Helping B2B buyers research smarter and faster | Host of the B2B Uncovered podcast

I work with high-growth B2B companies where buying is complex, multi-stakeholder, and rarely linear.

After 20+ years in marketing and sales, across startups, scale-ups, and enterprise teams, I kept seeing the same issue:

Most revenue teams can measure activity.
Few can explain whether buying alignment is actually forming inside their target accounts.

* Signals get mistaken for readiness.
* CRM stages for momentum.
* Enthusiastic champions for commitment.

When alignment is misclassified, pipeline feels unpredictable — even when dashboards look healthy.

To address this, I developed the Demand Momentum model: a way of interpreting how accounts move before opportunity creation.

It focuses on:

• Where an account truly sits
• What evidence supports that classification
• What would constitute real progression
• When regression needs to be recognised

GoGTM operationalises this thinking inside defined account universes.

We apply structured classification, buying-group visibility, and signal interpretation to make account movement legible before pipeline is created.

This work is suited to growth-stage B2B companies with meaningful ACV and cross-functional buying groups — where alignment across roles determines outcomes.

If that environment sounds familiar, we should talk.

📍 Based in London. Work globally.

Paul Denham

West Fairy Marketing

Digital marketing for your small business needs:
• Facebook Ads
• Google Ads
• Social media management
• Content writing
• SEO

Owner & CMO

researchHQ

On a mission to transform the research experience for mid-market & enterprise technology buyers providing a centralised multimedia platform that delivers the right content, at the right time, on any device, anywhere.

Social Media Specialist

InsightBrief

InsightBrief is an independent, research-led publisher, focusing on tech, business and finance.

We create authority content for brands to use in their demand generation programs &/or in campaigns that we run from researchHQ.

LinkPeak

Build beautiful landing pages for your link in bio. No coding involved.

Smart links with multiple destinations and advanced analytics. Keep all of your links in one place.

• Link Shortening and Personalization
• Fully Customizable Landing Pages
• Widgets which fit your Business
• Powerful Analytics

Sign up 👉 https://linkpeak.io/signup

Head Of Marketing

Dr. Rissy's Writing and Marketing

As an Account Manager I plan and execute digital marketing strategy for Dr. Rissy's clients.

My key responsibilities include:
• Social media marketing plan & execution (Facebook, Instagram, Twitter, LinkedIn);
• Create editorial and content calendars;
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action;
• Moderate user generated content;
• Set up and optimize company pages with in each platform to increase the visibility of company's social content;
• Analyze social metrics, insights and best practices and adjust the social media plan accordingly;

• Manage Facebook Ads and Google Ads to expand clients' brand awareness, reach, engagement, conversions, leads;
• Develop and implement paid media strategy;
• Provide creative copy suggestions and graphical ad templates.

Industries: insurance, credit solutions, e-commerce, retail, travel, sports, web apps, mobile apps.

Social Media & Paid Ads Manager

Centrul Județean de Resurse și Asistență Educațională Brașov- Școala Gimnazială nr. 5 Brașov

- Certification "Gradul II"
- Individual and group counseling for pupils, parents and teachers.
- Themes approached: self development, social adaptation, development and optimization of emotional and social skills, school orientation, motivation for learning, management of disruptive behaviors, prevention of violent / bullying behaviors, special educational requirements.

School Counselor

CJRAE Cluj - Gradinita cu Program Prelungit "Dumbrava Minunata", Cluj-Napoca

- Certification "Definitivat"
- Individual and group counseling for kindergartners, parents and teachers.
- Themes approached: self development, social adaptation and kindergarten integration, development and optimization of emotional and social skills, management of disruptive behaviors, school orientation, special educational requirements.
- I have designed and implemented an optional class that targeted the development and optimization of social and emotional skills in preschoolers.

School counselor

I am helping brands connect with their online customers by building relevant & valuable marketing experiences. I love using the power of social media to drive business growth and meet the clients where they already are.

It is always an excitement for me to learn about the businesses I am working with, whether they are in the B2C of B2B space. It amazes me to see all the great ideas and products my clients have and they inspire me to continue my work in the digital marketing industry.

I believe content marketing is very much alive and that is why I infuse it in the social media strategies I implement. Of course, all these organic efforts can benefit from the enhancement of paid advertising (Facebook Ads, Google Ads), if done properly.

I am always happy to talk about online marketing. Feel free to drop me a line if you have questions for your business or just want to share some industry knowledge.

taplio

The Battle

Paul Denham

Anda Balaș

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