Pavle Lucic

Senior UI/UX Designer @ Toptal | Prototyping, Branding, UI Development

I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites.

My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Senior UI/UX Desiger

2 tools that will replace entire product teams in 2026

(designers can do the development now)

1/ Claude → Your thinking layer 
↳ Industry analysis in 15 minutes 
↳ Competitive breakdowns in 20 minutes
↳ User journeys mapped instantly
↳ Feature priorities without PMs 
↳ Strategy without strategists

2/ Figma → Your design AND development layer 
↳ Systems, not screens 
↳ Components that scale 
↳ Figma to code pipelines 
↳ AI-assisted building 
↳ Ship without developers

Old model: 

PM + Strategist + Designer + Developer 4 people. 
4 weeks. 4 handoffs.

New model: 

Designer + Claude + Figma 1 person. 
2 days. 0 handoffs.

Strategy. Design. Development. One designer.

The handoff era is over.

Repost this ♻️ if you're building this way.

P.S. Are you still handing off or already shipping?

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Senior UI/UX Designer

Senior UX Designer

UI / UX designer & UI Developer

Visual Designer

UI/UX Designer

Senior UI/UX Product Designer | UX Strategy | Figma

English

Serbian

Every designer should SAVE this Accessibility Checklist: 

1. Images include alt text
2. Buttons have clear labels
3. Body text is 16px or larger
4. Text contrast is at least 4.5:1
5. Click targets are minimum 44px
6. Forms show clear error messages
7. Icons are never used without labels
8. Navigation works with keyboard only
9. Animations can be reduced or disabled
10. Focus states are visible for keyboard users

Follow this checklist, and you'r already ahead of 90% of products online.

Accessible design isn’t complicated.
It’s just intentional.

Save this post for your next UI review.

(Repost for other designers ♻️)

P.S. Which one do you check last before shipping a design?

Here's a proven way to stand out as a UX designer in 2026.

(Without adding another certification to your wall)

Stop focusing on "designing screens". 
Focus on "designing outcomes".

When you present work to stakeholders?

Your job is not to show how pretty it looks. 
It's to show why it matters.

This is the main "metric" of everything you design"

1. User pain points → Connect them to cost
2. Redesigns → Show the numbers behind them
3. They need a solution → Be their strategic partner

Stop hiding behind "I'm just the designer".

Share the "why" → Not just the "what"
This builds irrevocable trust.

Don't just push pixels. 
Push thinking. 

Make sure your seat at the table stays. 

When restructuring comes? 
(And it will) You'll still be there.

Pretty? No. → "Impactful". Always.

(Repost this for your network ♻️)

P.S. Do you notice some designers hiding behind Figma files? Avoiding the business conversation entirely?

Every time I share this advice, some designers get mad. 

“Users do judge products visually”
“The UI matters more than ever now”
“Brand perception starts with visuals”

My advice: Stop using UI and UX like they mean the same thing.

Chances are: Your interface matters a lot.
Chances are: Your user experience matters even more.

(Fun fact: A product can look amazing and still frustrate users)

So...

If you want better product discussions
If you want smarter design decisions
If you want to solve the right problems

Separate UI from UX. (Thank me later)

P.S. Don’t get mad. ✌️

UX vs UX

Most recruiters ask designers:

“Do you have experience in our specific industry?”

I think the better question is:

Can they understand the audience?
Can they define the real problem?
Can they bring a fresh point of view?

They’re hired to:

Think deeper.
Observe better.
Design smarter.

Industry knowledge is useful. Sure.

But if that’s your no. 1 hiring filter...

Chances are: you’ll get familiar ideas, safer choices, and the same patterns your competitors already use.

Sometimes, the best designer for the job is the one who is not stuck inside the industry bubble.

Because fresh eyes catch what insiders stop noticing.
Great design is not about knowing the category best.

It’s about understanding people best.

P.S. What matters more: industry experience or design thinking?

Junior designers add design elements. 

But senior designers remove.

One rule that fixed 80% of my designs:

Take your finished screen.
Start deleting things. One by one.

In practice:

That extra icon? Remove.
That extra border? Remove.
That extra shadow? Remove.

Keep going until something breaks. Stop there.

Everything you deleted before that? Never needed.

Took me years to trust subtraction over addition. 
Now it's the first thing I do on every project.

💾 Save this for your next design review.

P.S. What element do you always overuse?

Unpopular opinion: Figma is the last tool you should open.

Not the first.

Here's the process I use for every project:

Phase 1 → Discovery (1 week)
Research. Competitors. Customer Journey.
↳ You can't solve what you don't understand.

Phase 2 → Prototyping (2 weeks)
Architecture. Flows. Wireframes. Testing.
↳ You can't design what you haven't structured.

Phase 3 → Design (5 weeks)
UI Concepts. Final UI. UI Kit. Handoff.
↳ Now you design. Not before.

8 weeks total. 

"But that's too slow."
No. 

Redesigning a product 3 times because you skipped research is slow. 

Arguing with devs because there's no handoff doc is slow. 
Rebuilding flows because nobody tested the wireframe is slow.

Process isn't slow.

Skipping process is slow.

(Save + Repost for others ♻️)

P.S. Do you follow a process or wing it?

For years, they told us:

Learn computers. Avoid manual work.

Now?

AI is writing emails.
Designing logos.
Making presentations.
Even coding.

Meanwhile…

The plumber is somewhere chilling like:
“Good luck teaching ChatGPT to fix your bathroom.” 🙂

Funny times, friends.

The “safe” jobs suddenly don’t feel that safe.
And the jobs people looked down on?
They’re looking very… employed.

P.S. Which non-computer job is winning the AI era? 😂

Being great at design is not enough.

You can be very skilled...and still lose the project.

What clients remember is not just:

1. Your portfolio
2. Your systems
3. Your creative taste

They also remember:

1. How you handled feedback
2. How easy it was to build with you
3. How safe it felt to disagree with you

Design does not happen in isolation. It happens through conversations.

Through trust.
Through people.
Through uncertainty.

The best designers don’t just push pixels. They move people.

P.S. People don’t just remember the final design. They remember what it felt like to get there. 😊

P.P.S.  Design is not just visual. It’s human ♻️

"Good designers have a natural eye for color."

No they don't.

They have a system.

And most of them use the same one:
60-30-10.

60% of the screen is one neutral 
30% is one supporting tone 
10% is one accent

It's simple a ratio.

You could pick ugly colors and still make a clean UI with this rule.
You could pick beautiful colors and still make a mess without it.

The "eye" people talk about? It's pattern recognition.

And pattern recognition comes from systems.
Not talent.

Start with the system.

♻️ Repost or Save if you're tired of the "natural talent" myth.

P.S. Talent or system what matters more? 👇

I've been studying dark UX patterns for a while now.

Here's everything I see on one Temu product card:

"Deal" badge → urgency without a deadline
"17K+ sold" → social proof replacing analysis
1,180 reviews → volume creating false authority
Fake "original" price → anchoring your perception
Cart icon right next to the price → reducing friction
Product image with dimensions → implying precision
Everything above the fold → no scrolling needed to buy
Percentage shown in orange → framing savings over cost

8 design decisions.

But...0 of them are about helping you choose.
All of them are about helping you click.

Feel free to repost this ♻️ 

But my ask is:
Next time you shop online, count the tricks first. Then decide.

P.S. Which one surprised you (1-8)? Anything I missed? 👇

My non-negotiable rules for writing button copy.

(7 micro-copy rules every junior designer needs to know)

Lead with the outcome e.g. "Get Your Free Guide"
"Sign Up" = vague → "Start for Free" = clear value
Keep it to 2-5 words → Longer than that? Rewrite it.
Never use "Submit" → Nobody wants to "submit" anything
Never write what the system does → Write what the user gets
Kill the # 1 objection inside the button e.g. "Try It, No Credit Card"

Read it out loud → If it sounds like a robot wrote it, it's wrong.

Bonus: 
Never use "Submit" on a button because you ran out of ideas. 

If you can't describe the value in 5 words, you don't understand the feature well enough.

Bad CTAs describe the process. 
Good CTAs describe the outcome = That's the whole game.

(Save + Repost for others ♻️)

P.S. Do you follow UX copy rules?

2 years ago I was handing off Figma files.

Today I push code to GitHub.

Same person. 
Same skills. 

One new tool. AI.

I didn't hire a developer.
I didn't go back to school. 
I didn't learn computer science. 

I just started "building."

Backend? AI. 
Databases? AI. 
The scary stuff? AI.

Design, UX, how it feels?

That's still me.
Always will be.

Turns out, a designer who builds the "whole thing"?
Pretty powerful.

♻️ Repost if you know a designer who needs to hear this.

P.S. Which idea have you been sitting on? Tell me below. 👇

Here's something I never post about.

(it starts with a DM I almost ignored)

Last week someone messaged me on Linkedin.

"Hey, do you do branding?"

My first instinct: no.
My second instinct: why not?
My third instinct: LinkedIn says I'm a product designer.

I replied anyway. "What do you need?"

She said: 
"Logo for pilates studio".

I quoted the project. She said yes.
I sketched directions in Procreate on the couch.
I opened Adobe Illustrator. Not Figma. Illustrator.

My iPad on my lap. Coffee getting cold.

She wrote back 4 words.
"Don't change a thing."

And I just sat there.

Because I almost said no.
Because I convinced myself that product designers don't do this kind of work.

I thought:

That it wasn't my lane. 
That I needed to be a "brand designer" first.

That night I scrolled through my files.

Logos I made and never showed anyone. 
Brand identities sitting in folders named "personal" and "side work."

Years of work that never made it to my portfolio.

Because I thought it didn't count.
It wasn't "product design" so it wasn't real work.

That's the dumbest thing I've ever believed.

It's design. 
It counts.

P.S. The coffee was cold. The logo was good. Fair trade.

Most people think AI builders must be engineers.

But the next generation may be designers.

AI can write code.
But AI cannot design the product.

Someone must decide:

• What problem to solve
• How the flow works
• How the system behaves

That is product thinking.

Designers already do this.

P.S. Agree?

Top negotiators use this hack. It's called "echoing."

(here's how designers can use it on every feedback call)

So how it works?
Repeat the client's own words back to them.

That's why it's called the "Echo" method.

People trust their own words more than yours.
So make sure you use that.

Here's how it looks:

Client says: "I want it clean and minimal." 
Then later: "Add more icons, a banner, and a pattern." 
You say: "You wanted clean and minimal. Which of these fits that?"

Client says: "The homepage should feel premium." 
Then sends a reference that looks like a discount flyer. 
You say: "You said premium. This reference feels promotional. Let's find a better match."

Client says: "I love version 2." 
Two days later: "Actually, let's go back to version 1." 
You say: "You approved version 2 last week. What changed?"

No arguing. 

No "I told you so." 
Just their words "Echoing".

What if the client hasn't said anything specific?

Then quote the brief. 
The approved direction. 
The project goals defined.

Why this works: people respect their own words more than yours.

Use playback → fewer revisions, faster approvals.
Start quoting your clients back to them 😇

P.S. Repost this ( Save ⭐ this and Repost ♻️ )

Dark patterns are the biggest scam in tech.

And nobody's talking about it.

Today I tried to buy an CapCut app subscription.
Price on screen: €59.00/month.
Price at checkout: €299.99.

That's 30x markup.

This isn't a bug.
It's a feature.

It's called "bait and switch"one of the most common dark patterns in UX design.

Here's why it keeps working:

1. The purchase screen looks trustworthy
2. The real price only shows at the very last step
3. Most users tap "confirm" without reading

I teach designers to reduce friction.
But some companies use that skill to reduce your attention.

This wasn't some sketchy app.

It was in the App Store.
Processed through Apple.

If you're building products:

- Transparent pricing isn't a "nice to have"
- Transparent pricing is the bare minimum

Dark patterns are a tax on user trust.

And trust, once broken, doesn't come back.

♻️ Share this with someone who builds digital products.

CapCut

Quick UX test:

Where is “Cancel subscription”?

A. Upgrade plan
B. Personalization
C. Settings

Drop your answer below.

P.S. Bonus points if you explain the UX logic behind your choice.

No one will taught you this at any design workshop.

Your clients used to find you like this:

1. Search Contra ( or other freelance platforms )
2. Check your portfolio
3. Like your vibe
4. Read your bio
5. Send a message

Every step there was a real person deciding with their gut.

Do they like you.
Will they hire you.

But, software is now doing that process. 

Browsing profiles. 
Comparing freelancers. 
Choosing who to hire. 

Without a human in the loop.

Now:
AI agents entered the freelance market. 

Which means...

1. A new buyer category that evaluates without messaging you first
2. Profiles being scanned by software, not just humans
3. Less "let me think about it" - more instant decisions
4. More freelancers who have no idea this is happening
5. A new competitor category that delivers work 24/7

The point I want to make is:

Most freelancers don't fall behind because of skill. 
They fall behind because of awareness. 

I really hope YOU won't. 

(Repost further for others ♻️)

P.S. I created a playbook on how to attract these AI agents. 

P.P.S. Comment “AGENT” and I’ll send it your way. 

( Make sure we’re connected first ❤️ )

Every app free trial plan:

Click "Create" ➝ Upgrade to Pro
Click "Export" ➝ Upgrade to Pro
Click "Share" ➝ Upgrade to Pro

After 13 years of product design, I seen this "kill" good products over and over.

The fix?

One feature. 
Fully unlocked. 
Before the paywall. 

Do → stay → upgrade.

Let users "do" something. Not "see" something.
That's the whole UX strategy. 

Written in 3 words: value before money.

♻️ Repost if a product designer needs this.

P.S. What app "lost" you because the free plan was useless?

Co-founder @Victorflow | I help SaaS founders boost signups & MRR with high-converting Webflow & Framer redesigns | Webflow Premium Partner | Get a Free CRO Review

I'm Altaf, Co-Founder of VictorFlow, a UI/UX design and web development agency that's delivered 200+ high-converting websites for businesses worldwide.

Here's what we've learned after building hundreds of websites:

Most businesses lose 70% of potential customers because their website doesn't clearly communicate value, guide visitors, or build trust within the first 5 seconds.

We fix that.

⏩ What makes VictorFlow different:

→ Purpose-driven UI/UX: every pixel earns its place
→ Webflow experts: 120+ templates launched
→ Strategy-led design: built to convert, not just look good
→ Proven impact: avg. 140% conversion lift post-redesign

⏩ We specialize in:

• Complete website design & redesign
• UI/UX design & optimization
• Webflow development & custom solutions
• Conversion rate optimization
• Landing page design
• Brand identity & strategic design

Our clients include: SaaS companies, e-commerce brands, tech startups, and B2B service providers who understand that their website is an investment, not an expense.

Some wins we're proud of:

✓ Helped a SaaS client increase demo bookings by 140%
✓ Redesigned an site that went from $50K to $300K in quarterly revenue
✓ Reduced bounce rate by 65% for a B2B service company
✓ Built 120+ Webflow templates used by thousands of businesses globally

Ready to transform your digital presence?

📩 DM me "WEBSITE" for a free 15-minute strategy session where we'll identify quick wins for your site.

Or visit victorflow.com to see our work.

Altaf Rahman 🚀

I've been using the same prompt for UI/UX design for 6 months.

Saved me 40+ hours of back-and-forth.

No more:
→ Make it pop
→ Something's off, but I can't explain
→ Can you try a different vibe?

The problem with most design prompts:

They're too vague.

Design a modern SaaS landing page.
AI tools give you generic layouts.
You give feedback.
It guesses again.

10 iterations later, you're frustrated.

Here's what changed everything:

I built one master prompt that includes:
→ Target audience psychology
→ Conversion goals
→ Brand personality
→ Design constraints
→ Technical specs
→ Expected output format

What it does differently:

Instead of getting random design ideas, you get:
✓ Structured layouts with reasoning
✓ Copy suggestions based on audience
✓ Color psychology recommendations
✓ CTA placement with conversion logic
✓ Mobile-first considerations
✓ Accessibility built in

The best part?

You customize it once for your brand.
Then reuse it for:
→ Landing pages
→ Pricing pages
→ Feature sections
→ Email designs
→ Ad creatives

📌 Want the full prompt?
Comment "PROMPT" below, and I'll send it to you.

UI/UX & Website Designer | Turning Complex Ideas into High-Converting Websites | 200+ Projects Delivered | 140%+ Average Conversion Increase

ChatGPT and Claude Prompts for UI/UX designers

I watched 47 agency websites lose visitors in real-time last month.

Want to know the worst part?

They had no idea it was happening.

So I built a 5-minute audit we run before every VictorFlow project.

Here's what kills conversions (in order):

1. Speed Test (First 3 seconds)
• Your site loads in 8 seconds? 40% already gone
• Open GTmetrix right now
• Anything over 3 seconds = bleeding money
• Speed isn't nice-to-have, it's make-or-break

2. The "So What?" Test (Next 5 seconds)
• Open your homepage
• Set a timer for 5 seconds
• Can visitors tell what you do AND why they care?
• If not, you're invisible to them

3. Mobile Check (60% of your traffic)
• Pull out your phone right now
• Load your site
• Looks broken? That's 60% of revenue gone
• Most people will never see your desktop version

4. Trust Factor (Homepage only)
• Social proof on page 3? Doesn't count
• Testimonials, client logos, real numbers
• Homepage or it doesn't exist
• First impression = only impression

5. Form Friction (Every field counts)
• Count your contact form fields
• Every extra field = 10% fewer submissions
• Keep it under 4 fields max
• Name, email, message. That's it.

6. Case Study Reality (Show numbers)
• "We helped them grow" = means nothing
• "Increased revenue by $47K in 90 days" = believable
• Vague promises vs specific proof
• Always pick specific

Here's my challenge to you:

Open your website right now on your phone.
Be honest - would YOU fill out that contact form?

Drop "AUDIT" below and I'll personally review your site (first 5 only - I'm doing these manually)

Let's find what's costing you clients.

#WebDesign

Why do 9 out of 10 agency websites look amazing but convert like garbage?
I've audited over 200 sites in the past year.

We burned $25K on a website redesign.

Our leads dropped 40%.

That phone call still haunts me.

A client called, voice tight with stress:
"We just launched the new site. Leads are down. Way down."

They'd spent months on this.

- Picked the perfect colors.
- Argued over fonts.
- Made it look like a million bucks.

And it tanked their business.

Here's What Actually Happened

The agency made it pretty.
But they broke what was working:

Before the redesign:
1. Clear headline that spoke to pain points
2. CTA above the fold
3. Simple path to booking a call

After the redesign:
❌ Vague "creative" messaging
❌ CTA buried three scrolls down
❌ Fancy animations that hid the actual offer

They designed for awards.
Not for conversions.

The Hard Truth Nobody Tells You

You don't need a redesign.
You need a conversion audit.

Before you spend a single dollar, answer these:

✓ What's our current conversion rate?
✓ Where exactly do visitors bounce?
✓ What made our best clients say yes?
✓ Are we solving problems or showing off?

At VictorFlow, we've taken unoptimized $5K websites and turned them into client magnets.

No redesign.
Just strategic tweaks:

→ Rewrite the hero section to speak to actual pain
→ Move CTAs where eyes actually look
→ Add trust signals that matter
→ Remove friction from the buying process

The Question That Changes Everything

Before you call that agency...
Before you sign that redesign contract...

Ask yourself:
"Am I fixing how it looks, or how it converts?"

Because pretty websites win design awards.
Strategic websites win clients.

__

What's your biggest website frustration right now? Comment below - I might have a quick fix for you. 👇

#DigitalMarketing #AgencyLife

Text graphic reading: We spent $25K on a redesign. Leads dropped 40%. The problem? We made it pretty. Not profitable. Pretty wins awards. Strategy wins clients.

The biggest myth about Webflow vs custom code?

It depends on your target audience.

That’s not the real deciding factor.

We see this debate all the time:
Webflow or custom-coded websites?

The choice isn’t about who your users are.
It’s about what the website needs to do.

Use Webflow when:

1️⃣ Speed matters (launch fast, iterate faster)
2️⃣ Marketing teams need control without dev dependency
3️⃣ SEO, performance, and CMS updates should be simple
4️⃣ You want clean, scalable front-end without heavy engineering
5️⃣ Conversion optimization is an ongoing process

Webflow shines when flexibility + speed + performance matter.

Use Custom Code when:

1️⃣ You’re building complex logic or workflows
2️⃣ The product relies heavily on real-time data or heavy computation
3️⃣ You need deep backend integrations
4️⃣ Security or compliance demands full control
5️⃣ The website behaves more like a product than a marketing site

Custom code shines when engineering complexity is the core value.

The real question you should ask:

- Do we need to move fast or build deep?
- Is this a marketing engine or a product engine?
- Who needs to manage it daily, marketers or developers?

Most high-performing teams don’t pick sides.
They use Webflow for speed and custom code where it truly matters.

It’s not about your target audience.

It’s about your goals.

Which one are you using right now? 👇

The biggest myth about Webflow vs custom code?

It depends on your target audience.

That’s not the real deciding factor.

We see this debate all the time:
Webflow or custom-coded websites?

The choice isn’t about who your users are.
It’s about what the website needs to do.

Use Webflow when:

1️⃣ Speed matters (launch fast, iterate faster)
2️⃣ Marketing teams need control without dev dependency
3️⃣ SEO, performance, and CMS updates should be simple
4️⃣ You want clean, scalable front-end without heavy engineering
5️⃣ Conversion optimization is an ongoing process

Webflow shines when flexibility + speed + performance matter.

Use Custom Code when:

1️⃣ You’re building complex logic or workflows
2️⃣ The product relies heavily on real-time data or heavy computation
3️⃣ You need deep backend integrations
4️⃣ Security or compliance demands full control
5️⃣ The website behaves more like a product than a marketing site

Custom code shines when engineering complexity is the core value.

The re

Is your SaaS website in the top 10% or bottom 90%?

I analyzed 60+ SaaS sites to find out.

The top performers make 3x more revenue.

Here's the data:

𝐓𝐢𝐦𝐞-𝐭𝐨-𝐂𝐓𝐀:

• Top 10%: 3.2 seconds
• Bottom 90%: 12+ seconds

𝐅𝐨𝐫𝐦 𝐟𝐢𝐞𝐥𝐝𝐬:

• Top 10%: 3 fields
• Bottom 90%: 7.5 fields

𝐂𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐢𝐞𝐬:

• Top 10%: 8+ with real numbers
• Bottom 90%: 2 generic testimonials

𝐋𝐨𝐚𝐝 𝐬𝐩𝐞𝐞𝐝:

• Top 10%: Under 2.5 seconds
• Bottom 90%: 5-9 seconds

𝐕𝐢𝐝𝐞𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭:

• Top 10%: 90% have it
• Bottom 90%: 15% have it

But here's what ACTUALLY separates them:

The top 10% treat their website like a product.

→ They A/B test headlines.
→ They track heat maps.
→ They iterate monthly.

The bottom 90%?

• They launch and forget.
• Your competition isn't better at design.
• They're better at optimization.

__

Which category are you in?
Comment TOP or BOTTOM.

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