└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

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When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Salesforce

Regional Vice President UK GRB

Regional Sales Director UK Financial Services / Health & Life Sciences / Manufacturing

Regional Sales Director UK High Tech

Senior Sales Manager UK High Tech

Oracle

Working with a team of Sales Professionals to help organizations realize value and drive efficiencies with Oracle Cloud technologies.

Senior Sales Manager at Oracle Digital

Collaborating with Public Sector Organisations to leverage the latest Oracle Database, Middleware and Business Analytics Software to enable Digital Transformation.

Public Sector Account Manager

Furious Tribe / Pulsate

Furious Tribe use the mobile channel to help organisations create value in 3 core areas

•Deepening relationships with strategic thinking and innovation
•Delivering results by attracting and retaining more customers, improving processes and reducing costs
•Driving revenue through increased customer engagement

I was responsible for Business Development, sales strategy and reporting both within Furious Tribe (bespoke app development consultancy) and Pulsate (mobile marketing platform). Sales included Mobile Enterprise Application Platforms to Irish Water and the Houses of Oireachtas and the Pulsate mobile marketing platform to Heineken and Brown Thomas.

Business Development Manager

Avnet Client Solutions

Avnet Client Solutions is a leading software development company in Ireland specialising in Bespoke Software Development Services, Business Intelligence (BI) Software, SAP ERP Solutions and Help Desk Solutions.

I was responsible for driving business development for Oracle Middleware, Java Development Services, Mobile Data Solutions and xMatters IT Alerting & Mobility. Sold into organisations such as AIB, Bord Gais, Meteor, National Rehabilitation Hospital and Vayu.

Oracle Middleware Business Development Manager

TDS (Time Data Security) Ltd

TDS (Time Data Security) Ltd. is a systems integration company specialising in development and support of access control, time and attendance, biometrics, and smart card technology solutions. 

As Sales & Marketing Manager with TDS I had overall responsibility for Sales and Marketing, motivating the teams fulfilment of a 500k monthly target. Key wins included multi-million euro contracts for Access Control Solutions to the Parliamentary Estate in Westminster and the Dublin Airport Aurthority.

Sales and Marketing Manager

Core International

Core International, partner and sister firm of TDS (Time Data Security) Ltd., supplies integrated payroll, time and attendance, and human resource software for both UK and Irish organisations.

As part of the Core International team I was responsible for growing Core's business in the Public & Private Sector in the UK and Ireland. Key successes included winning a EUR4.3m Irish county councils contract, solidifying Core's dominance in the public sector and developing sales in the UK with companies in the NHS, education and transportation sectors.

At Salesforce, as the Regional Vice President for UK SMB, my mission is to empower our team to excel in solution selling, business development, and account management. Our objective is to help our customers harness technology to foster personalised connections with their customers, enhance operational efficiency, and stimulate innovation. 

Embodying a 'people first, results follow' philosophy, we've effectively accelerated revenue growth and cultivated impactful customer relationships. Through our strong partnership with the Salesforce ecosystem we are our increasing our market share by delivering innovative solutions that enable our customers to scale and generate a strong return on investment.

taplio

The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Barry McMahon

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