Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

Self

- Fractional CTO and Chief of Staff to the Founding CTO, partnering with him to improve the velocity and alignment of Confiant's engineering, product, and security organizations within $15M ARR scaleup.
- Facilitated alignment between CEO & CTO co-founders through structured mediation sessions, addressing conflicting goals to create a unified strategic direction.
- Redesigned and implemented organizational structure to empower leaders, clarify reporting lines, and reduce layers—driving accountability and clear performance ownership.
- Led the recruitment of high-caliber engineers by implementing a new engineering competence framework and performance management expectations. Coached managers in difficult conversations and decision making.
- Developed and deployed a product discovery framework using the product operating model, enabling faster iteration and alignment with customer needs.

Consulting CTO

Ventura County Juvenile Court

Court appointed volunteer mediator for Small Claims and Juvenile/Family Disputes.

Court Appointed Mediator

CTO and Head of Product for Heroic Enterprises, Reg CF & Reg D funded early stage startup ($15M++).

* Initial product launch, zero to one, in closer partnership with Founder & CEO
* Hired and established internal product & engineering team and saved 75% expenses from external agency
* Established all engineering, customer discovery, and product processes.
* Continuous delivery of values & improvements to system w/ daily production deployments.
* Grew user base 300% in under 12 months, additional 100% YOY growth in the following 12 months
* Full technical & product integration of acquired related business, managing legacy technologies, integrating multiple legacy monoliths and modern service based systems.

CTO & Head of Product

Stealth

Exploring opportunities, customer discovery, product prototyping in the mental health, training, & fitness space.

Founder

TrainingPeaks

Broad role leading business strategy, product & engineering strategy, and general management responsibilities.

Accomplishments

* Achieved EBITDA goals while reorganizing the company after founder transition, maintaining complex 20+ year old legacy technology, and shipping new, innovative products.
* Built a product management team, hiring externally and promoting from within, to bring process and customer/product-knowledge into a high performing team.
* Led & supported deep engineering excellence focus through principles & practices, heavy emphasis on automation (testing, deployment, infrastructure), investment in Cloud Native technologies, and supporting core legacy systems and technical debt.
* Directly led new product development from inception to market launch of two brand new products within the TrainingPeaks family.

Role Responsibilities

* Key liaison between Corporate CEO and Brand executive team.
* P&L responsibility, working closely with CEO & CFO. Managed budget toward overarching corporate goals and constraints, managing toward EBITDA goals, staffing goals, and growth & innovation goals.
* In collaboration with overarching corporate vision from Chairman & CEO, and working with product & executive teams, defined and deployed Brand specific purpose, mission, and long-term growth & innovation strategies.
* Led weekly and monthly All Staff communication as part of vision & strategy deployment phase, ongoing company updates, and during high-intensity COVID periods.
* Worked with cross-functional executives and directors to establish value-based leadership skills, providing management and leadership coaching, supporting people management across broad functions.
* Worked with product management team to translate business strategy to product strategy, identifying Horizon 1-3 opportunities, balancing short & long-term needs, and focusing heavily on feasibility based on technical leadership input.

Peaksware Holdings, LLC

Peaksware unifies deliberate practice focused brands under one corporate umbrella providing vision, strategy, and best practices across a variety of industries.

Brands: 
- TrainingPeaks
- MakeMusic
- TrainHeroic
- Alfred

Technical partner and advisor to the Corporate CEO and Brand GMs. My role as VP, Engineering and CTO was broadly focused on product development best practices, people leadership, M&A support, and organizational scaling. I managed VPs and Directors across the various brands, refining a core set of engineering best practices, systems, and processes across multiple unrelated technology stacks.

Projects, Skills, Accomplishments:
- Defined & deployed Peaksware Engineering Principles & Practices
- Developed engineering hiring and onboarding processes
- Support M&A at the Corporate & Brand level, identifying or collaborating on strategic opportunities, due diligence, integration, culture management.
- Managed technology & product strategy, collaboration, and development across worldwide teams, from LA, Boulder/Denver, to Paris, France, and near-shore teams in Costa Rica and Argentina.
- Opened satellite office in Denver, Colorado which eventually grew to 25 people office.

Chief Technology Officer

Vice President, Engineering

Led Engineering, QA, UX, and Product Management as one collaborative group focused on end-to-end product development.

Responsibilities:
* Hiring & training Product Management group
* Defining a product management framework specific to our context
* Applying statistical process control (SPC) practices to establish predictable engineering process focused on value flow (Kanban based)
* Coaching managers and leaders within group to uphold engineering best practices, communities of practices, culture standards, and to continuously share company vision and strategy.
* Helping define product strategy by closely collaborating with executive leadership and product managers within various teams.

Senior Director, Product Development

Leading software engineering efforts for a department with three cross-functional product development teams.

Responsibilities & accomplishments:

* Managing individual contributors and other managers as direct reports, along with an extended dotted line network.
* Focus on communication and transparency with executive team to drive trust and tight feedback loops on product and technology decisions.
* Process management through Agile/Lean practices with focus on opportunities for risk management and continuous improvement.
* Project management through Scrum and Kanban practices, primarily in a coordination effort across teams and other departments.
* People management through direct reports, regular 1-on-1's and mentorship.
* Implementer and maintainer of a software best practices culture and knowledge culture through Lunch 'n Learn, Engineering Offsites, Hackathons, Communities of Practice.

Director of Engineering

Leading a team of front- and back-end engineers building the company's flagship HTML5 SOA web application. I was the architectural lead responsible for R&D'ing initial technologies (Backbone.js, Marionette.js, Require.js, Flot, .NET Web API RESTful services) then transitioned to the Engineering Manager role recruiting the team to its largest at just around 10 people.

I strived to be a servant leader, acting as ScrumMaster and liaison to the Product Owner, ensuring value flows smoothly across our PO, Developer, Designer, and QA stream. Through this initial management role, I continued to contribute to large back-end refactors in .NET C# and development of internal tooling.

Engineering Manager

Started my career at TrainingPeaks as a software engineer working on direct device communication. I maintained and expanded our C++/QT based DeviceAgent product which used USB Mass Storage, HID drivers, or FTDI USB/Serial drivers to communicate to fitness devices (Garmin, Timex, etc) and download user data.

Through my initiative to learn JavaScript and HTML5 technologies, I transitioned to R&D'ing and developing the company's first HTML5 single page application. I was exposed to a number of client-side frameworks, eventually choosing Backbone.js, along with a wide variety of other JavaScript related technologies (Grunt.js, Yeoman, Require.js, Jasmine). At the same time, I developed the RESTful API services required by the SPA, learning to work in .NET WCF services using C#. Throughout the year, I was able to apply these new skills to a number of other new products.

Again through my personal desire for knowledge and initiative, I transitioned to assisting with a MongoDB replica installation in the AWS cloud. I quickly learned the new technologies and became the lead/product owner of our AWS MongoDB replicas. Technologies/concepts I worked with during that time: Linux, MongoDB, replica sets, delayed replicas, multi-AZ deployments, multi-region deployments, SSH tunneling, MongoDB backup strategies, EC2, EBS and IOPS optimizations, etc.

Finally, I used the experience gathered to evaluate, plan, and architect our flagship product's transition from Flash to HTML5, which led to my next position managing the implementation team.

Senior Software Engineer

Intio, Inc.

Software developer in small medical start-up environment. Quickly picked up many duties beyond job description as part of my desire to continuously attempt to improve process and environments:

- Conceived and implemented make-based automated build, integration, and testing environment around existing large code base.

- Executed significant refactors of persistence layer (PostgreSQL) implementing design patterns and unit testing best practices.

- Initiated and led integration and system test effort towards FDA certification of product.

Software Engineer

Avidyne

- Systems Engeering duties such as requirements gathering (DORS), verification and validation, systems testing, black and white box testing.

- Software Engineering duties building C++, QT, RS232 engineering tools for continuous integration pipeline, autopilot / test flight telemetry, HITL testing infrastructure.

LoPresti Aviation

CAD drafting, CFD analysis, general IT responsibilities.

Aerospace Engineering Intern

I help small-to-midsize, founder-led software companies get unstuck—fast.

Over the last two decades, I’ve worked across the tech spectrum—as a CTO, Head of Product, VP of Engineering, and hands-on software engineer. I’ve led brilliant teams, shipped great products, and navigated the messiness that lies between startup scrappiness and scale-up success.

But what I do best isn’t listed on a résumé.

I specialize in reading the emotional and operational terrain of a company—quickly spotting misalignments, organizational drag, toxic dynamics, or unclear vision—and getting to the root of what’s slowing everything down.

I’m not a hands-off consultant, and I’m not a process preacher. I’m a leadership catalyst. I work inside the system to repair trust, clarify decision-making, and create conditions where execution flows and your team regains momentum.

My clients are often post-product-market fit companies that are growing quickly—but feel like they’re losing control. Communication is breaking down, old team members are burning out, new hires aren’t integrating, and it’s getting harder and harder to get things done.

That’s where I come in. I lead with curiosity, courage, and a systems-level understanding of both humans and businesses. I don’t fix problems in silos—I rewire the way your company works, thinks, and collaborates.

I’m here to help you build a company that works—and that feels good to lead again.

taplio

The Battle

Pavel Konoplenko 🐿️

Bernardo Fanti

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