Helping LinkedIn Creators Build A Content Strategy That Generates Leads | Premium Ghostwriter | Sharing What Works

In 2024, I fell into the creator trap. 

100% of my work was writing social media content (for myself and clients) and I became obsessed with it. 

The money was good, but I hated what it was doing to my writing and my thinking.

I was getting WAY too many inputs and second-guessing myself constantly. 

I ended up creating a business I didn’t like - on the advice of people I didn’t care about - serving people I had no interest in serving. 

(Stop me if you’ve heard this one before.)

Then in 2025, I got sick of it and course corrected (maybe a little too hard) - going in the complete opposite direction: 

- No online presence
- Effectively ZERO content for myself 
- Mostly working on emails and strategy again
- Serving fewer clients, but working with them for longer
- Relying mostly on introductions and referrals for new clients
- Spending 100% of the rest of my time hanging out with friends and family

Much better for my sanity. 

Dipping my toe back into the online world, I see the same pattern everywhere: 

- Attention is getting hijacked by the loudest voices on social media. 
- Everyone is second-guessing their strategy on a daily basis.  
- Content is being forced into “approved” frameworks. 
- People are stuck in niches they don’t care about. 

Everyone is getting stressed the f**k out by a business that was supposed to bring them freedom. 

And personally, I’m done with it.

There’s a whole new world of weird and wonderful businesses that don’t conform to the “pre-packaged” business models on social media. 

You can build whatever business you want. 

And more people need to hear that. 

So that’s the mission going forward. 

My goal is to share the insights, stories, and strategies I’ve learned helping creators, coaches, and brands grow a business they love. 

If you believe any of the following: 

- The best business model is the one you love building. 
- Serving a “lucrative niche” you don’t care about is stupid. 
- Following a strategy you hate ruins your work and motivation.  
- Self-doubt is part of the process - it doesn’t mean something’s wrong. 
- Your business should accommodate your ideal daily and weekly lifestyle.
- Your best work aligns your skills, values, and beliefs - everything else can get in the bin. 

You’ll find something useful here. 

Paul

Paul Pirie

Grow & Monetise Your Personal Brand on LinkedIn™ → Unlock Leads & Leverage 💸 | Founder & CEO @ Stealth AI Startup ✨

I looked fine on the outside.
Inside, I was falling apart.

In my early 20s, I was burnt out, addicted, and disconnected from myself.
One night, sitting alone in a bathtub, I was ready to end everything.

I had no one to talk to about what I was feeling.
So I learned to sit with myself.

And in that silence, something cut through the darkness.
Not a solution. Just a warm, golden inner voice that said:

“If you can end this story at any time…
why not see how high you can go?”

That question didn’t fix my life.
But it woke me up.

What followed was a decade of rebuilding.
My nervous system. My identity. My self-worth. My sense of purpose.

No shortcuts. No gurus.
Just learning how to live again from the inside out.

And eventually, it worked.

I built businesses. I reached goals I once thought would fix everything.
From the outside, it looked like success.

Inside, it still felt empty.

It wasn’t until I let go of the trauma that had been quietly running me,
and learned how to live from a calmer, clearer inner state,
that things finally shifted.

That’s when success stopped feeling hollow.
And purpose became clear.

That journey became Unbroken You.

And then it became Yui.

Yui is the guide I needed back then.
Now built as an emotionally intelligent AI companion.

Not motivation.
Not a therapy replacement.

A calm, honest presence that helps people reflect, regulate, and rebuild.
One habit. One thought. One day at a time.

What I focus on now:
• Trauma-aware personal growth
• Emotional intelligence in the AI age
• Building AI systems that support real human change

I’ve built this 100% solo because I believe the future belongs to individuals with clarity, leverage, and soul.

I’m here…

• To help people come back to themselves
• To return to who they were always meant to be
• And to become the highest version of themselves

I’m building this openly, so no one has to figure it out alone.

William Choi

You have what it takes. 

You have the skills.
You have the passion.
You have the discipline.

You will make it through. 

Keep going 💛

Built Yui: AI Self-Love Companion ✨ | Author of Unbroken You 📓

I'm a big fan of the "GPS Theory"

When you miss a turn, your GPS doesn't judge you.

It doesn't sigh. 

Or bring up that wrong turn from 10 minutes ago. 
Or question your ability to drive...

It just quietly recalculates, and finds another way forward.

Without drama. Without shame. 

Every time. 

Life works the same way.

I've missed more turns than I can count. 
Entire detours that lasted years...

• Wrong businesses
• Wrong relationships
• Wrong reasons for being.

But here's what I've learnt:

Your destination doesn't vanish just because you took a wrong turn.

The route changes. That's all.

The irony? 

The detours often taught me more than the path ever could.

So if you're sitting in the middle of a "wrong" turn right now.
Career, relationship, identity, whatever it is...

Breathe.

You're not lost. 
You're recalculating.

The destination is still there.
It always was, and always will be.

Keep driving 🚗💨

I'm a big fan of the "GPS Theory"



When you miss a turn, your GPS doesn't judge you.



It doesn't sigh. 



Doesn't bring up that wrong turn from 10 minutes ago. 

Doesn't question your ability to drive.



It just quietly recalculates and finds another way forward.

Without drama. Every time. 



Life works the same way.



I've missed more turns than I can count. 

Entire detours that lasted years...



• Wrong businesses

• Wrong relationships

• Wrong reasons for being.



But here's what I've learnt:



Your destination doesn't vanish just because you took a wrong turn.



The route changes. That's all.



And often the detours taught me more than the original path ever could.



So if you're sitting in the middle of a "wrong" turn right now.

Career, relationship, identity, whatever it is...



Breathe.



You're not lost. 

You're recalculating.



The destination is still there.

It always was, and always will be.



Keep driving forward 🚗💨

Just start. 

Start it bad. 
Start it messy. 
Start it and fail. 

Just start. Take the first step. 

The heaviness goes away.
The passion fires up. 
The noise stops.

The path reveals itself. 

I promise. 

So...

You keep procrastinating. 

You feel stuck. 



Why?



It's not because you don't know what to do. 

It's because you know exactly what to do...



And feel overwhelmed. 



I've been there. 



The solution? 



Just start. 



Start it bad. 

Start it messy. 

Start it and fail. 



Just start. Take the first step. 



The heaviness goes away.

The passion begins to fire up. 

The path to your new life opens. 



So...

I spent my whole life trying to prove my worth.

Better grades.
Better body.
Better job.

Better everything.

And every time I hit the goal...

The voice came back.

"Now what?"
"Is this finally enough?"
"Do they love me, or what I do for them?"

So I kept climbing.

The hustle. The healing. The habit stacking.
The productivity apps. The self-help rabbit holes.

But nothing ever filled it.

Because here's what nobody told you:

You weren't born feeling unworthy.

That was taught.

By the school that ranked you as a number.
By the parent who only praised your wins.
By the world that said...

"Be useful, then you'll be loved."

And you believed it.

So you became the overachiever.
The caretaker. The fixer. The performer.

All to feel "enough."

But here's the harsh truth: 

"No amount of external validation...
Will ever fix internal self-rejection." 

Your worth isn't tied to your bank balance.
Your follower count.
Your job title.

You are not a role.
You are not a result.
You are not a resume.

You are the one who gets to decide what you're worth.

And the moment you stop outsourcing that decision?

Everything changes.

Not because you become more worthy.

But because you finally realise you already are ✨

Btw...

If this hit home, repost it so you have it with you 💛
Then read it again on the days you forget that...

I spent my whole life trying to prove my worth.



Better grades.

Better body.

Better job.



Better everything.



And every time I hit the goal...



The voice came back.



"Now what?"

"Is this finally enough?"

"Do they love me, or what I do for them?"



So I kept climbing.



The hustle. The healing. The habit stacking.

The productivity apps. The self-help rabbit holes.



But nothing ever filled it.



Because here's what nobody told you:



You weren't born feeling unworthy.



That was taught.



By the parent who only praised your wins.

By the school that ranked you like cattle.

By the world that said...



"Be useful, then you'll be loved."



And you believed it.



So you became the overachiever.

The caretaker. The fixer. The performer.



All to feel "enough."



But no amount of external validation...

Will ever fix internal self-rejection.



Your worth isn't tied to your bank balance.

Your follower count.

Your job title.



You're not a role.

You're not a res

I ran from myself for 20 years straight.

P*rn. 
Dr*gs. 
Relationships. 
$12M valuations.

4 escapes. Same hole inside.

Then life ripped everything away... 

And I was forced to do the thing I'd been avoiding. 

Stand still.

(It almost broke me.)

I wrote about it. 
What happened. 
What I found. 

Just 3 simple ideas quietly pulled me out of the fog. 

So...

If you're feeling lost, stuck, or overwhelmed right now?

This one is for you 💛

This article is sponsored by Yui: AI Life Companion — Get beta access There's a kind of "lost" that nobody talks about. Not the loud kind... not rock 

Open article: How to Keep Going When You're Feeling Stuck by William Choi • 4 min read

How to Keep Going When You're Feeling Stuck

Fyi: rejection is always a blessing in disguise

Your brain is sabotaging you right now...

(And it thinks it's helping)

That thing you keep putting off?

• The conversation. 
• The clear boundary. 
• The "starting Monday" habit.

You're not lazy. You're not weak.
Your brain is just running a broken script.

And here's what nobody tells you:

Your avoidance was never about the task.

It's your brain protecting itself.
Even when that protection is suffocating you.

So, I broke down 7 ways to work with your brain.
Not fight against it.

But I also went somewhere most people won't go.

The REAL reason you're stuck...
(It has nothing to do with "willpower")

Read the truth below 👇

It's not discipline. It's not motivation. It's neuroscience... and something deeper. You know what you need to do. The conversation you keep putting o

Open article: How to Trick Your Brain into Doing Hard Things by William Choi • 5 min read

How to Trick Your Brain into Doing Hard Things

What even is LinkedIn anymore lol. 

All I see are memes with zero substance go viral. 
All just self-referencing LinkedIn specific features. 

Need ur honest opinion... (,,>﹏<,,)👉👈

🚨 PLEASE ANSWER 😱  Please finish this sentence by selecting an option below: "I want to see more posts on..."

Your corporate job could be done in 3 hours.

You know it. Your boss knows it. Everyone knows it.

I earned $150K performing 9-5.
Then $500K doing actual work. 

Here's what nobody in corporate wants to admit out loud...

Most people didn't quit their corporate job. They just stopped believing in it. I stopped believing before I even started. I earned $150K in corporate

Open article: The Quiet Resignation Nobody Talks About by William Choi • 6 min read

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The Battle

Paul Pirie

William Choi

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The Battle

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William Choi

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}William Choi's LinkedIn Performance

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