Helping B2B buyers research smarter and faster | Host of the B2B Uncovered podcast

I work with high-growth B2B companies where buying is complex, multi-stakeholder, and rarely linear.

After 20+ years in marketing and sales, across startups, scale-ups, and enterprise teams, I kept seeing the same issue:

Most revenue teams can measure activity.
Few can explain whether buying alignment is actually forming inside their target accounts.

* Signals get mistaken for readiness.
* CRM stages for momentum.
* Enthusiastic champions for commitment.

When alignment is misclassified, pipeline feels unpredictable — even when dashboards look healthy.

To address this, I developed the Demand Momentum model: a way of interpreting how accounts move before opportunity creation.

It focuses on:

• Where an account truly sits
• What evidence supports that classification
• What would constitute real progression
• When regression needs to be recognised

GoGTM operationalises this thinking inside defined account universes.

We apply structured classification, buying-group visibility, and signal interpretation to make account movement legible before pipeline is created.

This work is suited to growth-stage B2B companies with meaningful ACV and cross-functional buying groups — where alignment across roles determines outcomes.

If that environment sounds familiar, we should talk.

📍 Based in London. Work globally.

Paul Denham

Accelery, Inc.

Accelery is pioneering a new class of AI-powered management tools designed for today’s dynamic, mid-market organizations. We’re dedicated to helping companies discover and activate the hidden strengths, skills, and networks within their teams—enabling greater engagement, agility, and business performance.

Our technology supports forward-thinking organizations in building high-performing, people-centered cultures where talent and collaboration are fully realized. At Accelery, we believe AI should empower people, not replace them—redefining how teams connect, grow, and deliver results in a rapidly changing world.

If you’re interested in shaping the future of work and exploring new ways to unlock your organization’s true potential, let’s connect.

Founder and CEO

DLA ignite

Social media has changed the world. 

DLA Ignite is transforming businesses around the world through social media. 

Their vision and methodology for social strategy, virtual networking and relationship building, and business transformation perfectly complement our expertise in developing virtual growth experiences. 

We believe that the most excellent use of technology is enabling more authentic human-to-human connections.

It is a pleasure to offer DLA Ignite’s proven social enablement programs through best-in-class collaborative learning technology.

Strategic social selling improves the customer experience through authentic and meaningful conversations.

Helping B2B sales leaders create digital culture means that we’re building the social organization, closing the distance between clients, prospects, remote employees, and potential recruits. 

B2B sales leaders must lead sellers across the organization, and sellers must engage in conversations authentically. We’re building the platform that helps you to dominate in this new environment.

Before we dominate, we have to change. Change takes time. 

For traditional B2B sales teams, authentic conversations mean modern buyers help prospects make sense of conflicting information. 

Authentic conversations mean your customer success team listens to the customer after their purchase for increased customer satisfaction and potentially new revenue opportunities. 

Authentic conversations mean employees share your organization’s purpose beyond its produces and services to recruit and retain talent. 

Training your employees to engage on social media and increase their influence through authentic and meaningful conversations means you’re closing the distance between clients, prospects, remote employees, and potential recruits.

Strategic social selling means investing in your people for competitive advantage.

US Partner - Social Strategy, Virtual Relationship Building & Business Transformation

The Half Percent Project

When I was 8, I had a dog. His name was Brutus. One day, I came home from school to find that my mom sent him away to be with Jesus. After 25 years, my trauma ended when we adopted our dog, Sadie, from the shelter. One year later, Sadie was joined by Andy. After 15 years, they're both gone. But my love for them remains.  I'm helping the Half Percent Project, a non-profit to encourage wealthy philanthropists to donate a half percent of their giving to animals because we can do a lot better by them.

Board Member

ET Business Solutions

Joined the family business to help out Dad. We had different ideas. I did what I could to turn it around. Eventually, I increased revenue to seven figures. But, the business model wasn't sustainable. As I struggled with the realities of entrepreneurship, I discovered I needed to level up and find an opportunity where I could build a legacy. That's when a rare opportunity set me on the path to where I am today. That was the best thing that came out of this experience.

Chief Executive Officer

The Children's Place

Lasting growth comes from our greatest challenges. The Children's Place is where I faced some of my most significant struggles as a young executive. The company was in crisis during most of my tenure. During this period of uncertainty, my lack of leadership training revealed the constraints on my ability to go farther in my career. 

Self-awareness, humility, empathy, and growth mindset would have helped me to be a better, more productive teammate. The seeds of my personal and professional transformation were sown here. Today, I reap the rewards.

Participating in hundreds of Board meetings and decision-making at the highest levels, I observed how an inspiring founder could motivate enthusiasm and loyalty, as well as how a self-serving executive could wreak havoc, demoralizing many—a lifetime of lessons learned in a short time frame.

Trusted C- Level Advisor

Kelley Drye & Warren LLP

Kelley Drye is where I got my first real taste of business. 

Our client, a Rustbelt manufacturer in the steel industry supply chain with global operations, was in the process of transforming its operation to modernize and prepare for new applications. The CFO was negotiating a cutting-edge business process arrangement with one of Canada's largest technology providers. But, the negotiations were at an impasse. I was called in to "see what I could do."

It quickly became clear that we needed to overcome cultural differences and a language barrier to finish the deal. I was able to bridge the communication gap by interpreting what the French Canadians meant and not just listening to the words they used.

Both companies offered me jobs. The CFO also recommended a book for me to read called The Goal by Eliyahu M. Goldratt. The principles explained in that book stuck with me so much that I've internalized them and apply them to my worldview.

Life is about overcoming the point of constraint. You can't grow past it no matter how skilled you are in other areas. Focus on removing the most immediate constraint to keep growing.

Midmarket Business Process Outsourcing and General Corporate - Industrial Manufacturing

Pryor Cashman

Delivered essential legal support to the firm’s senior associates and partners focused on advancing the interests of the firm’s corporate clients. Supported senior associates and partners negotiating M&A transactions ranging in size from $50M to $1B and banking transactions ranging in size from $5M to $300M. Prepared annual, quarterly and periodic securities filings including proxy statements, Section 16 filings and 8-K filings.

Midmarket General Corporate and Banking Focus - Legal Industry

Buchanan Ingersoll & Rooney PC

Midmarket General Corporate and Securities Focus - Legal Industry

Monopoly, Charades, and Rummikub -- dominating family game nights for 30 years and counting

After leaving a successful corporate law career, I’ve dedicated more than a decade to deeply understanding behavior change—and helping people transform their habits and performance quickly, at scale. Solving for behavior change is complex, especially within fast-moving organizations. That’s why my work has always focused on one principle: using artificial intelligence to assist and augment people, not replace them.

This commitment drove me to found Accelery, Inc., where we’re building the first AI-powered adaptive management platform for mid-market companies. Our flagship product, IRMA (Intelligently Re-Mapping Assets), uncovers and activates the hidden skills, networks, and motivations that drive real engagement and performance—insights traditional HR tools can’t deliver.

Through agile 90-day sprints, IRMA empowers teams to achieve measurable outcomes—connecting talent and business value with intelligence and empathy. Our approach puts people at the center, leveraging AI to reveal untapped human potential and accelerate meaningful change.

We invite forward-thinking HR and business leaders to join our exclusive early adopter pilot—where you and your teams:

- Access breakthrough AI 
- Directly shape the future of our platform
- Position your organization as an industry innovation leader

If, like me, you’re driven to build high-performing, human-centered organizations—and want to co-create the future of work—let’s connect. My journey, and ours, is just beginning.

taplio

The Battle

Paul Denham

Lenwood M. Ross

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