Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

🛡️ Kyle H.

PhishCloud Inc.

Chief Technology Officer & Co-Founder

Project Moon Hut Foundation

Kyle Hurst is a seasoned Technology Leader with over 20 years of experience in solution architecture, enterprise architecture, and systems integration. With a proven track record of delivering strategic technology solutions and driving growth, Kyle's expertise encompasses a wide range of industries. His proficiency in core technologies such as ERP, DevOps, Enterprise Integrations, Digital, Cloud, AI, and Analytics has enabled him to deliver innovative solutions to clients.

Known for his ability to collaborate effectively with multidisciplinary teams, Kyle provides thought leadership and excels in building robust and scalable infrastructures. He has a knack for developing cutting-edge AI solutions and automating processes to enhance performance and efficiency. 

Kyle's passion for technology extends beyond the conventional. His skillset includes deciphering complex attack vectors and developing real-time threat assessment systems to mitigate cybersecurity risks. He leverages emerging technologies such as AI and analytics to improve security measures and reduce vulnerabilities.

In addition to his technical acumen, Kyle excels in fostering strong client relationships and is regarded as a trusted business partner. He has a proven track record of exceeding expectations and delivering results in every aspect of his work.

Amazon.com

The center of excellence is a team that focuses on working with Amazon business units, both established and start-up oriented, and helps them build a robust business strategy that reduces waste, leverages cost effective talent for transactional labor that drives key information for strategic decisions to key personnel.

GO Center of Excellence Manager

Developing solutions to complete the Webstore solution offering to key clients to include business growth, fulfillment and customer service solutions.

Sr Account Manager

Manage operational activities and business growth opportunities in the operations area for Amazon's enterprise class partners.

Account Manger - Operations & CS

Working with the fulfilment aspect of the Amazon / Target.com relationship.  Driving multi-million dollar projects around operational improvements and customer contact reduction projects.

Supply Chain Manager - Target Account

Expeditors International

designed EDI and XML system solutions to mirror real world needs.  Specialized in international logistics (customs documentation, bills of lading, shipping data) flowing in real time with the movement of freight.

System Architect

CTO & Co-Founder at PhishCloud Inc.

A visionary entrepreneur who specializes in disruptive technologies.  During 17 years at Amazon Kyle helped multiple businesses, subsidiaries, and Amazon organizations solve complex problems and redefine best in class for their space.  Most recently as the CTO of PhishCloud, he is re-defining the Cybersecurity space, focusing on people and building tools to help them see attacks that are hidden under the surface of the internet.  Using machine learning, cloud computing, and multi-layered data visualization, PhishCloud is doing things today that weren't realistic five years ago and making them a seamless part of navigating the internet today.

taplio

The Battle

Pavel Konoplenko 🐿️

🛡️ Kyle H.

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