└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

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When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Rich Saylor

Shopify

Sales

ScaleU

GTM Advisor

ScaleU is NYC's premier recruiting agency for early-stage founders in search of top tier salespeople, engineers, and product leaders. I started this business with two close friends turned co-founders and together we grew revenue from $0-100K+ in under one year. 

As with all startup businesses, I wore many hats! However, my primary responsibilities included recruiting and screening top-tier salespeople, managing operations, and selling ScaleU's services (of course!).

Co-Founder // Head of Sales Recruiting

Warmly,

Warmly is the first autonomous revenue orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools to identify, track, and connect with website visitors who are ready to convert.

www.warmly.ai

Sprout Social, Inc.

Sprout Social is a leading provider of social media management for businesses (Nasdaq: SPT). Providing an all-in-one social management solution to empower businesses to do more with their social media strategy. I help our large enterprise customers realize the full value of social through:

• Measuring the ROI of social; owned, earned, and paid strategies
• Customer care & support
• Social listening
• Driving & measuring social KPI's
• Employee advocacy strategies

Account Executive, Large Enterprise

Klaviyo

Promoted to the next tier within our mid-market / enterprise team structure as of January 1, 2022 after achieving 282% of quota in 2021

Senior Account Executive II 

One of three reps selected to lead upmarket expansion of Klaviyo's core business

Awarded 2020 Top Gun title (#1 new business rep by sales attainment)

Senior Account Executive

Awarded 2019 Rookie of the Year (#1 new sales hire by performance)

Account Executive

Brightcove

Enterprise sales lead for the US East Coast, with the exception of the Tri-State Area (NY, NJ, CT).

Sr. Account Executive

Enterprise sales lead for New England and the Southeastern United States regions, focusing specifically on large media companies. 

President's Club 2018

FY 2018 - 113%
Q118 - 134% 
Q218 - 274% 

Sales Rep of the Quarter (Q218)

Quota-carrying role responsible for upsell and retention of strategic digital marketing accounts on the West Coast. 

- President's Club member for 2017 performance
- Averaged ~125% of quota for the year ending 2017, following a strong performance during 2H16. 
- Significant field experience (35-40% travel) doing on-site client meetings with VPs and C-Suite decision makers
- Booked hundreds of thousands of dollars in upsell within the base - including several multi-year agreements with new business units
- Developed and maintained close relationships with many of Brightcove's largest strategic accounts

Account Manager

John Hancock Financial Services

• Recognized as a top sales contributor for two consecutive quarters (John Hancock Employee Excellence Award - Q1 and Q2 2016)
• Assisted producers and key stakeholders with case design, product questions, literature requests, website assistance, competitive analysis and information gathering.
• Built and maintained strong relationships with Producers, Life and Long-Term Care External Wholesalers, and the General Agency back offices.
• Prepared basic to advanced insurance illustrations in a timely, accurate fashion

Senior Sales Coordinator

sales @ Shopify | ex-founder | GTM advisor & investor

eComm and retail fanatic responsible for driving revenue and making merchant's lives easier @ Shopify.

Ex-founder turned advisor @ ScaleU - NYC's premier startup recruiting agency. 

Prior SaaS sales experience and accolades include:  

@Klaviyo (NYSE: KVYO) - Back-to-back 2020 + 2021 Top Gun Awards, 2019 Rookie of the Year Award

@Brightcove (NYSE: BCOV) - #1 North American Media New Biz Rep and back-to-back (2017 and 2018) President's Club Award Winner.  

Actively interested in advisory and investment opportunities with early-stage startups.

ScaleU is a customer obsessed team of highly experienced recruiters and technology industry veterans who are passionate about finding and placing top-tier engineering and go-to-market talent at Seed and Series A startups in SF, Boston, and NYC. 

As with all startup businesses, I wear many hats! However, my primary responsibilities include recruiting and screening top-tier salespeople, managing operations, and selling ScaleU's services (of course!).

taplio

The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Rich Saylor

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