└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

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When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Relais & Châteaux

Regional Sales Manager UK, Ireland & Scandinavia

The Carlton Tower Jumeirah

Jumeirah's European flagship hotel- strategic repositioning leveraging a £100 million refurbishment.
Experienced in both Groups and Transient Business. I am responsible for the MICE department at a global level, as well as driving sales for the diplomatic and leisure segments for The Carlton Tower Jumeirah & Jumeirah Lowndes Hotel.
My responsibilities include formulating and executing strategies for new market penetration and identifying emerging opportunities to expand our global reach and influence.
Representing the hotel on an International level through a variety of prestigious events and forums, including Tradeshows and Events with the Jumeirah Group along with independent hosted Sales appointments & FAM Trips.

Cluster Sales Manager

London Hilton On Park Lane

Hilton's European flagship hotel- Awarded England’s Leading Business Hotel in 2021 and the Best Luxury Banquet Event Hotel within the United Kingdom from the World Luxury Hotel Awards.
Responsible for proactively driving revenue within the hotel by ensuring the meeting spaces and bedrooms are effectively sold, and working collaboratively with Key Account Managers on both a National and International scale to maximise opportunities, securing business across all market segments.
Strong knowledge of local markets and domestic/international competitors to ensure correct positioning.

MICE Sales Executive

Hilton London Wembley

A Hilton’s top Graduate fast track program ( 25 candidates selected from more than 1,000 applicants) which aims to develop operational leaders, by giving the opportunity to immediately start at a supervisory level, taking on the responsibilities, accountability and challenges through all the departments in the hotel. It offers a foundation of development, resources and support for future leaders.
Front Office Department:
- Assisted in leading a team of 15+ people, handling complaints, training the team, assisting with rotas, being W.I.G.representative, conducting Guest Relations Manager, Duty Manager & Night Manager Shifts.
- Attended weekly briefing and operational meetings.
- 
Food and Beverage Department:
- Assisted in leading a team of 20+ · people, running conferences and events for up to 600 people, assisting with rotas & payroll, being W.I.G. representative, training the team, handling complaints.
- With regular visits from elite Premiership Clubs, football, NFL and boxing
teams from around the globe, I was responsible for ensuring the hotel
delivers their specific needs at every point of their stay.
A complex exposure in the Commercial Department:
- Optimize sales of Optimize sales of group rooms and event spaces, revenue maximization, internal and supplier coordination, prospecting, negotiating and contracting.
- Communicating clients’ requirements both verbally and written via Delphi BEOS to all departments within the hotel.
- Receiving and converting incoming enquiries to achieve overall targets and drive revenue.

Graduate Management |Programme

Hilton London Gatwick Airport

Key Responsibilities and Achievements:
- Performing End of Day report and procedures.
- Ensuring all cash, charge, float and till procedures are carried out in accordance with company policy.
- Daily beverage requisition to control movement of alcoholic beverages from storeroom to bar.
- Generally being alert for opportunities to improve the profitability of the department i.e. through controlling wastage and being responsible for the economy of all utilities and resources and up‑selling or link sales.
- Regularly review all contractors and suppliers and make recommendations to improve service and cost for the business.
- Regular meetings with supervisors and the Restaurant Manager.
- Team Member of the Month ‑ March 2018 and April 2018.

Food and Beverage Management Internship

Baumanière 

1* Michelin Restaurant restaurant with high‑level standards and expectations. Doing my first internship at this property have enabled me to put a strong fundament on my knowledge and competencies.

Food and Beverage Internship

A seasoned and passionate Sales Manager with international experience in luxury hospitality. 
Fluent in five languages with an extensive network worldwide.
Focus on strategic sales initiatives, luxury B2B vs B2C, online marketing, CRM, sales action plan implementation, events organisation, key account management and new market development.
Specialised at an international level in the luxury segment, in the MICE, leisure and diplomatic business.

taplio

The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Pavel Bolgar

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