Pavle Lucic

Senior UI/UX Designer @ Toptal | Prototyping, Branding, UI Development

I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites.

My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Senior UI/UX Desiger

I once told a junior designer:

“You are better than me.”

She froze.
Then shook her head.

But I meant it.

Her instincts fast.
Her ideas were fresh.
Her courage fearless.

We spend so much time chasing recognition that we forget how powerful respect can be.

Better designers don’t diminish you.
They define what’s next for you.

When you respect greatness without envy, you create room for your own.

Respect over recognition. Always.

P.S. Who’s one designer you quietly respect more than anyone else? Tag them.

Senior UI/UX Product Designer | UX Strategy | Figma

A lead designer once told me, “We don’t have time for UX research.”

I said, “Then you’ll make time for rework.”

Because that’s the tradeoff.

If you skip qualitative research, your next sprint will be filled with fixes.
If you skip quantitative research, your next decision will be based on vibes.

I’ve seen this mistakes with every single design team I’ve worked with. 

Zero exceptions. 
Myself included.

Here’s the cycle that works:

Qualitative → Design → Quantitative → Refine.
Talk → Build → Measure → Repeat.

Let me explain:

Qualitative research makes people care.
Quantitative research makes people act.

Together? They make decisions make sense

Through numbers, you measure behavior.
Through stories, you understand it.

My process allows me to:

1. Design with confidence, not assumptions
2. Balance empathy with research evidence
3. Build products users actually want

Every great product you admire was built this way.

Skip a step and you’ll build twice.

(Repost ♻️ if this hits home.)

P.S. Which step do you usually skip first talking or testing?

If I could go back 10 years…

I wouldn’t change the tools I used.
I wouldn’t change my niche.
I wouldn’t change my style.

Instead?

I’d only change one thing.
I’d start designing badly… sooner.

Because every “ugly” design, every failed concept, every 3-hour layout that still looked wrong…all of it built the instinct I have now.

That instinct?
It’s why I can deliver a clean result in 20 minutes today.

The minutes are visible.
The decade is invisible.

And that’s the part that matters most.

Stop trying to be perfect.
Start trying to build your years.

Because once your decade is strong…
your 20-minute magic becomes inevitable.

(Repost if you wish you started earlier ♻️)

P.S. What’s the earliest design software you ever used?

You might want to save this one.

It shows how to create a paper-like effect on any corner and any shape.

And no you don’t need plugins, 3D tools, or magic.
Just 2 layers, gradients, and a little patience.

I’ve been sharing Figma tricks for years.
But this one… this one’s special.

Because it feels real.

Save it.
Practice it.
Use it often.

Because this fold effect turns flat designs into felt designs.

Repost to help other designers ♻️

Paper like design effect

Every designer eventually realizes this:

You don’t need more tools.
You don’t need more plugins.
You don’t need more fancy software.

You need a better eye.

And your eye is shaped by principles of design.
Not by features.

Once I understood that, everything changed:

• My work finally had rhythm
• Spacing started to make sense
• Visual decisions became intentional
• Layouts stopped feeling “accidental”

And suddenly… my work looked cleaner without adding anything new

The day I stopped chasing trends and started studying why designs work…
Was the day my growth finally clicked.

Your career changes the moment you stop decorating
and start designing with principles.

P.S. Did you have a moment when design suddenly started making sense?

My son’s first steps → felt like seconds.
His first day at kindergarten → felt like minutes.
His first “I love you dad” → felt like forever.

Time plays favorites like that.

The first years of parenthood?
They vanish fast.

I used to spend 10 hours a day chasing goals.

Now, I spend one hour chasing giggles and somehow, it feels more productive.

Career milestones come and go.
Childhood doesn’t.

And the truth is…

We’re not losing time.
We’re living it in small, beautiful doses ❤️.

P.S. What’s one small moment you’d relive if you could?

Duties and Responsibilities

I run Instagram and Facebook Ads
Online Marketing
Social Media Marketing

Reports to the client weekly about the progress of the Performance of their social media prescence.

Clients 
Blinkers San Francisco April - May 2019
I helped them manage their online shop using Shopify and social media presence for two months.

Virtual Assistant(Social Media Strategy)

Carousell Group

I sell my stuff and help others sell their stuff online.

Online Seller

Illustrator

Modifies photos and create layouts based on the specifications of clients.

Photo Editor/Layout Designer

Rafeli Realty and Development

Duties and Responsibilities

Helps the company get leads and sales by making advertising campaigns and updating information on social media and websites and I also manage their online presence.

Answers emails and transfers social media and website inquiries to the salesperson of Rafeli Realty as an Online Representative in their social media accounts.

Website Management via WordPress and updating information on websites.

Creates and maintains a favorable brand image of the company and its products.

I was able to help the company fill up their properties with occupants and improve the company's reputation when I was in their company.

Social Media Strategist(OIC)/ Brand Manager/ Paid Media Specialist

Rafeli Realty and Development Corporation

Works in as a Graphic Artist wherein he is the one in charge of creating Graphic Designs for Rafeli Realty and Development Corporation.

IT Staff, Layout Designer, Receptionist, Supervisor

First Academy of Computer Arts

Works as a trainee with my colleagues developing Web Interfaces. This is a job that wraps everything I like in a single position - conjuring exciting ideas with other senior Freelancer Graphic and Web Designers from Strawberry Fields Production.

Web Design Trainee

PHILIPPINE PRUDENTIAL LIFE INSURANCE COMPANY, INC. (Philippine Prudential)

IT Intern

Centro Escolar University

Primarily work as Liason and deliver messages and items from one department to another and as a Receptionist, where in I am the one who talks to visitors before going inside for important affairs in the company.

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The Battle

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Ralph Vincent Hernandez

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Engagements

Likes

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