Pavle Lucic

Senior UI/UX Designer @ Toptal | Prototyping, Branding, UI Development

I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites.

My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Senior UI/UX Desiger

I once told a junior designer:

“You are better than me.”

She froze.
Then shook her head.

But I meant it.

Her instincts fast.
Her ideas were fresh.
Her courage fearless.

We spend so much time chasing recognition that we forget how powerful respect can be.

Better designers don’t diminish you.
They define what’s next for you.

When you respect greatness without envy, you create room for your own.

Respect over recognition. Always.

P.S. Who’s one designer you quietly respect more than anyone else? Tag them.

Senior UI/UX Product Designer | UX Strategy | Figma

A lead designer once told me, “We don’t have time for UX research.”

I said, “Then you’ll make time for rework.”

Because that’s the tradeoff.

If you skip qualitative research, your next sprint will be filled with fixes.
If you skip quantitative research, your next decision will be based on vibes.

I’ve seen this mistakes with every single design team I’ve worked with. 

Zero exceptions. 
Myself included.

Here’s the cycle that works:

Qualitative → Design → Quantitative → Refine.
Talk → Build → Measure → Repeat.

Let me explain:

Qualitative research makes people care.
Quantitative research makes people act.

Together? They make decisions make sense

Through numbers, you measure behavior.
Through stories, you understand it.

My process allows me to:

1. Design with confidence, not assumptions
2. Balance empathy with research evidence
3. Build products users actually want

Every great product you admire was built this way.

Skip a step and you’ll build twice.

(Repost ♻️ if this hits home.)

P.S. Which step do you usually skip first talking or testing?

If I could go back 10 years…

I wouldn’t change the tools I used.
I wouldn’t change my niche.
I wouldn’t change my style.

Instead?

I’d only change one thing.
I’d start designing badly… sooner.

Because every “ugly” design, every failed concept, every 3-hour layout that still looked wrong…all of it built the instinct I have now.

That instinct?
It’s why I can deliver a clean result in 20 minutes today.

The minutes are visible.
The decade is invisible.

And that’s the part that matters most.

Stop trying to be perfect.
Start trying to build your years.

Because once your decade is strong…
your 20-minute magic becomes inevitable.

(Repost if you wish you started earlier ♻️)

P.S. What’s the earliest design software you ever used?

Every designer eventually realizes this:

You don’t need more tools.
You don’t need more plugins.
You don’t need more fancy software.

You need a better eye.

And your eye is shaped by principles of design.
Not by features.

Once I understood that, everything changed:

• My work finally had rhythm
• Spacing started to make sense
• Visual decisions became intentional
• Layouts stopped feeling “accidental”

And suddenly… my work looked cleaner without adding anything new

The day I stopped chasing trends and started studying why designs work…
Was the day my growth finally clicked.

Your career changes the moment you stop decorating
and start designing with principles.

P.S. Did you have a moment when design suddenly started making sense?

My son’s first steps → felt like seconds.
His first day at kindergarten → felt like minutes.
His first “I love you dad” → felt like forever.

Time plays favorites like that.

The first years of parenthood?
They vanish fast.

I used to spend 10 hours a day chasing goals.

Now, I spend one hour chasing giggles and somehow, it feels more productive.

Career milestones come and go.
Childhood doesn’t.

And the truth is…

We’re not losing time.
We’re living it in small, beautiful doses ❤️.

P.S. What’s one small moment you’d relive if you could?

UI Flip

UI Flip is a the product and web design studio for SaaS, AI and fintech startups.

💰 One flat free €4k/mo
⏯️ Pause or cancel anytime
🙌 3 days free trial
♾️ Unlimited design requests & revisions
❤️ Quality over quantity - only 5 clients at a time

✨ Wanna flip your design to the next level? 

👉 Check it out https://uiflip.com/

Founder & Principal Designer

BESCO - The Bulgarian Entrepreneurial Association

Member

Teamwork.com

I embarked on my journey with the company as a freelance designer in 2012. Back then, our close-knit team consisted of just seven members, including the two visionary co-founders. As the sole designer and the only one working remotely, I had the unique opportunity to spearhead all design initiatives. My initial projects included designing mobile apps, which later transitioned to a complete overhaul of our main web app. Our efforts were recognized when our website redesign clinched the "SMB Website of the Year" award in Ireland.

As we evolved into a multi-product entity, I had the privilege of crafting the design narratives for our next two products: Teamwork Desk and Teamwork Chat. There's something truly exhilarating about building something from the ground up.

With the company's growth trajectory and the expansion of our design team, I transitioned to focus solely on the Teamwork Desk team. Here, I revisited and revamped my original designs to ensure they resonated with contemporary trends and technologies.

A few years later, I took on a pivotal role with the Platform and Integrations team. Our mandate was vast, overseeing global functionalities across products, such as subscription management, checkout processes, user synchronization, and fostering integrations with third-party applications, add-ons, and extensions.

In my recent years with the company, I've been an integral member of the newly minted Growth team. Our mission? To optimize the user journey through A/B testing, enhance onboarding experiences, boost conversion rates, and more. One of the highlights of this role is witnessing the tangible impact of our efforts, quantified in real numbers.

UI / UX Designer

Self-employed

Freelance UI/UX Designer

Hot-Homes ltd

Real Estate Agent & Manager

Hello there! I kicked off my design journey back in 2007, dabbling in everything from websites and logos to those nostalgic flash banners and animations. As times changed, I found my true calling in UI/UX and Product Design, and I've been riding that wave ever since.

My freelance adventures have taken me across the globe, working on projects with some truly amazing clients. One such collaboration with Teamwork.com turned into an 11-year chapter filled with growth and learning.

Now excited to announce the launch of UIFlip, a flexible unlimited design subscription service to help you grow your #startup, #agency, or simply to support your business's ongoing design needs. 

From websites, landing pages, mobile and web apps, to e-commerce platforms, get top-notch quality and 15+ years of design experience at a fixed monthly cost lower than hiring a full-time designer.

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Pavle Lucic

Ivo Ivanov

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The Battle

Pavle Lucic

Ivo Ivanov

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pavle Lucic's LinkedIn Performance

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