★ Paul REGAN

Paul Regan LTD

I make ideas sexy. My practice started as a pitch specialist and new business strategist for A-list directors and executive producers who demanded slick, professional and compelling decks that masterfully articulate their creative vision to win international advertising campaigns. As data, digital and tech transformed the ad industry, my role morphed into helping the new guard of tech and CEO founders develop their pitch, positioning and persuasion skills to keep their pipelines pumping.

Creative Director // Leadership Storyteller

ghosttreatments.com

Former ECD at BBDO & JWT | World #1 Treatment Writer | Author of Life's A Pitch

Boo Films

Boo Films is a fully-fledged film production company serving a worldwide base of blue chip clients, international advertising agencies and global brands.

New Business Director

Gallery of European Art

The finest selection of rare and vintage European art in the Kingdom. Thailand's only gallery dealing exclusively in fine and vintage art oil and watercolours dating back from the 18th century.

Owner

JWT/River Orchid

Overseeing creative and brand communications output of the Cambodian agency along with strategic development for regional creative.

Executive Creative Director

BBDO

Overseeeing strategic and creative development of brand communication campaigns for Visa, Pepsi and Maxis, Malaysia's leading mobile telecommunications operator.

THAILAND  (MAR. 1998 – DEC. 1999)
HONG KONG  (AUG. 1995 – FEB. 1998)    
INDONESIA  (SEPT. 1994 – AUG. 1995) 
HONG KONG (AUG. 1991 – JUNE 1994)         

Led local and regional creative teams across Asia Pacific to develop above, below and through the line brand campaigns for brands such as Unilever, Citibank, Shell, Pfizer, Ford, De Beers, Thai Airways, HK Telecom & Rolex.

Creative Director

Bates

Senior Copywriter

Ogilvy

Accounts: Shangri La Hotels, Carlsberg, Gucci

Copywriter

🎨 Once upon a time, I was a regular copywriter, a gun for hire in advertising. My superpower was distilling complex brand communications into 30-second spots. I rejoiced in the title of Executive Creative Director at agencies like JWT and BBDO. However, I was aware of the declining value of creative in a world dominated by digital, data and accountants. 

📚 The realization that creativity alone wouldn't cut it pushed me to pursue an MBA. I needed to master management and combine creativity with strategy to stay relevant and successful. The challenges that followed led me on an explosive and transformative journey.

🏆 As I continued to grow, I became the world's #1 TVC pitch specialist on Google for A-list directors. My expertise in advertising, branding, and positioning enabled me to produce hundreds of TVCs and win more than 100 international awards. 

💡 I went from being a street creative to a trusted advisor. I learned to support my creative campaigns from real-world data insights and research. Serving as a leadership storyteller, I focussed on creating compelling narratives for top-tier C-suite talent.

🥊  My personal journey of recovery from cocaine addiction taught me a lot about transformation. Clean for 12 years, I understand the power of simple spiritual principles applied consistently over time. This experience allows me to hold space for life-changing transformations, which prove invaluable when working with CEOs and founders.

✈️ Traveling the globe to serve clients in US, Europe, Australia, Asia, and S. America, I trained in local mixed martial arts gyms and attended various 12-step meetings, expanding my perspectives on life and further developing my resilience.

💡 The moment of epiphany came when I realized the impact of my experiences on my work. My understanding of 180° transformation, my strategic and creative direction, and my background in recovery all contributed to my unique approach as a creative director and leadership storyteller.

🌟 Today, I continue to impact others by sharing my transformative journey, insights, and expertise. I am proud of my achievements, including being the youngest JWT creative director in Asia, running creative in 10 markets across four continents, and helping others recover from addiction. 

🚀 My story is one of transformation, resilience, and growth. I work exclusively with leaders who want to learn from my experiences, and discover how a unique blend of creativity, strategy, and personal transformation can make a difference in your own journey. 

😎 Let's write your next chapter together.

My practice started as a pitch specialist and new business strategist for A-list directors and executive producers who demanded slick, professional and compelling decks that masterfully articulate their creative vision to win international advertising campaigns. As data, digital and tech transformed the ad industry, my role morphed into helping the new guard of tech and CEO founders develop their pitch, positioning and persuasion skills to keep their pipelines pumping.

★ Paul Regan

The Next generation committee was established in 2017 as a formal subcommittee of the Executive Committee It provides an advisory function for the Executive Committee, in particular to consider the challenges facing the BBC from the perspective of younger audiences.

Member - BBC Next Generation Committee

Video Journalist

Unifrog

• Led the direction and production of video content, ensuring alignment with client objectives and brand standards.
• Managed scripting, budgeting, and timelines while maintaining strong relationships with external partners.
• Oversaw editing and post-production to ensure high-quality deliverables and coordinated logistics with clients for seamless project execution.
• Collaborated with communications and marketing teams to develop audio-visual assets for various services.
• Proposed new initiatives and creative ideas to enhance content strategy.

Director/Producer

• Responsible for research and pitching of ideas for content development and bi-weekly digital programs.
• Created, curated and optimized content for digital especially Instagram and YouTube audiences.
• Filmed commissioned and edited content for over sixty episodes and ensured seamless release on social and digital platforms.
• Advised on technical improvements like introduction of graphic motions to bring innovation and
ensured productions meet industry standards while adhering to short turnaround periods.
• General admin duties included organising planning meetings, writing meeting agendas and
coordinating/booking guests and experts for the programme.

Producer

International Labour Organization

• Devised and implemented content development plan and strategy to promote Clear Cotton Project
activities in the country.
• Successfully recruited and managed a team of creatives for the successful delivery of multiple Audio-Visual assets including written articles, podcasts, documentaries, photographs and digital videos.
• Ensured accurate budgeting, seamless travel arrangements, Covid risk assessments and coordination of
productions and events.
• Acted as a brand champion and ensured all marketing and communications materials followed ILOs strict branding and ethics guidelines.
KEY ACHIEVEMENTS: Ensured end-to-end production of around 100 minutes of video assets, more than
500 photographs and numerous articles from across the country in four months.

External Collaborator / Producer

One-Off Studios

• Responsible for overseeing asset creation, brand building and digital strategy for multiple clients.
• Specialized in non-fiction and unscripted productions for OTT platforms, news organizations, streaming
platforms and developmental sector clients.
• Utilized digital analytical tools to generate audience insights and increase engagement and growth across digital platforms.
• Tracked social media performance and ensured optimal performance using facebook ads, Google
Adwords, SEO and Google Analytics.
KEY ACHIEVEMENTS : Successfully launched the content and communications portfolio for ONE-OFF
Studios acquiring eleven clients and twelve productions in its first year.

Content Production Specialist

Oxfam

• Spearheaded the production of communication assets for the Rice Value Chain Project in Pakistan.
• Played a pivotal role in extensive research and identification of potential stories for asset creation.
• Produced communication content that was able to explain campaign objectives, ideas and vision in a clear concise manner for all audiences and platforms.

Communications Consultant

J. Walter Thompson Worldwide

• Combined creative, data and technology to pitch, brainstorm and create social, digital and OOH
advertising assets for global brands like SHELL & Engro.
• Responsible for visual style, coherence and relevance of ideas for brands across a wide spectrum.
• Responsible for development and planning of multi-channel creative strategy and SEO-optimized
content using video, audio and photo..
KEY ACHIEVEMENTS :• One of the six Creatives selected from Asia-Pacific region to draft creative strategy for Shell Global. Strategy was implemented the following year across many Asia-Pacific markets.

Creative Associate

IAL Saatchi & Saatchi

Exposed and gained valuable experience from the world of advertising and production.

Worked on the pre and post production of F&B portfolio advertisements.

Production Department Intern

I’m a digital-first video journalist at BBC World Service, passionate about telling stories that connect cultures, explore travel, and highlight diaspora experiences.

I specialise in leading teams to bring global, multimedia approaches to storytelling—blending video, graphics, writing, and on-the-ground reporting to create narratives that resonate.

Whether it’s producing for global brands, streaming platforms, or international newsrooms, I’m all about experimenting and exploring newer formats to share meaningful stories, and reaching audiences where they are.

Let’s tell stories that move people.

taplio

The Battle

★ Paul Regan

Ahsan Mahmood Yunus

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