UK #1 Sales Coach Live from Bali🏝️ Neuroclose™ The New Psychology of B2C Persuasion | DM me for Home Improvement, Real Estate & Solar Live Video Direct Sales Training that Gets Your Buyers Closing The Sale For You👊

NeuroClose™ Inception Selling is where experienced closers come to become masters of persuasion in a single day, not a single quarter. 

This is award-winning, neuroscience-based sales coaching for business owners with sales teams OR serious sales pros who want an unfair advantage in 2026, without the generic fluff of traditional training.

2026 Program for Sales Teams or 1:1's for Sales Pro's Ready For The Ultimate Sales Skills Upgrade:

In one intensive VIP day, we dissect your current sales conversation, map it to your Myers-Briggs profile & rebuild it into a personalised, Inception-style system that gets buyers closing themselves as if it was their idea. 

You walk away with a fully scripted playbook in your words & style, plus a complete personal learning hub and 30 days of direct support so you implement fast & see ROI on your very next deals.

What you get:  

- 2 x 90-minute 1:1 or Team Zoom sessions (diagnostic, redesign, rehearsal & refinement)  
- Full personality profiling integration (MBTI) so your system fits how you naturally sell  
- 100% custom NeuroClose™ Inception Selling playbook (scripted word for word)  
- Personal Learning hub: videos, audios, slide decks, infographics, mind map, flashcards, quizzes & more 
- 30 days WhatsApp Q&A implementation support
- 30-day 90-minute Zoom Results Review session  

Value £5K

Career track record:  

- Age 7: Door-to-door car-wash business  
- Age 19: World record insurance sales – questions, not pitches  
- 1990s: Top UK consumer finance sales trainer  
- 2000s: Led 500+ Everest Closers to £100M+ per year, built a £10M kitchen business in 2 years  
- 2013: Launched my own sales coaching business & The Award Winning 'StressLess Sales Method'
- 2014 : Awarded UK Sales Coach of the Year in My First Year
- 2015-2018 : Scaled My Sales Coaching Business to £1M+ 
- 2019-2026 : Moved to Bali : coaching clients between dawn & sunset meditation sessions
- 2022-2026 : Launched NeuroClose™ Inception Selling, battle-tested & proven across home improvement, real estate, solar, B2C & B2B sales teams & sales pro's. Turns Experienced Sellers into Masters of Persuasion In 1 Day  

Proof: 60+ LinkedIn recommendations.

Creds: APCTC UK Sales Coach of the Year, Tony Robbins Mastery Graduate, Certified MBTI Coach, NLP Coach (trained with Dr Richard Bandler).

Ready to unlock your full sales potential this year? 

Check my Featured section for full NeuroClose™ Inception Selling Feb '26 One Time Offer, DM me to turn your sales team (or yourself!) into masters of persuasion in one day.

Paul
Whatsapp +62 85875241002

Paul Atherton

Moe Choice

I’m in a hotel because I said yes to something I probably should’ve said no to

Anyway, I go downstairs to get a Coke

In the corridor, I run into Gary Vaynerchuk 

No context
No build-up
Just two grown adults realising they’ve both made the same vending machine decision

I go to pay
No change

Gary hands me £2 like this is a completely normal exchange between strangers

At some point, someone takes a photo

I assume this is what happens when influencers are left unattended in hotel corridors

Coke acquired
Everyone moves on with their lives

Influencers in the wild


Peace ✌️


PS — I still don’t know who took the photo

_______________________________

is mentoring solopreneurs to $15k+ months

Everyone loves saying
“Everything happens for a reason"

It sounds comforting
It removes responsibility
It lets people outsource reflection to the universe

But in reality, most outcomes aren’t cosmic mysteries

They’re patterns

Patterns of

Avoiding hard conversations 
Delaying obvious decisions 
Choosing comfort over progress 
Hoping things improve without changing behavior 

That’s not pessimism
That’s feedback

The upside is this

If results are created by decisions, they can also be changed by them

No affirmations required
No vision board necessary
Just honesty, ownership, and better choices repeated long enough to matter

Progress isn’t spiritual

It’s practical


Capeesh 🤌


PS — The universe is very patient

Your bank account is not

No alternative text description for this image

New year
New goals

Same inboxes full of “thinking about it”
And yet…

Another 216 cohort

SOLD OUT

People who committed early this January:

Angela Jansen, PhD, MHS 
Cesar Marin 
Gloria Cuberos 
Josh Millgate 
Oluf Nissen 
Omar Taher 
Patricia Selmo 

The difference is never talent
It’s timing and commitment

Next cohort link is in the comments 👇

Don’t overthink it into next year


Peace ✌️


PS — Action burns more calories than overthinking 

(This is not medically accurate)

____________________________

People who say "I don't have time"

Are the same people who watch 3 hours of Netflix every night

The same people who scroll Linkedin for 45 minutes "researching"

The same poeple who spend 2 hours "planning" instead of doing

You don't have a time problem
You have a priorities problem

And that's not me being a dick
That's just maths

We all get the same 24 hours
The difference is what you protect
And what you let slide

So next time you catch yourself saying "I don't have time"

Try saying "It's not a priority" instead

If that feels like bollokcs

Maybe it's time to rethink what actually matters


Peace ✌️


PS — I once said I didn't have time to exercise

Then I found myself watching a 40-minute video essay on why cereal mascots are unhinged

Priorities, indeed

_______________________________

"I'm a business coach"

Great

So are 47,000 other people on LinkedIn

Now try this:

"I work with first-time hospitality owners who have one venue"

When someone hears that, they either think:

"That's not me"... and they move on

Or

"Holy sĥit, that's exactly me"... and now you have their attention

That's the difference between a title and a niche

One makes you forgettable
The other makes you findable

Most solopreneurs resist niching because it feels like they're shrinking their market

But you're not shrinking anything

You're just making it obvious who you're for

And when you're obvious, people self-select

The right ones lean in
The wrong ones leave
Everybody wins


Capeesh? 🤌


PS — the word “niche” comes from French and means “nest”

Completely useless information

You’re welcome

_______________________________

What's a solopreneur?

Not a freelancer
Not a contractor
Not a business owner with a fancy title

Here's my definition:

You take the risks alone
You create your own path
You decide the destination

The risk is all yours

The reward is all yours You don't answer to anyone

"But Moe, you hire people"

Yeah, I can hire a VA
The same way I hire a hairdresser

Neither gives a shit about my goals

And that's fine

The VA isn't there to help me create my path

The VA is there to take shit off my plate
So I can create my path

That's the distinction

Solopreneurship isn't about doing everything yourself

It's about owning everything yourself

The direction
The decisions
The consequences

You can build a team around you

Just don't confuse delegation with partnership

One takes tasks off your plate
The other shares your vision

Know which one you're working with


Gangsta Shit 😎


PS — The human eye can distinguish about 10 million colours

Shame most people still can’t see what they want

_______________________________

Most people don't have a business problem

They have a language problem

When I was talking with Hayssam Al Amine on The Ripple Effect, I said something I wish more people took seriously:

Language isn't decoration
It's how you understand and build your world

If you only have five words for something, you only have five ways to think about it

That's why so many people hide behind clichés and buzzwords

They say "synergy" when they mean "working together"
They say "pivot" when they mean "we fùcked up"
They say "alignment" when they mean "I have no idea"

It's not that they're trying to sound clever

It's that they don't have the language for their own ideas

The real test is simple:

Could a six-year-old understand what you're saying?

If they can't, it's not deep, it's just unclear

The best leaders, coaches, speakers, founders?

They speak in simple, concrete language
They make big ideas easy
They communicate so everyone gets it

Don't mistake clarity for basic

It's a damn skill


Capeesh? 🤌


PS – Most adults learn 1 new word a day
Kids learn 12
No wonder they win every argument

____________

No one cares about my opinion
Or my feelings

Least of all the market

The market doesn't wake up thinking:
"Moe feels good about this, let's reward him"

It doesn't care that you're excited
It doesn't care that you tried really hard
It doesn't care that your coach said it was a good idea

The market is ruthless
And that's actually good news

Because it's the only opinion that matters

The market will tell you, very quickly, whether you have something valuable or not

And it only speaks two languages:
Attention
Money

If you're getting neither, you're not being misunderstood
You're being answered

So where does that leave me?

My job isn't to hype people up or protect their feelings
My job is to get them ready for a fight with reality

To help them step into the arena with something solid
To test and adapt
Until the market finally says:
"Yeah. That works"

Everything else is noise

This came up in a conversation I had on Your Brand Amplified® Podcast

Link to the full conversation is in the comments 👇


Gangsta Shit 😎


PS — The market has the emotional range of a toaster

It either heats up… or it doesn't


_______________________________

I outsourced this announcement

Skeletor was cheaper than paid ads


Gangsta Shit 😎


PS - Skeletor has never waited for permission

PPS — As if I’d ever run a LinkedIn paid ad
I have self respect 
_________

Masterclass 

I don’t actively search for these things

I just open the internet and let it happen to me

Every time I think we’ve reached the limit, the internet quietly lowers the bar and carries on

So, once again, here’s some shit I found on the internet

No context
No commentary
Just evidence

Swipe at your own risk 


Peace ✌️


PS — The internet does not improve with supervision

It simply adapts

_______________________________

Shìt I Found On The Internet 

Most solopreneurs don't hate pitching
They hate being told no

And because they hate hearing "no"they avoid doing the thing that might actually make them money

If you hate being pitched...that's exactly why you hate pitching

Every time I ask someone:"How do you feel when you get pitch-slapped?"

The answer is always the same:"I fucking hate it"

So instead of hiding from it...

Here's what changed everything for me:

I LOVE getting pitched

Someone jumps in my DMs like:"Hey Moe, can I show you something?"

And I'm like:

What's up, homie?
What you got?
Can you make me money today or nah?

Why would I shut that down?

I get to learn their whole system for free:
• How they hook attention in 3 seconds
• How they price without flinching
• How they handle my "fuck off" energy
• How they get me from DM to calendar
• What tech stack they're running
• How they position value vs price

Why would I turn down free sales training
Delivered straight to my inbox?

You control how you react to being pitched

You don't control how others react to YOU pitching

So fix the one you can control

The moment you stop being weird about being pitched
You stop being weird about pitching too


Capeesh? 🤌


PS – People who love being pitched close more clients

I ran the numbers.(Okay, I didn’t

But you believed it

___________________

The Internet’s Fridge (Do not open)

The internet is many things
Educational
Inspirational
A deeply unsafe place to look at food

Somewhere between recipe blogs and food influencers, there’s a fridge nobody should’ve opened

Not because anything’s gone off

But because none of this should’ve gone in

This is food made by people who asked “what if?”

And then didn’t wait for the answer

Nothing here is technically illegal
Which feels like an oversight

Welcome to The Internet’s Fridge

Look quickly
Judge
Move on


PS — Baked beans keep showing up like they’re the ringleader

I don’t trust them anymore

_______________________________

Shìt I Found On the Internet 

Confused. Overwhelmed. Underpaid.

That’s where a lot of smart people get stuck

When Christian Mather joined the program, that’s exactly where he was

Not lacking ability
Not lacking credibility
Not lacking drive

Just drowning in options
Thinking too much
Doing too little

Staring at 100 possibilities and committing to none of them

That’s not a motivation problem

It’s a structure problem
So we stripped everything back

One niche
One audience
One simple system

We stopped trying to be clever and focused on being clear

Christian picked a lane: Wealth planning for recruitment agency owners

We built a simple structure

He followed it

Consistently

And it worked

In 10 weeks, he:

 • Booked 3 meetings a week
 • Signed 4 new dream clients
 • Earned £18,000 in upfront fees
 • Locked in consistent monthly revenue
 • Got invited into a network of 500 founders
 • Built a business he actually enjoys running
 
Here’s what he said:

“If you’re prepared to put the work in and make a change, I don’t think there are many programs out there that will do what this does.

What matters most is that Moe is committed to your outcome"

That’s the part I care about

Not the numbers

Not the post

That line:

"If someone’s willing to back themselves, I’ll match it"

Every single time


Capeesh? 🤌


PS — 92% of people who say “I just need to think about it” never think about it again

I made that stat up. But you know it’s true

I don't care what most people think

Sounds arrogant
Sounds conceited
Sounds like something a dìckhead would say

But here's the thing:

The only people I pay attention to are the ones who have things I want

And there's very few of them

Not because I'm better than everyone else
But because I'm in competition with myself

That's it

Everything I do is designed to make me feel more whole

And the people who have a problem with that?

They're usually hiding behind some sort of mask
Trying to show something that isn't true about themselves

They're uncomfortable in their own skin

So when someone shows up who isn't playing that game
It rubs them the wrong way

Meanwhile, the people who've built what I'm building toward?

They never have a problem with how I am

Because they're comfortable in their own skin too

That's the prerequisite

If I had kids, that's the one thing I'd be trying to raise them with:

Be comfortable in your own skin

If you're not, there's something you need to fix

Not your strategy
Not your content
Not your offer

You


Gangsta Shit 😎


PS — Your opinion of me is none of my business anyway

_______________________________

“I know I was designed to connect with people”

That came up in a conversation with Caleb Stapp, CPFA 

Because most people overcomplicate this part

They try to reverse-engineer a purpose from a job title

They look for something neat, impressive, easy to explain at a dinner party

Caleb didn’t do that

He knows what he’s built for: Connecting people

Leading people
Helping people change direction and make an impact
And he does that wherever he shows up

Ministry
Financial services
Running his own practice

Different roles
Same wiring

That’s the bit people miss when they’re navigating a pivot

You’re not starting from zero
You’re not abandoning who you are
You’re just expressing the same strengths in a different arena

Titles change
Industries change
Your core usually doesn’t

The trick isn’t finding the perfect label

It’s being honest about what you actually do, then letting the work speak for itself

Link to the full episode is in the comments 


Gangsta shit 😎


PS- Turns out “finding your core” is easier than doing planks

Both hurt
Only one pays

_______________________________

Most startups don't fail because the idea is bad

They fail because founders avoid selling

The market does not care how you feel about your idea

It doesn't care that your coach loved it
It doesn't care that your Notion board is immaculate
It doesn't care that you "nearly launched"

The market only speaks two languages:
Attention
Money

If you're getting neither, you're not being misunderstood
You're being answered

Founders love saying things like:
"We're pre-revenue"
"We're building community"
"We're just refining the offer"

Cool

The market heard that and replied with silence

So where does that leave me?

My job isn't to hype people up or protect their feelings
My job is to get them ready to collide with reality

Test
Sell
Adjust
Repeat

Until the market finally shrugs and says:
"Yeah… that works"

Everything else is noise

Full conversation is in the comments 👇


Gangsta Shit 😎


PS — The market is like a bouncer

It doesn't care who you know
How long you waited in line
Or how badly you want in

No money, no attention?
Back of the queue


_______________________________

Most people think becoming a speaker is about technique

The stage presence
The pauses
The hand gestures

Sebastian Uzcategui sees it differently

He told me it comes down to 3 beliefs:

1. Believe your message with 110% confidence
2. Believe your audience NEEDS to hear it
3. Believe you're the only one who can share it

That last one trips people up

"Anyone can talk about this"

Sure
But only you're you

Only you have your story
Your scars
Your specific way of saying what needs to be said

Sebastian went from desperate immigrant kid to running a public speaking agency

One speech
One month before losing everything

That's what happens when you stop asking for permission and start believing your words deserve respect

We talked about:

→ Solopreneurship vs entrepreneurship (they're not the same)
→ Why luck isn't random
→ How trust, connection, and authority can be built in a single moment on stage
→ Finding your calling when you're completely lost

Full episode link in the comments


Gangsta Shit 😎


PS — Humans are the only species that talks itself out of opportunities

_______________________________

Aristide didn't change his service

He changed what he led with
Five weeks later, he closed his first $5k+ dream client

No outbound outreach
No pitching marathon
No explaining his process three times on a call

So what actually shifted?

It wasn't a new funnel
It wasn't a rebrand
It wasn't some secret growth hack

He stopped talking about how his service works
And started leading with why it matters

Instead of

"Here's our process…"

The conversation became:

"Here's the outcome this creates for you"

That single shift did three things at once:

It filtered the wrong people out
It pulled the right people in
And it turned sales calls into decisions

By the third call, the client was asking when they could start

Not what Aristide Zouheir would do

That's what happens when you stop selling your process

And start selling their future

Congrats to Aristide
Very earned


Peace ✌️


PS — The brain decides relevance in milliseconds

"Here's our process" doesn't survive the first one

Think cold DMs are gross? So did Mel

Until they made her £12K in 4 weeks

She used to only talk to warm leads

Waited for referrals
Posted and hoped
Then she joined the program

We fixed her offer
Cleaned up her profile
And gave her a DM system that actually works

Now?

People she’s never met 𝘢𝘴𝘬 to work with her

She fills her group with strangers. She makes £8–9K a month
 
Like clockwork

Mel said: 

“𝘏𝘰𝘭𝘺 𝘴𝘩𝘪𝘵! 𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘔𝘰𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘩𝘰𝘸 𝘐 𝘴𝘦𝘦 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 𝘛𝘩𝘦 ‘𝘊𝘈𝘊𝘈 𝘮𝘦𝘵𝘩𝘰𝘥’ 𝘪𝘴 𝘯𝘰 𝘫𝘰𝘬𝘦. 𝘐𝘵 𝘯𝘦𝘷𝘦𝘳 𝘦𝘷𝘦𝘯 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 𝘴𝘦𝘭𝘭𝘪𝘯𝘨.”

She stopped hoping
And started building

Now she has a pipeline that won’t run dry

Big up Mel Fox Dhar 

If you're ready to bet on yourself...

I'll match it


Capeesh✌️


PS – Sloths caca once a week

And it’s called a 𝘱𝘰𝘰 𝘥𝘢𝘯𝘤𝘦

(Yeah - that lives in your head now)

_________________________

Your LinkedIn profile has one job
Most of them aren’t doing it

I’m going live to explain why
And how to fix it

Last night we sold three spots
We will sell out (again)

So if you’ve been circling this
Overthinking it
Or telling yourself you’ll “sort your profile out later”

This is the nudge

Peace ✌️

PS — No inspirational quotes were harmed in the making of this live

______________

Sarah Callan, Drew Robinson and 1 other connection attending

View event: How To Make $15,000 A Month With JUST Your LinkedIn Profile

How To Make $15,000 A Month With JUST Your LinkedIn Profile

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The Battle

Paul Atherton

Moe Choice

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The Battle

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Moe Choice

Followers

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Engagements

Likes

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