└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

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When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Peak

Chief Operating Officer

Advisor to the Board

I lead the customer organisation, creating a structure that provides everyone with the tools and support they need to provide great customer experiences. This encompasses all customer-facing teams, including data science, customer success, marketing, and sales.

Chief Customer Officer

Chief Revenue Officer

BeyondWords

Board Member

ToffeeX

DeepOpinion

Operations Room

Listen to interviews with COOs from some of the fastest-growing tech companies in the world, as well as experts in scaling, operations and culture.

Whether you're a first-time COO or a seasoned veteran, The Operations Room is the podcast for you. 

We're here to help you learn from the best, and to share our knowledge and insights so you can succeed in your role.

Visit https://operationsroom.co for information about sponsorships and working with me.

Co Host

Women in Customer Success

Invited as an advisor to contribute to Women in CS programs, speaking events and expert guidance in the strategic development of Women in CS.

Advisor

Multiply Group

Multiply Group provides strategy consulting focused on growth to VC backed B2B cloud companies and venture capital firms. Helping start-ups to scale efficiently from pre-A through C series funding rounds by:
-- Implementing growth strategies for their sales and marketing teams
-- Aiding senior management in fundraising
-- Installing SaaS metrics across the organization

Founder

Sales Psyche 

Providing insights, experience and knowledge to the Sales Psyche community, through live sessions, Q&A's and morning mindset sessions. 

Sales Psyche mission is to create healthier minds, sales pipelines and vibrant cultures, by supporting and developing sales and commercial teams mental wellbeing, alongside performance.

Sales Psyche Resident

Tech Nation

I'm excited to support the Tech Nation Visa team to ensure we attract high calibre tech talent to the UK from across the world. We are looking for individuals with exceptional talent or exceptional promise. A diverse workforce is crucial in technology to foster innovation and ensure technology is accessible to all. Working alongside Tech Nation we will be able to ensure more diversity and narrow the digital skills gap within the UK's digital sector.

  Board Position (Visa Advisory)

Pavilion

A private community for commercial leaders to accelerate their business and personal growth through sharing best practices together.

Steering Committee Member - London Chapter

Advisor and Coach | Co-host The Operations Room | Knows about AI, SaaS, scale ups and embodied leadership

The Operations Room co-host - bringing quality content to tech startup and scale up COOs. 

Board member and advisor to some awesome AI companies - helping them with their GTM and scaling.

Mentor and coach for first time execs and aspiring execs. I run a series of free events for ambitious women, though men do show up sometimes, too. Here's a link to the calendar, if you'd like to join - https://lu.ma/takeyourseat.

Bethany Ayers

Zapier released a valuable report recently that clearly demonstrates the impossible position that so many leaders find ourselves in.

If we don’t lean into AI and rethink how our business operates, we're taking a very real risk of falling behind competitors who will. But if we push ahead without the right data governance, the downside risk is huge, and we’ve all seen what happens when that goes wrong.

This isn’t a question of being pro- or anti-AI, or strict versus loose policies. It’s about balancing two very real existential risks at the same time. Boards and exec teams need to ask: how do we move fast, unlock value from AI, and still know our data is protected?

That’s why governance can’t just be about slowing things down anymore. It has to be about enabling safe progress, using the right mix of technology and visibility so leaders can make informed decisions rather than reacting after something breaks.

To help make informed decisions we need broad-spectrum tools:

Metomic - see all of your SaaS data across the organisation, then remediate automatically. You can't protect what you can't see
Falkin - embeds scam protection directly into your digital experience
Diligent - a consolidated view of the entire GRC practice to manage risk
Koi - secures software in your IT environment, from packages to add-ons and extensions making marketplace risk visible and actionable
Tailscale - a superb, practical mesh network that acts as the fabric into which you can weave network controls

Read the Zapier report here: https://lnkd.in/ecdjw6Ku

CEO at Metomic | Prevent data oversharing in your AI deployments

The Customer Conference is just 2 weeks away and I'm excited to be speaking at Customer Success & Support Day on January 29.

My session is about operationalising AI: Efficiency Without Losing the Human Layer. AI adoption in CS and Support is accelerating fast, but the human relationship still defines customer outcomes.

I'll be joining a panel to discuss where AI creates meaningful efficiency, where human judgment remains essential, and how we deploy AI responsibly without losing empathy and connection. 

Come join the discussion
January 28-29, London

Register here: https://lnkd.in/ev9qfJfN and use my code TCC4SPEAKERS for discount access.

See you there!

Below are my favourite resources to increase AI fluency, without pretending to be technical 👇 

AI fluency program by the The AI Daily Brief https://aidbnewyear.com/ - I'm taking part in the challenge and encourage anyone else to

..and their daily podcast https://lnkd.in/eMdxCUx6

The AI Valley newsletter, almost daily insights - https://lnkd.in/e-dftnWr

AskCatGPT https://lnkd.in/eUsYegzq - digestible AI tips

Charlie Cowan - is always worth a follow, and his YouTube channel @CharlieCowanAI is a goldmine of real business applications 

Donna McCurley - previous guest on the Operations Room, and expert on utilising AI in B2B SaaS sales 

Board AI Readiness Radar (Board Intelligence) https://lnkd.in/e_c2g4KK - A fast way for Boards to assess their AI readiness from a governance perspective 

What are you favourite ai resources/influencers right now?

Open article: Board AI readiness radar | Board Intelligence by boardintelligence.com

Board AI readiness radar | Board Intelligence

I’m taking part in the 10-week AI fluency challenge focused on context engineering and practical application by The AI Daily Brief. Anyone else want to join?

Open article: AI Daily Brief New Year's Resolution by aidbnewyear.com

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Paul M. Caffrey BSc(Hons), MIM, MPSA.

Bethany Ayers

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The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Bethany Ayers

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bethany Ayers's LinkedIn Performance

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