21st Century Direct Sales Coaching

The 2014 UK Sales Coach of the Year and Today the UK's No1 Direct Sales Coach live daily from Bali with On Demand Paygo Video Sales Coaching to UK & US Direct Sales Business Owners & Sales Pro's. 

The Only sales coach on LinkedIn with a Proven 30 Day 10X ROI Results Guarantee. 

Master the Art & Science of 21st Century Direct Selling and start closing 1 in every 2 of your direct sales leads without any convincing or persuading. 

Book your 2025 January Sales Kick Off Coaching Call now to make 2025 your best year yet!

UK No1 Direct Sales Coach 

Everest Home Improvements

No1 Divisional Sales Manager : 

* 2000 Wales & West 

* 2002 South West 

* 2004 Kent

* 2005 London West 

No1 Regional Sales Manager 

*2006 & 2007 Western 

2009-2011 - Sales Director Kitchens | Recruited & Trained a National Sales Force & Built a £10 Million PA Direct Sell Kitchen Business from Door Canvassed & Cold Telecan Leads in a Double Glazing Business 

2012 - Eastern Sales Director - led a 250 strong sales team to close over £50 Million

2013 - Southern Sales Director - led a 500 strong sales team to close over £100 Million

Sales Director

First National Bank

1994-1999 FNB - Closed over £57Million in Personal Sales & Trained/Coached/Led sales professionals to close in excess of £1Billion over 5 years - No1 Finance Sales Trainer in the UK Direct Sales Finance Industry | No1 Salesman Avco Trust 1992-1994 | No1 Salesman HFC Bank 1990-1992

National Sales Training Manager

UK #1 Sales Coach Live from Bali🏝️ Neuroclose™ The New Psychology of B2C Persuasion | DM me for Home Improvement, Real Estate & Solar Live Video Direct Sales Training that Gets Your Buyers Closing The Sale For You👊

Award Winning B2C Sales Coach | Neuroclose™ Creator - The New Psychology of Persuasion

At 19, I broke B2C insurance sales records - by hacking buyers emotions and psychology that I didn’t yet fully understand. For 25+ years, I’ve been obsessed with one question: “Why do people REALLY say YES?”  

From building and leading 50 strong £100M+ teams at Everest to launching my own sales coaching business and winning the UK sales coach of the year award in my first year then coaching 1,500+ 21st century entrepreneurs I discovered a truth: Sales isn’t persuasion—it’s neuroscience.  

Today 21st century buyers brains scan for threats on autopilot in seconds. So, In 2021, I launched NeuroClose©—the brain-based sales system that gets today's buyers closing the sale for you as their own idea (Think "Inception" stealth persuasion) 

MY JOURNEY: From Liverpool Streets to Bali Beaches

- 1990-1999: From Master salesman - No1 Sales Trainer in the UK Consumer Finance Industry
- 1999-2013: Sold £250M+ in windows, kitchens & finance | Led 500+ Strong teams to sell £1Billion+
- 2014-2018 : Launched and built my own successful sales coaching business to over £1 Million
- 2019: Relocated to Bali (yes, I coach between dawn and sunset beach Meditation sessions! )  
- 2021: Launched NeuroClose© to help 21st century B2C sales teams dominate their industry  

Neuroclose™ gets you closing 1 in every 2 of your B2C sales leads, price right and fast - that's right a 50% conversion rate - without any old school sales tactics that just don't work anymore because today's buyers are wise to them all...

- 1:1 Video Sales Coaching - custom scripting of your own new new step by step sales conversation to 100% match your own myers briggs personality profile

- Your own personalised sales playbooks, video trainings & day to day whatsapp Q&A implementation support so that you master your new system fast and see results instantly

- Psychology, emotional intelligence & mindset training in true personal development style to unlock your best thinking and to get you into & keep you in all the right habits

Checkout my 60+ Linkedin Recommendations Now - I've repeatedly proven myself at every level over 5 decades & I'll be asking you to add yours when we work together!

DM me today, let's talk about making your highest 2025 sales goals a reality!

Paul 🙏

CREDENTIALS:
  
🏆 APCTC UK Sales Coach of the Year 2014 
🧠 Graduate of the Tony Robbins Mastery University
🧠 Certified Myers Briggs Personality Profiling Coach
👊 Master NLP Practitioner Taught by Dr Richard Bandler in 1999

Paul Atherton

No-BS advice on digital presence, web design & AI for coaches and personal brands | Founder, BrandLauncher.co & Icebreaker.Agency

I build digital brands for coaches, consultants, and personal brand businesses.

The path:
- Started freelancing 2016 (self-taught web design/dev)
- Dropped out junior year to run my own agency
- Traveled 35+ countries as a digital nomad
- Launched Icebreaker Agency 2021 → 300+ projects across industries
- Launched BrandLauncher 2025 → focused exclusively on personal brands

Why personal brands?
Kept seeing the same pattern: incredible coaches with weak digital presence leaving money on the table.

What I focus on:
→ Web design that actually converts (not just looks nice)
→ AI & automation that saves time without feeling robotic
→ Brand positioning that justifies premium pricing
→ What works vs what's trendy

Share what I learn here - no BS, just practical insights.

📍 Currently based in Valencia, Spain
🌍 Digital nomad, 35+ countries
👨‍👩‍👧 Father, husband
🥋 Lifelong martial artist
🧬 Into biohacking & optimization
💻 Self-taught since 2016

Icebreaker.Agency = full-service
BrandLauncher = personal brands only

Dmitry Bilchenko

My research with founders revealed a big blind spot.
(Explains why productized websites often fail independently)

I’ve seen this happen over and over in coaching, consulting 
and service businesses:

A founder launches a “perfect” website package.
They’ve nailed the design process.
They’ve built frameworks, templates, and tools.

And… almost no one buys.

Here’s the truth:
The solution isn’t the problem.
The starting point is.

People don’t buy frameworks or templates.
They buy relief from expensive headaches.

So instead of leading with what you’ve built, try this:

a) Find a problem worth solving
↳ Before packaging anything, ensure 
it’s a problem people actually want fixed.

b) Follow the money
↳ You can’t charge $5,000 to solve a $500 problem.
↳ Look for pain points that cost clients real money.

c) Build around the pain, not your process
↳ Once you understand the problem deeply, 
your solution becomes the obvious bridge to relief.

The frameworks, templates, and systems you’ve built?

Still valuable.
They just need context.

Stop leading with your solution.

Start by becoming the go-to expert for an expensive, urgent problem.

p.s.
Which part of this resonates most with you?

Founder, Icebreaker.Agency & BrandLauncher.co | UX/UI & Web Design for B2B Software & Tech and Personal Brands

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