└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

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When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Selling From the Heart

Are you ready to join the movement?

Why the Book? 

The time is now to bring our heartfelt, authentic and the best version of ourselves to the marketplace.

Sales has changed in the last 30 years. Gone are the days of manipulative and pushy sales people who rely on charm to get sales.

Selling from the Heart is the new economy, where relationships matter and old-school techniques just don’t work anymore.

In Selling From the Heart you’ll learn how to not only be yourself, but be your best self and 
succeed!

"In this powerful book, Larry Levine challenges modern myths about how to approach buyers and close the sale. He deftly shows you how, in a world suffering from information overload and technology fatigue, sales professionals who demonstrate authenticity and empathy gain an unbeatable competitive edge." Jeb Blount, CEO SalesGravy.com and Author of Sales EQ

No more empty suits! It’s all about sincerity combined with substance!

"Larry is the rock you lean on in sales. When a hero’s journey begins he needs a North Star. Larry’s Selling from the Heart is that star for me. I value Larry’s opinions, suggestions and guidance. I’d recommend that any sales leader connect with Larry. You won’t meet a more genuine and authentic professional that can show you how to get it done!"

In these turbulent and troublesome times, recapturing and getting reacquainted with your heart will catapult your sales career.

Why the Podcast?

The Selling From the Heart Podcast is the home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. I Co-host this weekly podcast along with my great friend Darrell Amy. Along with some of the world's best sales leaders and practitioners, we explore ways to grow your sales. We stay true to who we are and bring the goods each and every week. 

Find us at www.sellingfromtheheart.net, iTunes, Google Play, or via your favorite podcasting app.

Best Selling Author of Selling From The Heart|Podcaster|Catalyst For Sales Culture Change

Talent Champions Council

The Talent Champions Council is the leading private membership community for innovative Talent Strategy and is for anyone who believes people are a company’s greatest asset.

OUR COMMUNITY IS DESIGNED TO:

Mobilize expertise in Talent Strategy from the best in corporations, the military and professional sports.

Be a catalyst for ideas and action.

Support professional development through thought-provoking unique content.

Facilitate the sharing of best practices.

Be an inviting place for making life-changing connections.

Serve as a trusted private community where members can openly discuss critical business issues around Talent Strategy.

Make personal development and connecting fun.

Our membership includes leaders from some of the greatest organizations in the world including:

Google, Microsoft, Amazon, Apple, Facebook, McKinsey, Nike, Netflix, Airbnb, NFL, MLB, NHL, NBA, Navy SEALs, Green Berets, USMC, Starbucks, Tesla, Ritz Carlton, Uber, Coca-Cola, and Goldman Sachs

Founding Member

Convergo

With great synergy I work with sales leaders and their teams to build their personal brand and promote their story.

► We all know people will do business with and refer business to those people who they:

Know
Like
Trust

► This is based on their reputation of providing:

Value
Credibility
Eliminating Risk

I bring to sales teams a thorough understanding of what the day-to-day life of a B2B sales rep is all about. 

Let's face it sales professionals face many obstacles and hurdles like:

► The decision makers they are trying to reach are being hit with a lot of noise with messages coming from all angles
► Poor timing in reaching out to decision makers as the "message" may not be on their radar
► Lack of trust
► Being pigeon-holed and stereo-typed
► The “C” level suite has turned a deaf ear to hearing the same message over and over

I enjoy coaching sales reps to help gain an understanding of:

► How to actively listen and communicate with the executive buyer
► Providing appropriate and relevant information
► Why differentiation is the key to stand out in the sea of masses
► How to grow their professional network
► Modern digital prospecting techniques - turning cold calls into warm calls

Work closely with sales reps to integrate social aspects into their daily sales process:

► Positioning themselves as an expert by properly portraying their image on LinkedIn
► Sharing the value of always building the professional network by always connecting
► The importance of sharing relevant content, blogs and long posts to build relationships
► Guiding them to monitor and measure their progress by setting goals
► Patience and discipline to make LinkedIn part of the sales methodology

If you want to learn how to incorporate social into your sales process to help grow more net new business then please ✉ me at llevine@socialsalesacademy.net or visit ☛ www.socialsalesacademy.net

Social Sales Advisor to Convergo

Konica Minolta Business Solutions U.S.A., Inc.

Cultivated, collaborated, maintained and expanded powerful business relationships with regional and enterprise wide corporate major accounts. Integrated problem solving to help optimize document output, document workflow, document retention, employee efficiencies and the related expenses. Maintained a high level of client satisfaction by providing personal attention. Created situations which led to becoming a trusted adviser. This was accomplished through proactive planning, periodic account reviews and open communication.

Major & National Account Executive, Corporate Major Accounts

Document Systems

Maintained, cultivated and expanded major account corporations. Provided personal attention and detailed problem solving skills to help create cost control strategies centered around office document expenses. Created an outstanding customer experience by providing the highest level of customer service and support which is rare in business today.

Vice President Major Accounts

Copytron

Grew high volume sales accounts. Managed sales operations in the Ventura branch.

Sales & Branch Manager

How may I be of service to you and even more so, of value to you?

My WHY is making a difference in the lives of others by supporting & contributing to their success which leads to a greater cause.

HOW I make this happen is by clarifying information so it’s understandable for others. This allows them to make better decisions and move in the right direction to best suit their needs.

WHAT I ultimately bring are solutions that you can trust and count on wrapped inside a trustworthy relationship.

Allow me to take you back to 2014. I was facing the challenge of prospecting for new business in one of the country’s most competitive markets. I secured over $1.3 million in new business by integrating the use of social, authenticity and giving a rip.

The greatest fulfillment in life is when I give back to others. We live in a technology-driven world. However, the foundations of all we do are built on human-to-human interaction.

How are you standing out? Today’s buyer being digitally savvy, is armed with instant access to information on Google and pre-screens salespeople based on what they find online.

Buyers have the ability to weed out salespeople via social outlets before they even meet. 

Salespeople must position themselves as helpful experts. Being helpful and being seen as an expert becomes a catalyst in changing the perception of how salespeople are viewed.

In a post-trust sales world, how are you building trust and credibility?

My promise of value, there is no BS, and no fluff. All heart. All of this delivered through the lens of a true practitioner. 

Becoming REAL, RELEVANT and RELATABLE matters more than ever. 

- A heartfelt & human social presence invites conversation
- Infusing trust into every phase of the selling process matters
- Creating authentic relationships matter
- Relationship funnels fuel sales funnels
- A personal value framework matters
- Recharging and reactivating relationships matters

I envision a sales world where authenticity, integrity and trust are brought to the forefront.

With a servant mindset, you can expect me to bring my heart, my spirit, extreme focus, and dedication; all supported by a deep understanding of what a day in the life of a sales professional is like.

I do this because I care. I do this because it makes a difference. I do this because I give a rip about the sales profession.

Are you ready to refuel, restore and reboot your sales results?

Remember... Soft skills will yield you hard dollars.

My commitment is to help your sales team grow sales revenue the right way. Always here to serve. 805.907.5947

taplio

The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Larry Levine

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