GoGTM

Most GTM strategies chase the 3% who are ready to buy. GoGTM is built for the other 97%.

We help B2B teams shape tomorrow’s demand, today — by building trust before the funnel.

Our first offering, GoEngage, delivers sharp messaging, credible outreach, and curated relevance that gets you in front of the right people, earlier. It’s how we help growth-stage teams create traction before competitors even know there’s a deal.

Founder & Head of Growth

Research HQ

Turning Research into Relationships for B2B Growth

At Research HQ (RHQ), we help businesses forge stronger relationships by producing high-impact research reports, guides, and interactive tools that establish thought leadership and build brand awareness. 

What We Do:
🔹 Content Excellence:
We work closely with clients to craft authoritative and relevant content that addresses market challenges and positions them as leaders in their respective spaces. From industry reports to interactive tools, our content educates and inspires action.

For B2B Buyers:
The B2B buying process should be more precise, faster, and insightful. Connecting decision-makers with valuable, unbiased content, we help streamline research, drive better decisions, and reduce friction throughout the buying journey.

👉 At RHQ, we bridge the gap between thought leadership and meaningful engagement, helping businesses expand their reach and influence.

Follow us for insights on B2B growth, market trends, and outreach strategies that drive results.

Founder & CEO

B2B Uncovered Podcast

A show about B2B ​marketing, sales and growth.

Host

InsightBrief

InsightBrief is an independent, research-led publisher focusing on tech, business and finance.

Founder & Research Director

OneStopClick

Portal serving SME's – helping them research, identify, and generate RFQ's for services in web hosting, colocation, web design, development and managed services.

Founder 

Morgan DeVille

Executive Search, specialising in front office fixed income and equities professionals for global investment banks

Co-Founder

NCR Corporation

Sales Executive

Helping B2B buyers research smarter and faster | Host of the B2B Uncovered podcast

Most of your ideal buyers don’t know who you are, what you offer, or how you help — until it’s too late.

GoGTM fixes that.

We’re a demand creation partner for high-growth B2B companies, focused on the 97% of the market not actively buying. Instead of chasing the same 3% everyone else is, we build an embedded GTM engine that shapes tomorrow’s demand, today.

Through GoPresence (our always-on LinkedIn presence), insight-rich research, and precision outreach, we help your team earn trust, stay visible, and position your solution before competitors even appear.

No MQL theatre. No one-off campaigns. Just a system that compounds awareness and opportunity across complex buying cycles.

If you need to be seen, trusted, and considered by the right accounts before intent spikes, let’s start a conversation.

Paul Denham

Wavemaker

B2B Global Client Partner

B2B Global Activation Partner

B2B Client Lead

GrowthMinds

Chief Growth Officer

Director of Client Growth

Mindshare

Performance Director

M&C Saatchi Performance

Senior Account Manager

Account Manager

Planner / Buyer

Display Executive

Me, You & Media

Founder

Ipsos MORI

Technology Coordinator

Project Manager

B2B Marketing Leader

Experienced B2B marketing leader with over 15 years of experience working with the world's largest brands and most distributive start-ups.

Creator of B2B Excellence, a weekly newsletter that curates the best B2B marketing content from the brightest minds in our industry +3500 Subscribers -  https://www.b2bexcellence.co/

Chris Peters

The B2B predictions you don't want to miss. 

We kick off 2026, with a diverse view on was disrupting B2B marketing this year. As you would expect, lots of AI, platform and channel behaviour changes, the B2B buyer expectations and what this means for our evolving playbook.

You'll get a perspective on the role of thought leadership, sales enablement and positioning, plus a ton more.

A sneak peak to 5 key headlines...

>This report on sales messaging might turn B2B marketing upside down
>Buyer enablement becomes a dealbreaker, with customers penalising brands that offer poor digital experiences
>Paid Ads Will Launch Across AI Search – Creating a New Lead Gen Channel
>Why B2B influencer marketing needs to be part of your strategy
>Why trust, brand and AI are reshaping B2B marketing

B2B Excellence helps declutter your thinking with a curation of content that is original, provocative, intelligent or creates a conversation that chal

Open article: “I've been questioning the 95/5 rule.” by Chris Peters • 3 min read

“I've been questioning the 95/5 rule.”

The weight you put behind B2B Influencer following will slowly diminish in importance when you enter discovery mode seeking partnerships.

An influencer's following is a good leading indicator to help identify potential influencers who have an existing audience, it's a signal of someone who produces content or has authority in the category.

The rise of context will become the key component when thinking about influencer selection.

Context helps inform campaign suitability for the execution of the campaign and aligns with the outcomes expected for the business.

You would select different influencers if your campaign is video-led, geo-based, or ABM-focused. You might have a multi-channel campaign, with content being repurposed for programmatic, therefore a creator could ne better suited, or an intimate event that needs an established authority to help get senior attendance.

These different scenarios ultimately dictate the strategy, and following is one metric, but not the metric.

taplio

The Battle

Paul Denham

Chris Peters

Followers

Posts

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Performance ScoreChris Peters's LinkedIn Performance

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taplio

The Battle

Paul Denham

Chris Peters

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Peters's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChris Peters's LinkedIn Performance