double-down on winners. 

Not every person converts, and that's okay. 

Focus your energy where it actually drives results.

One more thing: decision-makers pay significantly more attention to brands producing strong thought leadership. 

Use that halo effect to earn replies and build relationships that matter.

Stop broadcasting to everyone. 

Start conversing with the right people at the right time with the right message.
 
What's your segmentation strategy?

Boring presentation? Add a hero, a challenge to watch and see your engagement soar.

Here's what transforms a forgettable deck into a compelling story

Make a customer the protagonist. 

Define the villain clearly, risk, waste, downtime and back it up with data that makes the pain real.

The turning point is your method. 

Not your product features, not your service list. 

Your actual approach to solving the problem. 

Then show the resolution with measurable outcomes which are savings, speed, uptime. 

Numbers that matter.

Here's something most people don't realize: 

TL content is often more trusted than product sheets. 

Use it to frame complex concepts simply. 

When you lead with story instead of specs, you earn attention and trust simultaneously.

End with one action to continue the story. 

Comment with your biggest challenge. 

Download the framework. 

Watch the full case study. 

One clear next step, not three.

Data tells you what happened. 

The story tells you why it matters. 

Which one do you think your audience remembers?

A slide style post explaining how to turn a dull presentation into a compelling narrative. It highlights using a customer as the hero, defining the villain through risk and waste, presenting a method as the turning point, and showcasing measurable outcomes. It emphasizes that thought leadership builds more trust than product sheets and encourages ending with one clear action to continue the story.

#StorytellingForBusiness #ThoughtLeadership #PresentationSkills #B2BMarketing #BrandNarrative #CustomerJourney #ContentStrategy #BusinessCommunication #LeadGeneration #AuthorityBuilding

I have never enjoyed celebrations. And awards? 

I have avoided them my whole life.

Not because I’m cynical but because I’ve seen too many good, hardworking people stay invisible while others collect trophies.

That imbalance always made awards feel hollow to me, like a polished performance that rarely matches reality.

But this time, something different happened.

I watched a few friends win, people who lead with decency, who treat their teams like humans, who serve their customers with sincerity, who actually earned the spotlight.

And witnessing that shifted something in me.

It reminded me that an award is not a destination.

 It’s a signal, a moment of recognition for a direction worth continuing.

And here’s where the strategist in me kicked in.

When you manage your content intentionally, moments like these aren’t just applause. 

They’re leveraged. 

They create a surge of attention, a window where people are already listening. 

Ride that wave well, and you don’t just celebrate, you build momentum.

Momentum becomes conversations.

Conversations become trust.

Trust becomes an impact.

Because no matter how skilled or sincere you are, you cannot help more people if no one knows you exist.

So here’s to the winners Shane Lee and Angjolie Mei 洪鈺琇 and to everyone I reconnected with yesterday, both old friends and new faces.

Some nights don’t change your beliefs.

Some nights refine them.

A reflective written post about the meaning of awards. The author describes lifelong discomfort with celebrations and trophies but shares how seeing sincere hardworking friends win shifted their perspective. The message focuses on integrity visibility and using moments of recognition to build momentum trust and impact. The tone is thoughtful grounded and strategic.

HASHTAGS
hashtag#Leadership
hashtag#PersonalBranding
hashtag#VisibilityMatters
hashtag#AuthenticGrowth
hashtag#ContentStrategy

One event = months of content (if you choreograph it, not just upload it).

Here's what most teams get wrong: they treat conferences as one-off moments. 

Film it, post a recap, move on.  

But what if that single event could fuel your content engine for an entire quarter?

We now plan a 10-12 piece series from every conference, organizing content into theme clusters with a weekly cadence so momentum compounds over time.

The magic is in spinning formats: short clips, quote cards, recap posts, internal enablement decks. 

Same core idea, completely new angles.

But here's the critical part: repurpose smartly across platforms. 

Adapt copy and length per channel, don't just copy paste. 

Marketers who repurpose deliberately keep reach high and engagement consistent.

We also create an internal library that's taggable and searchable. 

This means sales and comms teams can reuse these assets in their own sequences without reinventing the wheel every time.

One venue tech recce. 

One shot list by moment. 

One event that becomes a quarter's worth of strategic content. 

That's the difference between documenting and choreographing.

 Which approach are you taking?

ALT TEXT
A content team filming at a conference with cameras lights and a presenter on stage. The scene shows multiple angles being captured to repurpose later. On a nearby table there are laptops open with a content plan showing clips quote cards and recap formats. The visual represents how a single event can fuel months of strategic content when planned with intention rather than treated as a one time moment.

BEST HASHTAGS
hashtagContentStrategy
hashtagEventMarketing
hashtagB2BMarketing
hashtagVideoMarketing
hashtagMarketingLeadership
hashtagDemandGeneration
hashtagMarketingExecution
hashtagBrandBuilding
hashtagLinkedInStrategy
hashtagContentRepurposing

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The Battle

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