Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

Countdown Group

Countdown Group helps innovative SMBs that sell to the Fortune 50 gain visibility and traction in the markets most important to their success.

We work with CEOs who are innovating on the bleeding edge of their fields. Our role is to help them find the optimal market position then make their new device, software or service irresistible to buyers who have never heard of it.

The firm also provides confidential sounding board services for CEOs.

::  Clients

= Healthcare 
Class II and Class III medical device development
targeted hyperthermia (THT)
immunotherapy
pharmaceutical development
clinical decision support software
software as a medical device (SaMD)
medical uses of virtual reality (VR)
emergency and inpatient hospital services
nursing home (SNF) care
evidence-based dementia care and eldercare
evidence-based dietary supplements (CPG)
DME
disability awareness
health and wellness point solutions
CRISPR therapeutics 

= Emerging technologies
UAVs
LiDAR
Internet of Things (IoT)
artificial intelligence (AI)
process as a service (PaaS)
software as a service (SaaS)
process mining
distributed ledger technologies (blockchain) and multitech applications
augmented reality (AR)

= Innovative services
data monetization
water infrastructure technology
neurodiversity training
DEI publishing
global trade intelligence
legaltech
cybersecurity

Principal + Strategist

Easier Caregiving

::  Personalized caregiver consultations
If you're one of the 53 million unpaid family caregivers in the U.S., you might feel isolated, overwhelmed or completely out of your depth. After all, you're an accountant (baker, soldier, architect, insurance agent, CEO), not someone who knows how to care for an older person or someone who has dementia. 

In fact, caregiving often starts with helping someone pay their bills. Wash their clothes. Get their prescriptions from the pharmacy when you pick up some things from the grocery. You're not a caregiver, right? You're just helping Dad. Mom. Grandma. Your dear friend.

Over time, as care needs grow, you might find yourself juggling increasing duties while trying to keep your job...your marriage...some financial stability...your mental health. 

::  Make room for the "care" in caregiving
No one has a magic wand to make caregiving easy. But knowing some evidence-based and fact-based information about how you can navigate the realities of caregiving can make it more manageable. I've collected some of that information over the past nine years and can provide personalized consulting to support your work as a care partner.

Topics we might discuss include:
 + positive ways to interact with someone who has dementia
 + home modifications to increase both safety and independence for your loved one
 + ways to involve family and friends in care
 + resources for navigating Medicare
 + having difficult conversations with your loved one and other family members
 + both high-tech and low-tech items to help your loved one remain more independent.

During your consultation, I will share a range of information and resources tailored to your unique caregiving situation.

I invite you to schedule a time to share your concerns, learn about resources that can make caregiving more manageable, and make room for the "care" in caregiving.

Founder

Seneca's Journal 

As long as you live, keep learning how to live. --- Lucius Annaeus Seneca
Personal research project. Interests include translational research to support the healthspan and independence of older people, behavioral interventions for neuropsychiatric symptoms of dementia, community models of care, innovative product design for older people, universal design and home modifications, and late-life conversations and care.

Global medical device and aesthetics device manufacturer

Delivered market research, rebranding, marketing strategy, and omnichannel marketing assets for a multi-faceted global medical device and aesthetics device manufacturer seeking a greater footprint in the U.S. market. As part of the commercialization effort, identified novel ways to deliver buyer outreach and user education.

Fractional CMO - contract

Mellitus Health

Provided branding, marketing and public relations support to a diabetes management digital health startup co-founded by Mayer B. Davidson, MD.

Meharry Consortium Geriatric Education Center

Identified emerging geriatric care issues to highlight and innovative physician-researchers to address them in an update focused on the needs of physicians and other medical providers and of paid caregivers. Helped secure grant funding for my role.

Planner, Meharry Geriatric Update (conference)

Full Life Group LLC, parent company of Full Life Store

Full Life Store offered unique assistive devices, attractive adaptive clothing and ergonomic furniture to enable independent living and a full life---at work, at home and at play---for older people and people with mobility issues. 

Full Life Group LLC was acquired in 2012.

Partner

Privately held management consulting firm

The firm delivered clear-eyed strategic, operational and marketing help for high potential entrepreneurs. We helped CEOs relate their firms’ day-to-day activities to their long-term strategic goals in realistic, deeply practical ways. 

Because leaders often lack a trusted thought partner for pressing concerns and emerging ideas, we also provided confidential sounding board services for CEOs.

We served executives in specialized information publishing, international trade intelligence, financial services, insurance, construction management, architecture, legal services, human resources consulting, consulting psychology, couture design, post-production services, counseling and psychotherapy, public relations, physician practices, IT, hospitality and accounting.

The firm was rebranded as Countdown Group.

Principal

Enterprise LAMP Summit

Co-organizer with Marcus Whitney of the three-day Enterprise LAMP Summit for CTOs. With speakers from global open source firms including Red Hat, Zend Technologies, BMC Technologies and MySQL, the Summit evaluated the enterprise worthiness of the LAMP stack (Linux, Apache, MySQL, PHP, Python and Perl) and LAMP-friendly technologies.

A complementary event, Big LAMP Camp, provided a deep-dive into real-world applications for open source developers.

Sponsors included prominent venture firms, leading IT consulting groups and major technology firms.

Co-organizer

Privately held international trade intelligence firm

Identified dozens of new verticals for an international trade intelligence firm, expanding its sales focus from a single niche market to the entire industrial supply chain and dozens of commercial and transportation sectors. Also leveraged the firm's value to Homeland Security, which, using the firm's insights, could for the first time identify cargoes with suspicious mismatched paperwork before the cargoes left U.S. ports for inland distribution. 

Developed cross-cultural marketing materials for use in 286 World Trade Centers in 85 countries. Aligned internal and external messaging about the product across digital, print, sales and presentation platforms and developed operational supports to enable scaling.

Strategist and Marketer

For more than 20 years, Countdown Group has helped innovative SMBs that sell to the Fortune 50 gain visibility and traction in the markets most important to their success.

We work with CEOs who are innovating on the bleeding edge of their fields. Our role is to help them find the optimal market position then make their new device, software or service irresistible to buyers who have never heard of it.

The firm also provides confidential sounding board services for CEOs.

:: Clients

= Healthcare 
Class II and Class III medical device development
targeted hyperthermia (THT)
immunotherapy
pharmaceutical development
clinical decision support software
software as a medical device (SaMD)
medical uses of virtual reality (VR)
emergency and inpatient hospital services
nursing home (SNF) care
evidence-based dementia care and eldercare
evidence-based dietary supplements (CPG)
DME
disability awareness
health and wellness point solutions
CRISPR therapeutics 

= Emerging technologies
UAVs
LiDAR
Internet of Things (IoT)
artificial intelligence (AI)
process as a service (PaaS)
software as a service (SaaS)
process mining
distributed ledger technologies (blockchain) and multitech applications
augmented reality (AR)

= Innovative services
data monetization
water infrastructure technology
neurodiversity training
DEI publishing
global trade intelligence
legaltech
cybersecurity

taplio

The Battle

Pavel Konoplenko 🐿️

Betsy Jones

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