Paxton Gray

97th Floor is an award-winning, digital marketing agency. Services we offer include content marketing, SEO, PPC, conversion rate optimization, and design. 

Specialties: Digital Marketing, Content Marketing, Social Media Management, SEO, PPC, Marketing Automation, Consulting

Chief Executive Officer

Hangar Marketing

Managed $355,640+ of monthly ad spend for 5 clients
Decreased monthly cost per conversion by -24% for a solar client while increasing conversions by +60%
Doubled the monthly ROAS for an ecommerce client
Increased conversions by 34% for the agency’s largest client
Compiled monthly performance decks for clients

Paid Media Manager

ámaxa

Managed Google Ads and blogs for a start-up nonprofit 
Decreased average CPC by 70%
Increased validity of data through fixing conversion tracking for Google Ads and Google Analytics

Digital Marketing Associate

Brigham Young University - Idaho

International Business TA

BA 211 TA

• Boosted understanding of complex business simulation for 300+ students
• Promptly analyzed reports in order to provide effective feedback

BA 211 Tutor

• Built and designed web pages for 4+ on-campus clients

Project Manager

Frozen Dessert Supplies

• Optimized 50+product pages and blogs through SEO copywriting
• Increased CTR of Google Ads account by 7% through ad copy and asset refresh
• Boosted CTR of Google Ads campaign by 16% through ad copy and asset refresh 
• Increased average engagement time for 10 top blogs by 15.4%

Web Operations Specialist

Power Digital Marketing

• Identified key opportunities for improvement through weekly reports and analysis for 4+ accounts
• Conveyed brand's value proposition and increased click-through rates through impactful ad copy
• Executed campaign builds based on comprehensive keyword research, ensuring optimal keyword targeting
• Performed thorough keyword audits to eliminate irrelevant terms and improve campaign performance

Paid Media Project Manager  - PPC ▫️ Paid Ads ▫️ Paid Media ▫️ Paid Search ▫️ Marketing

• Created and launched ad copy for Google Search Ads
• Worked within Excel to perform weekly keyword scrubs and expansions for 4+ accounts.
• Worked within a group of interns across all marketing departments to form a cross-channel marketing campaign for an existing client.
• Created full funnel strategy for client of choice, thus displaying deep knowledge of PPC strategy

Paid Media Intern

doTERRA International LLC

doTERRA provides the purest, highest quality essential oils around the world. This 3 billion dollar MLM serves 17 global markets.

• Monitored $100,000+of monthly ad spend and performed strategic keyword bidding for 16+ international accounts
• Maintained average ROAS of 13 through strategic creation of 100+ Responsive Search Ads
• Decreased cost per transaction by 25% through effective keyword audit
• Developed proficiency in Google Data Studio by creating detailed reports

Global Digital Ad Campaign Intern - PPC ▫️ Paid Ads ▫️ Google Data Studio ▫️ Paid Media 

Teton Candle Company

I started my own online candle business. This included: building my website in Wordpress and WooCommerce, creating a brand identify, testing marketing copy, managing inventory, setting up Google Ads conversion tracking, and learning Adobe Illustrator basics. I also spent 60 dollars to learn how to run Google Ads that convert.

• Decreased CPC by 53.6%  and increased CTR by 9.43% of campaign in a week 
• Built and designed website using WordPress and Elementor
• Learned Adobe Illustrator basics by designing candle labels

Founder *Student Run Business* - PPC ▫️ Paid Ads ▫️ Wordpress ▫️ Elementor ▫️ Woocommerce

• Trained new tutors on job expectations and responsibilities
• Attended monthly management meetings to plan various strategies to improve the center's performance.

Mentor

• Enhanced student success by teaching international students study skills, speaking skills, and foundational writing skills 
• Increased confidence in students through crafting weekly lessons tailored to student needs
• Executed effective lessons by setting and achieving SMART goals
• Collaborated with a team of 20+ tutors to learn new teaching methods, thus improving lesson quality

English Transitional Center Tutor

Tiny 3D Temples

• Collaborated with 40+ Instagram influencers to gather user generated content
• Improved efficiency by evaluating engagement rates and photos of 40+ influencers
• Raised open rate of welcome email by 23%

Digital Marketing Assistant

Research and Business Development Center

• Multiplied average engagement by 330% by following best practices for posting on LinkedIn 
• Curated content calendar of 20+ LinkedIn posts based off research 
• Strengthened PowerPoint presentation skills by delivering professional presentations to client and mentor

Social Media Intern

After one marketing class I knew that I wanted to study digital marketing.  This is because "marketing is data driven creativity". I love understanding the story that data tells and taking action. 

My love of data and storytelling eventually led me to dive into the world of Paid Media. I started with running my own Google ads for my candle business, then managed ads for 17+ countries for DoTERRA, and provided support for the Paid Media team at Power Digital on large ecommerce accounts. 

I now want to make a big impact for a paid media team. If you know of any full time opportunities or internships in paid media feel free to reach out!

For fun I learn German, French, and ASL. I also compete in  the BYU-I intermural competitive swim league, do triathlons, do Spartan races , play flute, and rock climb.

Skills: Google Ads, Google Analytics, Microsoft Excel, Pivot Tables, Bing Ads, Paid Media Strategy, Microsoft Office, HTML, Landing Page Design

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Paxton Gray

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