21st Century Direct Sales Coaching

The 2014 UK Sales Coach of the Year and Today the UK's No1 Direct Sales Coach live daily from Bali with On Demand Paygo Video Sales Coaching to UK & US Direct Sales Business Owners & Sales Pro's. 

The Only sales coach on LinkedIn with a Proven 30 Day 10X ROI Results Guarantee. 

Master the Art & Science of 21st Century Direct Selling and start closing 1 in every 2 of your direct sales leads without any convincing or persuading. 

Book your 2025 January Sales Kick Off Coaching Call now to make 2025 your best year yet!

UK No1 Direct Sales Coach 

Everest Home Improvements

No1 Divisional Sales Manager : 

* 2000 Wales & West 

* 2002 South West 

* 2004 Kent

* 2005 London West 

No1 Regional Sales Manager 

*2006 & 2007 Western 

2009-2011 - Sales Director Kitchens | Recruited & Trained a National Sales Force & Built a £10 Million PA Direct Sell Kitchen Business from Door Canvassed & Cold Telecan Leads in a Double Glazing Business 

2012 - Eastern Sales Director - led a 250 strong sales team to close over £50 Million

2013 - Southern Sales Director - led a 500 strong sales team to close over £100 Million

Sales Director

First National Bank

1994-1999 FNB - Closed over £57Million in Personal Sales & Trained/Coached/Led sales professionals to close in excess of £1Billion over 5 years - No1 Finance Sales Trainer in the UK Direct Sales Finance Industry | No1 Salesman Avco Trust 1992-1994 | No1 Salesman HFC Bank 1990-1992

National Sales Training Manager

UK #1 Sales Coach Live from Bali🏝️ Neuroclose™ The New Psychology of B2C Persuasion | DM me for Home Improvement, Real Estate & Solar Live Video Direct Sales Training that Gets Your Buyers Closing The Sale For You👊

Award Winning B2C Sales Coach | Neuroclose™ Creator - The New Psychology of Persuasion

At 19, I broke B2C insurance sales records - by hacking buyers emotions and psychology that I didn’t yet fully understand. For 25+ years, I’ve been obsessed with one question: “Why do people REALLY say YES?”  

From building and leading 50 strong £100M+ teams at Everest to launching my own sales coaching business and winning the UK sales coach of the year award in my first year then coaching 1,500+ 21st century entrepreneurs I discovered a truth: Sales isn’t persuasion—it’s neuroscience.  

Today 21st century buyers brains scan for threats on autopilot in seconds. So, In 2021, I launched NeuroClose©—the brain-based sales system that gets today's buyers closing the sale for you as their own idea (Think "Inception" stealth persuasion) 

MY JOURNEY: From Liverpool Streets to Bali Beaches

- 1990-1999: From Master salesman - No1 Sales Trainer in the UK Consumer Finance Industry
- 1999-2013: Sold £250M+ in windows, kitchens & finance | Led 500+ Strong teams to sell £1Billion+
- 2014-2018 : Launched and built my own successful sales coaching business to over £1 Million
- 2019: Relocated to Bali (yes, I coach between dawn and sunset beach Meditation sessions! )  
- 2021: Launched NeuroClose© to help 21st century B2C sales teams dominate their industry  

Neuroclose™ gets you closing 1 in every 2 of your B2C sales leads, price right and fast - that's right a 50% conversion rate - without any old school sales tactics that just don't work anymore because today's buyers are wise to them all...

- 1:1 Video Sales Coaching - custom scripting of your own new new step by step sales conversation to 100% match your own myers briggs personality profile

- Your own personalised sales playbooks, video trainings & day to day whatsapp Q&A implementation support so that you master your new system fast and see results instantly

- Psychology, emotional intelligence & mindset training in true personal development style to unlock your best thinking and to get you into & keep you in all the right habits

Checkout my 60+ Linkedin Recommendations Now - I've repeatedly proven myself at every level over 5 decades & I'll be asking you to add yours when we work together!

DM me today, let's talk about making your highest 2025 sales goals a reality!

Paul 🙏

CREDENTIALS:
  
🏆 APCTC UK Sales Coach of the Year 2014 
🧠 Graduate of the Tony Robbins Mastery University
🧠 Certified Myers Briggs Personality Profiling Coach
👊 Master NLP Practitioner Taught by Dr Richard Bandler in 1999

Paul Atherton

Copywriting for Recruiters

I specialise in one niche area of recruitment training.

It's in producing effective job advertisements, which is delivered (alongside Jackie Barrie) through our popular 'Copywriting for Recruiters' training programme. 

I define a 'job advertisement' as any piece of content intended to attract people to a job opening - doesn't matter if it's a job posting, email, Inmail or social media post. With some minor modifications, it could even be a phone conversation.

It's suitable for recruiters at any level of experience, agency or inhouse; assuming they regularly work on job vacancies that need to be sold well if they're going to attract the best candidates.

The training can be done individually (online) or as a group (online + a live workshop).

You don't need to be a good writer to learn how to produce good job adverts, however our training may be the first step in you becoming one.

There's more info at www.copywritingforrecruiters.com

Trainer/Coach

F T Recruitment Ltd

I'm also one of those rare trainers that still recruits. I'm especially skilled in helping companies solve business critical hiring issues and can help companies win more battles in the so-called ‘war for talent’, even if that business is not called Coca Cola or Hewlett Packard.

I spent between 2006 and 2010 working as an interim Inhouse Recruiter for some big brands. It was those experiences that helped me decide that from 2011 I only recruit for SMEs.

Recruiter

On Recruitment

"While this is a collection of blogs, it's up there with the best books written about recruitment. Straight to the point. Zero BS. Sharp, witty and ruthlessly accurate." - Mark Pearce

“This is a book of home truths for those who are not easily offended. Grab a beer, and argue with the author from first to last page.” - Bill Boorman, Founder, Tru Conferences

“Mitch is capable of picking intellectual holes in hot fashions and hyped-up trends, showing how they are often little more than fluff and fairy tales. He'll then jolt you back into the real world with his energetic form of cynicism that draws on established truths and a creative examination of future possibilities.” - Dr Richard Claydon, Management Consultant

“They say written content can’t carry tone. They also say Recruiters are all the same and just worried about their next fee. Mitch Sullivan proves both statements wrong. You can hear his dulcet, witty tones in everything he writes. He’s renowned as one of the voices of our industry.” - Tom Wish, Content Manager, Hunted

"If run-of-the-mill, emotionless recruitment fare is your thing, don't bother reading this book. Mitch has a reputation for beautifully dissecting an industry so often bound by bullshit. Strap yourself in, folks!" - Simon Lewis, MD, onlymarketingjobs.com

“Mitch is a recruiter with over 25 years industry experience who writes about whatever the hell he likes. He is massively opinionated but often hits the nail on the head. On a personal level I’ve known Mitch for 20 years and during that time have often wanted to punch him in the face. I’ve just as often laughed out loud as his superb sense of humour and writing style.” - Louise Triance – Founder, ukrecruiter.co.uk

Author

Vitesse Ltd

Managing all the recruitment activity of a long established managed print solutions business employing around 100 staff.

Part-Time In-House Recruitment Manager

Fast-Track SA

Search consultancy based in Geneva, Switzerland, providing a combination of both proactive retained search and creative recruitment communications to multinational clients in Switzerland.  Key clients included Japan Tobacco International, Citibank, Kodak, Dell Computer and Capital International, among others.

Also developed and built my own online candidate database incorporating fully interactive candidate and client account features that enabled faster and local candidate sourcing and reduced-fee contingency transactions for the local multinational business sector.

Personally generated search fees in excess of CHF 400,000 per annum.

Owner/Director

copywritingforrecruiters.com

If you want to produce better recruitment marketing, our online Copywriting for Recruiters training course is available at:

https://www.copywritingforrecruiters.com/

You'll learn the difference between a job advert and a job description.

You'll learn how to sell your job vacancies more effectively. 

You'll learn how to improve your writing.

The training is suitable for individuals or groups, either through our 121 coaching or half-day workshops.

taplio

The Battle

Paul Atherton

Mitch Sullivan

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