└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

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When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Twilio

•	Business partner with EMEA Sales VP & GTM leadership globally to develop and execute impactful sales strategies to drive revenue growth. 
•	Aligned the sales and churn forecast for the region, introducing weighted pipeline for commercial teams and delivered a GAP plan in effort to reduce the gap between actuals and sales targets. 
•	Create insightful reports, dashboards and presentations to understand sales trends over weeks, quarters and fiscal periods. 
•	Prepare business reviews and lead efforts in planning, monitoring and managing key performance areas including: capacity plan and quota distribution, territory assignments and headcount allocation, managing the size and structure of the sales teams and tracking against KPIs to ensure ongoing success.

Manager, Sales Strategy

Sitecore

Sales Operations Manager

docusign

•	Business partner with EMEA and LATAM Sales VP and CS team to lead a variety of projects to drive sales growth. Prepare accurate forecast projections to guide decision-making.
•	Responsible for optimizing territories to ensure efficiency in coverage and headcount. Provide strategic insights to develop new markets. 
•	Work on quota setting for AE, RM and BD teams. 
•	Lead projects to mitigate churn and provide metrics on sales performance, pipeline generation and pipeline coverage, creating and maintaining reports and dashboards to support decision making.
•	Responsible for delivering QBRs, providing data-driven insights on sales trends and territory performance.

Sr. Sales Strategy and Operations

Vodafone

Senior Sales Operations Analyst

Veritas Technologies LLC

Sales Operations Analyst

M J Flood Ireland Ltd

Sales Operations Administrator

Cadence Brasil

I lead a team of 3 financial analysts, working on GTM, planning, accounts payable and receivable and reporting accurate company's figure.

Finance Manager

Professional with 10+ years of experience supporting EMEA and LATAM sales leaders to accelerate growth. Experienced in driving go-to-market strategies through data-driven insights. Expertise in preparing business reviews and forecast projections. Skilled in conducting deep-dive analysis of sales, performance, and pipeline. Proficient in building advanced Excel models, standardizing processes, defining sales segments and territories, and performing comprehensive reporting and analysis. Passionate about leveraging data to communicate insights and influence strategic decision-making.

taplio

The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Camila Lora

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