Helping B2B buyers research smarter and faster | Host of the B2B Uncovered podcast

I work with high-growth B2B companies where buying is complex, multi-stakeholder, and rarely linear.

After 20+ years in marketing and sales, across startups, scale-ups, and enterprise teams, I kept seeing the same issue:

Most revenue teams can measure activity.
Few can explain whether buying alignment is actually forming inside their target accounts.

* Signals get mistaken for readiness.
* CRM stages for momentum.
* Enthusiastic champions for commitment.

When alignment is misclassified, pipeline feels unpredictable — even when dashboards look healthy.

To address this, I developed the Demand Momentum model: a way of interpreting how accounts move before opportunity creation.

It focuses on:

• Where an account truly sits
• What evidence supports that classification
• What would constitute real progression
• When regression needs to be recognised

GoGTM operationalises this thinking inside defined account universes.

We apply structured classification, buying-group visibility, and signal interpretation to make account movement legible before pipeline is created.

This work is suited to growth-stage B2B companies with meaningful ACV and cross-functional buying groups — where alignment across roles determines outcomes.

If that environment sounds familiar, we should talk.

📍 Based in London. Work globally.

Paul Denham

Subbu (Subrahmanyam) Vempati 
Scope of Experience: General Management, Entrepreneurship, Strategy Consulting, and Operations.

Domain: Technology Products and IT Services. P&L.

Specialties: Strategy, Emerging markets and opportunities, WW management,  Global Alliances, Building to Scale. Sensing opportunities and setting direction

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The Battle

Paul Denham

Subbu Vempati

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