Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

Carmen Cano

Seismic

Product design and user experience at Seismic, the sales enablement cloud leader.

SVP, Product Design

VP, Product Design

Drift

Head of product strategy, reporting directly to the CEO. 
Established key partnerships. Drift was Budweiser’s exclusive partner for “Climate Week 2018” and for the Super Bowl in Atlanta in 2019. Drift was named one of the most innovative companies of 2018 by Fast Company.

Chief Product Officer

Getty Images

Head of UX, product design, user research, localization and creative marketing design for B2B and B2C global portfolio for Getty Images, iStock and enterprise platforms, including websites, mobile apps, APIs, third party integrations and  in more than 20 languages.

VP, User Experience & Research

The Dallas Morning News

Head of strategy of all digital products across multiple functions: product, technology, user experience,  social media and emerging technologies.

Created a new innovation division with an emphasis on experimentation, deconstructing emerging media trends and the opportunities those create, leading a cultural change and revenue diversification for the company.

General Manager, Product & Innovation

Head of user experience of all CBSSports interactive products, including Fantasy Games, e-commerce and mobile.

Director, User Experience

Hearst

Head of digital products and user experience for Hearst's 15 digital news products across all markets in the USA, and a multitude of new niche sites.

Reached new online audiences fostering innovation, leading chron.com to become the first online-only Pulitzer finalist for best use of technology in 2008.

Executive Director, Product & Design

The Seattle Times

Head of user experience and product design, including the launch and evolution of five major new online products. 

Created the first in-house usability lab and user research division.

Director of User Experience & UX Research

Build stuff that matters – Cool design and technology are great, but building things that people love to use is meaningful. 

Progress is better than perfection – While analysis is critical, over-analyzing everything is “an elite form of procrastination”. 

You can’t find big ideas if you only go places that have already been explored. 

Inspire and be amazing. 

Tell great stories  – Narrative without data is ignorance; Data without narrative is unmemorable. 

Leave it better than you found it. 


taplio

The Battle

Pavel Konoplenko 🐿️

Carmen Cano

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