21st Century Direct Sales Coaching

The 2014 UK Sales Coach of the Year and Today the UK's No1 Direct Sales Coach live daily from Bali with On Demand Paygo Video Sales Coaching to UK & US Direct Sales Business Owners & Sales Pro's. 

The Only sales coach on LinkedIn with a Proven 30 Day 10X ROI Results Guarantee. 

Master the Art & Science of 21st Century Direct Selling and start closing 1 in every 2 of your direct sales leads without any convincing or persuading. 

Book your 2025 January Sales Kick Off Coaching Call now to make 2025 your best year yet!

UK No1 Direct Sales Coach 

Everest Home Improvements

No1 Divisional Sales Manager : 

* 2000 Wales & West 

* 2002 South West 

* 2004 Kent

* 2005 London West 

No1 Regional Sales Manager 

*2006 & 2007 Western 

2009-2011 - Sales Director Kitchens | Recruited & Trained a National Sales Force & Built a £10 Million PA Direct Sell Kitchen Business from Door Canvassed & Cold Telecan Leads in a Double Glazing Business 

2012 - Eastern Sales Director - led a 250 strong sales team to close over £50 Million

2013 - Southern Sales Director - led a 500 strong sales team to close over £100 Million

Sales Director

First National Bank

1994-1999 FNB - Closed over £57Million in Personal Sales & Trained/Coached/Led sales professionals to close in excess of £1Billion over 5 years - No1 Finance Sales Trainer in the UK Direct Sales Finance Industry | No1 Salesman Avco Trust 1992-1994 | No1 Salesman HFC Bank 1990-1992

National Sales Training Manager

UK #1 Sales Coach Live from Bali🏝️ Neuroclose™ The New Psychology of B2C Persuasion | DM me for Home Improvement, Real Estate & Solar Live Video Direct Sales Training that Gets Your Buyers Closing The Sale For You👊

Award Winning B2C Sales Coach | Neuroclose™ Creator - The New Psychology of Persuasion

At 19, I broke B2C insurance sales records - by hacking buyers emotions and psychology that I didn’t yet fully understand. For 25+ years, I’ve been obsessed with one question: “Why do people REALLY say YES?”  

From building and leading 50 strong £100M+ teams at Everest to launching my own sales coaching business and winning the UK sales coach of the year award in my first year then coaching 1,500+ 21st century entrepreneurs I discovered a truth: Sales isn’t persuasion—it’s neuroscience.  

Today 21st century buyers brains scan for threats on autopilot in seconds. So, In 2021, I launched NeuroClose©—the brain-based sales system that gets today's buyers closing the sale for you as their own idea (Think "Inception" stealth persuasion) 

MY JOURNEY: From Liverpool Streets to Bali Beaches

- 1990-1999: From Master salesman - No1 Sales Trainer in the UK Consumer Finance Industry
- 1999-2013: Sold £250M+ in windows, kitchens & finance | Led 500+ Strong teams to sell £1Billion+
- 2014-2018 : Launched and built my own successful sales coaching business to over £1 Million
- 2019: Relocated to Bali (yes, I coach between dawn and sunset beach Meditation sessions! )  
- 2021: Launched NeuroClose© to help 21st century B2C sales teams dominate their industry  

Neuroclose™ gets you closing 1 in every 2 of your B2C sales leads, price right and fast - that's right a 50% conversion rate - without any old school sales tactics that just don't work anymore because today's buyers are wise to them all...

- 1:1 Video Sales Coaching - custom scripting of your own new new step by step sales conversation to 100% match your own myers briggs personality profile

- Your own personalised sales playbooks, video trainings & day to day whatsapp Q&A implementation support so that you master your new system fast and see results instantly

- Psychology, emotional intelligence & mindset training in true personal development style to unlock your best thinking and to get you into & keep you in all the right habits

Checkout my 60+ Linkedin Recommendations Now - I've repeatedly proven myself at every level over 5 decades & I'll be asking you to add yours when we work together!

DM me today, let's talk about making your highest 2025 sales goals a reality!

Paul 🙏

CREDENTIALS:
  
🏆 APCTC UK Sales Coach of the Year 2014 
🧠 Graduate of the Tony Robbins Mastery University
🧠 Certified Myers Briggs Personality Profiling Coach
👊 Master NLP Practitioner Taught by Dr Richard Bandler in 1999

Paul Atherton

Daniel Willems

CorePilot

Product Engineer

Fist Bump

Co-Founder

TYB.AI

Ever find yourself trying to balance one kid’s endless homework with another who’s always looking for something new to do? We do too! 

That’s why, as a family, we decided to build TYB.AI, an educational platform that’s all about meeting kids where they’re at—whether they’re craving more challenges or need some extra support.

I’ve been a software developer for over a decade, and when my kids’ learning needs didn’t quite fit the typical solutions, we figured, why not create something that could? TYB.AI is designed to make learning fun, engaging, and tailored to each kid’s unique needs. It’s a family project with a big vision: to one day grow TYB.AI into a non-profit dedicated to helping kids everywhere.

This is a side venture for us, but it’s a passion we’re excited to share with other parents and educators. If you’re curious about what we’re building, or if you know a kid who could benefit from a little extra support and challenge in their learning journey, feel free to reach out.

Founder | A Dad Making Education Fun

Lanier Web Development

Ready to build that AI application? 

My team can build a prototype or a production application. 

We specializes in building custom web applications and websites. Our team of experienced developers and designers are dedicated to helping our clients build powerful, scalable websites and applications that drive business growth.

I founded the company as well as lead the development, direction, and team.

Founder | Owner

FunnelAmplified

Director Of Technology

Lead Developer

Yip Yip Inc.

Yip Yip Technologies is a web application development company.

We have helped companies with every step of the web development process. Some clients come to us with a problem. Others come to us with a vision for a solution.

I lead the development team and managed multiple clients and software projects.

Director of Technology

Luckie & Company

Helping the Luckie team tell our client's stories through web applications.  

Building responsive web application that use the latest technologies, but always with a focus on connecting with the customer.

Finished my time at Luckie as Lead Developer and architect on https://nativeamerica.travel/

Web Developer

PortraitPost

PortraitPost used metrics and intangibles to define personalities and match cultures.

Built the web application
Developed deployment pipeline

Collaborated with design and development team around the world to launch application to dozens of universities.

Supported sales and marketing
Helped the founding team with business development and customer discovery.

Left when business shutdown in 2015

Upwave Divsion of Turner Broadcasting System

Worked with the team to build a responsive web application in the health and wellness space.

Used agile methodologies such as test driven development and pair programing. 

Turner closed Upwave in May of 2014.

HealthCarrot

Tech startup in the wellness sector.

Verifying user activity to reimburse gym membership from employer. 

The goal was to incentivize healthy behavior.

Developed admin and user web platform
Built mobile application for IOS, Android and Windows phone.

Created sales and marketing strategy via web and LinkedIn.

Company eventually closed in 2014 due to pursuing new opportunities.

Co-Founder | Web Developer | Sales

Helping the aviation industry "take off" into the future with AI. (pun intended)

At CorePilot, I work on innovative solutions that empower aviation companies with AI through cutting-edge technology. I’m excited to be part of a team that’s shaping the next chapter of aviation.

I also share insights on technology, AI, education, and language—topics I’m passionate about and actively exploring. 

Outside of my full-time role, I’m building an AI-driven education platform aimed at making learning engaging and accessible for kids worldwide.

Always open to connect with people that want to talk AI, tech, and software.

taplio

The Battle

Paul Atherton

Daniel Willems

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