Pavle Lucic

Senior UI/UX Designer @ Toptal | Prototyping, Branding, UI Development

I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites.

My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Senior UI/UX Desiger

This is how I work now:

1. Think
2. Write
3. Plan
4. Ask
5. Wait
6. Then design

It’s slower. But it works.

Because UX isn’t just what you make.
It’s what you understand first.

(Repost ♻️)

P.S. What is your process?

Senior UI/UX Product Designer | UX Strategy | Figma

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This might be a controversial post but it's true.

I don't have a formal design degree.

I'm pretty sure a lot of self-taught designers experience this too.

Examples:

Every time I share my work online, someone asks "where did you study?"
I can feel the judgment coming.

Every time I'm in a room with "formally trained" designers.
I hear the whispers: "They probably just watch YouTube tutorials."

Every portfolio review, every job interview, someone implies "you're not a real designer without the credentials."

But then...They see just ONE of my projects and:

That skepticism closes immediately
I get genuine compliments in my DMs
I get referrals + new client inquiries

So...

Why do we judge credentials before we judge the work?
Especially with creative fields? 😊

Fear that talent and hustle might matter more than a piece of paper. 
Which, honestly, they often do.

To my fellow self-taught designers who've "made it work" I love you. 

Keep building. Keep proving that skills speak louder than diplomas.

Keep letting your work change people's minds. It's worth it.

Pavle ❤️

Loading states matter.

Blank screen = user thinks it's broken.

Progress bar = user knows how long.
Spinner = user knows something's happening.
Skeleton screen = user sees structure forming.
Instant feedback = user doesn't notice the wait.
Steps = user knows where they are ("Step 2 of 4").
Active waiting = user is entertained while waiting (tips, facts).

Never leave users guessing.

Show them the system is working.
Even if it takes time, show progress.

(Repost further ♻️)

17 genuine tips for using illustrations to improve UX

(I wish someone told me number 8 sooner)

1. Empty states feel less scary
2. Error messages feel friendlier
3. Users remember visuals 6x better
4. Onboarding completes 40% more
5. They reduce mental effort instantly
6. They help users know where they are
7. You will add illustrations way too soon
8. They reduce support tickets by 30-40%
9. Permission requests make more sense
10. Complex steps feel simpler with visuals
11. They answer questions before users ask
12. Visual metaphors beat long explanations
13. Users understand faster than reading text
14. They build trust during frustrating moments
15. Empty spaces feel intentional instead of broken
16. They guide without overwhelming with instructions
17. Strategic placement turns confusion into confidence

Repost this free value for others ♻️ Thank you!

P.S. Hey, which one (1-17) do you like most?

If there's one thing I'd eliminate in UX design...

It's birthday pickers like this. You know the ones:

1. Scroll wheels flicking through 40+ years to find 1986
2. Calendar grids tapping "previous month" 480 times
3. Three separate dropdowns, praying the order is right

There's a much better way.

It's called "TIF = Text Input First". 
Rooted in real behavior.
Backed by research. 

TIF is simple:

1. Let users type their birthday
2. Auto-format date as they go
3. Offer a picker as backup only

Why it works:

People know their birthday by heart.
Typing takes 2 seconds.

Scrolling through a picker takes 15+ seconds of frustration.

Hope this helps! (Repost if so ♻️)

P.S. Anything worse than a scroll-wheel date picker?

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I was in a meeting last week.

One designer talked for 60 of them.

References to everything. 
"What if we..." on repeat.

Opinions on everything.

Loud. 
Confident. 
Influential.

Everyone nodded along.

Then someone asked:
"So who's going to build this?"

Silence.

The loud one? 
"I'm more of a strategy person."

The quiet one in the corner?

She opened Figma.
Had 3 options ready.
Built while they debated.

That's when I realized:

The best designer in the room?
Often the one who says the least.

Repost this ♻️ if you've seen this happen too.

Good UX is boring.

Users complete tasks without thinking.

They don't notice the design. They just finish.

Bad UX is memorable.
Users remember frustration. Confusion. Friction.

Stop trying to impress users.

The best interfaces are simple.

P.S. When was the last time you noticed good UX?

A client came to me with a "broken" product. 

Here's what happened:

They spent 8 months building an app.

It worked perfectly. But nobody used it.

Refund requests? Daily. 
App store reviews? 2.1 stars.
Support tickets? 200+ per week. 

They thought the product was broken.

It wasn't.
The design was.

I changed 5 things:

1. Moved the main CTA
2. Simplified the onboarding
3. Fixed the mobile navigation
4. Added visual feedback on buttons
5. Reduced the menu from 15 items to 4

4 weeks later?

Retention doubled.
Reviews jumped to 4.4 stars. 
Support tickets dropped 73%. 

Same code. Same product. Same features. 

I didn't "make it pretty."
I made it usable.

That's what designers actually do.

Repost ♻️ if this changed how you see design.

P.S. Have you ever blamed your product when design was the problem? 😊

My first client ever:

"Make the logo bigger."

Quoted Steve Jobs.
I argued for 20 minutes. 
Sent 5 articles about white space. 

They made it bigger themselves in PowerPoint.

My latest client:
"Make the logo bigger."

I said: "Let's test it. I'll send you 2 versions. You pick."
They picked the smaller one.

What changed?

I stopped convincing. 
I started collaborating.

People don't resist ideas. They resist being told what to do.

Give them ownership. 
Watch them choose wisely.

♻️ Repost if you wish you knew this earlier.

Junior designers have a fear of asking "dumb" questions.

So let me respond to this right now:

Should I just Google this instead? No. 
Will asking slow down the project? No.
Should I already know this by now? No. 
Will this question make me look stupid? No.
Will senior designers judge me for asking? No.
Should I just pretend I understand? One big NO!

I'll be honest... 

"Creating safe spaces to ask" is my thing in design teams. But some of these fears take it too far.
Over the years, I've seen many brilliant designers hold back.

And as my seniority grew, so did my empathy.
(and so did my appreciation for good questions)

I get it, we're all in the business of "looking competent" here. 

But nobody should be afraid to learn.

You want to learn for free? Ask questions in critiques. 
You want personalized guidance? Hire a mentor.

As simple as that. ✌️

P.S. What's the "dumbest" question you've ever asked that turned out to be brilliant? (I know I'll probably regret asking this question LOL)

Entry-level means no experience.

It's for juniors to begin their careers, learn, and grow.

Yet job posts say:

"Entry-level position"
"Requirements: 3-5 years experience"

That's not entry-level. That's mid-level.

Stop lying in job descriptions.
You're not finding candidates because you're asking for the impossible.

Entry-level = zero experience required.

If you need experience, it's not entry-level.

(Repost for job seekers ♻️)

P.S. Have you seen this contradiction in job posts?

Mini-masterclass on receiving design feedback:

(save this for your next critique)

Well-delivered feedback = great insight
Well-received feedback = great growth

That being said... Let's dive into 5 levels of receiving feedback:

Level 1: Defensive 
↳ "But here's why I did it this way..." 
↳ You're protecting ego, not improving work

Level 2: Silent 
↳ You nod. You take notes. You change nothing. 
↳ Feedback theater. Everyone sees through it.

Level 3: Selective 
↳ You only hear what confirms your choices 
↳ Cherry-picking isn't growth

Level 4: Receptive 
↳ You listen. You ask questions. You implement. 
↳ This is where most good designers live.

Level 5: Hungry 
↳ You seek feedback before anyone offers it 
↳ "What's not working? Where did you struggle?" 
↳ This is where great designers live.

Getting feedback is a skill. Just like giving it.

And most of us never practiced receiving.
We just practiced defending.

Time to switch.

Repost this ♻️ for your design team.

P.S. What level are you at right now (1-5)? No judgment 👇

Old design workflow:

1. Sketch idea
2. Open Figma
3. Design for hours
4. Export and code
5. Test and iterate

New workflow with Claude:

1. Describe idea to Claude
2. Claude codes it fast
3. See design instantly
4. Iterate with prompts
5. Ship faster

I made glass icon effects this way.

No design tools. 
Just conversation.

The bottleneck shifted from execution to clarity of thought.

Can you describe what you want clearly?

That's the new design skill.

(Repost this shift ♻️)

P.S. How has your workflow changed with AI?

I just found out the best color generator for designers.

uicolors. app/generate

Save it for later or repost ♻️

Three reasons Inter dominates:

It's variable

One font file. 
It's optimized.
Multiple widths. 
Multiple weights. 
Smaller load times.

Letter spacing, x-height, character distinction all tuned for screens.

It's free
No legal.
No licensing. 
No procurement. 
Just download and use.

Hard to compete with that combination.

P.S. What font makes your product memorable?

Feedback feels personal.

It's not.

They're critiquing your design. Not you.

Hard to separate:

"This button is unclear" = design feedback
"You made this unclear" = feels like attack
Same words. Different interpretation.

Train yourself to hear:

"The layout is confusing" not "You're confused"
"This needs work" not "You're not good enough"
"Try another approach" not "You failed"

Your design is separate from your worth.

(Repost if this resonates ♻️)

P.S. Does feedback feel personal to you?

Here's the biggest lesson my son taught me:

Yesterday, I cut my finger.

He saw blood. He didn't freeze. He didn't cry.

He ran to get a napkin. 
Wrapped it around my finger. 
Taped it with whatever he found.

Then he grabbed a pen.

And drew a little stick figure on the bandage.
A tiny man.

"That's you, daddy. So you're not alone."

I looked at this ridiculous napkin-bandage. 
Tape peeling off. 
Little man with "hair".

This is what support actually looks like.

Show up. With what you have. 
And make sure they know they're not alone.

That little stick figure?

Best medicine I ever got.

Repost this ♻️ to spread a good message today.

"Wait, you actually use AI for prototyping?"

I get this reaction a lot from other designers.

Yes, I use AI tools daily. 

When did it become normal for designers to hide that they use AI? 
Like it's some dirty secret that makes your work "less valid"?

And...

↳ I prototype 10x faster than I did 2 years ago. 
Yes, full flows in minutes. 
Yes, clients can't tell the difference. 

↳ I refine everything myself. 
I bring the soul. 
AI gives me the skeleton. 
Never shipping raw AI output. 

So to answer this once and for all:

"Is it cheating?"
"Is AI doing your job for you?"
"Is your work even original anymore?"

No. It's leverage.

Try it. 
You'll see.

It's not that scary. 

(Repost if it hits home ♻️)

P.S. What's YOUR resistance to AI prototyping?

Growth-Focused UI/UX Designer | Building High-Converting Interfaces for Web3, SaaS & Crypto | Landing Page Specialist

Hey there 👋 I’m Nishar, a Lead Product Designer who loves helping startups turn ambitious ideas into products that truly scale.

For the past 5+ years, I’ve been designing and shaping SaaS and fintech products from 0→1, balancing strategy with hands-on craft. My goal in every project is simple — build products that feel effortless to use, deliver measurable impact, and help teams grow faster.

When I joined DoubleTick as the founding designer, it was a small regional WhatsApp CRM. Over time, I helped transform it into a global platform used by 7,000+ businesses across 145+ countries.
We redesigned automation flows, simplified onboarding, and made complex workflows intuitive — leading to a 50% jump in automation adoption and 35% faster activation.

At Jiraaf, I designed the investment experience that powered $80M+ in transactions. By simplifying financial decision-making and creating a frictionless user journey, we built trust and engagement at scale.

What I love most about design is its ability to connect business, technology, and human behavior. Whether it’s defining product direction, building scalable design systems, or mentoring young designers, I care about helping teams ship faster, smarter, and with zero design debt.

Outside of work, I share my learnings with a growing community of 28K+ on LinkedIn and 24K+ on Dribbble, discussing design, startups, and growth. It’s my way of giving back and staying connected to what’s next in product design.

What I bring to startups:
• A strategic partner who helps shape product direction, not just screens
• Velocity + craft — fast iteration without design debt
• Systems thinker who builds scalable design foundations and processes
• Data-informed decision-making that blends empathy with analytics
• Founder-friendly collaboration — clear, ego-free, outcome-driven

Core Skills:
Product Strategy · UX/UI Design · Design Systems · Data Visualization · SaaS & Fintech UX · Usability Testing · Growth Design · Team Leadership

Tools:
Figma · Framer · MUI · Tailwind CSS · shadcn UI · Webflow · Miro · Jira · ChatGPT

If you value clarity, speed, and thoughtful design leadership — I’d love to connect.
🎨 https://nishar.framer.ai
📧 nisharmultani007@gmail.com

Nishar Multani • UX UI DESIGNER

🚀 New SaaS UI/UX Design — URL Shortener Web App

Just finished designing a URL shortener web app focused on speed, clarity, and scalability.
The goal was to simplify link creation while giving users full control over tracking and management.

Design highlights:
✔️ Clean & modern SaaS interface
✔️ Intuitive link creation flow
✔️ Analytics-first dashboard UX
✔️ Scalable components for growth
✔️ Conversion-focused layout

This concept explores how a utility product can still feel premium, simple, and user-friendly.

💬 I’d love to hear your thoughts!

✅ Available for new projects
📩 Send me a DM or book a call:
👉 https://lnkd.in/d9TheSmk

#SaaSDesign #UIUX #UXDesign #UIDesign #ProductDesign #WebAppDesign #DashboardDesign #LandingPageDesign #StartupDesign #B2BDesign #DesignInspiration #Figma #NoCode #TechStartup #DigitalProduct #UserExperience

Nishar Multani

Lead UI/UX Designer & Product Designer | 5+ Years Building High-Growth SaaS & Fintech Products | 28.7K+ LinkedIn Followers | 24.4K+ Dribbble Followers | Open to Full-Time & Freelance Roles

🚀 New Design Drop – URL Shortener Landing Page

Just wrapped up a modern URL shortener landing page design focused on clarity, speed, and conversions.
The goal was simple: make link management feel effortless, trustworthy, and scalable.

What I focused on:
✔️ Clean SaaS-style UI
✔️ Strong visual hierarchy
✔️ Conversion-driven CTAs
✔️ Responsive-ready layout

Would love to hear your thoughts and feedback 🙌

💼 Looking to build or redesign your product?
I help startups and SaaS teams craft high-converting websites and product experiences.

📩 Let’s work together:
nisharmultani007@gmail.com

#UIDesign #UXDesign #SaaS #LandingPage #ProductDesign #WebDesign #StartupDesign

🏡 Redesigned: HouseNovel — Home History Research Platform (Web UI/UX)

Just finished redesigning a key page for HouseNovel, a platform that helps homeowners uncover the history of their property — from past residents and census records to newspaper mentions and historic maps.

The goal of this redesign was to improve UX clarity, customer trust (CX), and content discoverability while keeping the experience human-led (real researchers, no bots).

What changed in this redesign:
✔️ Clearer value proposition above the fold
✔️ Simplified research package comparison
✔️ Stronger trust signals & social proof
✔️ Editorial-style layout for long-form content
✔️ Improved information architecture for easier scanning

This project was a great example of designing for credibility, storytelling, and conversion — especially important for research-driven and real-estate platforms.

💬 Would love to hear your thoughts or feedback.

✅ Available for new UI/UX & SaaS redesign projects
📩 DM me or book a call:
👉 https://lnkd.in/d9TheSmk

#UIUX #UXDesign #CXDesign #WebDesign #SaaSDesign #RealEstateTech #ProductDesign #InformationArchitecture #UserExperience #CustomerExperience

🚀 AI SaaS URL Shortener Dashboard — UI/UX Case Concept

I recently designed a URL shortener web app dashboard with a strong focus on UX clarity, CX efficiency, and decision-first design.

The goal was simple:
👉 reduce friction
👉 improve scannability
👉 help users act faster with confidence

What this design focuses on:
✔️ Clean, minimal SaaS UI
✔️ Intuitive link creation & management
✔️ Scannable analytics for quick insights
✔️ Action-first interactions (copy, share, stats)
✔️ Scalable dashboard system for growing products

This concept shows how even a utility-driven product can deliver a premium user experience and strong customer experience (CX) without unnecessary complexity.

💬 I’d love your feedback — designers, founders, and product builders.

✅ Available for new projects
📩 Send me a DM or book a call:
👉 https://lnkd.in/d9TheSmk

#UXDesign #CXDesign #UIUX #SaaSDesign #DashboardDesign #WebAppDesign #ProductDesign #AISaaS #UserExperience #CustomerExperience #StartupDesign #DigitalProduct

🚀 Hiring: Graphic Designer (Social Media Specialist)

📍 Full-time | Remote

We’re looking for a creative Graphic Designer with a strong focus on social media content.

Requirements:
Strong visual sense & consistency
Experience designing social media posts, ads, creatives
Ability to work independently & meet deadlines
Figma / Adobe / relevant tools proficiency

📩 DM me your portfolio
(Only portfolios will be considered)

Feel free to share with someone who might be a good fit 🙌

⚖️ Website Redesign — McGrath Law Firm (Legal UI/UX)

Recently worked on a website redesign for McGrath Law Firm, a practice with over 50 years of experience serving clients in immigration law and related legal services.

The goal of this redesign was to improve user experience, credibility, and lead conversion, while respecting the firm’s long-standing legacy and professionalism.

What the redesign focused on:
✔️ Clear value proposition above the fold
✔️ Trust-first UX with testimonials and success metrics
✔️ Simplified navigation across practice areas
✔️ Strong consultation-driven CTAs
✔️ Clean, modern design for a traditional legal industry

Designing for legal services is about clarity, confidence, and empathy—this project was a great example of balancing modern UI with institutional trust.

💬 Would love to hear your thoughts or feedback.

✅ Available for website & UI/UX redesign projects
📩 DM me or book a call:
👉 https://lnkd.in/d9TheSmk

#UIUX #WebDesign #LegalTech #LawFirmWebsite #UXDesign #CXDesign #ProductDesign #WebsiteRedesign #UserExperience

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Pavle Lucic

Nishar Multani • UX UI DESIGNER

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The Battle

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Nishar Multani • UX UI DESIGNER

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