Executing B2B demand & lead generation campaigns to grow pipeline and generate revenue l HubSpot Partner focused on ABM

Most B2B teams don’t have a marketing problem — they have a pipeline problem.
Leads come in, but they don’t convert. Sales and marketing aren’t aligned. HubSpot isn’t being used to its potential. And the GTM system feels far more complicated than it should.

I lead a team of GTM, RevOps, and HubSpot experts who help B2B companies build predictable pipeline through aligned strategy, cleaner systems, and programs built around how modern buyers actually buy.

If you’re a Marketing, Revenue, or Growth leader, you’re under pressure to:
• Create demand earlier in the buyer journey
• Support Sales with better signals and better conversations
• Get more from HubSpot without more complexity
• Prove impact on pipeline and revenue
• Do all this with limited time, limited resources, and constant change

That’s where we serve best.

What We Do (Strategy + Execution)

We build and run systems that help B2B companies:
• Activate future buyers with always-on ABM, paid social, and search
• Establish authority with content that builds trust before the first call
• Nurture relationships through email, outbound, video, and retargeting
• Accelerate revenue with better HubSpot architecture, scoring, and buyer signals
• Align Sales & Marketing around one clear GTM plan

We’re a HubSpot Platinum Partner, but more importantly — we make HubSpot work the way you hoped it would.

My Background

I’ve spent 20+ years helping B2B companies grow — from founding WebDex during the early days of digital, to building social media training standards at Splash Media, to writing Social Rules!

Today, my focus is taking everything I’ve learned and helping revenue teams build systems that create momentum, clarity, and measurable pipeline impact.

If your GTM motion feels more complicated than it should…
If deals are stalling and you’re not sure why…
Or if you want a partner who can help you simplify, align, and accelerate —
Let’s connect.

LET'S GET CONNECTED:
972-816-8548
Email:pslack@vendedigital.com

HubSpot Platinum Partner | B2B Digital Marketing Expert | B2B Demand Generation l ABM | Social Media Consultant | Speaker | Search Engine Optimization (SEO) & Answer Engine Optimization (AEO) Expert Specialist | SEM and Pay Per Click Consulting | Social/Digital Selling Trainer

Paul Slack

Fractional CMO/Strategic Advisor | Fast-Track Your B2B or SaaS Marketing in Just 90 Days | Brand Positioning Expert | Podcaster | TechStars Mentor

I help B2B and SaaS companies do marketing that makes sales happen faster and easier.

As a strategic advisor, I bring big-picture thinking and hands-on execution to the table. 

My expertise lies in:
- Developing clear brand positioning in ultra-competitive markets
- Developing strategic roadmaps based on what moves the needle
- Empowering sales teams to nurture and win high-value prospects
- Creating content that attracts, engages, and converts
- Revitalizing Websites to engage and drive conversions

My approach? 

Customized strategies that align with your goals and resources (aka money, people), delivering results without breaking the bank.

Ready to accelerate your growth and outpace the competition? 

Let's talk - https://tidycal.com/markevans/30-minute-discovery-call

Mark Evans

A long time ago, I was friends with a CEO  who did something that seemed odd: he put the company’s phone number in large text at the top of the homepage.
 
I asked him, “Why would you make it easy for customers to call you?”
 
His answer was intriguing: “Publicly, it shows we’re open for business. We’re here to listen, and here’s the easiest way to reach us.”
 
Then came the twist: he said that few people would use the number, but it sent a powerful signal that the company was accessible and available.
 
It was that lesson that popped up when I read that Burger King is inviting customers to call or text its president, Tom Curtis. 

For the next two weeks, he’ll spend four hours a day, including nights and weekends, taking calls and text messages about anything related to Burger King.
 
At a time when people feel disconnected from brands, believe they aren’t being heard, and see companies looking to build customer affinity, this is a smart marketing move.
 
It would be great to see Burger King disclose what customers told Curtis: the good, bad, and the ugly.

#burgerking #customers #phone #marketing

Marketing leader for SaaS Companies | Brand Positioning & Marketing Strategy | Host, Marketing Spark Podcast

taplio

The Battle

Paul Slack

Mark Evans

Followers

Posts

Engagements

Likes

Performance ScoreMark Evans's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Paul Slack

Mark Evans

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Evans's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMark Evans's LinkedIn Performance