As a Premium Ghostwriter I've helped dozens of Coaches and Creators to refine their messaging and build a content strategy that generates them leads week after week.

My writing has been featured in Forbes and various personal development publications.

Premium Ghostwriter

Helping LinkedIn Creators Build A Content Strategy That Generates Leads | Premium Ghostwriter | Sharing What Works

Making money online used to scare the sh*t out of me. 

It was intimidating. 

Everyone was talking about “crushing it” and “the grind”. 

“Just work harder, bro”.

(I mean, really. Who actually talks like that?)

- “Grindset” isn’t a real word. 
- I don’t want to spend all my waking hours working. 
- Maybe building an online business isn’t for someone like me.
- Maybe I should just settle for the “boring” 9-to-5 life and be grateful.

So I never started. 

The gap between me and a successful career in the creator economy seemed too huge.

—

Skip to today - and I’ve been making a comfortable living in the creator economy for a little over a year. 

(No "grindset" required)

I spend my days:

- Writing for clients. 
- Writing for myself. 
- Coaching other creators. 
- Reading and learning new things. 
- Using it to build cool stuff that helps others. 

And I'm in complete control of how much or how little I work. And how much or how little I earn. 

Write. Build. Earn. Repeat. 

That’s enough for me. 

I had to make a lot of mistakes along the way - I’ve definitely had my ups and downs. 

But the hardest part (by far) was making the decision to get started. 

Putting yourself out there is scary. 

Especially when most content is:

- “How I scaled my agency to $100k/mo”
- “How I got my client 50 inbound leads last week”
- “Making 6-figures is easy. Just use these 7 mindset tips:”

Sure, it’s impressive - but there’s nothing relatable about it. 

So I want to bridge that gap between the average person and a career in the creator economy. 

To create a blueprint that people (who hate words like "grindset") can follow to take their first steps. 

Something that’s accessible and gives you a way in and shows you how to make your first $ online. 

That’s what “The Missing Link” is. 

Because let’s face it, most of us don’t need to build a 7-figure empire, we just need a business that enables the good life. 

To do what you love and get paid for it. 

You don’t need to be a great writer. 
You don’t need to study “going viral”.
You don’t need to be highly skilled at anything. 

You just need to be willing to learn, to commit, and to ask for a little help getting started.  

If you’re tired of watching people succeed in the creator economy and want a piece of the action for yourself, then just message me “The Missing Link” and I’ll send you my FREE training that will give you everything you need. 

Thanks,

Paul

P.S. No “hustle bros” allowed.

Paul Pirie

Save 10 hours a week with content system | 300+ Coaches, Entrepreneurs write better content every day | Check out Featured section | LinkedIn Ghostwriter

You wouldn’t be here if you were satisfied with your current marketing team.

I get it…

Most of the businesses I work with have struggled with:

•⁠ ⁠Selling their services 
•⁠ ⁠No consistent way to generate leads
•⁠ ⁠Lacking clarity on finding their dream clients
•⁠ ⁠Overwhelmed and unsure of where to focus 
•⁠ ⁠Haven’t tried or burnout with content marketing

So I help them with a proven framework (on 20+ similar founders) to grow:

1.⁠ Ghostwriting to generate inbound leads & grow account
2.⁠ ⁠Fix your positioning, offer & messaging

As a result…

A reliable, dependable, and clear demand generation system that gets you visibility and leads.

That has brought $240K in net revenue for one of our clients, and more...

Before:
- 1% views from ideal audience
- Content falling flat
- 0 inbound leads

After 60 days of working together:

- 9.8% views by ideal audience
- Impressions 62% increased
- 14 qualified sales calls

You can be next if only you have… 

•⁠ ⁠A clear vision or target to hit
•⁠ ⁠A few good case studies
• Willing to invest in marketing

Then I help you with ghostwriting & brand growth. Hit me a DM now!

Nasir Rizwan

If I wrote an ad for Shahzad Khan's 6-figure copywriting course

As many of you know, Shehzad runs Pakistan's biggest copywriting community.

Teaching people how to use words to make businesses profitable and make money without leaving their sofas.

I've been seeing his ads everywhere.

So I sat down and created my own version.

Here's the angle I went with...

Most brands trying to grow have two choices.

Throw money at ads, raise discounts, hire more staff, and cross both fingers.

Or you learn copywriting and increase their conversions from 1% to 2%.

That's twice as many sales. 

Same traffic. 
Zero extra ad spend.
That's double the sales.

Most copywriting courses sell templates and frameworks.

"Follow these 5 strategies."
"Copy what's already working."

That's a pre-AI era of selling your copywriting course.

I needed a different angle here...

As the market gets smarter, we have to move from basic solution awareness messaging to hyper-specific product messaging.

The unique mechanism here?

Research + AI-powered copywriting.

Which helps you... 

- Understanding psychology
- Market sophistication
- Timing

AI copy gives you the biggest edge in 2026.

It helps you see angles no one else is using yet & saves writing time so you can spend more time with your toddler or manage with a full time job.

If you can leverage that, you can take any brand conversion from 1% to 2%

It sounds small, but it literally doubles your revenue.

It doesn't focus on shortcuts. 
At the same time makes the claim sound believable.

Core idea: I'd position his course around mentorship that helps you think like someone who makes businesses real money in 2026
(Notice there's no mention of writing)

Let me know what you think.

Suggestions welcome from fellows.

Cheers!
Nasir from C7 (a must learn course)

I share insights on marketing & space (sometimes)

90% of all LinkedIn content looks like it's been piped through chatGPT...

My first CEO was always busy not because he was occupied but because he wanted to feel important

If you’ve been in corporate, you might’ve known at least one person who was all about…

Meetings. Slack pings. Tiny decisions. Constant motion.

At first, you thought, they’re so hardworking..

True signs of a leader leading from the front!

But here’s the catch…

This is usually a noise.

Real importance shows up different.

It is not more work, but few tasks with better systems.

Even fewer approvals and clearer ownership.

The clients for whom we’ve gotten the best results were often those who’re indifferent to how we achieved them.

They didn’t micromanage. 

Or had a panic attack if we didn’t respond to them at 5:56 pm on Saturday evening.

These people won because they weren’t in every operation.

Instead they removed themselves from them.

Yesterday I saw this post, and have been continuously thinking about how this is wrong on so many levels.

Imagine you're walking down the street and see this

How would you respond to it psychologically?

- “Wow, what is that??!”
- “Ohh that’s utter BS…” 

You just wasted my 10 seconds for nothing. 

As a marketer, you don’t gain attention for the sake of attention.

If awareness or sales is your destination.
Then attention is your vehicle.

You don’t travel from one place to another without a goal..

This ad didn’t give me any context.
This didn’t raise my awareness either.

But rather a failed attempt to be funny and creative.

As a marketer, I googled about IndiGo.

The prime headlines were…

”IndiGo in crisis”
”IndiGo cancels 500 flights today”
”How India’s largest airline sent air travel into chaos”

While they should’ve taken that as a starting point.

”Thank you for trusting us as your loyal travel partner. Nothing makes us prouder than delivering you timely flights, flying you comfortably from home to office, vacation, and loved ones. We sincerely apologise for any delays; we hope to make it up to you soon.” 

There can always be some reason to connect or resonate with your audience, even in a bad situation; especially in a bad situation. 

How hard was this supposed to be?

Last week I stayed at a guest house in Islamabad.

One portion of someone's residence turned into a guesthouse, and I happened to be their very first customer.

I had back-to-back meetings lined up, so I just dropped my luggage while the inDrive waited outside.

Came back late that night.

The host was incredibly accommodating... almost too much.

Making sure I was comfortable to the point where it felt a bit forced.

Made me suspicious for a second, but I shrugged it off.

Later that same night, I was reviewing my team's outreach for a client.

70 cold messages sent out.

4 responses.

Zero bookings.

I was terrified because we're going down, not up.

So I shut my laptop, pushed it aside, and just stared into space.

That's when a thought crossed my mind...

Why wouldn't this guest house need my services?

It hit me like a flash of insight.

I spent the next 40 minutes researching every guest house in the area.

Pulled their top reviews, their bad reviews.

Compared everything to this place's listing.

Added my recommendations with implementation notes.

Threw it into GPT to clean it up in my style.

In less than an hour, I had a complete marketing document for this potential lead... where I was literally sleeping.

Next morning I had to leave early again, so I sent him the document with a voice note.

That evening he texted: "We need to talk tonight."

So we did, that too over a cup of tea & biscuits.

He said he's never read anything more detailed than what I sent him.

As an 40 y.o software engineer, these marketing insights were completely new to him.

I didn't close him as a client because I couldn't take on an entire new niche at the time.

But here's the thing...

Next time when he thinks of hiring marketing services, or someone in his circle asks for a recommendation, who's he going to think of?

Me, or those cold DMs flooding his LinkedIn daily?

Think about it... 

I unknowingly gave him so much value that he wouldn't even consider anyone else.

While my mass- cold outreach failed the same day.

And sometimes, the best opportunities aren't the ones you chase... they're the ones sitting right in front of you.

If you're able to give immense value, they'd addicted to you. 

At this point, you won't need crazy selling tricks or gimmicks.

I don't talk about e-commerce much, but I met a founder last week who's pulling 20 pieces of content per week. Still going nowhere.

She just started her thing selling resin art on Instagram.

When she showed me her social media, it was exactly what you'd expect...

A bunch of different angle photos of the same product with GPT-written captions.

60 posts.

80 followers.

More than half of them were her friends.

So I told her straight up, she could get better conversions if she...

- Feature local micro-influencers under 2k followers.

They'll create UGC for free in exchange for a sample of your product.

Get 5-10 of them and turn that into reels.

Here's what happens next:

- People already know these influencers
- They share it to their own audience.

More visibility, more trust, more sales.

Efficient.

But many people get it wrong when they see.. 

Gary V produces 20 pieces of content per day.
Alex Hormozi cranks out 40 pieces per day.

But what they don't get is...

Volume doesn't work the same way at the bottom as it works at the top.

These peeeps got massive distribution already built in.

You don't.

So stop trying to out-volume people who have armies working for them.

Stay efficient.

Focus on what actually moves the needle, not what looks busy.

Because at the end of the day, business is nothing more than problem-solving.

And her problem wasn't content volume.

It was distribution and trust.

Fix that first, then scale.

That's the game.

P.S: In comparison, I helped a space startup with its positioning and just simple informative content, this is what we pulled in the last 90 days.

If you remove the logos of Khaadi, Sapphire & Alkaram, you can't tell them apart

In Pakistan, most brands are just mirrors of each other.

Same posts. Same angles. Same messaging.

Same "festive collection" announcement.
Same model in the same pose.
Same caption about "timeless elegance."

Here's the thing...

When I work on a marketing campaign, I'm not looking at what competitors are doing..

I'm studying market sophistication.

Finding the winning angles no one else is using yet.

Building messaging around what the customer actually wants, not what some other brand posted last week.

Most think marketing is just copying whoever's trending right now.

They see a competitor's ad perform well and go "let's do that too."

Zero clue why it actually worked.

Zero insight into their own customer's mind.

The result?

Everyone sounds identical. 
Everyone struggles to stand out. 
Everyone fights over the same shrinking piece of the pie.

You want to dominate your market?

Stop stalking your competitor's feed.

Start understanding your customer's real problems.

That's where the money is.

The heaviest weight in your business is often the low-energy people and tasks

Business success is a game of energy.

It can either build you or drain you.

A founder working on marketing, ads, social media, client relations, and strategy is not a capable leader but an occupied labourer.

Energy is a finite resource.

It never impresses me when founders flaunt on social media about wearing multiple hats and encouraging their teams to follow through…

You’re just being fancy at being mediocre.

The $2,000 you saved on marketing didn’t help with growth when, in the middle of the day, you’re googling the right dimensions for the newsletter images.

For our clients, we never let them touch any creative. 

Coffee & cookies!

We all believed this lie about lead generation. Better content never means more sales.

Truth is, it's always been a numbers game.

The Rule of 7 exists for a reason - 

Your potential clients need to see you AT LEAST 7 times before they even consider buying.

In competitive spaces like LinkedIn, we're talking 10-20+ touch points.

Here's what actually moves the needle:

1. Content volume
2. Consistent presence
3. Strategic messaging

How we nail your lead gen for our clients ? We focus on…

- Setting up proper sales funnels
- Creating content for every awareness stage
- Building content funnels that convert
- Sharing objection-handling posts
- Publishing case studies
- Telling your story

Many peers I know are obsessing over the "perfect post"...

While others are out there, showing up daily, making real connections.

Which one are you?

Simple truth: Volume beats perfection.

Every single time.

taplio

The Battle

Paul Pirie

Nasir Rizwan

Followers

Posts

Engagements

Likes

Performance ScoreNasir Rizwan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Paul Pirie

Nasir Rizwan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nasir Rizwan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNasir Rizwan's LinkedIn Performance