21st Century Direct Sales Coaching

The 2014 UK Sales Coach of the Year and Today the UK's No1 Direct Sales Coach live daily from Bali with On Demand Paygo Video Sales Coaching to UK & US Direct Sales Business Owners & Sales Pro's. 

The Only sales coach on LinkedIn with a Proven 30 Day 10X ROI Results Guarantee. 

Master the Art & Science of 21st Century Direct Selling and start closing 1 in every 2 of your direct sales leads without any convincing or persuading. 

Book your 2025 January Sales Kick Off Coaching Call now to make 2025 your best year yet!

UK No1 Direct Sales Coach 

Everest Home Improvements

No1 Divisional Sales Manager : 

* 2000 Wales & West 

* 2002 South West 

* 2004 Kent

* 2005 London West 

No1 Regional Sales Manager 

*2006 & 2007 Western 

2009-2011 - Sales Director Kitchens | Recruited & Trained a National Sales Force & Built a £10 Million PA Direct Sell Kitchen Business from Door Canvassed & Cold Telecan Leads in a Double Glazing Business 

2012 - Eastern Sales Director - led a 250 strong sales team to close over £50 Million

2013 - Southern Sales Director - led a 500 strong sales team to close over £100 Million

Sales Director

First National Bank

1994-1999 FNB - Closed over £57Million in Personal Sales & Trained/Coached/Led sales professionals to close in excess of £1Billion over 5 years - No1 Finance Sales Trainer in the UK Direct Sales Finance Industry | No1 Salesman Avco Trust 1992-1994 | No1 Salesman HFC Bank 1990-1992

National Sales Training Manager

UK #1 Sales Coach Live from Bali🏝️ Neuroclose™ The New Psychology of B2C Persuasion | DM me for Home Improvement, Real Estate & Solar Live Video Direct Sales Training that Gets Your Buyers Closing The Sale For You👊

Award Winning B2C Sales Coach | Neuroclose™ Creator - The New Psychology of Persuasion

At 19, I broke B2C insurance sales records - by hacking buyers emotions and psychology that I didn’t yet fully understand. For 25+ years, I’ve been obsessed with one question: “Why do people REALLY say YES?”  

From building and leading 50 strong £100M+ teams at Everest to launching my own sales coaching business and winning the UK sales coach of the year award in my first year then coaching 1,500+ 21st century entrepreneurs I discovered a truth: Sales isn’t persuasion—it’s neuroscience.  

Today 21st century buyers brains scan for threats on autopilot in seconds. So, In 2021, I launched NeuroClose©—the brain-based sales system that gets today's buyers closing the sale for you as their own idea (Think "Inception" stealth persuasion) 

MY JOURNEY: From Liverpool Streets to Bali Beaches

- 1990-1999: From Master salesman - No1 Sales Trainer in the UK Consumer Finance Industry
- 1999-2013: Sold £250M+ in windows, kitchens & finance | Led 500+ Strong teams to sell £1Billion+
- 2014-2018 : Launched and built my own successful sales coaching business to over £1 Million
- 2019: Relocated to Bali (yes, I coach between dawn and sunset beach Meditation sessions! )  
- 2021: Launched NeuroClose© to help 21st century B2C sales teams dominate their industry  

Neuroclose™ gets you closing 1 in every 2 of your B2C sales leads, price right and fast - that's right a 50% conversion rate - without any old school sales tactics that just don't work anymore because today's buyers are wise to them all...

- 1:1 Video Sales Coaching - custom scripting of your own new new step by step sales conversation to 100% match your own myers briggs personality profile

- Your own personalised sales playbooks, video trainings & day to day whatsapp Q&A implementation support so that you master your new system fast and see results instantly

- Psychology, emotional intelligence & mindset training in true personal development style to unlock your best thinking and to get you into & keep you in all the right habits

Checkout my 60+ Linkedin Recommendations Now - I've repeatedly proven myself at every level over 5 decades & I'll be asking you to add yours when we work together!

DM me today, let's talk about making your highest 2025 sales goals a reality!

Paul 🙏

CREDENTIALS:
  
🏆 APCTC UK Sales Coach of the Year 2014 
🧠 Graduate of the Tony Robbins Mastery University
🧠 Certified Myers Briggs Personality Profiling Coach
👊 Master NLP Practitioner Taught by Dr Richard Bandler in 1999

Paul Atherton

Right story

Founder

QuBit Conference

Establishing a virtual cybersecurity conference for CxOs from scratch, aimed at SMEs on US market: 
- designing a strategy for the whole event and project, 
- crafting a strategic narrative for the project, 
- defining a content strategy, suggesting content pieces, copywriting for the complete comms and designing the funnels,
- defining the visual concept for the project and close collaboration with designers to bring it to life, 
- defining the concept for content creation, guiding the cybersecurity experts during the content creation sessions to deliver value for our audience

Conversion Copywriter & Content Strategist

TTTech Auto

Product Marketing Manager

Kapsch Group

Marketing Manager - Carriers

VACULIK ADVERTISING

•	Execution of online strategies through research, planning and development of comprehensive online projects, from estimating costs, managing budgets, allocating resources and reporting (websites, web, mobile and FB apps, online advertising (display campaigns, PPC campaigns, emailing…)
•	Extensive communication and effective coordination of activities between the team of programmers and creative team to deliver online campaigns against agreed objectives, timelines and budgets, review and approve all content
•	Stay up to date with emerging technologies and trends and understand client business, industry issues, market and audiences as to effectively contribute to planning and creative development process 
•	Overseeing junior stuff to meet the goals and deadlines

Digital Account Manager

Sygic

•	Planning, execution & evaluation of various communication projects across multiple media with global impact (Sygic corporate website, B2B marketing collaterals, email campaigns, product videos, product and corporate presentations, Retail box, User Guides, etc.)
•	Copywriting in English for the above mentioned communication projects
•	Face-lifting of & responsibility for the corporate website
•	Coordinating industry exhibitions (corporate and PND/InDash BU)
•	Launch of the Sygic Retail box, B2B Mobile product aimed at retail distributors – planning, content creation, production, processes
•	MarCom HR activities (writing job descriptions in English, creation of Sygic Job website, etc.)
•	Coordination of creative designers and programmers providing web development services
•	Coordination of other external suppliers of marketing services (prints, voice recordings, etc.) 
•	Trends and market monitoring in LBS environment & Mobile Marketing environment

Marketing Supervisor

MB Entertainment

•	Providing business analysis and monitoring of competitors, constant enhancement of the website oskole.sk for Orange Slovakia according to gathered information on user behavior and user needs
•	Designing various new sections, contests and associated communication campaigns and related supervision of programmers and graphic designers, testing, selection of advertising channels, editorial work on website
•	Extensive communication with client and supervising the team of teachers (project content providers)

Marketing Coordinator of educational website oskole.sk for Orange SK

Podravka International - Bratislava, Slovakia

•	Support of a Product Manager in various  ATL and BTL activities
•	Selection and translations of news and articles for website, updating content for Slovak market
•	Monitoring and correction of PR articles
•	Translations from/to Croatian in various fields

Marketing Support

Messaging Strategist & Conversion Copywriter

Before you spend another dollar on ads, events, sponsorships or organic campaigns...

...shouldn't you first stop your website and demo experience from leaking your best prospects?

👉 Guessing 👈 how to plug your revenue leaks can be costly.

Instead, you can tap the micro- and macro-laws of conversion science. And uncover the friction in your website copy that’s making visitors bounce.

Is your messaging hierarchy working? Or is your sales argument missing key blocks? 
Are your messages sequenced to pull visitors forward? Or leaving gaps that disengage?
Are you shaping an emotional journey too—or just the functional? 
Are there customer-repelling words at critical conversion points?

See exactly how to fix it with a strategic web messaging audit. 

Backed by conversion science, consumer psychology, neuro-marketing and JTBD. 
So you can equip your visitors with what they need to make the right decision.

 ✅ Web copy audit of your 3 most business-critical pages
 ✅ Executive summary with every element rated
 ✅ Conversion-focused rewrites of the most crucial section on each page
 ✅ Prioritized action checklist
 ✅ Ready in 7 business days

taplio

The Battle

Paul Atherton

Anezka Pavlovicova

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