Helping B2B buyers research smarter and faster | Host of the B2B Uncovered podcast

I work with high-growth B2B companies where buying is complex, multi-stakeholder, and rarely linear.

After 20+ years in marketing and sales, across startups, scale-ups, and enterprise teams, I kept seeing the same issue:

Most revenue teams can measure activity.
Few can explain whether buying alignment is actually forming inside their target accounts.

* Signals get mistaken for readiness.
* CRM stages for momentum.
* Enthusiastic champions for commitment.

When alignment is misclassified, pipeline feels unpredictable — even when dashboards look healthy.

To address this, I developed the Demand Momentum model: a way of interpreting how accounts move before opportunity creation.

It focuses on:

• Where an account truly sits
• What evidence supports that classification
• What would constitute real progression
• When regression needs to be recognised

GoGTM operationalises this thinking inside defined account universes.

We apply structured classification, buying-group visibility, and signal interpretation to make account movement legible before pipeline is created.

This work is suited to growth-stage B2B companies with meaningful ACV and cross-functional buying groups — where alignment across roles determines outcomes.

If that environment sounds familiar, we should talk.

📍 Based in London. Work globally.

Paul Denham

Bidustry

Connecting industrial companies on Bidustry, simplifies the complex sourcing process with a quote-based industrial B2B marketplace. The platform provides access to global industrial trade opportunities. 

We enable buyers to find suppliers, negotiate flexible pricing, and manage RFQs efficiently. For sellers, we provide tools to showcase products, reach global buyers and avoid high commission fees.

Managing Co-Founder

SAMM Teknoloji

SAMM HQ Sales and Business Development in Industrial Projects

Sales Project Manager

STAR Refinery Construction by Socar and TSGI (Tecnicas Reunidas, Saipem, GS, Itochu)

Lead E&I Engineer

PRIZMA ENDUSTRI

ACWA Kırıkkale CCPP Construction by Acwa Power and Samsung C&T.

Electrical Site Engineer

Connecting industrial part sellers and buyers @Bidustry

Hi there! I’m Co-founder at Bidustry, enabling industrial companies build online channels and streamline sourcing. I mainly post about B2B online distribution for manufacturing businesses. 

Looking to connect with marketers and sales professionals, especially in SMBs. If you’re in the industrial space, even better. It’s a win for both me and Bidustry.

taplio

The Battle

Paul Denham

Hakan Taşlı

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?