Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

Five For Your Hive

“Five For Your Hive” is a newsletter publication where the author share five insights—centered around a particular theme—he discovered over the week that could help you become more creative and win at life. Themes include: creativity, business, strategy, wisdom, parenting, education and more.

Writer

Gosh! Kids

The mission of Gosh! Kids is to transform children from passive consumers into active creators through photography, art and technology. More than ever, our children need to harness the most powerful force in the universe - human creativity - and make a difference, wherever they are at.

More than just an art school & community, we impart important 21st century-skills - personal branding, creative expression, portfolio management & conceptualisation - that will help them stand out in this ultra competitive world.

What better way to sharpen human creativity & imagination than through the creative arts itself?

The world is changing rapidly, and so must the way we approach education. If you're looking to spice up your children's life with creativity, or you're a school looking to augment your student's learning journey, reach out.

@goshkids
www.goshkids.org

Land Transport Authority (LTA) Singapore

Part of a dynamic team of transport planners who plan the future transportation infrastructure for Singapore. We are responsible for shaping the future transportation network of Singapore that includes identifying, developing and evaluating new road and rail infrastructure projects.

As part of the work, we design and supervise data collection activities, analyse and interpret survey results, develop transport network improvements proposals, forecast travel demand, assess community benefits and determine economic performance. We also work closely with other Government agencies to develop integrated transport-landuse plans and provide transportation planning advice on future land use development initiatives. Part of the role includes extensive community and grassroots engagements with stakeholders, feedback gathering and collaboration / co-creation.

Senior Transport Planner

I worked together with my wife, also a photographer, in photography and creative direction for companies or brands. Some of my work can be seen on my instagram page (@mathieubeth).

Photographer

Telling stories on how you can level up your creativity and life | Taking photos & writing stories at @mathieubeth (IG) | Operate + write content for Gosh! Kids |

Launched Gosh! Kids, a creative arts education programme (photography, art, design) and community that transforms children from passive consumers into active creators. In all we do, we want to bring our children's creativity to the next level.

I write content for Gosh! Kids and my own newsletter (Five For Your Hive), with the aim of inspiring readers to rethink their perspectives towards creativity & life.

Begun my creative journey in 2013 as a photographer (conceptual and art photography, focused on branding) and have collaborated with brands such as Apple. Many of my past work and portfolio of photographs can be found on my instagram @mathieubeth.

Previously part of a dynamic team of transport planners who plan the future transportation infrastructure for Singapore - shaping the future transportation network that includes identifying, developing and evaluating new road and rail infrastructure projects.

taplio

The Battle

Pavel Konoplenko 🐿️

Mathieu Beth Tan

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