Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

Profit Launch LLC

Design and implement proven systems into service-based businesses to rapidly and effectively scale them. 

Bringing the Launch Model™ to service-based businesses across the U.S. 

- Implement winning strategies and enable teams in Leadership, Finance, Operations, Sales, Marketing, People, and Product. 
- 5x'd fitness service business in 12 months
- Increased profits for 18 year old service business by 284% in one quarter
- Added $137k in new profits for a food service business in less than 90 days

Founder

Evan Gove Enterprises, LLC

- Established an SPV to invest in and consult for a diverse range of businesses.
- Partner and consult on growth with high-level decision-makers and executives utilizing
unique cross-industrial knowledge, growth strategies, data analysis, customer trends,
and business relations.
- Successfully contributed to growth of 50+ companies across 16+ industries.

GoReminders

- Create written copy and value-based content positioned to drive ideal customers to sign up for a free trial. 
- Measure, track, and iterate on effectiveness of nurture and offer campaigns.
- Make website and landing page improvements based on feedback from client research.

Growth Marketer

- Directly support the CEO in determining strategic initiatives and roadmap planning.
- Map out initiatives and projects to grow MRR and increase retention.
- Utilize non-linear growth loops to test new channels and market verticals.
- Design, track, and analyze KPIs and deliver useful insights to the CEO.
- Manage the planning, execution, production, and distribution of content with internal
and external teams and agencies.
- Conduct A/B testing and user research to refine content, messaging, and product.
- Create and maintain SOPs for process documentation and optimization.
- Utilize AI tools to increase accuracy and efficiency of marketing processes.

Growth Marketing Project Manager

Equip

- Assisting in go-to-market and product adoption strategy for independence enablement SaaS startup.
- Designing client on-boarding messaging including: written copy, audio-visual help articles, and product tours.

Product Marketer

Realtime Apps

- Directed all aspects of business growth and development at a B2B SaaS and Blockchain Architecture technology company.
- Introduced a product vision and roadmap for a proprietary low-code platform,
blockchain, and suite of Environmental, Health & Safety apps.
- Collaborated with high-level decision-makers and the engineering team to define
pathways for product development and identify new channels for business growth.
- Utilized data analytics, customer trends, SEO/SEM, content production, and business
relations to further interaction with customers and prospects.

Director of Business Growth and Development

Baller's Bootcamp, LLC

- 8X'd 10 year old business in 18 months.
- Hired, trained, and managed a team of 7.
- Facilitated a company shift to a fully digital, subscription-based training
platform in 2020, allowing it to thrive during the COVID-19 pandemic.

Managing Partner

All Colored In Studios, LLC

Co-founded a creative cosmetics and photography studio.
- Created marketing materials, utilized networking skills to generate sales, managed interactions between vendors, and hosted cosmetic consultations and photoshoots before exiting the company in mid-2021.

Elevate Marketing

Launched a B2B/B2C full-service marketing agency that supported a 25+ client
portfolio in a variety of industries including small business, SaaS, blockchain, and digital
marketplace startups. 
- Recruited, trained, and managed a team of 4 to establish and execute growth
strategies for clients.
- Utilized social media, PPC campaigns, SEO/SEM, geo-fencing, influencer
marketing, CRM tools, project management tools, Adobe creative suite,
Canva, and various other tools to execute digital strategies for clients.

Owner

McCorvey's Bowling World

- Successfully sustained growth and profitability of 3 service/retail pro shops
through digital marketing, sales, and operational improvements, resulting in
each location being a multi-quarter leader in a company with 68 stores.
- Hired and trained employees.
- Managed a team of 12.

District Sales and Operations Manager

- Produced high-quality, multi-site video for 68 locations, significantly increasing company-wide digital brand exposure.

Video Marketing Coordinator

In this role, I exhibited strong customer service, technical, and marketing skills in each aspect of the job:
-Successfully serviced and sold bowling equipment to a variety of bowlers. 
-Utilized the position to help develop the next generation of bowlers, creating additional value for local bowling centers. 
-Worked as the "right hand" to the District Sales and Operations Manager to consistently establish, develop, and improve marketing and operational processes and procedures.

Pro Shop Technician

- Led digital media strategy, created content, and managed social media
profiles for 3 service-retail locations for the Birmingham district.

District Marketing Manager

Evan’s Auto Detail

- Led all sales and marketing efforts for an auto detailing business.
- Utilized social media channels such as Facebook, Instagram, Google My
Business, and Google Ads to drive new business.

I help small business owners 2X their profits in 12 months without feeling overwhelmed and lost.

I have invested in, acquired, and grown dozens of small businesses and startups over the last 12+ years. 

Now, I work with small business owners to 2X profits in 12 months, recover 50% of your time, and create life-changing opportunities for yourself and others through your business. 

Want me to help you grow your business? Click the link in my bio or shoot me a DM to get started.

Evan Gove

“The client always knows what best”…

Really??!

I don’t think so. 

If that is the case, why did they hire an agency? 

Could have done it themselves, right? 

Sometimes, clients need direction where they lack it. 

And sometimes this means saying “no” to keep them on the rails. 

It can be uncomfortable, but your job isn’t to be “nice”, it’s to be effective. 

What are your thoughts? 

Is the client always right?

#agency #marketing #content #LinkedIn #brandgrowth #network

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What is your favorite AI tool (or AI-powered) right now for task enablement/project management? 

#ai #aitools #network

Copycat!

It's a word that often led to punishment in school. 

It's a mark of shame meant to call you out. 

We are taught from an early age that copying is the wrong thing to do.

But only if you are not raised by an entrepreneur. 

In business, copying isn't cheating, it's survival. 

If the name of the game is to make money, then you start with what works. 

How can you tell what is working? 

Look around! 

Duplicate it, iterate, and maximize! 

So many of us waste days, weeks, months, even years being afraid of doing something we know works...

All because we are afraid of being called a copycat! 

Some of the best businesses you know today are all "copycats" of another business.

The reason you know their name is because they did something bigger and better. 

So go be a copycat, just be a great one! 

#copycat #entrepreneur #businessgrowth #papajohns

Stuck...

It's a state many fellow founders, CEOs, and business owners find themselves in. 

Most stay here for a number of weeks, months, even years. 

If you're stuck, here is the best way I have found to get unstuck. 

Find someone with proven experience in the thing you're stuck trying to figure out. 

Most people are more willing to help than you would ever realize if you don't ask. 

My team and I recently started testing a few things with my LinkedIn account. 

The result? 

400% growth in the past month. 

If you're stuck trying to grow your LinkedIn account in order to create new opportunities, build your brand, connect with new partners, etc...

I want to get you unstuck. 

That's why I'm offering a free 7-day sprint.

We'll run your account for 7-days. 

We'll write the posts, handle the engagement, and create real traction in 7 days...

Again, totally free. 

If you're interested, comment below or DM me "Stuck" to get connected (and unstuck). 

#ceo #businessowners #founder #linkedingrowth #growth

Happy Friday to everyone except for prospects who lie...

What?? 

Prospects never lie on discovery calls...

Ha! 

We've all been there. 

The prospect is asked a direct question. 

They hesitate. 

Fumble a little. 

Then tell you something you know is not true at all, but you smile and nod. 

They continue to waste your time, and ultimately don't close. 

Why? 

You're being too nice? 

Nah. 

You don't have the skills you need. 

You don't command enough authority. 

Control the call. 

Don't let prospects lie to you. 

Respect is a two-way street. 

Don't be afraid to stop the car. 

You are there to help this person solve a problem. 

Not offer free therapy. 


What's the craziest thing a prospect has ever told you on a call? 

#prospect #crazy #linkedin #sales #businessgrowth

taplio

The Battle

Pavel Konoplenko 🐿️

Evan Gove

Followers

Posts

Engagements

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Performance ScoreEvan Gove's LinkedIn Performance

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taplio

The Battle

Pavel Konoplenko 🐿️

Evan Gove

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Gove's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEvan Gove's LinkedIn Performance