└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

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When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Financial Techniques

Irish Professionals: these days… 

Retiring early seems as elusive as winning a lottery. 

It's complicated due to unpredictable market trends, ineffective retirement plans, and the fear of outliving your savings. 

If you’re like most professionals, you’ve tried:

❌ Guessing the amount you need

❌ Relying on generic retirement plans 

❌ Investing without a clear strategy 

But none of that works… especially in today’s economy, where everyone's concerned about financial stability and no one wants to risk their hard-earned money.

That’s why we help our customers retire early using our precision retirement planning software, reviewed annually. 

Our team will help you to:

✅ Establish a clear retirement plan 

✅ Optimize your investments 

✅ Reduce financial risks 

✅ Secure your financial future 

All that’s left for you to do is envision your dream retirement. 

More than 30 professionals trusted us with their retirement plans this year alone. 

Our clients typically start seeing their path to early retirement within a year. 

Here’s what our customers had to say: 

✳️ 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 

◉ "Sound financial advice, and lovely guy to deal with."
◉ "Oisin was a pleasure to deal with and I'd be quick to recommend him to anybody."
◉ "I found Oisin's approach to be extremely professional and knowledgeable with simplifying the process for me."
◉ "For me, the best part was that Oisin seemed to care about my needs"
 
👉 Scroll to my recommendations section to view testimonials for my financial advice work.

Ready to retire early? 

Book your 15-minute consultation and we’ll show you how!

Senior Financial Advisor - QFA

Clann Mhuire

Vice Chairman and Head of Development 

ActiveCampaign

Helping ActiveCampaign to drive business through our reseller channel in the UK and Ireland region 

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

Head of Partnerships UkI

Sage

I sat on the Leadership team for Sage in Ireland. I worked in a Senior Sales Channel Management role for Sage in Ireland. I was responsible for working with all of our partner based products across Ireland to drive forward the business growth in line with Sage Ireland growth targets

Achievements:
•	Promoted to Senior Channel Sales Manager 
•	One of the highest performing Sales Managers in UKI FY17, FY20.
•	Moved all the segment products from on premise to SaaS Solution 
•	Low attrition rate within the team

Head of Sales

Running the SMB Business for Sage Ireland which covers Sage 200, CRM and Coretime. 
I was responsible for working with our partner channel across Ireland for CRM and Sage 200 to drive forward their business growth in line with Sage Ireland growth targets.

•	Promoted to Channel Sales Manager after 6 months
•	Took a struggling division to overachievement within 6 months.
•	Targets - 115% FY15, 118% FY16
•	One of the highest performing Sales Managers in UKI FY16
•	Recruitment Sales Lead on a new EMEA sales operation - Sage Live

Channel Sales Manager

pTools Software

pTools is a powerful enterprise document and web content management software applications suite. In addition to core applications for Web Content Management, Document Management and Forms,  pTools contains a range of components.

Sales and Channel Manager

Salesforce.com

Salesforce.com is the leading cloud computing organisation leading the way with a true cloud platform. Salesforce.com is the 4th fastest growing company in the world and has build nearly 100K customer base with over 3 million subscribers.

Senior Account Manager - UK

Cora Systems

Cora Systems specialise in portfolio, performance and project management providing systems, consultancy and training.
Responsible for strategy development, business planning and control of Sales for Ireland & UK

Sales Director

New Horizons CLC

New Horizons Northern Ireland is a Franchise startup IT Training Company that I purchased, based in Belfast. I setup the business in February 2007 and grew the business to become a Microsoft CPLS with 8 full-time people employed.

Owner Manager

I was an award winning sales person with New Horizons. Setup in July 2003 by the owner and a number of key staff members including myself. We grew the business from the ground up and the client base grew over the years and includes Government, Semi State, SME, Financial, Manufacturing, Pharmaceutical and retail.

Senior Account Manager

Irish Professionals: these days… 

Retiring early seems as elusive as winning a lottery. 

It's complicated due to unpredictable market trends, ineffective retirement plans, and the fear of outliving your savings. 

If you’re like most professionals, you’ve tried:

❌ Guessing the amount you need
❌ Relying on generic retirement plans 
❌ Investing without a clear strategy 

But none of that works… especially in today’s economy, where everyone's concerned about financial stability and no one wants to risk their hard-earned money.

That’s why we help our customers retire early using our precision retirement planning software, reviewed annually. 

Our team will help you to:

✅ Establish a clear retirement plan 
✅ Optimize your investments 
✅ Reduce financial risks 
✅ Secure your financial future 

All that’s left for you to do is envision your dream retirement. 

More than 30 professionals trusted us with their retirement plans this year alone. 

Our clients typically start seeing their path to early retirement within a year. 

Here’s what our customers had to say: 

✳️ 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 

◉ "Sound financial advice, and lovely guy to deal with." 
◉ "Oisin was a pleasure to deal with and I'd be quick to recommend him to anybody."
◉ "I found Oisin's approach to be extremely professional and knowledgeable with simplifying the process for me."
◉ "For me, the best part was that Oisin seemed to care about my needs"
 
👉 Scroll to my recommendations section to view testimonials for my financial advice work.

Ready to retire early? 

DM me to Book your 15-minute consultation and we’ll show you how!

taplio

The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Oisin Geraghty QFA

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