Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

Andrew Filar 🚀

Chief Executive Officer

Peachy Insurance

•	Provide exemplary employee-experience for 50+ people in a fully remote environment  
•	Negotiated prices and terms on seven acquisitions of Allstate Agencies
•	Grew from $0 to $40,000,000 in Annual Premiums in 6 years

Managing Partner/CEO

Next Call Club

Ted Todd Insurance

• Created, optimized, and scaled outbound sales process to grow rapidly.

•	Led expansion into new market achieving 600% of target sales and maintained 350% sales growth 
        YOY
•      Successfully led implementation and deployment of Salesforce across multiple departments. 
•	Re-built formal organizational chart creating department heads and middle managers reducing 
        the average employee to manager ratio from 15:1 to 6:1.
•      Established Analytics Department to drive efficiency, establish monitoring systems, and improve
        forecasting.
•      Lead and professionally develop firm's employees to increase morale, performance, and turnover.

Chief Operating Officer

• Led an initiative to increase involvement in the employee tuition reimbursement plan resulting in a 5x
  increase in participation rate (↑ 50%)
• Implemented weekly one-on-one's for every employee leading to increased morale, individual 
  performance, and agency sales production. 
• Implemented new recruiting process and hired an in-house recruiter to reduce employee acquisition 
  costs by 30% and fuel growth.

Director Of Operations

• Increased sales by 75% (+$2.5 million in sales) while lowering departmental payroll 30% ($350k) in first
  18 months.
• Led, coached, and mentored an amazing team of 25 en route to three straight record sales months in 
  2017 and a record sales year.
• Oversaw build out, maintenance, and continuous improvement of our sales crm.
• Successfully developed a training program that reduced ramp up time for new sales persons by 50%
• Designed and implemented a merit based compensation plan to fit within existing bonus scheme to 
  align incentives of the organization with the sales team.
• Built and maintained fortuitous relationships with marketing partners in the internet lead space.
• Overhauled the marketing strategy reducing Cost Per Sale by 55% and remained within budget.

Director of Sales

• Introduced new sales process by implementing digital marketing funnels in conjunction with high volume outbound calling.
• Trained and led team of 5 to work new process that provided a rapid increase to sales.
• Conducted research and outreach to innovative technology companies in the insurance space.
• Promoted to Director of Sales within 4 months.

Sale Representative

State Farm

• Prospected into local businesses for commercial auto insurance - Sucked for the first 8 months. 
• #1 ranked sales numbers in the state of Florida in second year ($1,650,000 in sales).
• Implemented a training plan for new salespeople
• Measured marketing campaign performance and made recommendations to ownership.
• Developed best practices around Life Insurance to drive a 250% increase ($60,000) in sales over prior year.

Sales Representative

10,000 Hours of Lead Management experience | Growing to $100million in Insurance premiums | Helping Small-Business Owners scale through outbound sales |

How did I grow my agency from $0 to $45 Million in 7 years? 

Through a combination of intentional outbound selling and data-influenced approaches to marketing. 

The method is simple. Not easy. 

Now I'm helping other small business owners do the same. 

Want to scale rapidly?

Curious about what it looks like to work with me? 

Shoot me a DM!

•	Provide exemplary employee-experience for 50+ people in a fully remote environment  
•	Negotiated prices and terms on seven acquisitions of Allstate Agencies
•	Grew from $0 to $32,000,000 in Annual Premiums in 5 years

taplio

The Battle

Pavel Konoplenko 🐿️

Andrew Filar

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?