Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

Le Loup Studios 

Organize and facilitate project plans and timelines for print and digital projects; Assist with sourcing and managing third-party creative relationships, communicating regularly with freelancers and creative agencies; Building strong client relationships in the public art, event, lifestyle, and entertainment spaces; Implemented brand development strategy by sourcing international (Europe) and domestic (North America) brand partnerships for Rodney Hazard’s tour with NVR Sleep; Secured partnership with Royal BC Museum, debuting in August 2021

Lead Producer/ Account Manager 

spoiled nyc

Drove marketing efforts by developing and managing sponsored content for brand clients such as Rose Mansion, KASHIYAMA, and the Czech Republic; Develop strategic plans, presenting to key clients and seeing them through to delivery; Lead Influencer strategy across spoiled NYC brand partners, bringing new vendor relationships/partners to the table and building a strong influencer network; Acted as on-site and/or casting producer for branded films, activations and street teams such as Budweiser x Drift UN-Energy Week; Produced Influencer casting for branded films for Rose Mansion, and Czech See it Live!; Remotely managed projects utilizing Google suite, Airtable, Slack

Director of Brand Partnerships

Assisted in the concept and execution of marketing initiatives including digital, social and experiential; Contributed to the creation of content for other digital and print communications efforts by writing or editing stories, articles, interviews, promotional copy and email marketing messages

Marketing & Communications Coordinator

Balmain

Maintain brand awareness and professionalism with high profile and celebrity clientele, including home/hotel deliveries and store events; Assists sales team with processing sales, client international and domestic shipments, floor replenishment & F/W & S/S collection turnover; Expedites the receiving and processing of all merchandise, including new product, web/store transfers and end of season turnover - Assisted during buying and receiving; Communicates latest visual directive from Paris corporate to the sales team; Completed floor resets, window displays, and visual implementation directives set by Creative Director Olivier Rousteing from France corporate; Remained calm and composed in environments involving high-profile and celebrity clientele, including home/hotel deliveries,  store events, and Met Gala prep. Clientele including Jennifer Lopez, Mariah Carey, Justin Timberlake, Mary J. Blige, Breakfast Club, 2 Chainz, ‘Lil Kim, and more

Store Assistant

Ralph Lauren

Point-of-contact for Ralph Lauren Operations & Visual team for the course of the Pop-up, relaying competitor trend analysis, customer feedback, and day to day store progress reports; Supported promotional plans by updating signage with price changes; oversee floor Visuals and operations of the store, customer service, and sales, Opening and closing the store; Collaborated with sales team members and brand managers to stay current on inventory levels, complete accurate orders, and resolve item issues; Coaches associates on replenishment as well as product knowledge and upkeep of floor; Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers; answered questions about store policies and concerns to support positive customer experiences; Supervised end-to-end stock management, including examining incoming inventory, merchandising shelves and preventing shrinkage utilizing AS400 software

Keyholder, Sales and Operations

Lord & Taylor

Supported promotional plans by updating retail marketing according to the corporate initiative and brand partners: Polo Ralph Lauren, BCBG, DKNY, Guess; Performs merchandising tasks that drive sales, profitability, and an exceptional customer experience; Liaison with vendors and store management in accordance to product sell-through and visuals; Supervised end-to-end stock management, including examining incoming inventory, merchandising shelves, and preventing shrinkage utilizing AS400 software; Collaborated with sales team members and brand managers to stay current on inventory levels, complete accurate customer orders and resolve e-commerce issues; Inspected floor displays, noted missing items and immediately replenished merchandise; Team player during sales events, assisting PR and Sales team with Friends & Family sales event

Operations Lead

Tosca Marleen is a Branded Content & Digital Partnerships specialist. Switching gears in 2016, she decided to expand on her 8+ year career in luxury retail marketing and brand operations and dove straight into the world of experiential. She has managed campaigns averaging over 1.1m reach for brands such as Visit Czech Republic, Kashiyama, HBO special: Home Videos, and more. Now Tosca consults for brands revolving around DEI in the lifestyle, retail, and cannabis spaces utilizing her rolodex of 500+ digital communities in the lifestyle, travel, and cannabis industries, with 70% consisting of BIPOC content creators.  

Campaign Strategy & Management | Customer Engagement | Brand Team Building, Training & Development  | Brand Loyalty Development | Influencer Marketing & PR | Digital Placements 

taplio

The Battle

Pavel Konoplenko 🐿️

Tosca Marleen

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