Paul Upton

LeaderUP

👉 Message me on LinkedIn

I am one of the few career coaches who has Fortune 50 leadership & hiring manager experience. This gives me the perspective to know exactly what hiring managers (not just recruiters) are looking for in a Manager, Director, VP+, how to stand out, and what it really takes to be a top 1% Leader & Candidate!

I have partnered with recruiters, HR leaders, hiring managers, and leaders to understand and distill the most important qualities and traits of successful leaders and how to find these in candidates and develop them in leaders. 

Through all this and hundreds of interviews, I have learned what the Top 1% of candidates do and built a system that works to help leaders, aspiring leaders, and high performers learn these skills and get the jobs & opportunities they really deserve!

► I help YOU master YOUR resume + LinkedIn so you STAND OUT and get NOTICED

► I help YOU learn how to ROCK your interviews and build real, memorable connections with hiring managers & GET OFFERS!

► I help YOU learn the skills to negotiate like a PRO to get the best total compensation package possible

► I really care. My sole reason for LeaderUP is to help YOU find success and fulfillment in your career. Success YOU DESERVE and have earned by working harder, learning more, and putting in the effort to SUCCEED!

I have created the LevelUP Leadership Top 1% Candidate Coaching Program to help leaders get promoted and land their dream jobs using Top 1% Applicant Strategies, leveraging the top SECRETS learned from Expert Resume Writers, Recruiters, Hiring Managers, Leaders, and Top Candidates, as well as many failures, successes, and continuous improvement!

► LevelUP Leadership Top 1% Candidate Coaching Program

MESSAGE me on LinkedIn to learn more and how I can help you!
Email me at Leaderup.Program@gmail.com

Founder, CEO & Chief Career Officer - Career Expert | Career Success Coach | Leadership Coach

MTFH Solutions

Making the Future Happen Solutions was created to help move forward innovative ideas, services, minds and leaders. More info coming soon!

Feel free to reach out directly for more details, we look forward to potentially working with you!

Current Focus Areas Includes:
- Consulting Services
- Leadership/Executive Coaching
- Pre Sales, Sales Strategy & Execution
- Start-up Coaching & Mentoring

Founder & CEO - Lead Consultant & Managing Principal

CenturyLink

Was recruited and brought in to lead the transformation organization of over 150+, consisting of 3 main groups the Data Science & AI/ML team, Business Transformation & Portfolio Management team and lastly the System, Tools and Integrations team. Tasked with using data, automation, cutting-edge innovative technologies to transform the way Lumen North American operations operate.

Scope included all Copper and Fiber networks, national and international, consumer as well as enterprise products and solutions.

Our task was simple, to plan, execute and deliver large-scale transformation efforts, removing over $200M of cost savings and revenue acceleration per year. The complexity came in how to actually do this, having a laser-sharp focus on execution and delivering results, while fostering & maintaining the culture and spirit of innovation.

This included partnering, pushing the limits and innovating with the best minds, companies and consultants in the industry!

Executive Director Transformation & North America Operations

Comcast

Tapped to do what I did in the Xfinity Mobile organization but across all of Comcast's Products and Operations, including TV, Internet, Voice, Xfinity Mobile, Xfinity Home and more.

This new role expanded responsibilities and direct leadership of two additional teams, managing all digital data operations and Adobe Website Tagging and Analytics for all of Comcast Cable.

Consumer Experience Transformation - Director Strategic Enablement and Data Operations

SCOPE:  All of XM Operations | Strategy and Innovation for Data, Product, Design, UX, Customer Support, Retail and Marketing to take the business to the next level |  Delivery of Operational & Data Solutions | Customer Experience Insights and Customer Journey Deep-dives

◾️ Tasked with transforming XM to be customer focused and data driven in all our operational and strategic decisions

◾️ Built out the strategy, plan, change management and delivery of this vision:
      ◽️  Created processes, capabilities and building out a team to enable our data first goals
      ◽️  Defined Requirements, Building ETL and Aggregating OMNI Channel Customer Experience Data
      ◽️  Made data relevant, error free, available, understandable and giving access to everyone in XM
      ◽️  Identified, built and launched tools to enable self-serve analytics & insights
      ◽️  Established structured listening mechanisms to understand what’s most important to our customers 

◾️ Identified and quantified our top business-wide opportunities in our customer experiences and operations

◾️ Delivering cross functional programs and strategic solutions to the top issues across XM saving over $5M annually

Xfinity Mobile - Director Customer Experience Delivery, Operations and Analytics

SCOPE: National Responsibility | +5 major annual programs | $150M Budget | 18 matrixed reports | Leadership of Strategy & Operations of 5,000 Security Technicians | Quality & Performance of Over +600,000 Installations/year

◾️	Lead capital and opex programs to drive key operational and quality metrics including: Tech Availability, DOJ Tech & Order Support, Repeat Rates M1 Churn, Time in Home and NPS, Customer Experience & Install Quality

◾️	Develop requirements for new products and product enhancements based on field, customer insights & NPS data

◾️	Manage field launch of new products, development of install processes and quality controls for professionally installed XH products to drive improved customer experience, NPS and truck roll & call reduction 

Key Achievements:
◾️	DROVE QUALITY & REDUCED CHURN: Designed new metrics, led and nationally launched updates to the installation verification score (IVS 2.0) run on every install, utilizing a structured change management approach.
◽️	Reduced M1 Churn by 50 bps and drove 65% increase in mobile app downloads on day of job
◽️	68% improvement in sensor signal strength quality on new installs, reducing M1 Calls & Truck Rolls
◽️	Developed a dashboard in Tableau for field leads to improve management and performance of KPIs

◾️	REDESIGNED INSTALL PROCESS & CUSTOMER EXPERIENCE: Led strategy, planning and execution of the initial Perfect Install Program to review the end-to-end sales through installation experience.
◽️	Program delivered 20+ recommendations and 11 core projects to improve the Tech & Customer Experience

◾️	IMPROVED AVAILABILITY & PRODUCTIVITY: Drove the best 0-5 day tech availability and average time to install results in XH history EOY 2017 through strategic project planning & execution 

◾️	REDUCED DEFECTS: Reduced 37% of calls through root cause analysis of DOJ Tech call data, development of solutions and support of the program management of 3 functional work streams.

Xfinity Home - Sr. Manager Tech Operations and Strategy

Verizon

SCOPE: 8 Core Verizon Telecom Functions | 11 major programs | $400M Reduction Goal | 5 Matrixed Leads & 9 indirect reports | Business Transformation Project & Program Lead | Large Scale Change Management & Execution

▪	Internal business consultant working with executive leaders to drive large scale growth & opex reduction programs

▪	Led matrixed & cross-functional teams focused on strategic process, functional and organizational changes and transformational improvements contributing to deliver over $21.5M in hard savings in 2016 and projected $120M.

▪	Led, co-facilitated and participated in over 12 Kaizen and Lean Six Sigma workshops

Key Achievements:
◾️	TRANSFORMATIONAL PROCESS IMPROVEMENT: Transformation program lead to reduce $1B of WIP to over $400M and intervals from 229 days to 69 days, involving over 8 functional organizations.
◽️	Lead one program pillar and 5 key solution teams to re-engineer project creation, engineering milestones, automation, triggers and KPI’s to reduce +60 days in process time and $16.1M in hard savings.
◽️	Completed complex financial and operational analyses used to develop the strategy, scope and benefits of this large scale executive sponsored initiative.

◾️	DEVICE QUALITY MANAGEMENT: Successfully led a DMAIC program to create and implement a new vendor centric method of testing and validating products, platforms and services reducing overall testing durations and defects by over 75% and an estimated yearly savings of $4.4M.
◽️	All previous attempts had been unsuccessful due to system, reporting and organizational complexities.

◾️	DEVELOPED LEADERS: Coached 3 Green Belts on LSS methodology, tools and project management practices to successfully complete DMAIC and DMADV (Design) projects, leading to two of these green belts becoming fully certified and promoted to full-time black belt roles.

Business Transformation - Lean Six Sigma Black Belt

3rd Rotation - Verizon Leadership Program

SCOPE: Led Prepaid, Tablet Internet Channels, Chat Strategy & Execution and Advanced Analytics & Customer Insights

◾️	OPERATIONAL EXCELLENCE: Designed and led a prepaid chat project to utilize specialized sales chat reps on prepaid pages resulting in a 27% gross add lift and improved customer satisfaction ratings. 

◾️	VENDOR & PERFORMANCE MANAGEMENT: Led vendor management, project design, compensation model, training, implementation strategy and execution for the Verizon Wireless Sales Chat Program 

◾️	BIG DATA: Led BlueKai and Big Data adoption at VZW and developed strategic A/B testing for personalization and landing page optimization utilizing MECLABS, resulting in 20% lift in high-value customer segments.

Internet Sales, Marketing, Chat Strategy and Operations

2nd Rotation - Verizon Leadership Program

SCOPE: Led cell site planning & capacity for over 1200 sites, $400M in assets and $50M in mass calling event initiatives

◾️	BUDGET & FORECASTING: Led mass calling events planning for all of Houston-Gulf Coast region including network capacity planning, budgeting and equipment dimensioning of 85 events / event areas and over $50M in resources and assets.

◾️	CREATIVE INNOVATION: Saved over $9M by leveraging current assets in the maintenance of ALL HGC cell site’s CE, 1X, EvDO and backhaul capacity.
◽️	Co-led 2012-2015 LTE Interface capacity planning of over 1200 NB sites, sector-splits, and small cells.

Traffic, Capacity and Data Performance Engineering

1st Rotation - Verizon Development Program

◾️	ROLE 1 - Led new features, products, quality, reliability and customer experience of the FiOS product
◾️	ROLE 2 - Led the launch, operations, expansion, automation and performance of FiOS Self Install initiative

◾️	OPERATIONS LEAD: Created and led operational activities for the FiOS self-install project which directly led to reaching stretch goals of 11,000 self-installs acceptances by EOY 2011 and an expense savings of over $1.6M. 
◽️	Developed processes, call scripts, M&P’s, trained & led two out-bound call centers for self-install options
◽️	Led transitional & automation efforts of the self-install initiative to improve and scale this project nationally to a projected 70,000 self-installs by EOY 2012 and yearly savings of over $25M.

◾️	QUALITY, RELIABILITY & NEW PRODUCTS: Supported the launch of new FiOS products and improved quality & reliability of existing products and services reducing calls, truck rolls and customer affecting issues by over 40%; including X-box streaming, MRDVR, Flexview enhancements, widgets, Samsung Streaming, MoCA 2.0, MPEG4 and IPTV.

In Home Network Engineer & National Operations Special Assignment

McCreary Roofing Company Inc

•	OPERATIONS EXCELLENCE: Increased speed and accuracy of all new jobs and bid requests by 40% by standardizing the work flow process & increased productivity by implementing a Microsoft Access Database

•	MARKETING INNOVATION: Created a new value added marketing plan & bid presentation pamphlet resulting in 35% lift on accepted jobs.

Engineering, Marketing and Sales Lead

GE Transportation

◾️	BUSINESS PROPOSALS: Managed engineering technical proposals for new and existing markets including the Freightliner Guinea ES44ACi Locomotive worth over $40M; Co-managed all Superskids for ASIA & Russia

◾️	VENDOR & SUPPLIER OPTIMIZATION: Led a cost-benefit proposal to re-engineer GE equivalents to 14 Union Pacific cables, projected to reduce replacement cable costs and lost productivity time by 45%.

Locomotive Proposals Engineer

◾️	LEADERSHIP ROTATIONS: Completed 5 functional rotations in Material, Process, Lean, Quality and Engineering

◾️	PROCESS INNOVATION: Developed and successfully implemented a comprehensive material management and inventory tracking system utilizing Lean Kanban and JIT strategies to systematically automate inventory management resulting in a yearly savings of over $15M. 
◽️	Consolidated over 800 parts and eliminated an average of +5 hours and ~3.5 takt stopping shortages per/wk.

◾️	PROCESS AUTOMATION: Created a material-tracking and process tool that identified and prioritized backlogged high profile items in a continuously moving lean line resulting in Maincab ending 2nd Qrt 2008 on schedule for the first time in over 3 years.

◾️	SAFETY & ERGONOMICS: Led safety and ergonomic projects including installation of pneumatic vices to eliminate 90% of repetitive motion and increasing productivity by nearly 50%.

Manufacturing and Operations Lead

Want to get to your next Career Level? Or into a role you'll Love? ◆ We help you get there! | Sr. Leads ► Managers ► Directors ► Exec Directors | $150K/$250K/$500K+ Jobs

"With no exaggeration- Paul and the LeaderUP program changed my life!" – James
(See more in recommendations)

👉 Message me on LinkedIn

Why Senior Leads, Managers, Directors & VPs choose to work with me:
▶️ You want to break into your next leadership role, get promoted, or move to a promotional opportunity. Maybe you are seeking to break into your next level or senior leadership.

▶️ You're stuck in your current role, not much company growth, or growth opportunities. Or you do not like your current company/role and want to find a better one and level up your career to the one you deserve!

▶️ You're in a job search, you know you are good, but something is missing, you are not getting interviews, or are not getting offers!

▶️ You're tired of being frustrated & wasting time!

𝐀𝐛𝐨𝐮𝐭 𝐦𝐞: I've spent the last 14+ years working at top Fortune 100 companies.
◾️ 10+ jobs over this time and 2 highly competitive leadership programs
◾️ 7 times promoted/found promotional opportunities (often they found me)
◾️ Most recently an executive director at a telecom leading an organization of 150+ people.

𝐈𝐧 𝐭𝐡𝐢𝐬 𝐭𝐢𝐦𝐞 𝐈'𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝:
◾️ What it really takes to stand out in the Top 1% of leaders
◾️ How to be a great leader and more importantly how to develop this in others
◾️ How to hire the best, I've done over 500+ interviews and hired multiple high performing 10X teams

I am one of the few career coaches who has leadership/hiring manager experience and knows what they are looking for!

𝐍𝐨𝐰 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐘𝐎𝐔 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐌𝐎𝐑𝐄 𝐒𝐔𝐂𝐂𝐄𝐒𝐒!

I have put these learnings together and have created the 𝐋𝐞𝐯𝐞𝐥𝐔𝐏 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐓𝐨𝐩 1% 𝐂𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 to help leaders and aspiring leaders reach the next level and land their dream jobs/promotions. 

Are you someone who wants...
✅Wants more MONEY, TIME, FLEXIBILITY, and GROWTH?
✅Gets multiple offers and CHOOSES the best one for them?

And would rather...
✅Follow a proven step-by-step process that works!
✅With the 1:1 support, you need along the way!
✅That takes 70% less time & effort and 99% less frustration!
✅And finally, get that dream job that they deserve and are excited to jump out of bed for?

► LeaderUP Job Offer System & Coaching Program -  Reach out to learn more!

👉 Learn more: message me!

Three years, 60-hour weeks, and all I got was anxiety meds and a pizza party.

That’s not a joke. That’s my review of their “employee experience.”

Here’s the dirty secret about “professional” notice periods-companies can cut your job with zero warning. But when you decide to leave, they expect you to train your replacement. Two weeks. Smiling. No complaints.

How much notice do they deserve when they’ve been burning you out for years?

I watched someone start a new role Monday. First day, her boss listened to her idea and said, “Let’s go with that.” She got a 40% raise. She got real work-life balance. She got respect on day one.

She didn’t apologize for leaving dysfunction. She didn’t feel guilty for protecting her mental health. She didn’t give courtesy to a company that never would have done the same for her.

Stop believing you owe loyalty to companies that don’t value you.

Stop thinking you have to “tough it out” for the sake of professionalism.

The truth is: companies protect their bottom line. You have to protect your well-being.

If a company can let you go with no warning, you owe them the same. No more. No less.

Has a company ever asked you to give more than they’d ever return? How did you handle it?

Share if it’s time to normalize protecting ourselves the way companies protect themselves.

#leadership #mentalhealth #workplace

The hardest part of my career was admitting I needed help.
That night, surrounded by tissues and doubt,

I decided to ask for help. That changed everything.

I didn’t see it coming.

Years ago—after months of late nights and hitting impossible goals—I walked through my front door, hugged my wife, and cried.

Not a little.

The kind of crying where your whole body shakes.

I felt like I'd failed.

Despite pouring myself into every project, there was no promotion. No recognition. No “thank you.”

Instead:
➝ I was told to “improve.”
➝ I was told I wasn’t ready.
➝ I was told I wasn’t enough.

I started asking myself the hard questions.

What am I missing?
Am I a bad leader?
Why does this keep happening?

Fast forward six months—everything flipped.

→ 4 job offers
→ 2 internal promotions
→ $34K pay raise
→ A dream role leading a team

How?

It wasn’t luck. It wasn’t working harder.
It was a single turning point.

That night, surrounded by tissues and doubt,
I decided to ask for help.

Not easier said than done. HARDER than done.

(And for me, big-time ego. What if people thought I was weak?)

But I followed through.

Here’s what admitting I needed help looked like:

1/ I dropped my ego.
What got me here won't get me there. Sometimes career success requires admitting you can't figure it all out alone.

2/ I faced the truth.
I was fixating on the next role while neglecting my current job and actual capabilities. Time to work on ME!

3/ I sought guidance.
I committed to change and got a coach. They identified growth areas I'd missed or avoided—truths I needed to hear.

4/ I took action.
Despite initial fear, I trusted the process. Took massive action and IT WORKED!!!

The results?

→ Promotions.
→ A fulfilling career.
→ Clarity like I’ve never felt before.

The truth is, success isn’t about staying strong.
It’s about knowing when to lean on someone else.

If you’re stuck… don’t wait for a breaking point like mine.

Take the step.

(You might just surprise yourself.)

Since then, I've earned multiple promotions and built an amazing career!

This journey inspired me to become a career coach myself—now I help others achieve the same transformation!

Comment "Transform" below ↓
If you'd like to learn more about how we could help you!

♻️ Repost to help someone who’s ready for their breakthrough.

Upskilling isn’t optional anymore.
If you’re not growing, you’re falling behind—fast.

And here’s the harsh reality:

Many people don’t.

They stay in their comfort zone.
They avoid challenges.
They hope their current knowledge will be enough.

But it won’t be.

Growth isn’t just “nice to have.”
It’s your survival strategy.

The professionals crushing it right now?

→ They’re learning new skills every week.
→ They’re adapting faster than ever.
→ They’re building momentum—not excuses.

The ones struggling?

→ They think their past success will carry them.
→ They hesitate to admit what they don’t know.
→ They wait too long to pivot, then the opportunity is gone.

Here’s the truth:

The leaders who thrive in this fast-changing world are the ones who say, “I don’t know this yet—but I will.”

They act BEFORE it’s urgent.

They lean into being a beginner again.

They go ALL IN on leveling up their mindset, their skills, their careers.

It’s not magic. It’s discipline.

Want to know how to start?

1/ Admit you're stuck.
↳ Example: “I don’t understand AI, and I’m behind on it.”

2/ Pick one skill that will make you more valuable.
↳ Example: “I’ll learn AI to streamline processes in my work.”

3/ Break it into bite-sized steps.
↳ Example: “I’ll spend 10 minutes daily watching tutorials before work.”

4/ Find resources that match your style.
↳ Example: Visual learner? Watch videos. Prefer hands-on? Try free tools.

5/ Track your progress.
↳ Example: “After one week, I’ll summarize the basics in my own words.”

6/ Stay consistent.
↳ Example: “Every weekday at 8 AM, no excuses.”

This isn’t about perfection.
It’s about showing up every day and refusing to settle for “good enough.”

Because the skills you sharpen today will set you apart tomorrow.
What skill will YOU commit to learning this week?

♻️ Repost to inspire someone to start growing today.

If you want to learn the skills to level up your career and income?
Comment "LevelUP" below! ⬇️

3 years stuck. 12 rejections. Zack kept asking, what am I doing wrong?

He followed every rule.

Worked harder than anyone.
Delivered 30% over target.
Took every high-profile project.
Built skills nobody else had.

His reviews? Stellar.
His bonuses? Impressive.
His promotions? Nonexistent.

Managers kept saying, “Be patient.”
Feedback was always vague.
“Not quite executive material.”
“Need more seasoning.”
“Keep doing what you’re doing.”

Zack felt trapped.
He did everything right.
Still, doors stayed closed.

The truth is:
Performance was not his problem.
Positioning was.

LeaderUP’s assessment showed what was hiding in plain sight.

He spoke as a specialist, not a leader.
His resume listed effort but not impact.
He solved problems but didn’t move strategy.
He was seen as reliable, not visionary.

The better he got at his job, the more they kept him in it.

LeaderUP helped him break the pattern.

We identified the leadership stories he never told.
We reframed his wins to spotlight business results.
We changed how he spoke to executives.
We built his authentic leadership voice.

Twelve weeks later:

He interviewed for Senior Director.
They made a new role just for him.
His pay jumped 45%.
His team size tripled.

The lesson?

Excellence alone won’t get you promoted.
You must be seen as a leader before you get the title.

The system is built to keep high performers in place.

If you don’t position yourself differently, you hit the same ceiling again and again.

What invisible ceiling is holding you back?

Comment “CEILING” if you want to learn how to position yourself for your next level.

I watched others get promoted while I waited.  
Then I changed my approach-and my career exploded.

Here’s what no one told me:

• Hard work alone does not get you noticed  
• Loyalty does not guarantee progress  
• Job boards rarely deliver real results

Most people do what they know:  
• Polish the resume  
• Send more applications  
• Wait for luck to show up

But waiting is not a strategy.

When I wanted to break out, I did what top leaders do:

1) Get clear on your VALUE  
→ Write down three true strengths (no buzzwords)  
→ Ask trusted peers how you drive impact  
→ Figure out what sets you apart

2) Stop job-hunting. Start NETWORKING  
→ Reach out to decision-makers directly  
→ Share wins, ideas, and vision-not just your CV  
→ Connect with peers at the next level up

3) Build your personal BRAND  
→ Show how you solve problems others cannot  
→ Share stories of leading teams or driving results  
→ Let the right people know your goals

I used these steps myself:
• Seven promotions  
• Multiple leadership programs  
• Doors opened that I never saw before

Hundreds of clients have done the same.

The uncomfortable truth:  
Results speak louder than hours worked.

You deserve a job where you feel valued-and where you grow.

Ready to stop waiting and start leading?  
I built a free training on what hiring managers *really* look for.

Want a copy?  
Message me with “TRAINING” and I’ll send it over.

What would shift in your career if you focused less on resumes and more on relationships?

I stopped trying to be perfect in interviews. I started listening instead. That’s when the offers came.

Picture this-70 interviews, zero offers. Each one felt like an exam. I studied, rehearsed, tried to give flawless answers. I left every room feeling defeated.

The truth is: interviews are not tests. They are conversations.

What changed everything for me?

I heard: “People don’t hire skills. They hire humans they trust.”

That hit hard. I realized my mistake. I was trying to impress, not connect.

I shifted my approach:

• I asked what THEY needed
• I listened to their biggest challenges
• I made it about THEM, not me

Instead of performing, I connected. Instead of reciting, I listened.

Next 5 interviews?

4 offers. No change to resume. No fancy script. Just a new mindset.

Here’s what matters:

→ If you’re in the interview chair, you are already qualified
→ Rapport wins over rehearsed answers
→ Solve THEIR problem-not your anxiety about being perfect

Hiring managers want someone who understands, not just someone who answers.

I built the LeaderUP Interview System around this truth. It’s helped me-and hundreds of clients-stand out and get offers, fast.

Your resume gets you in the room. The way you connect gets you the job.

How do you approach tough interviews? Has connection helped you stand out?

Stuck in a toxic job? You’re following old rules that keep you trapped.

You know you’re a talented leader in tech.
But you’re still using the same playbook that got you here.
Now-those rules hold you back.

Here’s what I see every week:

• You polish your resume for the 100th time.
• You wait for your boss to notice your value.
• You hope HR will offer you something better.
• You keep working harder, hoping for a break.

Truth is: Companies changed. Hiring changed. Leadership changed.
But the job search strategies most people use? Still stuck in 2010.

The fix is simple, but powerful.

The LeaderUP 3 Keys Proven Framework:

1. Decision Maker Marketing - Position yourself as the solution to their biggest problems. Your resume and LinkedIn must scream impact at the level you want, not just the job you have.

2. Interview Pipeline Process - Build a personalized outbound plan. Reach out directly to decision makers. Use tools and automation. Stop waiting, start driving interviews.

3. Interview Process Certification - Learn how to become the answer hiring managers need. Consistently get offers by showing you solve real pain.

But that’s not all.

We dig deep to uncover your key unlocks:
→ What makes you unique?
→ Where do you deliver value no one else can?
→ Which growth areas will move the needle?

Then, we use the MASE Approach:
• Mindset: Growth over fear.
• Attitude: Show up with energy.
• Skills: Level up-hard and soft.
• Effort: Daily, focused action.

Imagine the shift:
You land the role you want.
You triple your impact, income, and satisfaction.
You wake up excited-recognized for your true worth.

The uncomfortable truth:
Success starts when you break old patterns and choose a new strategy.

What would change in your career if you stopped following outdated rules and started using a proven framework?

I see growth where others see only trouble. That’s my secret.

Most people scan the headlines, scroll through complaints, and get stuck on what’s wrong.

They say:
• The world is a mess
• My job is draining me
• Nothing ever changes

But here’s what they miss-what you focus on becomes your reality.

When you zoom in on pain, you get more pain.
When you point your lens at growth, you see new ways forward.

I’ve been there. Years ago, I hit a wall in my career. Stuck, frustrated, looking for someone to blame.

The truth is: I was feeding the problem with my attention. I was growing more stuck, not less.

Everything shifted when I started asking:
• What can I learn here?
• How can I grow from this?
• What part of me needs to change?

That’s when the doors opened. New roles. Promotions. More energy. Better teams. Not overnight-but every day, a little more.

The uncomfortable truth: The world will always have trouble. Pain. Problems.

But you choose what grows in your life. Your focus is the fertilizer.

If you want to be in the top 1%, start with your mindset-focus on growth, not trouble.

What would shift in your career if you focused less on pain and more on possibility?

Entrepreneurs, Tech & Sales: Own Your Voice on LinkedIn | Social Selling and Personal Branding —> Increase Pipeline & Brand Awareness | LEGO Flower Power 🌻

I'm on LinkedIn to get OFF LinkedIn.

I know, crazy for someone who teaches LinkedIn.

But getting off LinkedIn and building real relationships? That's what fills my cup and my pipeline (and bank account).

I teach you the same.

Your expertise deserves to be known.🙌

You're a business owner, tech leader, or executive who's built something incredible. 
You solve real problems. You get results. Your clients love working with you.

But your ideal clients are scrolling right past you on LinkedIn.

Here's what I see every day:
— Brilliant professionals who are invisible online while their competitors get all the attention. 
— Leaders who've built amazing businesses but can't translate that success into LinkedIn visibility. 
— Executives who know they should be networking but feel awkward and inauthentic trying to "work" the platform.

You're probably struggling with:
— Your network could be an asset, but right now it's untapped potential
— You're tired of relying on cold outreach, referrals, or waiting for leads to find you
— You know LinkedIn has potential, but you don't have a system to use it effectively
— You want to build genuine relationships, not just chase vanity metrics
— You feel overwhelmed by the platform and don't know where to start

The frustrating part? You're amazing at what you do, but that expertise isn't translating into the visibility and opportunities you deserve.

There are two approaches to LinkedIn:
1. Random posting and cold outreach that leads nowhere
2. Strategic visibility + intentional relationship-building

I help leaders like you transform from invisible to influential through my REALationship Growth Method.

Real results from real clients:
Scott: Closed a $400k deal from LinkedIn relationships
Michelle: Landed 2x $30k speaking engagements in 3 months
Dr. Ashley: 2 speaking gigs in 2 weeks, 5-figure client in 4 weeks

This isn't generic social media coaching. I built my own multi-six figure business using these exact strategies while being an introvert who hates traditional networking (and definitely hates cold outreach). 

Ready to be known for what you do?

DM me "LFG" and let's chat! 💜

Natasha Walstra

I’ve never had a year test me like this one.
 
Last Thanksgiving, I wasn’t thinking about business growth or strategy.  

I was sitting in the NICU.
 
Our son arrived 7 weeks early. He was where he needed to be, but leaving the hospital without him broke me in a way I still struggle to put into words.  

Coming home not pregnant and without our baby was one of the hardest things I’ve ever lived through.
 
Unsurprisingly, postpartum depression hit fast and hard.  
My mindset tanked.  My business struggled.  
I questioned everything, including whether I was meant for entrepreneurship at all.
 
But what I know now:  
Sometimes your business doesn’t grow because you push harder.  
It grows because you do.
 
And that’s what happened.
 
Today, our little dude is thriving.  
My business is the strongest it has ever been.  
And last week, we moved into our forever home.
 
This Thanksgiving, I feel an 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮𝘪𝘯𝘨 sense of gratitude.  

And I want to say thank you.
 
To the people who checked on me during my lowest moments. 

To my 1:1 clients who trusted me while I was still finding my footing.  

To the 25 who've signed up for my group program even knowing group was out of my comfort zone. 

To my coaches and mentors who helped me rebuild from the inside out.  

To my loving husband who is the best partner and father I could ever have dreamed of.

And to YOU, who continue to support the very unpolished, but always real, me.
 
I am not curated.  
I am not perfect.  
And there is no flawless strategy behind any of this.
 
But you still show up.  
You still support me.  
You make all this possible.
 
If you told me six months ago that we would be buying our dream home, there's no way I'd believe it.  But here we are.
 
I am grateful.  
My family is grateful.  
And I couldn't have done this without you. 
 
Happy (late) Thanksgiving. 💜

Grow the REAL (and profitable) way on LinkedIn | Social Selling for Entrepreneurs & B2B Teams | Filling February cohort of the REALationship Growth Method - ask me about it! 🙌

Having a network of REAL connections matters.

In the last month, I've made 26 introductions.

That's almost one per day. (Although, did 4 in one day!)

I can only do that because I actually KNOW these people.
Not just their LinkedIn profiles. 
Not just their business cards.
I know them.

Which is why I'm excited about expanding my network by joining The Dames, LLC

By amazing luck, they had an in-person conference here in Charleston last week.

I heard from incredible women with 6, 7, and 8-figure businesses.

I deepened relationships with connections I already had - Deb Boulanger 💫 and Jess Sato 

I met Kim Boudreau Smith IRL - a friend I met on (you guessed it) LinkedIn nearly 2 years ago. 

And I'm excited for the new connections I made: Julia Linn, Samantha Irish, Elizabeth Hill, MSW, Nicole Glover

I love being in rooms where women choose collaboration over competition.
Where truth and honesty echo through conversations.
Where everyone's network benefits from the new relationships being formed.

I was randomly introduced to the Charleston chapter VP while looking for a new community AND trying to figure out how to get out of my baby bubble. (I will be honest, the introvert in me has been LOVING this bubble)
Grateful to Kim Russo for taking that call.

And to the founder, Meghann Conter, for being so incredibly welcoming as I nervously showed up at the welcome BBQ not knowing anyone. (We both lived in the south of France which is a unique connection to have in common!)

This is what real community looks like.
Not transactional networking.
Not "what can you do for me?"
Just people genuinely supporting each other's success.
And that room was FULL of this.

P.S. My entire network now gets to benefit from these new relationships I'm forming. That's the compound effect of showing up and actually building connections that matter.

Grow the REAL (and profitable) way on LinkedIn | Social Selling for Entrepreneurs & B2B Teams | Filling January cohort of the REALationship Growth Method - ask me about it! 🙌

Last week I posted once.

And I "posted & ghosted" that same post.

No engagement. No comments. A handful of DMs.

Why? Life was life-ing and I had no capacity to show up on here.

And that's OKAY.

There are seasons for everything.

Sometimes I'm heavy on engagement and network building.

Other times I'm focused on the behind-the-scenes stuff that doesn't show up in my feed.

Like the last few weeks:

→ Putting on my first live workshop
→ Speaking on a panel IRL (also a first)
→ Consulting with a Big Four (stay tuned)
→ Launching my group program (another first)
→ Selling out of my 2nd and filling my third cohort

That's a lot of doing the thing while not talking about the thing.

LinkedIn isn't about showing up perfectly every day.

It's about showing up consistently over time.

Some weeks that's 4 posts and 50 comments.

Other weeks it's 1 post and radio silence.

Both are fine.

The goal isn't perfection.

It's presence. Over the long haul.

Don't let the fear of "not doing LinkedIn right" keep you invisible.

Imperfect visibility beats perfect invisibility. Every time.

P.S. Oh, and something BIG on the personal front happened on Friday... can't wait to share more about that soon!

Anyone else's life life-ing hard right now??

P.S.2. Hiiii!! 👋👋 My little guy just learned to wave so you can imagine, we've got lots of waving going on in the house these days. 👋

"Spend 2 hours a day commenting on LinkedIn."

That's what a top personal brand creator recommended.

My reaction: 
Who the heck has time for that? 👀

Then I realized the problem:
You're taking advice from the wrong people on LinkedIn.

Most LinkedIn "experts" are content creators.

Their business model is completely different from yours.

I'm breaking down the difference and why it matters for your strategy.
Check it out 👇

P.S. I'm already filling up my next cohort in January - which isn't actually that crazy because there are only 35 working days left in the year. 35! You've got one week left to join at the founding member rate PLUS lifetime access (yep, I did accidentally start a community 😅 and it's AWESOME). 

DM me "LFG" for deets!

(And that's OK!) I recently saw one of the top personal brand creators in the world recommend spending 2 hours a day commenting on LinkedIn. 2 hours. 

Open article: You're not a content creator by Natasha Walstra • 2 min read

I've been testing something on my profile.

And it's leading to inbound DM's.
 
For years, my headline followed the standard formula:
 
"I do X for Y | Punchy tagline | Title | Personal touch | Random emoji 🌻"
 
But I got bored of it.
 
Your headline follows you everywhere.
 
When you post. 
When you comment. 
When you send a connection request.
 
Those first 50 characters (5-8 words) still matter. A lot.
 
And yes, keywords are important for SEO, too.
 
But I wanted to try something different.
 
Instead of just describing what I do, I made it interactive.
 
I gave my audience a reason 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻.
 
The result?
 
Multiple people have asked me about my next cohort since I made the change.
 
Not from a post. Not from a DM.
 
From seeing my headline and getting curious.
 
Your headline doesn't just have to say what you do.
 
It can invite people into a conversation.

_____
 
P.S. This only works when your profile AND content speak to your ideal clients while showcasing expertise and social proof. They should come to your page and think, "This person can help me."

"It worked!" - my client, shocked.

He was skeptical adding a CTA at the end of his posts.

For weeks I'd been trying to get him to do it. WEEKS!

But I was insistent: If people don't know how to take the next step with you, how will they know how to take the next step with you?

For some context...this is person is reaching out to engineers.
If you're struggling with what to say in DMs, imagine an engineer who doesn't post at all.

So we put together a simple CTA: "DM me [keyword] for [offer]"

The result?
The FIRST time he used it, someone reached out. 👀

People are tired of being pitched in DMs.
But we're all here to grow our businesses, right?

The difference: This is a soft sell. 
An entry point to the bigger offer.

We're not trying to get them to buy immediately.
We're trying to welcome them into our orbit EASILY so they can see what we have to offer.

This is exactly how 164 people registered for my workshop.
Not through promotional posts saying "come to my workshop."
Through a nudge in the P.S. and comments.

Give people an easy way to raise their hand.
Then have a real conversation.

_____

P.S. If you're not using soft CTA/CTEs in your posts, you're making people work too hard to connect with you.

"I'm back to being a LinkedIn fan. 😍"

Jackie posted this after 3 weeks of joining my cohort.

Before: 
→ Rewriting every post multiple times 
→ Spreadsheets full of content 
→ Feeling like LinkedIn was taking away from her business

3 weeks later: 
→ Confident about what to post 
→ Booking clients 
→ Actually enjoying it

What changed? It wasn't tactics.

This week's newsletter breaks down the shift that matters + an announcement about switching things up with this newsletter.

____

P.S. Day 2 of what I'm grateful for: Community. I'm about to jump on a call with Aprelle Duany who I met through Entreprenista. We already collaborated on an AI Summit she hosted last year, and now we're connecting to share insights in our respective expertise to support and grow our businesses. Collaboration > competition everyday. 🙌

Hello, subscriber! Quick announcement: I'm switching things up You're still getting this newsletter here on LinkedIn on Tuesdays. But I just switched 

Open article: "I'm back to being a LinkedIn fan. 😍" by Natasha Walstra • 4 min read

24k impressions on one post.
Sounds great, right?

The number that's actually impressive:
→ 209 profile views.

Those are the people who didn't just scroll past.
They saw my clients content and clicked to check out his profile.
That's intent.

And here's the wild part:
Only 160 people liked the post.

That means 49 people were interested enough to visit his profile but too uncomfortable to engage publicly.

They're lurking.
And they're everywhere on LinkedIn.

67% of people log in weekly but never comment or like anything.
That's over 670+ million lurkers (!)

They're reading your content. They're interested. 
But too uncomfortable to engage publicly.

Don't look just at likes and comments to tell you who's interested.
Profile views are a quiet little 'hellos'

After every post, check who's viewing your profile.
If they're your ideal client? Reach out directly.

Big caveat:
This only works if your profile actually speaks to them.
If they land on a corporate resume? They bounce.
If it clearly solves their problem? They remember you.

The most interested people often engage the least publicly.
Don't let vanity metrics fool you.

Your biggest opportunities might be in those profile views, not those likes.

___

P.S. This client just started posting on LinkedIn 3 months ago. Never used social media before in his life. Now with my custom AI bot helping him create content consistently? One post got 24K impressions and 209 profile views. Not bad for being 3 months in!

Y'all, I love that posts live longer on LinkedIn. 🙊

(I might be one of the few who feel this way.)

Why?

Because that means if you only post 2-3x a week, you're still top of mind in your network.
Unlike Meta where posts die after 24 hours, on here they stick around.

I absolutely dig it. 

In October I had a LOT going on and just couldn't get to my usual posting (and I hate posting & ghosting).
So I only posted 3x a week.

But every morning I woke up with notifications - comments and likes from past posts.

And guess what?
October was my best month ever. By nearly double.
Let that sink in.
Less posting and I closed more deals.

Use this as an opportunity to reevaluate how often you're posting.

If you're posting 5x a week: 
→ Do you feel like you're burning out? 
→ Is the quality of your posts all good?

If you're not posting at all: 
→ What if you only had to post 2x a week instead of 5x? 
→ Does that help reframe your overwhelm and make it seem easier to start?

While LinkedIn figures out its algorithm, remember this:
Quality beats quantity. Every time.

Your posts show up in feeds for days...even weeks.
So give yourself permission to post less and stress less.
Your content has a longer shelf life than you think.

___

P.S. My goal is still to show up with quality content at 4-5x a week, but sometimes life keeps life-ing and I can't do it. And that's OKAY. Give yourself grace and do what works for you that doesn't lead to burnout. The LAST thing I'd want is for you to go ham on here and then disappear for months at a time because it got too overwhelming. You've got this! 🙌

"Would I say this if I ran into them at a coffee shop?"

This is what you should be asking yourself before you send any DM. 

If the answer is no... don't send it.

This one filter will save you from 99% of bad LinkedIn DMs.

Most people have forgotten that LinkedIn follows the same social rules as real life.

And that there's a real HUMAN on the other side of the screen.

You wouldn't walk up to a stranger at Starbucks and say: "I noticed you're in leadership and wanted to explore synergies with our AI-powered solutions..."

So why would you say it in a DM?

Instead of treating LinkedIn like a networking platform.
Treat it like your office.

Your connections? 
They're your colleagues.

Comments? 
Water cooler conversations.

DMs? 
Dropping by someone's desk to say hi.

When you make this mental shift, everything changes.

____

P.S. Today in the REALationship Growth Method we're covering "Social Selling & Conversation Starters" - I went through all my DM's in the last month and compiled examples for the group. Might have to make this a lead magnet...would anyone be interested in this?

The most valuable thing I added to my business this year? 

→ A small (but growing!) newsletter.

(Hard to say exact numbers, but it's ~$75k in 6 months and I currently have 381 subscribers + my LinkedIn subscribers)

Here's the thing about newsletters: 
It's not about size. It's about attention.

These people invited me into their inbox. 
They want to hear from me every week. 
No algorithm deciding if they see my stuff.

Just real attention from real people.

When I hosted my first workshop, 176 people registered. 
More than half came from my newsletter. 
And I didn't send a single promotional email! 
Just mentioned it naturally, the way I'd tell a friend.

That's the power of a list that actually pays attention.

This week's newsletter breaks down why newsletters work, what I didn't expect, and why NOW is the time to start one (or fix yours).

P.S. I'm the LinkedIn Lady, yes... but growing your business? That's the actual mission. 😎

Are you thinking about starting a newsletter? Do it. Already have one but not seeing results? Keep reading…you might be missing a few key elements. St

Open article: The most valuable thing I added to my business by Natasha Walstra • 3 min read

The most valuable thing I added to my business

How I create 5+ posts from one call.

This is so simple, but no one was doing this!

Whenever I have a really good conversation with a client or team - great questions, big problem solved, interesting debate - I take that transcript and drop it into my chat.

My super simple prompt: 
"Pull all the themes and questions discussed on this call."

It gives me ~3-5 themes/?s (or more in this case)

From there, I turn the best ones into posts.

Here's what it gave me from last Monday's call:

Themes:
- Google Alerts for prospecting
- Post engagement & follow-up strategies
- Avoiding pitch slaps in DMs
- Content creation struggles
- Using call transcripts for content (𝘱𝘰𝘴𝘵 𝘺𝘰𝘶'𝘳𝘦 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸)

Questions:
• "Should I reach out to people who liked my post?"
• "How do I make content creation faster?"
• "What's the balance between content creation and engagement?"
  
All solid. All post-worthy.

If one client is asking these questions, you can bet others are wondering the same thing.

You're literally getting handed post ideas every day - you just need to capture them.

"𝘋𝘰 𝘐 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘵 𝘸𝘢𝘴 𝘧𝘳𝘰𝘮 𝘢 𝘤𝘭𝘪𝘦𝘯𝘵 𝘤𝘢𝘭𝘭?"

As much as possible. Why?

→ It turns it into a unique story.
Not some generic advice post anyone could write.

→ It's social proof. Shows I'm doing the thing I say I do. 
On calls. With real clients.

Obviously, I respect privacy - I don't share names or identifying details, unless discussed.

But this approach shows you do what you say you do while creating relevant content.

Easy peasy.

___

P.S. I thought everyone was doing this, until I started to share it with my clients and realized no one was doing it.

Best way to think of this: instead of creating content, you're capturing it.

Is this an AWS meltdown but Cloudfare style? 

I can't access half my tools right now. 😐

(I actually have a great post for today, but Canva wasn't having it and you know me, I like images with posts haha). 

Anyone else feeling stuck?

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The Battle

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Natasha Walstra

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taplio

The Battle

Paul Upton

Natasha Walstra

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Upton's LinkedIn Performance

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Performance ScorePaul Upton's LinkedIn Performance