└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

---
When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Authentic Leadership

Founder 

Salesforce

Role: 3rd line leader, Head of UK Startups, leading 2 second line leaders, 10 first line leaders and 80 account executives
Driving Growth: Spearheading the scaling of a $20M+ ACV business.
Go-to-Market Strategy: Executing a robust go-to-market strategy focused on operational excellence, delivering consistent coaching to our leaders and fostering high performance in a dynamic, high-activity, pipeline generation, sales environment.
Stakeholder Engagement: Cultivating strong alignment with stakeholders across our Emerging Small Medium Business (SMB) sectors in EMEA and the UK, leveraging our broader team to achieve collective success.
Leadership Development: Successfully built and expanded a new leadership team, hiring and onboarding 11 diverse leaders over two quarters to drive strategic growth.

Area Vice President - Head of UK Startups

Regional Vice President - Startups UK

Sales Director - High Tech Scale-ups UK

Senior Sales Manager, London Startups & Scale-ups

Regional Sales Manager UK

Senior Account Executive - General Business UK

Senior Account Executive - Mid Market UK

Account Executive SMB UK

Account Executive - Emerging Small Business

Travelling

Year of Travel 

BMC Software

Inside Sales Representative UK

Education Sales Representative UK

As an ICF-certified Executive and Leadership Coach and founder of Authentic Leadership, I am passionate about empowering women to unlock their full potential both in their careers and their lives. I believe that when women embrace their authentic selves, they not only transform their own leadership but also spark positive change in their teams, organisations and communities.

With over 20 years of experience in sales leadership within the technology sector, I specialise in supporting female leaders to develop confidence, lead by their values and inspire those around them. My coaching is rooted in the conviction that investing in women is essential, not only as its the right thing to do but for driving innovation, diversity of thought and sustainable business growth.

In recent years, my own journey into motherhood, after a long and transformative path, profoundly reshaped my understanding of leadership, identity and the workplace. Discovering the concept of 'matrescence' - the transition and identity shift women experience when becoming a mother, opened my eyes to the deep, often overlooked changes women undergo physically, emotionally, socially and psychologically. Inspired by the incredible Amy Taylor-Kabbaz, I became a certified Matrescence Coach, Educator and Facilitator through the Mama Rising certification in March this year.

This unique perspective now deeply informs my coaching. I am dedicated to supporting women as they navigate not only professional challenges but also any of the complex transitions of life. I am especially passionate about helping organisations create people-first environments that prioritise psychological safety, inclusivity and wellbeing.

My own experience with matrescence has shown me how personal transformation can be a catalyst for powerful, authentic leadership. Whether you are stepping into a new leadership role, navigating change in your life or seeking greater balance and fulfilment, I offer empathetic, action-oriented coaching that empowers you to align your actions with your values and create meaningful, lasting change.

If you’re ready to unlock your potential, elevate your leadership or support the women in your organisation, I’d love to connect. Together, we can create positive change that extends far beyond the individual, rippling through teams, families and organisations.

📞 Book a call: https://calendly.com/corcoran-aine/virtual-coffee

Áine Corcoran

taplio

The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Áine Corcoran

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?