Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

Captivate Connect Convert

CEO & Founder

ZeroIn - Prospecting Autopilot

Content Producer

Funky Marketing

Content Strategist

My first 'real' online job.

Before this, I tried all sorts of things to make money online. 

I sold stuff, did some freelance gigs, filled out countless surveys - you name it, I probably tried it. 

But nothing really stuck, and I was just scraping by, earning pocket change at best, and felt like I was just spinning my wheels. 

Then I joined Funky Marketing, and everything changed. 

With their support and guidance, I finally discovered where I fit.

It’s crazy how the right place and the right people can turn things around. 

At Funky, I:

- Wrote hundreds of content pieces - from SEO blogs, thought-leadership articles, and ebooks to case studies, strategic narratives, and everything in between.

- Learned how to write content that ranks, that people love, and most importantly, that drives action

- Dived deep into B2B marketing (spent a lot of time both strategizing and getting my hands dirty—the best way to learn, right?).

- Helped lots of awesome companies from the US, Europe, and the Balkan region boost traffic, increase conversions, grow sales, and smash their revenue targets through content, guidance, and mentorship.

- Met some really cool people who are now my close friends

Content Writer @ Funky Marketing | We Help B2B Tech-Based Companies Generate Consistent Revenue Gro

Organic Growth Marketing

At OGM, I really figured out what SEO is all about and got to measure my SEO expertise against the best in the business.

Before joining, I used to think top-level SEO agencies like OGM, who work with tech giants, had some secret, super advanced tactics. Like something out of a sci-fi movie. 

Turns out, I was so wrong. 

The truth is: 

Top-level SEO is just mastering the basics, doing them better than anyone else, and scaling those efforts. 

Funny thing? 

I was already doing that.

While I was there, I:

- Updated and optimized loads of content. About 80% of the pages I worked on went from hiding on the 2nd or 3rd page of Google straight to the top 5 search results within weeks.

- Wrote a bunch of content briefs that really delivered. Almost all the blogs that strictly followed my instructions shot up to the top 3 search results in less than a month.

- Did some reporting here and there.

- And the thing I’m proudest of? I managed to speed up the content optimization process by 60% in my first week!

I left OGM with a toolkit full of SEO tricks, some incredible friendships, and the confidence that comes from real, measurable success.

SEO Growth Specialist

Freelance Writer

I help B2B companies scale up content production | B2B SaaS Content Writer - Ghostwriter

I get it. 

Creating content that:

- ranks
- people love
- and drives action

is hard. 

Especially creating it consistently. 

You need to know how SEO works, spend hours on research, build outlines and briefs, write content that grabs attention, keeps people engaged, and drives them to act. 

Then there’s the design work, adding links, publishing, and monitoring performance.

But that’s just the beginning.

You’ve also got a lot of other tasks on your plate:

➡️ Staying on top of your marketing goals
➡️ Running marketing campaigns
➡️ Managing sales pipelines
➡️ Handling day-to-day tasks
➡️ Managing your team
➡️ Hitting deadlines
➡️ Tracking KPIs
➡️ (and the list goes on)

So, the logical thing is to hire a freelancer or ghostwriter to help. But that can create even more headaches:

❌ Content that doesn’t reflect your product or brand the way you want
❌ Deliverables that require too much editing
❌ Inconsistent quality, style, and tone
❌ Boring and unengaging writing
❌ Lack of subject matter
❌ Missed deadlines
❌ And most importantly, content that doesn’t deliver results

So, what's the best solution for this problem?

-> Keep losing your mind (and sleep) juggling it all yourself
-> Hire an in-house writer, which is hard, costly and time-consuming
-> Hire an agency that charges a fortune but treats you like an afterthought
-> Or, roll the dice on more freelancers and hope for better results

Or....

You could meet someone like me.

Hi, I'm Aleksandar.

I've been in the content world for 5 years, written over 800 articles, updated more than 1,000, and created 150+ content briefs for some of the best B2B SaaS companies out there.

What I offer is simple: stress-free content production.

That means:

✔️ No missed deadlines
✔️ No endless back-and-forth revisions
✔️ No stressing about whether the content will rank or drive traffic
✔️ Consistent tone and style that matches your brand
✔️ Research-backed, well-structured content from someone who knows your industry
✔️ Ready-to-publish work that requires minimal edits
✔️ SEO optimization built-in from the start
✔️ Clear communication throughout the process, so you're never left in the dark

You won't have to worry about a thing, I handle it all - from research and writing to optimization and performance tracking - so you can focus on running and growing your company, not managing content.

If you're looking for consistent content production without all the usual headaches that go with it, let's talk.

See you in my DM!

For samples of my work and pricing, check the featured section.

taplio

The Battle

Pavel Konoplenko 🐿️

Aleksandar A.

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