Paul Upton

LeaderUP

👉 Message me on LinkedIn

I am one of the few career coaches who has Fortune 50 leadership & hiring manager experience. This gives me the perspective to know exactly what hiring managers (not just recruiters) are looking for in a Manager, Director, VP+, how to stand out, and what it really takes to be a top 1% Leader & Candidate!

I have partnered with recruiters, HR leaders, hiring managers, and leaders to understand and distill the most important qualities and traits of successful leaders and how to find these in candidates and develop them in leaders. 

Through all this and hundreds of interviews, I have learned what the Top 1% of candidates do and built a system that works to help leaders, aspiring leaders, and high performers learn these skills and get the jobs & opportunities they really deserve!

► I help YOU master YOUR resume + LinkedIn so you STAND OUT and get NOTICED

► I help YOU learn how to ROCK your interviews and build real, memorable connections with hiring managers & GET OFFERS!

► I help YOU learn the skills to negotiate like a PRO to get the best total compensation package possible

► I really care. My sole reason for LeaderUP is to help YOU find success and fulfillment in your career. Success YOU DESERVE and have earned by working harder, learning more, and putting in the effort to SUCCEED!

I have created the LevelUP Leadership Top 1% Candidate Coaching Program to help leaders get promoted and land their dream jobs using Top 1% Applicant Strategies, leveraging the top SECRETS learned from Expert Resume Writers, Recruiters, Hiring Managers, Leaders, and Top Candidates, as well as many failures, successes, and continuous improvement!

► LevelUP Leadership Top 1% Candidate Coaching Program

MESSAGE me on LinkedIn to learn more and how I can help you!
Email me at Leaderup.Program@gmail.com

Founder, CEO & Chief Career Officer - Career Expert | Career Success Coach | Leadership Coach

MTFH Solutions

Making the Future Happen Solutions was created to help move forward innovative ideas, services, minds and leaders. More info coming soon!

Feel free to reach out directly for more details, we look forward to potentially working with you!

Current Focus Areas Includes:
- Consulting Services
- Leadership/Executive Coaching
- Pre Sales, Sales Strategy & Execution
- Start-up Coaching & Mentoring

Founder & CEO - Lead Consultant & Managing Principal

CenturyLink

Was recruited and brought in to lead the transformation organization of over 150+, consisting of 3 main groups the Data Science & AI/ML team, Business Transformation & Portfolio Management team and lastly the System, Tools and Integrations team. Tasked with using data, automation, cutting-edge innovative technologies to transform the way Lumen North American operations operate.

Scope included all Copper and Fiber networks, national and international, consumer as well as enterprise products and solutions.

Our task was simple, to plan, execute and deliver large-scale transformation efforts, removing over $200M of cost savings and revenue acceleration per year. The complexity came in how to actually do this, having a laser-sharp focus on execution and delivering results, while fostering & maintaining the culture and spirit of innovation.

This included partnering, pushing the limits and innovating with the best minds, companies and consultants in the industry!

Executive Director Transformation & North America Operations

Comcast

Tapped to do what I did in the Xfinity Mobile organization but across all of Comcast's Products and Operations, including TV, Internet, Voice, Xfinity Mobile, Xfinity Home and more.

This new role expanded responsibilities and direct leadership of two additional teams, managing all digital data operations and Adobe Website Tagging and Analytics for all of Comcast Cable.

Consumer Experience Transformation - Director Strategic Enablement and Data Operations

SCOPE:  All of XM Operations | Strategy and Innovation for Data, Product, Design, UX, Customer Support, Retail and Marketing to take the business to the next level |  Delivery of Operational & Data Solutions | Customer Experience Insights and Customer Journey Deep-dives

◾️ Tasked with transforming XM to be customer focused and data driven in all our operational and strategic decisions

◾️ Built out the strategy, plan, change management and delivery of this vision:
      ◽️  Created processes, capabilities and building out a team to enable our data first goals
      ◽️  Defined Requirements, Building ETL and Aggregating OMNI Channel Customer Experience Data
      ◽️  Made data relevant, error free, available, understandable and giving access to everyone in XM
      ◽️  Identified, built and launched tools to enable self-serve analytics & insights
      ◽️  Established structured listening mechanisms to understand what’s most important to our customers 

◾️ Identified and quantified our top business-wide opportunities in our customer experiences and operations

◾️ Delivering cross functional programs and strategic solutions to the top issues across XM saving over $5M annually

Xfinity Mobile - Director Customer Experience Delivery, Operations and Analytics

SCOPE: National Responsibility | +5 major annual programs | $150M Budget | 18 matrixed reports | Leadership of Strategy & Operations of 5,000 Security Technicians | Quality & Performance of Over +600,000 Installations/year

◾️	Lead capital and opex programs to drive key operational and quality metrics including: Tech Availability, DOJ Tech & Order Support, Repeat Rates M1 Churn, Time in Home and NPS, Customer Experience & Install Quality

◾️	Develop requirements for new products and product enhancements based on field, customer insights & NPS data

◾️	Manage field launch of new products, development of install processes and quality controls for professionally installed XH products to drive improved customer experience, NPS and truck roll & call reduction 

Key Achievements:
◾️	DROVE QUALITY & REDUCED CHURN: Designed new metrics, led and nationally launched updates to the installation verification score (IVS 2.0) run on every install, utilizing a structured change management approach.
◽️	Reduced M1 Churn by 50 bps and drove 65% increase in mobile app downloads on day of job
◽️	68% improvement in sensor signal strength quality on new installs, reducing M1 Calls & Truck Rolls
◽️	Developed a dashboard in Tableau for field leads to improve management and performance of KPIs

◾️	REDESIGNED INSTALL PROCESS & CUSTOMER EXPERIENCE: Led strategy, planning and execution of the initial Perfect Install Program to review the end-to-end sales through installation experience.
◽️	Program delivered 20+ recommendations and 11 core projects to improve the Tech & Customer Experience

◾️	IMPROVED AVAILABILITY & PRODUCTIVITY: Drove the best 0-5 day tech availability and average time to install results in XH history EOY 2017 through strategic project planning & execution 

◾️	REDUCED DEFECTS: Reduced 37% of calls through root cause analysis of DOJ Tech call data, development of solutions and support of the program management of 3 functional work streams.

Xfinity Home - Sr. Manager Tech Operations and Strategy

Verizon

SCOPE: 8 Core Verizon Telecom Functions | 11 major programs | $400M Reduction Goal | 5 Matrixed Leads & 9 indirect reports | Business Transformation Project & Program Lead | Large Scale Change Management & Execution

▪	Internal business consultant working with executive leaders to drive large scale growth & opex reduction programs

▪	Led matrixed & cross-functional teams focused on strategic process, functional and organizational changes and transformational improvements contributing to deliver over $21.5M in hard savings in 2016 and projected $120M.

▪	Led, co-facilitated and participated in over 12 Kaizen and Lean Six Sigma workshops

Key Achievements:
◾️	TRANSFORMATIONAL PROCESS IMPROVEMENT: Transformation program lead to reduce $1B of WIP to over $400M and intervals from 229 days to 69 days, involving over 8 functional organizations.
◽️	Lead one program pillar and 5 key solution teams to re-engineer project creation, engineering milestones, automation, triggers and KPI’s to reduce +60 days in process time and $16.1M in hard savings.
◽️	Completed complex financial and operational analyses used to develop the strategy, scope and benefits of this large scale executive sponsored initiative.

◾️	DEVICE QUALITY MANAGEMENT: Successfully led a DMAIC program to create and implement a new vendor centric method of testing and validating products, platforms and services reducing overall testing durations and defects by over 75% and an estimated yearly savings of $4.4M.
◽️	All previous attempts had been unsuccessful due to system, reporting and organizational complexities.

◾️	DEVELOPED LEADERS: Coached 3 Green Belts on LSS methodology, tools and project management practices to successfully complete DMAIC and DMADV (Design) projects, leading to two of these green belts becoming fully certified and promoted to full-time black belt roles.

Business Transformation - Lean Six Sigma Black Belt

3rd Rotation - Verizon Leadership Program

SCOPE: Led Prepaid, Tablet Internet Channels, Chat Strategy & Execution and Advanced Analytics & Customer Insights

◾️	OPERATIONAL EXCELLENCE: Designed and led a prepaid chat project to utilize specialized sales chat reps on prepaid pages resulting in a 27% gross add lift and improved customer satisfaction ratings. 

◾️	VENDOR & PERFORMANCE MANAGEMENT: Led vendor management, project design, compensation model, training, implementation strategy and execution for the Verizon Wireless Sales Chat Program 

◾️	BIG DATA: Led BlueKai and Big Data adoption at VZW and developed strategic A/B testing for personalization and landing page optimization utilizing MECLABS, resulting in 20% lift in high-value customer segments.

Internet Sales, Marketing, Chat Strategy and Operations

2nd Rotation - Verizon Leadership Program

SCOPE: Led cell site planning & capacity for over 1200 sites, $400M in assets and $50M in mass calling event initiatives

◾️	BUDGET & FORECASTING: Led mass calling events planning for all of Houston-Gulf Coast region including network capacity planning, budgeting and equipment dimensioning of 85 events / event areas and over $50M in resources and assets.

◾️	CREATIVE INNOVATION: Saved over $9M by leveraging current assets in the maintenance of ALL HGC cell site’s CE, 1X, EvDO and backhaul capacity.
◽️	Co-led 2012-2015 LTE Interface capacity planning of over 1200 NB sites, sector-splits, and small cells.

Traffic, Capacity and Data Performance Engineering

1st Rotation - Verizon Development Program

◾️	ROLE 1 - Led new features, products, quality, reliability and customer experience of the FiOS product
◾️	ROLE 2 - Led the launch, operations, expansion, automation and performance of FiOS Self Install initiative

◾️	OPERATIONS LEAD: Created and led operational activities for the FiOS self-install project which directly led to reaching stretch goals of 11,000 self-installs acceptances by EOY 2011 and an expense savings of over $1.6M. 
◽️	Developed processes, call scripts, M&P’s, trained & led two out-bound call centers for self-install options
◽️	Led transitional & automation efforts of the self-install initiative to improve and scale this project nationally to a projected 70,000 self-installs by EOY 2012 and yearly savings of over $25M.

◾️	QUALITY, RELIABILITY & NEW PRODUCTS: Supported the launch of new FiOS products and improved quality & reliability of existing products and services reducing calls, truck rolls and customer affecting issues by over 40%; including X-box streaming, MRDVR, Flexview enhancements, widgets, Samsung Streaming, MoCA 2.0, MPEG4 and IPTV.

In Home Network Engineer & National Operations Special Assignment

McCreary Roofing Company Inc

•	OPERATIONS EXCELLENCE: Increased speed and accuracy of all new jobs and bid requests by 40% by standardizing the work flow process & increased productivity by implementing a Microsoft Access Database

•	MARKETING INNOVATION: Created a new value added marketing plan & bid presentation pamphlet resulting in 35% lift on accepted jobs.

Engineering, Marketing and Sales Lead

GE Transportation

◾️	BUSINESS PROPOSALS: Managed engineering technical proposals for new and existing markets including the Freightliner Guinea ES44ACi Locomotive worth over $40M; Co-managed all Superskids for ASIA & Russia

◾️	VENDOR & SUPPLIER OPTIMIZATION: Led a cost-benefit proposal to re-engineer GE equivalents to 14 Union Pacific cables, projected to reduce replacement cable costs and lost productivity time by 45%.

Locomotive Proposals Engineer

◾️	LEADERSHIP ROTATIONS: Completed 5 functional rotations in Material, Process, Lean, Quality and Engineering

◾️	PROCESS INNOVATION: Developed and successfully implemented a comprehensive material management and inventory tracking system utilizing Lean Kanban and JIT strategies to systematically automate inventory management resulting in a yearly savings of over $15M. 
◽️	Consolidated over 800 parts and eliminated an average of +5 hours and ~3.5 takt stopping shortages per/wk.

◾️	PROCESS AUTOMATION: Created a material-tracking and process tool that identified and prioritized backlogged high profile items in a continuously moving lean line resulting in Maincab ending 2nd Qrt 2008 on schedule for the first time in over 3 years.

◾️	SAFETY & ERGONOMICS: Led safety and ergonomic projects including installation of pneumatic vices to eliminate 90% of repetitive motion and increasing productivity by nearly 50%.

Manufacturing and Operations Lead

Want to get to your next Career Level? Or into a role you'll Love? ◆ We help you get there! | Sr. Leads ► Managers ► Directors ► Exec Directors | $150K/$250K/$500K+ Jobs

"With no exaggeration- Paul and the LeaderUP program changed my life!" – James
(See more in recommendations)

👉 Message me on LinkedIn

Why Senior Leads, Managers, Directors & VPs choose to work with me:
▶️ You want to break into your next leadership role, get promoted, or move to a promotional opportunity. Maybe you are seeking to break into your next level or senior leadership.

▶️ You're stuck in your current role, not much company growth, or growth opportunities. Or you do not like your current company/role and want to find a better one and level up your career to the one you deserve!

▶️ You're in a job search, you know you are good, but something is missing, you are not getting interviews, or are not getting offers!

▶️ You're tired of being frustrated & wasting time!

𝐀𝐛𝐨𝐮𝐭 𝐦𝐞: I've spent the last 14+ years working at top Fortune 100 companies.
◾️ 10+ jobs over this time and 2 highly competitive leadership programs
◾️ 7 times promoted/found promotional opportunities (often they found me)
◾️ Most recently an executive director at a telecom leading an organization of 150+ people.

𝐈𝐧 𝐭𝐡𝐢𝐬 𝐭𝐢𝐦𝐞 𝐈'𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝:
◾️ What it really takes to stand out in the Top 1% of leaders
◾️ How to be a great leader and more importantly how to develop this in others
◾️ How to hire the best, I've done over 500+ interviews and hired multiple high performing 10X teams

I am one of the few career coaches who has leadership/hiring manager experience and knows what they are looking for!

𝐍𝐨𝐰 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐘𝐎𝐔 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐌𝐎𝐑𝐄 𝐒𝐔𝐂𝐂𝐄𝐒𝐒!

I have put these learnings together and have created the 𝐋𝐞𝐯𝐞𝐥𝐔𝐏 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐓𝐨𝐩 1% 𝐂𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 to help leaders and aspiring leaders reach the next level and land their dream jobs/promotions. 

Are you someone who wants...
✅Wants more MONEY, TIME, FLEXIBILITY, and GROWTH?
✅Gets multiple offers and CHOOSES the best one for them?

And would rather...
✅Follow a proven step-by-step process that works!
✅With the 1:1 support, you need along the way!
✅That takes 70% less time & effort and 99% less frustration!
✅And finally, get that dream job that they deserve and are excited to jump out of bed for?

► LeaderUP Job Offer System & Coaching Program -  Reach out to learn more!

👉 Learn more: message me!

Three years, 60-hour weeks, and all I got was anxiety meds and a pizza party.

That’s not a joke. That’s my review of their “employee experience.”

Here’s the dirty secret about “professional” notice periods-companies can cut your job with zero warning. But when you decide to leave, they expect you to train your replacement. Two weeks. Smiling. No complaints.

How much notice do they deserve when they’ve been burning you out for years?

I watched someone start a new role Monday. First day, her boss listened to her idea and said, “Let’s go with that.” She got a 40% raise. She got real work-life balance. She got respect on day one.

She didn’t apologize for leaving dysfunction. She didn’t feel guilty for protecting her mental health. She didn’t give courtesy to a company that never would have done the same for her.

Stop believing you owe loyalty to companies that don’t value you.

Stop thinking you have to “tough it out” for the sake of professionalism.

The truth is: companies protect their bottom line. You have to protect your well-being.

If a company can let you go with no warning, you owe them the same. No more. No less.

Has a company ever asked you to give more than they’d ever return? How did you handle it?

Share if it’s time to normalize protecting ourselves the way companies protect themselves.

#leadership #mentalhealth #workplace

The hardest part of my career was admitting I needed help.
That night, surrounded by tissues and doubt,

I decided to ask for help. That changed everything.

I didn’t see it coming.

Years ago—after months of late nights and hitting impossible goals—I walked through my front door, hugged my wife, and cried.

Not a little.

The kind of crying where your whole body shakes.

I felt like I'd failed.

Despite pouring myself into every project, there was no promotion. No recognition. No “thank you.”

Instead:
➝ I was told to “improve.”
➝ I was told I wasn’t ready.
➝ I was told I wasn’t enough.

I started asking myself the hard questions.

What am I missing?
Am I a bad leader?
Why does this keep happening?

Fast forward six months—everything flipped.

→ 4 job offers
→ 2 internal promotions
→ $34K pay raise
→ A dream role leading a team

How?

It wasn’t luck. It wasn’t working harder.
It was a single turning point.

That night, surrounded by tissues and doubt,
I decided to ask for help.

Not easier said than done. HARDER than done.

(And for me, big-time ego. What if people thought I was weak?)

But I followed through.

Here’s what admitting I needed help looked like:

1/ I dropped my ego.
What got me here won't get me there. Sometimes career success requires admitting you can't figure it all out alone.

2/ I faced the truth.
I was fixating on the next role while neglecting my current job and actual capabilities. Time to work on ME!

3/ I sought guidance.
I committed to change and got a coach. They identified growth areas I'd missed or avoided—truths I needed to hear.

4/ I took action.
Despite initial fear, I trusted the process. Took massive action and IT WORKED!!!

The results?

→ Promotions.
→ A fulfilling career.
→ Clarity like I’ve never felt before.

The truth is, success isn’t about staying strong.
It’s about knowing when to lean on someone else.

If you’re stuck… don’t wait for a breaking point like mine.

Take the step.

(You might just surprise yourself.)

Since then, I've earned multiple promotions and built an amazing career!

This journey inspired me to become a career coach myself—now I help others achieve the same transformation!

Comment "Transform" below ↓
If you'd like to learn more about how we could help you!

♻️ Repost to help someone who’s ready for their breakthrough.

Upskilling isn’t optional anymore.
If you’re not growing, you’re falling behind—fast.

And here’s the harsh reality:

Many people don’t.

They stay in their comfort zone.
They avoid challenges.
They hope their current knowledge will be enough.

But it won’t be.

Growth isn’t just “nice to have.”
It’s your survival strategy.

The professionals crushing it right now?

→ They’re learning new skills every week.
→ They’re adapting faster than ever.
→ They’re building momentum—not excuses.

The ones struggling?

→ They think their past success will carry them.
→ They hesitate to admit what they don’t know.
→ They wait too long to pivot, then the opportunity is gone.

Here’s the truth:

The leaders who thrive in this fast-changing world are the ones who say, “I don’t know this yet—but I will.”

They act BEFORE it’s urgent.

They lean into being a beginner again.

They go ALL IN on leveling up their mindset, their skills, their careers.

It’s not magic. It’s discipline.

Want to know how to start?

1/ Admit you're stuck.
↳ Example: “I don’t understand AI, and I’m behind on it.”

2/ Pick one skill that will make you more valuable.
↳ Example: “I’ll learn AI to streamline processes in my work.”

3/ Break it into bite-sized steps.
↳ Example: “I’ll spend 10 minutes daily watching tutorials before work.”

4/ Find resources that match your style.
↳ Example: Visual learner? Watch videos. Prefer hands-on? Try free tools.

5/ Track your progress.
↳ Example: “After one week, I’ll summarize the basics in my own words.”

6/ Stay consistent.
↳ Example: “Every weekday at 8 AM, no excuses.”

This isn’t about perfection.
It’s about showing up every day and refusing to settle for “good enough.”

Because the skills you sharpen today will set you apart tomorrow.
What skill will YOU commit to learning this week?

♻️ Repost to inspire someone to start growing today.

If you want to learn the skills to level up your career and income?
Comment "LevelUP" below! ⬇️

3 years stuck. 12 rejections. Zack kept asking, what am I doing wrong?

He followed every rule.

Worked harder than anyone.
Delivered 30% over target.
Took every high-profile project.
Built skills nobody else had.

His reviews? Stellar.
His bonuses? Impressive.
His promotions? Nonexistent.

Managers kept saying, “Be patient.”
Feedback was always vague.
“Not quite executive material.”
“Need more seasoning.”
“Keep doing what you’re doing.”

Zack felt trapped.
He did everything right.
Still, doors stayed closed.

The truth is:
Performance was not his problem.
Positioning was.

LeaderUP’s assessment showed what was hiding in plain sight.

He spoke as a specialist, not a leader.
His resume listed effort but not impact.
He solved problems but didn’t move strategy.
He was seen as reliable, not visionary.

The better he got at his job, the more they kept him in it.

LeaderUP helped him break the pattern.

We identified the leadership stories he never told.
We reframed his wins to spotlight business results.
We changed how he spoke to executives.
We built his authentic leadership voice.

Twelve weeks later:

He interviewed for Senior Director.
They made a new role just for him.
His pay jumped 45%.
His team size tripled.

The lesson?

Excellence alone won’t get you promoted.
You must be seen as a leader before you get the title.

The system is built to keep high performers in place.

If you don’t position yourself differently, you hit the same ceiling again and again.

What invisible ceiling is holding you back?

Comment “CEILING” if you want to learn how to position yourself for your next level.

I watched others get promoted while I waited.  
Then I changed my approach-and my career exploded.

Here’s what no one told me:

• Hard work alone does not get you noticed  
• Loyalty does not guarantee progress  
• Job boards rarely deliver real results

Most people do what they know:  
• Polish the resume  
• Send more applications  
• Wait for luck to show up

But waiting is not a strategy.

When I wanted to break out, I did what top leaders do:

1) Get clear on your VALUE  
→ Write down three true strengths (no buzzwords)  
→ Ask trusted peers how you drive impact  
→ Figure out what sets you apart

2) Stop job-hunting. Start NETWORKING  
→ Reach out to decision-makers directly  
→ Share wins, ideas, and vision-not just your CV  
→ Connect with peers at the next level up

3) Build your personal BRAND  
→ Show how you solve problems others cannot  
→ Share stories of leading teams or driving results  
→ Let the right people know your goals

I used these steps myself:
• Seven promotions  
• Multiple leadership programs  
• Doors opened that I never saw before

Hundreds of clients have done the same.

The uncomfortable truth:  
Results speak louder than hours worked.

You deserve a job where you feel valued-and where you grow.

Ready to stop waiting and start leading?  
I built a free training on what hiring managers *really* look for.

Want a copy?  
Message me with “TRAINING” and I’ll send it over.

What would shift in your career if you focused less on resumes and more on relationships?

I stopped trying to be perfect in interviews. I started listening instead. That’s when the offers came.

Picture this-70 interviews, zero offers. Each one felt like an exam. I studied, rehearsed, tried to give flawless answers. I left every room feeling defeated.

The truth is: interviews are not tests. They are conversations.

What changed everything for me?

I heard: “People don’t hire skills. They hire humans they trust.”

That hit hard. I realized my mistake. I was trying to impress, not connect.

I shifted my approach:

• I asked what THEY needed
• I listened to their biggest challenges
• I made it about THEM, not me

Instead of performing, I connected. Instead of reciting, I listened.

Next 5 interviews?

4 offers. No change to resume. No fancy script. Just a new mindset.

Here’s what matters:

→ If you’re in the interview chair, you are already qualified
→ Rapport wins over rehearsed answers
→ Solve THEIR problem-not your anxiety about being perfect

Hiring managers want someone who understands, not just someone who answers.

I built the LeaderUP Interview System around this truth. It’s helped me-and hundreds of clients-stand out and get offers, fast.

Your resume gets you in the room. The way you connect gets you the job.

How do you approach tough interviews? Has connection helped you stand out?

Stuck in a toxic job? You’re following old rules that keep you trapped.

You know you’re a talented leader in tech.
But you’re still using the same playbook that got you here.
Now-those rules hold you back.

Here’s what I see every week:

• You polish your resume for the 100th time.
• You wait for your boss to notice your value.
• You hope HR will offer you something better.
• You keep working harder, hoping for a break.

Truth is: Companies changed. Hiring changed. Leadership changed.
But the job search strategies most people use? Still stuck in 2010.

The fix is simple, but powerful.

The LeaderUP 3 Keys Proven Framework:

1. Decision Maker Marketing - Position yourself as the solution to their biggest problems. Your resume and LinkedIn must scream impact at the level you want, not just the job you have.

2. Interview Pipeline Process - Build a personalized outbound plan. Reach out directly to decision makers. Use tools and automation. Stop waiting, start driving interviews.

3. Interview Process Certification - Learn how to become the answer hiring managers need. Consistently get offers by showing you solve real pain.

But that’s not all.

We dig deep to uncover your key unlocks:
→ What makes you unique?
→ Where do you deliver value no one else can?
→ Which growth areas will move the needle?

Then, we use the MASE Approach:
• Mindset: Growth over fear.
• Attitude: Show up with energy.
• Skills: Level up-hard and soft.
• Effort: Daily, focused action.

Imagine the shift:
You land the role you want.
You triple your impact, income, and satisfaction.
You wake up excited-recognized for your true worth.

The uncomfortable truth:
Success starts when you break old patterns and choose a new strategy.

What would change in your career if you stopped following outdated rules and started using a proven framework?

I see growth where others see only trouble. That’s my secret.

Most people scan the headlines, scroll through complaints, and get stuck on what’s wrong.

They say:
• The world is a mess
• My job is draining me
• Nothing ever changes

But here’s what they miss-what you focus on becomes your reality.

When you zoom in on pain, you get more pain.
When you point your lens at growth, you see new ways forward.

I’ve been there. Years ago, I hit a wall in my career. Stuck, frustrated, looking for someone to blame.

The truth is: I was feeding the problem with my attention. I was growing more stuck, not less.

Everything shifted when I started asking:
• What can I learn here?
• How can I grow from this?
• What part of me needs to change?

That’s when the doors opened. New roles. Promotions. More energy. Better teams. Not overnight-but every day, a little more.

The uncomfortable truth: The world will always have trouble. Pain. Problems.

But you choose what grows in your life. Your focus is the fertilizer.

If you want to be in the top 1%, start with your mindset-focus on growth, not trouble.

What would shift in your career if you focused less on pain and more on possibility?

The #1 Done-For-You LinkedIn Growth System for Execs & Visionaries | We Don’t Just Advise, We Execute | Clients Gained 1M+ Followers in 2024 & 6-7 Figure Deals with Nike, NASA, US Army & More | Book Your Strategy Call 👇

After 10+ years building 15+ award-winning brands, and fueling 8-figure exits, I realized I was playing too small..

I craved a bigger impact.

So I launched Brain Apes to serve visionary founders and execs who want real traction and more influence, without endless trial and error.

What we do:

→ We blend real-world business development and social media expertise, no “copy/paste” course nonsense here.

→ We live in the trenches, delivering presence, strategy, and results that speak for themselves:

🥇 Scaled an org to 200+ employees
🥇 Got a franchise acquired for 8 figures
🥇 Built 37 award-winning brands in 2024
🥇 Added 1M+ followers to clients in 2024 alone
🥇 Fundraised $300K+ in wellness tech pre-seed
🥇 Built a portfolio of award-winning cannabis brands
🥇 Elevated 20+ coaches to 4-5-figure offers that sell
🥇 Managed and monetized 6, 7 and 8-figure audiences
🥇 Helped a local biz win 85+ awards (most in the state)
🥇 Scaled multiple retail & service-based businesses to 7/8+ figures and win awards 

What clients say:

“Working with you in 2024 was so helpful for account growth for my co-founder and me. In total, we added over 40,000 followers and generated millions of impressions. It also helped us raise funds for Prescribe Life—we’re over halfway through our $500K pre-seed raise. You and your team were awesome!”
– Oli J., Co-Founder of Prescribe Health

“Thanks to the offer stack you helped me build, I’ve been closing $20K offers. Also, I can’t believe how quickly you grew my LinkedIn: 0 to 8K in just a few months! You seriously delivered.”
– XK, Founder & Master Coach

“One of THE BEST decisions for my business and life! It’s only been seven days and my LinkedIn is exploding: at least 10X reach, more high-quality interactions, and tons more calls booked for my publishing services!”
– Ben Gioa, Founder of Leadership Awake LLC

Our formula:

1. Nail your positioning and offer
2. Boost content performance
3. Go on offense and get attention

You could spend 120+ hours a week to figure it all out…

Or let us handle everything for you.

(Our Strategy + Your Expertise) x Our Team = Audience Growth & Revenue.

→ We don’t work with everyone.
→ We always have a waitlist.
→ We’re not cheap, but we deliver on our promises (and then some).

Ready for massive results and unstoppable growth?

Book a free executive strategy call with me. 
I’ll give you clarity, no punches pulled.. 

And if we’re a good fit, we’ll craft an offer to work together.

Ready to see what’s possible for your brand in the next 90 days?

Claim your spot here:
brainapes.com/strategy

Jordan Murphy 🧠🦍

He Doesn't Know Every Detail. He Knows the Next Step.

A kid builds a trick shot.

But he's not planning the whole thing upfront.

He sets up one piece. Tests it. Watches what happens.

Then uses that information to set up the next piece guiding toward the end goal.

Each attempt tells him what to do next.

He's not guessing. He's building step by step.

This is how you actually build something.

Not with a perfect plan.

Not with a five-year roadmap that accounts for every variable.

Not by figuring out the entire thing before you start.

You build by knowing the next step.

Most founders waste months (at best) trying to see the whole path.

They want to know exactly how the product will scale before they build v1.

They want to map out year three before they've closed their first customer.

They want certainty about the end before they're willing to start.

And while they're planning, someone else is testing.

Someone else is setting up the first piece, watching what happens, and adjusting.

Someone else is building step by step.

And by the time the planners are ready to start, the builders are already three steps ahead.

Here's what that kid understands that most people don't:

You can't know the end until you start.

The trick shot reveals itself as you build it.

Each attempt gives you information you didn't have before.

The path forward only becomes clear when you take the step.

This is iterative strategy.

You don't need to see the whole staircase. You just need to see the next step.

You don't need perfect information. You need enough information to move forward.

You don't need certainty about the outcome. You need clarity about the next move.

And then you move.

You test. You learn. You adjust. You build the next piece based on what the last piece taught you.

The best companies I know were built this way.

They didn't start with the master plan.

They started with a hypothesis and a first step.

They shipped. They watched. They learned.

And then they built the next step based on what they learned.

The strategy emerged through building, not before it.

Because what you learn is:

The market will teach you things no amount of planning can predict.

Your customers will show you paths you never saw coming.

Your product will evolve in ways you didn't expect.

You can't plan for that. You can only respond to it.

And the only way to respond is to be in motion.

To be testing. To be building. To be learning from each step.

So here's the question:

What are you waiting to have figured out before you start?

What's the next step you already know, but you're not taking because you can't see the whole path?

Because you don't need to know the end.

You just need to know the next step.

And then take it.

What's one thing you're overplanning that you could just start testing?

📹 littlebroslegit
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

He Built the Momentum Before Anyone Got On

A man built a wooden swing in his backyard.

Seats 4 people. Wraps around a pool. Suspended by rope.

But here's the part most people miss:

Before anyone gets on, he spins it. Over and over. Coiling the rope upward.

Building tension. Storing energy. Creating momentum.

Then everyone loads on. Gets in their seats.

And when they release it, the swing descends as it uncoils.

Spinning faster and faster.

The fun part only works because of what he did first.

This is how you actually build something.

Everyone sees the spin. The speed. The results.

They see the team celebrating. The customers flooding in. The revenue growing.

They see the momentum.

But they don't see the coiling.

They don't see the months you spent building the product before anyone cared.

They don't see the systems you put in place before you had a team to run them.

They don't see the audience you built before you had something to sell.

They don't see you spinning the rope, alone, building the momentum before anyone got on.

Most founders want the results without the setup.

They want the swing to spin without doing the coiling.

They want momentum without building it first.

They want the team, the customers, the growth, but they skip the part where you're alone in the backyard winding the rope.

And then they wonder why nothing takes off.

Here's what that guy understands:

The descent is automatic. The coiling takes effort.

Once the system is built, once the momentum is there, the results feel effortless.

People get on. The swing spins. Everyone has a great time.

But that only happens because someone did the work first.

The best businesses I know were built this way.

The founder spent months, sometimes years, coiling.

Building the product. Testing the market. Refining the message. Creating the systems.

Alone. Unglamorous. Invisible.

And then, when the momentum was ready, they let people on.

And it looked effortless.

It looked like an overnight success.

It looked like they just got lucky.

But the momentum was built long before anyone was watching.

So here's the question:

Are you trying to spin without coiling?

Are you expecting momentum without building it first?

Are you waiting for people to get on before you've done the work to create the ride?

Because the swing only spins if you wind it up first.

The business only scales, the audience only grows if you build the foundation.

The team only thrives if you create the systems.

You have to build the momentum before anyone gets on.

What's one thing you're building right now that no one sees yet?

📹 justinflom
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

He Let Go Mid-Air and Trusted the Timing

A guy sends it off a massive ramp.

Goes up. Flips his bike mid-air. Lets it go.

The bike flips faster than he's flipping.

He's front-flipping through the air. The bike's doing its own thing.

Then he catches the handlebars. Perfectly.

Pulls the bike back into control. Whips it into another front flip.

Lands it.

The bike flipped twice. He flipped once. Perfect timing.

He let go mid-air and trusted the timing.

This is the hardest thing for leaders to learn.

Letting go.

Not at the comfortable moment. Not when everything's stable.

Mid-air. When you're already committed. When it feels like the worst possible time.

But sometimes that's exactly when you have to let go.

Most leaders hold on too tight.

They try to control everything. Micromanage every detail. Keep their hands on the handlebars at all times.

And they wonder why they can't pull off the bigger moves.

Because some tricks require release.

Some outcomes only happen when you let go and trust the timing.

Here's what that guy on the bike understands:

You can't flip the bike twice while holding on the whole time.

To land the trick, you have to let go.

Not recklessly. Not without preparation.

But at the exact right moment, you release control.

And you trust that the timing will bring it back together.

The best leaders I know have learned this.

They let go of decisions their team can make.

They let go of control over processes that don't need their hands on them.

They let go of micromanaging outcomes and trust the people they hired.

Not because they don't care. Because they know the trick requires it.

You can't scale while holding onto everything.
You can't grow while controlling every detail.
You can't pull off the bigger moves while gripping the handlebars.

But here's the part most people miss:

Letting go isn't the same as giving up.

That guy didn't just throw the bike away and hope for the best.

He let go with timing.

He knew when to release. He knew when to catch. He knew the rhythm.

And that's what made it work.

Strategic release requires:

Knowing what to let go of.
Knowing when to let go.

Trusting the timing of when it comes back together.

And then catching it at exactly the right moment.

Most founders fail at one of these:

They let go of the wrong things.
They let go at the wrong time.

They don't trust the timing and try to grab back too early.

Or they let go and never catch it again.

But the ones who master it? They scale.

They pull off moves no one else can.
They land tricks that look impossible.

Because they learned to let go mid-air and trust the timing.

So here's the question:

What are you holding onto that you need to let go of?

What would become possible if you released control and trusted the timing?

What's one thing you let go of that felt terrifying but ended up working?

📹 rwilly
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

He Wasn't Playing Pool. He Was Playing Him.

Two guys playing pool.

One guy takes his shot. Sinks a ball.

While the other guy watches the ball go in, he grabs another ball with his mouth. Pops it in the pocket.

Fake chalks his cue with another ball. Slides another into a pocket.

Walks around. Lines up the eight ball. Game winner.

Sinks it.

Game over.

The other guy never saw it coming.

He wasn't playing pool. He was playing him.

This is what happens when you don't realize what game you're actually in.

You think you're competing on skill.

They're competing on something else entirely.

And by the time you figure it out, the game's already over.

I see this in business all the time.

You're focused on building the best product.

Your competitor's focused on controlling distribution.

You're optimizing features.

They're locking up partnerships.

You're playing product. They're playing access.

And they win before you realize you were in different games.

Or:

You're competing on price.
They're competing on brand.

You're racing to the bottom trying to be cheaper.
They're building a moat where price doesn't matter.

You're playing pool. They're playing you.

Here's the thing about meta-games:

They're invisible until it's too late.

You don't see the moves because you're watching the wrong thing.

You're focused on the ball going in the pocket.

You're not watching what's happening while you're distracted.

And that's exactly when they make their move.

The best competitors understand this.

They know the stated game isn't always the real game.

They know that while you're focused on one dimension, they can win on another.

They know that misdirection is a strategy.

And they use it.

So here's the question:

What game do you think you're playing?

And are you sure your competitors are playing the same one?

Because if you're optimizing for the wrong game, you've already lost.

If you're focused on product while they're focused on distribution, you lose.

If you're focused on features while they're focused on network effects, you lose.

If you're focused on price while they're focused on brand, you lose.

Not because you're bad at your game. Because you're playing the wrong one.

The smartest move?

Step back and ask: what game is actually being played here?

Not the obvious one. Not the one everyone says they're playing.

The real one.

The one where balls are being pocketed while you're watching somewhere else.

The one where the game's over before you realize it started.

And if you're the one being played:

Pay attention to what's happening when you're distracted.

Question what looks smooth and confident.

Ask yourself: are they playing pool, or playing me?

Because the game you think you're in might not be the game you're actually losing.

What's one time you realized too late that someone was playing a different game than you?

📹 thepointerbrothers
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

He Never Had the Lead. He Never Lost His Composure.

Two guys. Head to head. Pop all the balloons first.

Multiple obstacles. Different tools. Pure competition.

The guy on the right has the lead the entire time.

Faster. Ahead. Winning.

The guy on the left? Behind. The whole way.

But he never panics. Stays focused. Never loses his composure.

And at the very end, he wins.

This is what separates the leaders who last from the ones who burn out.

Not speed. Not being ahead. Not having the early lead.

Composure.

The ability to stay calm when you're behind.

The ability to execute when the pressure's on.

The ability to keep moving forward when everyone else is ahead of you.

Most founders panic when they're not winning.

They see a competitor raise more. They panic and overspend.

They see someone else launch first. They panic and rush their product.

They see slower growth than expected. They panic and pivot too early.

The panic costs them more than being behind ever did.

Here's what that guy on the left understood:
Being behind doesn't mean you're losing.

It just means you're behind. Right now.

And right now doesn't determine the outcome.

Your composure does.

Your ability to stay focused on your process while everyone else is focused on the scoreboard.

Your ability to execute your strategy even when it looks like it's not working yet.

The best leaders I know have been behind more times than they've been ahead.

They've watched competitors get more attention.

They've seen others hit milestones first.

They've had quarters where the numbers didn't look good.

But they never lost their composure.

They didn't panic. They didn't abandon their strategy. They didn't let being behind change how they showed up.

They stayed calm. They stayed focused. They kept executing.

And more often than not, they won.

Not because they were faster.

Because they were steadier.

Composure is a competitive advantage.

When everyone else is reacting, you're responding.

When everyone else is panicking, you're executing.

When everyone else is watching the scoreboard, you're focused on the next balloon.

That's how you win.

Not by being ahead the whole time.

By staying composed when you're not.

So here's the question:

Where are you behind right now?

And are you panicking, or are you staying composed?

Are you abandoning your strategy because someone else is ahead, or are you trusting your process?

Because the lead doesn't matter if you lose your composure.

And composure always has a chance to win.

When's a time you were behind but stayed composed and it paid off?

📹 howridiculous
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

I'm pissed no one showed me this sooner.

Last month, a client was burning 11+ hours a week on demo calls.

Same pitch. Same slides. Different prospects.

By call 12? His energy was dead. His close rate was dropping. And he was ready to hire two more sales reps just to keep up.

I told him: "We're not scaling your exhaustion. We're replacing the repetition."

Here's what we did:

Built an automation that turns presentations into AI-narrated videos.

Gamma creates the slides → Synthesia adds an AI avatar → ElevenLabs clones his voice.

Zero filming. Zero editing. Just polished video content that sounds and looks like him.

The result?

→ 11+ hours back in his week
→ Prospects watching on their own time
→ Higher engagement (they pause, rewatch, come to calls already sold)
→ Close rate went up because he's only talking to qualified leads

He's not exhausted. He's not repeating himself. And he's closing more deals.

Here's the thing..

Most software is a minivan.

Built for teams of 47 people. Loaded with features you'll never touch. Requires three tutorials just to do one thing.

Meanwhile, you're a solo founder who needs a deck out by 9 AM.

You don't need all this. You just need to move fast.

Gamma is the single-seater.

No extra seats. No wasted space. No compromise.

Just you, the machine, and the road.

Most people think it's just an AI presentation tool.

And yeah, it makes beautiful decks.

But it's actually a machine that takes your messy thoughts and turns them into polished output in whatever format you need.

Presentation. Document. Website. Carousel. Whatever.

You stop worrying about fonts and spacing. You focus on your message. It handles the rest.

Legit impressed with the product, so I read into their founder - Grant Lee - and it made perfect sense. And now I'm more impressed.

He spent years drowning in slide decks as a consultant. PowerPoint sucked and nobody was building the alternative.

In 2020, he and 2 co-founders started building from a two-bedroom apartment.

4 years later:

→ 50 million users
→ $50M ARR
→ Profitable since early 2024
→ Built with just 30 people

30 people. Props bro 👊

That's the single-seater energy.

When you're running that lean, you can't afford bloat.

You build exactly what people need because you're close enough to feel it.

↓

Btw want the exact resources we used to build this workflow?

Comment "VIDEO" and I'll send the drive link.

📹 adamsevani
🔔 Follow me for daily insights 🔔
♻️ React and repost if you love this ♻️

シ

The Wheel Moves. He Stays Centered.

A guy built a custom one-wheel vehicle.

Monster truck-sized tire. Cockpit in the middle.

The wheel rolls and spins in every direction.

But the cockpit? On a rotational axis.

As long as he stays engaged, he stays oriented. Stable. Facing forward.

The moment he disengages the clutch, he spins with it.

This is what leadership looks like.

The market moves. Your competitors move. Your team moves.

Everything around you is constantly spinning.

Your job isn't to control the wheel.

Your job is to stay centered while it moves.

And that requires staying engaged.

Most leaders try to stop the wheel from spinning.

→ They react to every market shift.
→ They panic at every competitor move.
→ They let every setback throw them off balance.

And they wonder why they're always dizzy.

And that emotion is a waste of energy..

The wheel is going to move. That's what wheels do.

Fighting it doesn't help. Resisting it doesn't stop it.

The only thing you can control is your center.

But you have to stay engaged to stay centered.

The moment you disengage, you spin with everything else.

How you stay engaged and centered:

Presence.

Being here. Right now.

Not in the story about what's spinning around you.

Not in the drama of what might happen or what just happened.

Just here. Centered. Present. Engaged.

I practice this with something simple: smiling.

Not because everything's perfect.

Because I choose to rest in the smile.

As often as I can remember, I smile.

A real one. A grounded one.

The kind that says: whatever is, is.

Without the undesired, distracting emotional drama.

That smile is my engagement. My anchor. My center.

The wheel is always moving.

There will always be something to react to.

But you don't have to go with it.

You can let the wheel spin and stay exactly where you are.

Centered. Present. Smiling. Engaged.

Not because you're ignoring reality.

Because you're not adding unnecessary drama to it.

The best leaders stay centered.

The market crashes. They stay centered.

The competitor launches. They stay centered.

The deal falls through. They stay centered.

Not because nothing bothers them.

Because they've practiced staying present enough that they don't get pulled into the spin.

They stay engaged. They don't disengage and spin with the chaos.

This is a practice.

You notice when you're getting pulled into the spin.

You come back to your breath. You come back to the present moment.

You smile. You rest in that smile. You stay engaged with your center.

The wheel moves. You stay centered. But only if you stay engaged.

What's one practice that helps you stay centered when everything's spinning?

📹 millybampainti
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

TRUST YOUR TEAM

I've burned teams to the ground, accidentally setting them up for failure.

Hiring the right people is key, but once they’re in?

It’s even more crucial to empower and trust them.

But micromanagement?

That’s a recipe for stagnation.

Trust and autonomy, on the other hand, fuel creativity and performance.

When your team feels valued and in control of their roles, they grow.. and so does the business.

That builds a culture that thrives on engagement, innovation, and retention.

Here’s how to build an empowered, self-driven culture:

1. Hire with Intention
Seek not just skills but alignment with your values and mission.

2. Trust Your People
Give them ownership over their work, and avoid over-managing.

3. Encourage Autonomy
Empower decision-making and provide the tools they need to succeed.

4. Invest in Leadership
Develop leaders who know how to nurture and elevate their teams.

5. Foster Open Communication
Create a space where ideas and feedback flow freely.

6. Celebrate Wins
Recognize achievements, big or small, to motivate and retain top talent.

7. Promote Balance
Help your team balance work with life, it pays back in loyalty and performance.

8. Equip Teams with Resources for Growth
Provide access to training, mentorship, and development programs to support continuous learning.

9. Encourage Creative Problem-Solving
Let employees tackle challenges their way, giving them room to bring fresh ideas and solutions to the table.

10. Check In Regularly
Make time for honest, two-way feedback, showing your team you’re invested in their growth and open to improving your own leadership.

Building trust isn’t about blind, hands-off management.

It’s about being intentional in how you empower and support each team member.

Please slow down and be there with your team.

Don't have a media team yet?
Wanna work with me and mine?

Let's build the brand your reputation deserves.

📅 Grab a free strategy call with me
Click: Book an appointment (atop this post)

シ

♻️ Be kind. Smash that repost button.
🔔 Follow Jordan Murphy 🧠🦍 for more.
💬 Which (1-10) is the most important to you?

Share it below!

Some Decisions You Make Alone

A solo base jump off the roof of a huge condo building.

Beautiful view. Massive height. No team. No backup.

Just one person, the edge, and the decision.

No one else can make this jump for you.

That's what leadership feels like sometimes.

Not the polished version where you're "empowering your team" and "building consensus."

The other version.

Where you're standing on the edge of a decision that only you can make.

Where everyone has an opinion, but no one else has to live with the outcome.

Where all the advice in the world doesn't change the fact that you're the one who has to jump.

The loneliest moments in leadership aren't the failures.

They're the decisions.

Letting someone go who's been with you from the start.

Pivoting away from the product you spent two years building.

Turning down funding because the terms don't feel right.

Betting the company on a direction no one else believes in yet.

You can get input. You can run the numbers. You can talk it through.

But at some point, you're standing on that roof alone.

And no one else can jump for you.

Here's what most people don't tell you about being a founder:

The hardest part isn't the work.

It's the weight of knowing that every major decision comes down to you.

Your co-founder can advise. Your team can execute. Your investors can push.

But the jump? That's yours.

And if you're wrong, you don't just fall. Your team falls with you.

The leaders who last aren't the ones who avoid these moments.

They're the ones who've learned to stand on the edge without freezing.

They've learned to make the call even when they don't have perfect information.

They've learned to trust their judgment when everyone else is hedging.

They've learned that some decisions you just have to make alone.

Not because you want to.

Not because you're trying to be a hero.

Because that's what leadership is.

And the thing about those solo jumps..

Sometimes you're right. Sometimes you're wrong.

But you'll never know until you jump.

And the leaders who build something real? 
They jump anyway.

They don't wait for certainty. They don't wait for permission. They don't wait for someone else to go first.

They stand on the edge, they make the call, and they commit.

So here's the question:

What decision are you standing on the edge of right now?

What call do you know you need to make, but you're waiting for someone else to validate it?

Because no one else can make this jump for you.

You can plan forever. You can gather more data. You can ask for more opinions.

Or you can trust yourself and jump.

What's one decision you made alone that changed everything?

📹 mateomassoni
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

You're not losing, you're learning.

(If you're an ROI thinker.)

Here are 10 key shifts to adopt this mindset:

↓

1. Embrace failure as a powerful tool.
Failure isn't a setback; it's a step forward.

• Iterate and refine your approach
• Extract all value from every situation
• Develop clarity through systematic question flows

↳ Failure is the ultimate teacher.

2. Bet on yourself.
As an ROI thinker, I bet on my abilities.

• My first high-ticket coaching sale was $9k
• Reinvested in my business with a key hire
• Freed up my time to focus on strengths

↳ This bet transformed my business.

3. Reinvest strategically.
ROI thinkers know where to put their money.

• Invest in resources that unlock more time
• Look for investments with compounding returns
• Focus on building exceptional products and services

↳ Strategic reinvestment fuels growth.

4. Hypothesize and test.
Approach challenges with a scientific mindset.

• Test, learn, and iterate
• Develop hypotheses based on data
• Build action plans around these hypotheses

↳ This methodical approach ensures progress.

5. See the silver lining.
Every setback is a hidden opportunity.

• Reframe failures to find their value
• Use setbacks as learning experiences
• Maintain a positive, growth-oriented mindset

↳ Optimism fuels innovation.

6. Place calculated bets.
ROI thinkers take calculated risks.

• Make informed decisions based on data
• Assess the potential upside of every investment
• Embrace the possibility of failure as part of the journey

↳ Calculated risks lead to high rewards.

7. Think beyond the dollar ROI.
ROI isn't just about money.

• Focus on long-term benefits
• Evaluate the holistic return on any investment
• Consider the impact on time, skills, and resources

↳ Broaden your perspective on returns.

8. Lean into your skills.
Trust in your abilities to generate income.

• Use your skills to create opportunities
• Continuously develop and refine your talents
• Leverage your strengths to maximize returns

↳ Skills are the foundation of ROI thinking.

9. Build exceptional products.
Quality attracts investment.

• Focus on creating high-value offerings
• Deliver exceptional results consistently
• Ensure your products solve real problems

↳ High-quality products drive ROI.

10. Systematize clarity.
Clear processes lead to better outcomes.

• Use structured question flows for clarity
• Streamline your decision-making process
• Develop systematic approaches to problem-solving

↳ Systems enhance efficiency and results.

↓

You're not losing, you're learning:

➠ Adopt the ROI mindset
➠ Make smart bets on your resourcefulness
➠ Transform setbacks into setups for success

↓

Business is fun when you play it like a game.

But losing sucks.

If you’re sick of losing.

I’ve got the done-for-you solution to grow your brand and grow your business.

But spots are limited.

Book a strategy call and let’s jam.

シ

♻️ Be kind. Smash that repost button.
💬 Which key shift (1-10) hits for you?

They Both Asked If the Other Was Okay First

A guy flying down the sidewalk in a drift cart.

A car pulls out of a garage. No warning.

Smash. Direct hit.

He gets up quick. She gets out of the car.

And they both immediately ask if the other is okay.

No blame. No anger. No "what were you thinking?"

Just genuine concern for each other.

They both asked if the other was okay first.

This is what great culture looks like.

Not in the polished moments. Not in the all-hands meetings.

In the crashes.

When something goes wrong. When there's impact. When blame would be easy.

That's when you see what's real.

Most teams don't operate like this.

Something breaks. Someone made a mistake. There's a collision.

And the first instinct is: whose fault is this?

Who do we blame? Who dropped the ball? Who's responsible?

And that instinct kills trust faster than the mistake ever could.

Here's what those two people understood:

The crash already happened.

Blame doesn't undo it. Anger doesn't fix it.

The only thing that matters in that moment is: are you okay?

The best teams I know operate this way.

A launch fails. A client churns. A hire doesn't work out. A strategy falls apart.

And the first question isn't "who screwed up?"

It's "are you okay?"

Not because accountability doesn't matter.

Because people matter more.

And when people know you care about them first, they'll own the mistake second.

But when blame comes first?

People hide mistakes. They cover their tracks. They point fingers before anyone can point at them.

And your culture becomes about not getting caught instead of actually solving problems.

Here's the difference:

Blame-first cultures ask: Whose fault is this?

Care-first cultures ask: Are you okay? What do you need? How do we fix this together?

One creates fear. One creates trust.

And trust is what lets you move fast.

Because when people know that mistakes won't be met with blame, they take smart risks.

They try new things. They move quickly. They innovate.

They know that if they crash, the first question will be "are you okay?" not "why did you do that?"

That's psychological safety. That's how you build something real.

So here's the question:

When something goes wrong on your team, what's the first question you ask?

Is it "whose fault is this?" or "are you okay?"

Because how you respond in the crash reveals everything about your culture.

The collision's going to happen.

Things will go wrong. Mistakes will be made. There will be impact.

The question is: do your people feel safe enough to get up, dust themselves off, and keep going?

Or are they bracing for blame?

Build the kind of culture where the first question is always: are you okay?

The accountability can come later.

The care has to come first.

What's one time someone checked on you first instead of blaming you, and how did that change things?

📹 barragegarage
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

His Mind Created a Reality That Doesn't Exist

A guy hides his right arm.

Places a fake arm next to his left arm where his right arm should be.

Someone hits the fake arm with a hammer.

He screams. Jumps up. Feels pain.

From an arm that isn't his.

His brain created a reality that doesn't exist.

And his body responded like it was real.

Here's what most people don't understand:
You can't trust your brain.

Your brain isn't showing you reality. It's showing you a story.

A story built from past experiences, old patterns, assumptions you've been running on autopilot for years.

And that story feels real.

Just like that pain felt real.

Just like your limiting beliefs feel real.

But it's not.

You are not your mind. You are not your thoughts.

Your thoughts are a record of the past.

They're patterns. Loops. Stories you've told yourself so many times they became your identity.

But they're not you.

You are the awareness observing those thoughts.

You are the present moment consciousness that can choose to believe them or not.

That's where your power is.

Your personal reality is created by your personality.

Not your circumstances. Not your resources. Not your market.

Your personality. The way you think, act, and feel.

And here's the part that changes everything: 
You can change your personality.

Not someday. Right now. This moment.

The constant present effort of being the person you aspire to be is how you become that person.

Moment by moment. Thought by thought. Action by action.

Most leaders are trapped in a personality they built in the past.

They're running patterns from five years ago.

Making decisions based on fears that aren't relevant anymore.

Operating from a version of themselves that no longer serves where they're trying to go.

And wonder why they're stuck.

I’ve learned firsthand:

The moment you become aware that you're not your thoughts, you unlock everything.

If you're not your thoughts, you can choose new ones.

If you're not your past patterns, you can create new ones.

If your personality creates your reality, you can build a new one.

And when you do that, your reality changes.

Because you changed.

Your mindset limits the life, business, and outcomes you can create.

If you believe you're not capable, you won't try.

If you believe you've hit your ceiling, you'll stop reaching.

But those beliefs aren't real. They're as real as that fake arm.

The pain you feel from them? That's real.

But the source? It's constructed.

This is about awareness and imagination.

Awareness: recognizing when your mind is creating a false reality.

Imagination: seeing the version of yourself that exists beyond those limits.

The more you connect with this, the more you unlock your infinite potential.

Because you stop believing the illusions holding you back.

What reality is your mind creating right now that doesn't actually exist?

📹 gettishow
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

He Was So Focused on Perfect, He Lost Everything Else

A guy laying tile. Big piece. Precision matters.

He lines up the edge. Keeps it tight. Lays it down slowly.

So focused on getting it perfect.

Loses his balance. Front flips over the tile. Lands on his head.

He was so focused on perfect, he lost everything else.

This is every founder who's ever perfected themselves into failure.

Obsessing over the product while the market moves on.

Perfecting features while customers churn.

Optimizing the pitch deck while running out of runway.

Getting the tile perfect while falling on your head.

I see this constantly:

The founder who won't launch until it's "ready."

Six months of polish. Every edge perfect. Every detail dialed in.

Meanwhile, their competitor shipped three months ago with a worse product and already has traction.

Perfect tile. Landed on their head.

Or the leader who:

Perfects the org chart while culture collapses.

Optimizes processes while top performers quit.

Refines the strategy while execution stalls.

So focused on the details, they didn't notice they were falling.

Reality about perfectionism:

It's not about standards. It's about fear.

Fear of shipping before it's ready.
Fear of being judged for something imperfect.
Fear of the market rejecting what you built.

So you keep perfecting. Keep optimizing. Keep adjusting the edge.

And you don't notice you're losing your balance until you're already upside down.

The best founders I know ship imperfect things.

Not because they don't care about quality.

Because they know that balance matters more than perfection.

They know that a good product in the market beats a perfect product in development.

They know that momentum matters more than polish.

They keep their balance while they lay the tile.

Because here's what that guy learned:

The tile doesn't matter if you're on your head.
The edge doesn't matter if you can't stand up.
The precision doesn't matter if you lose everything else trying to achieve it.

Fundamentals first. Always.

So here's the question:

What are you perfecting right now while losing your balance?

What detail are you obsessing over while the fundamentals slip?

What tile are you laying so carefully that you don't notice you're about to fall?

Because perfect doesn't matter if you're on your head.

Ship it. Adjust it. Improve it.

But don't fall over trying to make it perfect.

The market doesn't reward perfect. It rewards present.

And you can't be present if you're face-down on the floor hahah

What's one thing you perfected that didn't matter because you lost sight of what did?

📹 lejulio228
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

He Knew the Path Before He Got Fancy

A guy on a dirt bike rolls in fast. On a wheelie.

Pulls a U-ey. Still in the wheelie.

Goes off-road into a drainage ditch beside a steep staircase.

Stuntin on the seat. Still in the wheelie. Going uphill. On a narrow track.

Climbs to the top. Non-stop wheelie.

See, he knew the path before he got fancy.

This is the difference between reckless and impressive.

Most people try to get fancy before they know the path.

They add complexity before they've mastered the basics.

They innovate before they've nailed the fundamentals.

And they crash.

That guy on the bike? He didn't just wing it.

He knew the drainage ditch. He knew the climb. He knew the narrow track.

He'd done the path enough times to know exactly where he was going.

And only then did he add the fancy stuff.

The standing on the seat. The sustained wheelie. The style.

Because he could. Because the path was already mastered.

Most founders do this backward.

They try to differentiate before they understand the market.

They try to innovate before they've nailed the core product.

They try to scale before they've proven the fundamentals.

And they wonder why it falls apart.

Progression is the key:

You can't get fancy until you know the path.

You can't add style until you've mastered the substance.

You can't stand on the seat until you've proven you can hold the wheelie.

Fundamentals first. Always.

The best companies I know followed this sequence:

They mastered the basics. They understood their market. They nailed their core offering.

They did the boring work of getting really, really good at the fundamentals.

And then, once the path was clear, they got fancy.

They innovated. They differentiated. They added the style that made them stand out.

But the style was built on a foundation of mastery.

Not the other way around.

Because here's what happens when you get fancy too early:

You lose the wheelie.

You crash in the ditch.

You don't make it up the hill.

The fancy stuff only works when the fundamentals are locked in.

So here's the question:

Are you trying to get fancy before you know the path?

Are you adding complexity before you've mastered the basics?

Are you standing on the seat before you've proven you can hold the wheelie?

Because the path comes first.

Master it. Know it. Own it.

Then get fancy.

What's one fundamental you mastered before you added the fancy stuff?

📹 juan_felizzola_wb
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

Same Swing. 6x the Leverage.

A guy on the tee box. About to drive the golf ball.

But his club is 6x longer than normal.

He swings. Easy. Great form. Minimal effort.

Smashes the ball.

Same swing. 6x the leverage.

This is what most execs don't understand about scale.

They think scaling means working 6x harder.

Hiring 6x more people. Spending 6x more hours. Grinding 6x longer.

But that's not scale. That's just more.

Real scale is leverage.

It's finding the tool, the system, the position that multiplies your output without multiplying your input.

Same swing. Different club.
Same effort. Different result.

Most people are swinging a normal club as hard as they can.

Maxing out their effort. Pushing to the limit. Burning out trying to hit it further.

And they wonder why they're exhausted and the ball's not going much further.

Because they're optimizing effort instead of optimizing leverage.

The best founders I know aren't working harder than everyone else.

They're working with better leverage.

They found the 6x club.

That looks different for everyone:

For some, it's automation that does in minutes what used to take hours.

For some, it's a business model where one sale creates recurring revenue instead of one-time payment.

For some, it's content that reaches millions instead of dozens.

For some, it's a team structure where decisions happen without them.

For some, it's positioning in a market where customers come to you instead of you chasing them.

But whatever it is, it's leverage.

Same swing. Multiplied result.

Here's the difference:

Working harder = swinging the normal club harder (diminishing returns, burnout)

Working smarter = finding the longer club (multiplied returns, sustainability)

Most people are stuck in the first one because they don't even know the second one exists.

So here's the question:

What's your 6x club?

What tool, system, or position could multiply your output without multiplying your effort?

Where are you grinding with a normal club when a longer one exists?

Because the effort isn't the problem.

The leverage is.

You don't need to swing harder.

You need to find the club that turns the same swing into 6x the result.

That's how you scale without burning out.
That's how you grow without grinding.
That's leverage.

What's one area where you found leverage that multiplied your results?

📹 steve.waltman
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

He Thought It Was Flat. It Wasn't.

A guy walking. Hands in his pockets. Confident.

Sees what looks like chalk street art. A brick staircase drawn on the walkway.

Steps right onto it.

His foot plummets. Drops straight down. Gravity pulls him to the bottom.

Gets up immediately. "I'm fine. Just embarrassed. I thought it was chalk."

He thought it was flat. It wasn't.

This is every founder who's ever skipped validation.

The market looks flat. The opportunity looks obvious. The path looks clear.

So you step.

And your foot hits air.

I see this constantly:

The founder who assumes product-market fit without talking to customers.

The exec who hires based on the resume without checking references.

The leader who enters a market because it looks good from a distance.

They thought it was flat. It wasn't.

Here's the thing about assumptions:

They look real until you test them.

That chalk art looked convincing. From where he was standing, it made sense.

But he didn't check. He just stepped.

And the moment his weight committed, reality corrected him.

The cost of not validating:

You don't just lose time. You lose momentum.
You don't just waste money. You lose credibility.
You don't just make a mistake. You fall in front of everyone watching.

And then you have to get up and explain why you didn't check first.

The best founders I know validate everything.

They don't assume the market wants it. They ask.
They don't assume the hire is great. They check.
They don't assume the partnership will work. They test small first.

They tap the ground before they step.

Not because they're scared. Because they're smart.

Because they know that what looks flat from a distance might have real depth.

Validation isn't about being cautious. It's about being accurate.

Talk to 10 customers before you build the product.

Do a trial project before you commit to the partnership.

Check references before you make the offer.

Test the market before you go all in.

Tap the ground. Make sure it's actually flat.

I’ve learned:

1. Confidence doesn't protect you from gravity.

2. Assumptions don't change reality.

3. And the market doesn't care that you thought it was chalk.

If it's a hole, you're going in.

So here's the question:

What are you about to step into that you haven't validated?

What looks flat from where you're standing that might not be?

What assumption are you making that could cost you the fall?

Tap the ground first.

Ask the questions. Test the assumptions. Validate before you commit.

Because getting up and saying "I thought it was flat" doesn't undo the fall.

What's one assumption you made that turned out to be a real hole?

📹 coldwar. iio
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

The Eyes You See Aren't the Eyes That See

An artist covers her eyes with her hands.

Takes a brush in her mouth.

Draws a face on her hands. Eyes included.

Perfect precision. Incredible detail.

Without seeing.

The eyes you see aren't the eyes that see.

This is what most people don't understand about awareness.

You think you see with your eyes.
You think you perceive with your senses.
You think the face you show the world is the one that's looking.

But it's not.

The eyes you see are the constructed ones.

The persona. The image. The version of yourself you've built for others to perceive.

The polished LinkedIn profile. The confident exterior. The "I've got it all figured out" face.

That's not what's actually seeing.
That's what you want others to see.

What's actually seeing is behind all of that.

The awareness. The consciousness. The part of you that observes your own thoughts.

The part that notices when you're stressed, when you're performing, when you're not being real.

That's what sees.

Not your eyes. Not your thoughts. Not the constructed face.

Your awareness.

Most leaders are so identified with the face they've painted that they forget what's actually looking.

They think they ARE their thoughts.
They think they ARE their persona.
They think they ARE the image they've constructed.

And they lose access to what actually sees clearly.

Because here's the truth:

Your thoughts don't see. They interpret.
Your persona doesn't see. It performs.
Your constructed reality doesn't see. It protects.

What sees is the awareness behind all of that.

The part of you that can observe your thoughts without being them.

The part that can notice your patterns without being controlled by them.

The part that can see clearly because it's not attached to the story.

This is why presence matters.

When you're present, you're not identified with the painted face.

You're not lost in the thoughts, the persona, the constructed reality.

You're the awareness that sees all of it.

And from that place, you see clearly.

You see what's real vs. what's constructed.
You see what matters vs. what's noise.
You see the path forward because you're not blinded by the story you've been telling yourself.

The best leaders I know have this quality.

And that awareness gives them clarity no one else has.

So here's the question:

What face have you painted that you think is the one that sees?

What persona are you so identified with that you've forgotten the awareness behind it?

What constructed reality are you living in that's blocking your actual potential?

Because the eyes you see aren't the eyes that see.

The awareness behind all of it? That's what actually sees.

And the more you connect with that, the clearer everything becomes.

What's one way you practice separating from your thoughts and connecting with awareness?

📹 millybampainti
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

He Was Stuck Before He Knew What Was Happening

A guy resting in his chair.

Two guys walk up. Slide a long pole under the armrests. Above his lap.

Wedges him in. He's stuck.

They lift the pole. He goes up with the chair. Flipping upside down. Spinning. No control.

They carry him around. He can't do anything about it.

Finally released. They run away.

He gets up looking for retaliation.

He was stuck before he knew what was happening.

This is what bad leadership feels like.

You're sitting there. Doing your job. Trusting the environment.

And before you realize it, you're trapped.

It happens in a meeting.

You're asked to "help out" on a project.

Then you're "the best person for this."

Then it's "already committed to the client with your name on it."

And suddenly you're stuck.

Wedged into work you didn't agree to. Spinning with responsibilities you never signed up for.

At the mercy of leaders who trapped you before you could say no.

It happens with toxic cultures.

You join excited. The job looks great. The team seems solid.

Then you notice the blame. The gaslighting. The lack of psychological safety.

But by then you're in. You've relocated. You've committed. You've told everyone about the new role.

And you're stuck.

Wedged into a situation you didn't see coming.

It happens with bad partnerships.

The deal looks good on paper. You shake hands. You sign.

Then the terms change. The expectations shift. The reality doesn't match what was sold.

And you're stuck.

Because unwinding it is harder than enduring it.

Here's what that video shows:

The trap happens fast.

One moment you're fine. The next moment you're wedged in.

And by the time you realize what's happening, you've already lost control.

The best way to avoid getting stuck?

See the pole before it slides under the armrests.

That means:

Asking the hard questions before you commit.

Watching how leaders treat people when things go wrong.

Recognizing when a culture lacks psychological safety before you're deep in it.

Seeing the trap before you're wedged in.

Because once you're stuck, your options are limited.

You can endure it and lose yourself.
You can fight it and burn bridges.
You can leave and start over.

None of those are great.

The best option is not getting stuck in the first place.

So here's the question:

Where are you stuck right now that you didn't see coming?

And more importantly: what are you going to do about it?

Because being stuck isn't permanent.

But the longer you stay wedged in, the harder it is to get out.

And if you're a leader:

Are you the one sliding the pole?

Are you creating a culture where people feel stuck, spinning, at your mercy?

Because they'll get out eventually.

And when they do, they won't be looking to come back.

What's one time you realized you were stuck before you knew what was happening? How did you get out?

📹 rizwan_ali_14
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

We are all in a unique position to help someone.

Are you using your skills to help others?

↓

Everyone has a unique blend of skills and experience.

And if you want to really make a difference...

→ You need to stop doubting yourself.

Here's how to create unwavering confidence:

𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗲𝗽? 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲.

Like when I was juggling a full-time job while building Brain Apes.

Doubts were there, but my focus on my unique skills and resources led to a successful launch and a mid 6-figure run rate within 2 months.

𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗴𝗿𝗼𝘄𝘀 𝗶𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲.

Being anywhere but right here, right now is disempowering.

The only place in time that you can think, act and feel in alignment with ultimate potential is right now.

So I love breathing techniques and smiling to get present, remember that and feel gratitude.

(Shoutout the 4-7-8)

It clears the noise, sharpens focus, and brings out the best in me.

It's not just mindfulness, it’s strategic mind renewal.

𝗣𝗹𝗮𝘆 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝗶𝗻 𝗮 𝘄𝗮𝘆 𝘁𝗵𝗮𝘁 𝗲𝗻𝘀𝘂𝗿𝗲𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗹𝗼𝘀𝗲.

Balance your goals, manage your expectations:

• Set macro goals for the big picture
• Break them into micro-steps
• Get directionally aligned
• Keep showing up

Small steps lead to giant leaps.

𝗖𝗼𝗻𝗳𝗿𝗼𝗻𝘁 𝘆𝗼𝘂𝗿 𝗳𝗲𝗮𝗿𝘀 𝗵𝗲𝗮𝗱-𝗼𝗻.

I did when I left my 9-5.

Playing small does not serve you, nor the world.

It's scary, but your potential is on the other side of fear.

Remember, great risks often lead to even greater rewards.

𝗥𝗲𝗳𝗿𝗮𝗺𝗲 𝘆𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

Each challenge is a chance to practice presence.

Embrace your struggles as opportunities to grow stronger.

My journey is a testament to this transformative mindset.

Everything you want is on the other side of failure.

Fail fast, learn faster.

𝗬𝗼𝘂𝗿 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗮𝘀𝘀𝗲𝘁.

They have the power to change lives.

My mission? To help you leverage them.

I've done it, and so can you.

Stop doubting, start doing.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗮𝗹𝗼𝗻𝗲.

𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝘀𝗻’𝘁 𝗯𝗼𝗿𝗻, 𝗶𝘁’𝘀 𝗯𝘂𝗶𝗹𝘁.

Through action, presence, and strategic goal setting.

Let's build that confidence together.

シ

♻️ Repost and spread the love! ♻️
🔔 Follow Jordan Murphy 🧠🦍 for more.
💬What’s your top skill?

From a Distance, No One Can Tell the Difference

A guy drives around a golf course in a cart.

Eating marshmallows.

Throwing them on the greens as he goes.

From a distance? They look exactly like golf balls.

Golfers walk up. Confused. Looking for their ball.

Over and over.. marshmallow hahaha

From a distance, no one can tell the difference.

This is how perception works in business.

From the outside, people can't tell what's real and what's not.

They see what the context tells them to see.

A marshmallow on a golf course? Must be a golf ball.

A polished pitch deck? Must be a real business.

A confident founder? Must have it all figured out.

But up close, it's often something completely different.

Here's what most people don't understand:

Perception isn't about reality. It's about context.

Put a marshmallow on a golf course, and it's a golf ball.

Put a startup in a co-working space with a logo and a website, and it's a company.

Put a leader on a stage with a microphone, and they're an expert.

The context creates the perception.

And from a distance, no one questions it.

This works both ways.

Sometimes you're the marshmallow pretending to be a golf ball.

Your product isn't fully built, but your marketing looks polished.

Your team is three people, but your website says "we."

Your revenue is inconsistent, but your LinkedIn presence says you're scaling.

And from a distance? It works.

Because people see what the context tells them to see.

But here's the other side:

Sometimes you're the real golf ball that people think is a marshmallow.

You've built something solid, but it doesn't look polished yet.

You've got traction, but you're not loud about it.

You've got the fundamentals, but you haven't mastered the optics.

And from a distance, people dismiss you.

Because the context didn't tell them to take you seriously.

The best leaders understand both.

They know perception matters. They know context shapes reality.

They know that from a distance, people make assumptions based on what things look like, not what they are.

So they're intentional about the context they create.

Not to deceive. Not to fake it.

But to make sure that what they've built is seen the way it deserves to be seen.

Because I’ve learned:

You can have the best product in the world.

But if the context around it says "marshmallow," that's what people will see.

You can be the most capable leader in the room.

But if the context around you says "unproven," that's how you'll be treated.

From a distance, no one can tell the difference.

So the question is: what context are you creating?

And either way, are you being intentional about how people see you from a distance?

Because perception isn't everything. But it's the first thing.

What's one area where perception doesn't match your reality right now?

📹 toodirtydom
🔔 Follow me for daily insights  🔔
♻️ React and repost if you love this ♻️

シ

taplio

The Battle

Paul Upton

Jordan Murphy 🧠🦍

Followers

Posts

Engagements

Likes

Performance ScorePaul Upton's LinkedIn Performance

Performance ScoreJordan Murphy 🧠🦍's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Paul Upton

Jordan Murphy 🧠🦍

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Upton's LinkedIn Performance

Performance ScoreJordan Murphy 🧠🦍's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaul Upton's LinkedIn Performance