Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

The Media Whisperer

The Media Whisperer’s mission is simple: To get our clients into the news.

Founding Publicist

Freelance

I write about mental health treatment laws.

I've been published on Reason.com and Mad In America. My work has been mentioned on Bustle, The Drudge Report, Real Clear Investigations and RT. 

I co-wrote the 2-part investigative report "Twenty Years After Kendra's Law: The Case Against AOT" with Pulitzer Prize finalist Robert Whitaker.

Journalist

New York Wine Events

•	Helped increase gross revenue more than 30% and website page views 150%. Formed partnerships that generated over $50k in ticket sales. 
•	Played integral role in development of North Fork Crush, Big Apple Zinfandel Experience and Taste VIP.
•	Secured earned placements on Thrillist, Eater, and New York Magazine websites. More than tripled Facebook Likes, increased email sign-ups by 100% and developed profitable ad sales platform that generated over $20k.
•	Hired and manage web development and content management teams.

Director of Marketing

Rebecca's Cuban & Caribbean Restaurant

Built website for New York Times' "Excellent"-rated restaurant. Created social media pages and promotional video, secured press placements and setup relationship with Villa Milagro vineyard to pour their wines.

In addition, built and managed websites, social media pages and press for other small businesses.

Marketing Manager

Alexander for Congress

Organized voter outreach, including door-to-door canvasses, phone banks, and rallies. Despite a substantial fundraising deficit, candidate secured 12% of the final vote, finishing third in a highly competitive five-way primary.

Field Director

Weinberg for Senate

Directed fundraising, communications, and strategy for State Senate candidate and two Assembly candidates.

State Senate candidate achieved victory with 70% of the vote; Assembly candidates secured victory with more than 50% of the vote.

Campaign Manager

Adler For Congress

Organized door-to-door canvass program for one of the most competitive Congressional races in the nation. Hired canvassers, maintained payroll, and supervised field organizers in three offices.

Daily canvass consistently ranked most effective in the country by the Democratic Congressional Campaign Committee’s National Field program.

Canvass Director

Take the 5th PAC

Founded candidate search committee and PAC with goal of unseating Congressman Scott Garrett from U.S. House of Representatives in New Jersey’s 5th Congressional District. 

Recruited and served as a Senior Advisor to a candidate in the 2010 general election, Tod Theise. Candidate won the Democratic nomination and garnered 33 percent of the vote in the general election, despite being outspent at a 50 to 1 rate by Congressman Garrett.

Co-President

Sestak for Senate

Organized field program in Allegheny County for Democratic Primary. Candidate won a majority of votes in the county, as well as an overall victory, unseating thirty year incumbent Senator Arlen Specter despite lacking endorsements from the National, State, and County Democratic establishment, and from Pittsburgh’s union leaders.

Allegheny County Field Director

Corzine for Governor - Victory 09

Organized 2,000 paid canvassers, over a hundred volunteers, and rallies in Bergen County.

Field Organizer

I'm a publicist who's gotten companies get into The New York Times, on NBC Nightly News, and in/on dozens of other publications, cable networks, radio stations, and podcasts.

I've worked with the Netflix reality series Million Dollar Beach House, the Discovery Plus show Selling the Hamptons, pop star Aloe Blacc, and comedian Jon Lovitz, among others.

I'm also a writer. My work has been published in Reason and Mad In America, and I've ghostwritten articles that have appeared in TechCrunch and Psychology Today.

taplio

The Battle

Pavel Konoplenko 🐿️

Michael Simonson

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