Pavle Lucic

Senior UI/UX Designer @ Toptal | Prototyping, Branding, UI Development

I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites.

My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Senior UI/UX Desiger

I once told a junior designer:

“You are better than me.”

She froze.
Then shook her head.

But I meant it.

Her instincts fast.
Her ideas were fresh.
Her courage fearless.

We spend so much time chasing recognition that we forget how powerful respect can be.

Better designers don’t diminish you.
They define what’s next for you.

When you respect greatness without envy, you create room for your own.

Respect over recognition. Always.

P.S. Who’s one designer you quietly respect more than anyone else? Tag them.

Senior UI/UX Product Designer | UX Strategy | Figma

A lead designer once told me, “We don’t have time for UX research.”

I said, “Then you’ll make time for rework.”

Because that’s the tradeoff.

If you skip qualitative research, your next sprint will be filled with fixes.
If you skip quantitative research, your next decision will be based on vibes.

I’ve seen this mistakes with every single design team I’ve worked with. 

Zero exceptions. 
Myself included.

Here’s the cycle that works:

Qualitative → Design → Quantitative → Refine.
Talk → Build → Measure → Repeat.

Let me explain:

Qualitative research makes people care.
Quantitative research makes people act.

Together? They make decisions make sense

Through numbers, you measure behavior.
Through stories, you understand it.

My process allows me to:

1. Design with confidence, not assumptions
2. Balance empathy with research evidence
3. Build products users actually want

Every great product you admire was built this way.

Skip a step and you’ll build twice.

(Repost ♻️ if this hits home.)

P.S. Which step do you usually skip first talking or testing?

If I could go back 10 years…

I wouldn’t change the tools I used.
I wouldn’t change my niche.
I wouldn’t change my style.

Instead?

I’d only change one thing.
I’d start designing badly… sooner.

Because every “ugly” design, every failed concept, every 3-hour layout that still looked wrong…all of it built the instinct I have now.

That instinct?
It’s why I can deliver a clean result in 20 minutes today.

The minutes are visible.
The decade is invisible.

And that’s the part that matters most.

Stop trying to be perfect.
Start trying to build your years.

Because once your decade is strong…
your 20-minute magic becomes inevitable.

(Repost if you wish you started earlier ♻️)

P.S. What’s the earliest design software you ever used?

Every designer eventually realizes this:

You don’t need more tools.
You don’t need more plugins.
You don’t need more fancy software.

You need a better eye.

And your eye is shaped by principles of design.
Not by features.

Once I understood that, everything changed:

• My work finally had rhythm
• Spacing started to make sense
• Visual decisions became intentional
• Layouts stopped feeling “accidental”

And suddenly… my work looked cleaner without adding anything new

The day I stopped chasing trends and started studying why designs work…
Was the day my growth finally clicked.

Your career changes the moment you stop decorating
and start designing with principles.

P.S. Did you have a moment when design suddenly started making sense?

My son’s first steps → felt like seconds.
His first day at kindergarten → felt like minutes.
His first “I love you dad” → felt like forever.

Time plays favorites like that.

The first years of parenthood?
They vanish fast.

I used to spend 10 hours a day chasing goals.

Now, I spend one hour chasing giggles and somehow, it feels more productive.

Career milestones come and go.
Childhood doesn’t.

And the truth is…

We’re not losing time.
We’re living it in small, beautiful doses ❤️.

P.S. What’s one small moment you’d relive if you could?

Kickoff Africa

Lead Product Designer

Troo Technologies Inc.

SaaS based application

•	Developed a design system that ensures consistency across Troo products (Kanta and Xendo)
•	Collaborated closely with cross-functional teams, including product managers, stakeholders and engineers, to deliver a user-centric product
•	Tackled challenging projects by solving complex problems with intuitive and user-centric experiences, utilizing my strong technical and visual design skills

SkillHat

Worked in an agile team and some of my responsibilities include
•	Translating business objectives and stakeholders’ ideas into user-friendly designs
•	Implementing product strategy, design thinking and product design processes on the product
•	Working closely with developers to ensure the successful implementation of design solutions
•	Iterating and optimizing the users experience based on users’ feedback and data analysis

User Experience Designer

FoodCLUB

- Identify design loopholes and devise usable solutions.
- Developed and managed the design system that was used throughout the project.
- Convert ideas into user flows, wireframes, mockups, and prototypes.
- Directly report design progress to the Co-Founder.
- Design testing and iteration.

Command Design

- As a member of the team, I contributed to and worked with the design system to deliver a high level of quality and consistency across board
- Putting the design strategy, design thinking, and product design processes into action on products
- Conducted end-to-end usability testing with customers and identified product usability issues
- Collaborated with co-workers to meet product deadlines and goals.

Product Designer

Kavod Hub Ventures

Worked on the design system for the Kavod Hub product, to ensure consistency across all designs.

Product Designer Volunteer

NerdzFactory Company

- Conducted an in-depth user research for a delivery application project 
- Led a team in developing wireframes, high fidelity designs for both 
website and application, and a working prototype based on the users' 
goals and needs.

UX/UI Design Trainee

Hi there,

My priority as a UX designer is to transform your ideas into visually appealing and user-centric designs that in turn makes you money and grow your business/brand. 

With 4+ years experience as a UX/UI designer, I bring a unique blend of creativity, technical prowess, and strategic thinking to every project I undertake. As a LinkedIn Top Voice, I have been recognized for my insights and contributions to the design community, reflecting my passion for the craft and commitment to excellence.

My goal is to deliver exceptional user experiences that drive success for both users and businesses. I thrive in collaborative environments, working closely with cross-functional teams to deliver products that meet both user and business objectives. My strong communication skills and ability to articulate design concepts clearly make me a valuable team player.

I'm an expert in​ the following Design areas:
📍 UX/UI: Web design
📍 Dashboard design
📍 SaaS product design
📍 Design Systems Expert
📍 UI/UX: Mobile design
📍 Information Architecture.
📍 E-commerce design
📍 Landing page design
📍 Surveys
📍 Web application / Mobile app (iOS and Android)
📍 Competitive Analysis
📍 User flows
📍 User research/Interviews
📍 Usability Testing

Seeking a talented UX designer? Send me a DM today and let's discuss your project.

Work Time:
Monday – Saturday

Keywords:
UI/UX, UI Design, UX design, User Interface Design, web design, Graphic design, Landing Pages Design, User Experience Design, Web & Mobile Design, Responsive Web Design, UI Research, User Flow, mobile design, Android app design, website wireframing, eCommerce web design, Google Material Design, Clickable prototype, Website Wireframing, Animations creation, Branding, User Interface, iOS app design, prototype design, responsive web design, web design, Android guideline, eCommerce app design, icon design, website design, Principle, User interface designs, Figma, UX Research, Animation UI, wireframes design, #canadastartups #startupjobs #hiringproductdesigner #hiringincanada #uxdesigner #productdesign #founders #tobifemi #jobsincanada #canadajobs #canadatechstartups #hiringinusa #usajobs #usatechstartups #Luxembourg #Luxembourgjobs #techstartups #cruchbase #techstars #ycombinator

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Daramola Oluwatobi

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The Battle

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Daramola Oluwatobi

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