21st Century Direct Sales Coaching

The 2014 UK Sales Coach of the Year and Today the UK's No1 Direct Sales Coach live daily from Bali with On Demand Paygo Video Sales Coaching to UK & US Direct Sales Business Owners & Sales Pro's. 

The Only sales coach on LinkedIn with a Proven 30 Day 10X ROI Results Guarantee. 

Master the Art & Science of 21st Century Direct Selling and start closing 1 in every 2 of your direct sales leads without any convincing or persuading. 

Book your 2025 January Sales Kick Off Coaching Call now to make 2025 your best year yet!

UK No1 Direct Sales Coach 

Everest Home Improvements

No1 Divisional Sales Manager : 

* 2000 Wales & West 

* 2002 South West 

* 2004 Kent

* 2005 London West 

No1 Regional Sales Manager 

*2006 & 2007 Western 

2009-2011 - Sales Director Kitchens | Recruited & Trained a National Sales Force & Built a £10 Million PA Direct Sell Kitchen Business from Door Canvassed & Cold Telecan Leads in a Double Glazing Business 

2012 - Eastern Sales Director - led a 250 strong sales team to close over £50 Million

2013 - Southern Sales Director - led a 500 strong sales team to close over £100 Million

Sales Director

First National Bank

1994-1999 FNB - Closed over £57Million in Personal Sales & Trained/Coached/Led sales professionals to close in excess of £1Billion over 5 years - No1 Finance Sales Trainer in the UK Direct Sales Finance Industry | No1 Salesman Avco Trust 1992-1994 | No1 Salesman HFC Bank 1990-1992

National Sales Training Manager

UK #1 Sales Coach Live from Bali🏝️ Neuroclose™ The New Psychology of B2C Persuasion | DM me for Home Improvement, Real Estate & Solar Live Video Direct Sales Training that Gets Your Buyers Closing The Sale For You👊

Award Winning B2C Sales Coach | Neuroclose™ Creator - The New Psychology of Persuasion

At 19, I broke B2C insurance sales records - by hacking buyers emotions and psychology that I didn’t yet fully understand. For 25+ years, I’ve been obsessed with one question: “Why do people REALLY say YES?”  

From building and leading 50 strong £100M+ teams at Everest to launching my own sales coaching business and winning the UK sales coach of the year award in my first year then coaching 1,500+ 21st century entrepreneurs I discovered a truth: Sales isn’t persuasion—it’s neuroscience.  

Today 21st century buyers brains scan for threats on autopilot in seconds. So, In 2021, I launched NeuroClose©—the brain-based sales system that gets today's buyers closing the sale for you as their own idea (Think "Inception" stealth persuasion) 

MY JOURNEY: From Liverpool Streets to Bali Beaches

- 1990-1999: From Master salesman - No1 Sales Trainer in the UK Consumer Finance Industry
- 1999-2013: Sold £250M+ in windows, kitchens & finance | Led 500+ Strong teams to sell £1Billion+
- 2014-2018 : Launched and built my own successful sales coaching business to over £1 Million
- 2019: Relocated to Bali (yes, I coach between dawn and sunset beach Meditation sessions! )  
- 2021: Launched NeuroClose© to help 21st century B2C sales teams dominate their industry  

Neuroclose™ gets you closing 1 in every 2 of your B2C sales leads, price right and fast - that's right a 50% conversion rate - without any old school sales tactics that just don't work anymore because today's buyers are wise to them all...

- 1:1 Video Sales Coaching - custom scripting of your own new new step by step sales conversation to 100% match your own myers briggs personality profile

- Your own personalised sales playbooks, video trainings & day to day whatsapp Q&A implementation support so that you master your new system fast and see results instantly

- Psychology, emotional intelligence & mindset training in true personal development style to unlock your best thinking and to get you into & keep you in all the right habits

Checkout my 60+ Linkedin Recommendations Now - I've repeatedly proven myself at every level over 5 decades & I'll be asking you to add yours when we work together!

DM me today, let's talk about making your highest 2025 sales goals a reality!

Paul 🙏

CREDENTIALS:
  
🏆 APCTC UK Sales Coach of the Year 2014 
🧠 Graduate of the Tony Robbins Mastery University
🧠 Certified Myers Briggs Personality Profiling Coach
👊 Master NLP Practitioner Taught by Dr Richard Bandler in 1999

Paul Atherton

FastForward Results

•	Content: Relevant, focused SEO-informed writing that delivers traffic based on reader intent.

•	Copywriting: Clear, concise, compelling copy that attracts, engages, and converts.

Writer

Knucklepuck

•	Marketing and SEO-driven writing for a digital marketing agency including web site copy, presentation materials, blog posts, ads, case studies, emails, social media, etc. for the agency itself and for B2B and B2C clients in categories including healthcare, beverage, pets, SaaS, moving and storage, cannabis, managed IT, legal, associations, and commercial and residential real estate

Copywriter

FastForward Publishing

•	Write, publish and market nonfiction and fiction books. 75+ books published in genres like business, self-help, children’s, sports, and biography.

•	Develop content road maps and editorial calendars coordinating creative and technical aspects to ensure that the development of content and production of materials is effectively and efficiently created and delivered through appropriate channels including Amazon. 

•	Promotion of content through email marketing, social media promotion (Facebook, Twitter, YouTube, etc.), blogging, press releases, website development, and SEO.

•	Help authors/future authors take their idea from concept to published book (and all steps in between).

•	Help businesspeople establish credibility and authority through book authorship and promotion.

Author | Publisher

FastForward Income

•	Write and market proprietary business improvement and self-development materials for entrepreneurs, managers and sales professionals.

Content Developer

For a long time, I thought I was a marketing guy who could write decent copy. Turned out, I’m a really good copywriter with some credible experience in marketing.

Every day I leverage my years of results-oriented marketing, content creation, storytelling, audience engagement, brand identity, customer acquisition, and lead generation experience to help my B2B and B2C clients reach their objectives.  

I'm focused on two goals that can both be summed up with the same three words, in the same order, but with different meanings:

          Goal in Life: Avoid boring people.

          Goal as a copywriter: Avoid boring people.


Scott Frothingham

Marketing is the spark … the bold ask for the first date.

Branding is the reason they say, “Yes” … your reputation doing the quiet heavy lifting.

Sales is the moment you show up, look them in the eye, and close the distance between interest and action.

Customer experience is why they stay … turning one date into a relationship.

When all four are in rhythm, you don’t chase customers … they choose you, again and again.

Wordwrangler. Carrotdangler. Storyteller. Goal-oriented writing that gives your business an advantage.

MARKETING is like asking someone on a date.
BRANDING is the reason they say, "Yes".
SALES is when you move from interest to action.
CUSTOMER EXPERIENCE us the reason they come back.

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Paul Atherton

Scott Frothingham

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