└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

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When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Building regulated infrastructure for private-market investing in Europe.

Earlier in my career at Salesforce, I worked closely with high-growth, venture-backed companies and saw how they scaled operationally. That led me down a path to understand how the capital systems behind that growth actually function, and where they break down.

What stood out  wasn’t just who benefited, but how inefficient the underlying infrastructure was: deal execution, investor onboarding, compliance, payments, SPVs, and ongoing administration were all treated as one-off problems.

At Shuttle, we’re rebuilding that layer.

We provide the regulated infrastructure that allows venture funds, syndicate leads, and founders to pool capital, execute deals, and manage private-market investments through a single, compliant workflow - authorised by the Central Bank of Ireland and designed to operate across Europe.

My focus sits between distribution, regulation and product: building the systems that make private markets easier to run.

Rob Halligan

Irish founders: how you raise matters 

I've spoken to a lot of founders about raising over the last couple years. Two years ago, cap tables didn't come up that often. Speed mattered more than structure for most.

That’s definitely changed.

We’re seeing a lot more founders take cap table hygiene seriously. And for good reason.

Rounds today are typically a mix:
Founder-led angel rounds.
VC-led rounds with an angel tail.

The question isn’t should you take angel money, it’s whether you’re structuring it properly.

Messy cap tables will hurt you: Lots of individual investors, inconsistent terms, and manual legals. That mess will compound!

We’re about to launch Shuttle Deploy which solves exactly this:
 – Roll individual investors into a single cap table line
 – Live deal pages/data rooms to track investor activity and interest
 – KYC, embedded payments and pooled funds
 – Standard terms, legals handled end-to-end

Startups are hard. Raising is hard. Don't make it harder!

If you’re raising, planning to raise, or just want to sanity-check your structure, DM me.

Building the regulated infrastructure layer for private-market investing in Europe

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The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Rob Halligan

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The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Rob Halligan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Halligan's LinkedIn Performance

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