Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

Reach Out and Read

National Director of Design & Marketing

Lede New Orleans

Board Member

RNGD

Marketing Manager

GrowHaus Studio

Growhaus Studio is a boutique digital marketing and design agency that designs and produces materials like websites, content strategies, and social media advertisements for small to mid-sized businesses across the United States.

Creative Director

Fund 17

Fund17 is a 501C3 nonprofit that provides inclusive business development and capital support to New Orleans Entrepreneurs.

Marketing Business Case Manager (Contract)

The Culture LP is a community of visual artists, musicians, educators, and creatives with varied expertise.  Our collective is on a mission to improve the quality of life for the global majority (Black and Brown people) through the power of the arts.

During my time as an active co-founder, my responsibilities included:
Collaborating with artists and brand sponsors to produce artist showcases, blog post reviews of featured artists, and creative consulting for creative professionals. For events, I oversaw the budgeting and production of marketing materials including blog posts, flyers, social media updates, photographers and video projects.

Co-Founder & creative director

Eccolo Ltd.

Developed and maintained brand visuals for retail partners, trade show exhibitions, editorial features, and contests. I strengthened their digital marketing to connect their brand with their social media community of customers, resulting in increases in revenue and online traffic. Additionally, I created a website to display products and specifications to retail buyers, implemented an email automation system, and produced product photography. Other duties included producing sales orders, onboarding key accounts, and overseeing distribution and fulfillment for all retail accounts.

Director of Digital Marketing

Eccolo Ltd. is a Brooklyn-based manufacturer of stationery and home decor goods. Eccolo and its umbrella brands supply retail chains including TJ Maxx, Staples, Office Max, and Home Goods.

Account Manager

International Center for Professional Development

Managed social media accounts. 

Provided production assistance on web series filming.

Press & New Media Associate 

Write for the Future

Associate/Writing Coach

NewsRight

Implemented every day administrative operations for the CEO, CFO, and SVP including accounts payable, proofreading legal documents, and conducting market research. I collaborated diligently with department heads to implement stellar communications for client relations and marketing coordination.

Client Relations Associate

As a seasoned designer and marketer with over ten years of leadership in both B2B and B2C markets, I thrive at the intersection of storytelling, design, and strategy. I’m passionate about crafting narratives that resonate, whether through sleek digital spaces, engaging video content, or powerful written word. With a data-driven approach and a deep curiosity, I help brands launch, build, and scale by leveraging human-centered design to drive impact and connection.

taplio

The Battle

Pavel Konoplenko 🐿️

Jasmine Henderson

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